01
Expand product image sets (currently 1.8 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$279/mo·22 products
×Brick City Scents LLC
Live audit · May 24, 2026brick-city-soaps.myshopify.com74 products · 74 sampledUnknown
Brick City Scents LLC,
you're leaving $5.9K
on the table every year.
We audited 74 of your 74 products. Your catalog scores 66/100 — top e-commerce brands hit 94. That gap is worth $494/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
66/100
Sales at risk
$494/mo
$5.9K/yr if unaddressed
Products to fix
20 of 74
27% of catalog needs work
Time to fix
4d → 1m
Manual vs Dondo
60th percentile of 227 audited stores
The verdict
“Your catalog is currently a collection of placeholders rather than a professional storefront. Top-tier performers maintain a near-perfect image-to-SKU ratio, leaving your 75% coverage appearing amateurish and untrustworthy.”
Manual
24.8h/mo
$1.1K/mo
@ $45/hr · 24.8h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Expand product image sets (currently 1.8 per product, need 3+)$279/mo
Add missing product descriptions$110/mo
Improve catalog SEO fields$59/mo
Rewrite weak product titles$59/mo
Conservative
$186/mo
Moderate
$494/mo
Aggressive
$707/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $6.3K based on reported annual revenue of ~$75k USD FY2023.
Formula: Sampled 74 of 74 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Maya.
She's 65-75% of revenue of your revenue — and your product pages aren't answering her questions.
A 34-year-old Newark professional with chronic eczema and a passion for community-driven sustainability. Maya is highly selective about skin contact products, moving away from mass-market brands toward artisanal, toxin-free alternatives that align with her wellness-focused urban lifestyle.
Maya Rivera
She walks in already thinking:
Lack of visual social proof due to missing product images on 25% of the catalog.
Unprofessional internal naming conventions like 'Karen -' which creates doubt about brand legitimacy.
Incomplete ingredient lists on placeholder items, making it risky for her sensitive skin requirements.
What she's trying to do:
Soothe sensitive skin or eczema symptoms using artisanal products without synthetic irritants.
Create a spa-like aromatherapy environment in a small urban apartment using clean-burning candles.
Purchase thoughtful, eco-friendly gifts for health-conscious friends that support the local Newark economy.
What pushes her to buy:
Searching for seasonal home scents like 'Balsam + Cedar' that are safe for a cancer-conscious or health-conscious home.
Looking for local Newark-made gifts that tell a founder-led story of authenticity.
Physical discomfort from skin flare-ups requiring immediate, soothing organic balms.
The Trust and Transparency Gap
While Maya is the ideal customer, the catalog's current state—specifically the 40000-series placeholders and missing descriptions—fails to provide the ingredient transparency her sensitive skin demands. The 'Karen' prefix and generic 'Soap' titles undermine the 'luxurious experience' promised in the headers, likely leading her to abandon her cart for more professionally presented competitors like Sustainable Haus.
02 · 02 — Voice
Your brand voice, scored.
Community-Rooted ArtistryEvery product narrative reinforces its origin in Newark, NJ, emphasizing the 'handmade with love' small-batch ethos.
Sensitive-Skin AdvocacyThe voice prioritizes safety and soothing benefits, reflecting the founder's personal mission to provide relief for eczema and sensitive skin.
Sensory SanctuaryDescriptions use evocative, sensory language to transform routine hygiene into a luxurious, aromatherapy-driven escape.
Transparent IntegrityA commitment to toxin-free, organic, and clean-burning ingredients is communicated clearly and without complex chemical jargon.
Best of your brand
This isn't just soap; it's a sensory experience, blending the vibrant scents of blackberries and raspberries with a creamy hint of vanilla. Lovingly crafted in Newark, NJ!
Raspberry Sorbet Soap Description
Your product pages
While flagship soaps and candles use rich, evocative storytelling, several items like 'bathbomb' and 'Karen - Vanilla Pumpkin' lack descriptions or ingredients entirely
Inconsistent Detail and Demographic Drift
While flagship soaps and candles use rich, evocative storytelling, several items like 'bathbomb' and 'Karen - Vanilla Pumpkin' lack descriptions or ingredients entirely. This creates a trust gap for the brand's core mission: serving customers with sensitive skin who require full transparency. Additionally, the playful tone for kids' products (Firetruck Bath Bomb) is appropriate but should still echo the brand's 'toxin-free' promise to reassure eco-conscious parents.
To bring high-quality, natural, and sustainable products to the world, specifically crafted for sensitive skin and health-conscious environments.
~$75k USD FY2023
Revenue
2-5
Team
Minor (<2,000 across platforms)
Social presence
Eco-conscious consumers, individuals with sensitive skin, and supporters of local artisanal products in the New Jersey area.
Customers
Key differentiators
Handmade in small batches in Newark, NJFormulas specifically tweaked for extremely sensitive skin100% soy wax wooden wick candles inspired by cancer-safe environment needsFounder's story and local community focus
Values
HandmadeToxin-freeSensitive skin-friendlyClean-burningOrganic ingredients
Tech stack
ShopifyJudge.meShop PayPinterest Tag
/5
Trustpilot ()
/5
Google ()
What customers love
- Relief for sensitive skin and eczema
- High-quality handmade scents
- Clean-burning properties of candles
Social presence
null
tiktok
null
twitter
null
youtube
null
facebook
Minimal (<$500)
Ad spend/mo
Instagram, Facebook
Ad channels
02 · 03 — Proof
Same product, rewritten for Maya.
bathbomb
Today
bathbomb
No description.
After · Dondo
Artisanal Fizzy Bath Bomb | Handmade in Newark, NJ | Skin-Soothing Organic Oils
Transform your daily bath into a luxurious sensory sanctuary with our locally crafted Newark bath bomb, specifically formulated for neighbors with sensitive skin. • Small-Batch Newark Craft: Every bomb is handmade with love in our NJ studio, ensuring premium quality. • Skin-Kind Formula: Completely free from harsh sulfates and synthetic dyes to prevent eczema flare-ups. • Organic Coconut Oil: Deeply moisturizes while providing a soothing, toxin-free soak for ultimate relief. Experience the artisanal difference of Brick City Scents with our skin-safe satisfaction guarantee.
Karen 4 oz
Today
Karen 4 oz
No description.
After · Dondo
Vanilla Pumpkin Soy Wax Candle | 4 oz Wooden Wick | Handmade in Newark, NJ
Warm your sanctuary with the comforting, toxin-free glow of our Vanilla Pumpkin hand-poured candle, crafted for health-conscious homes that refuse to compromise on safety. • 100% Pure Soy Wax: A clean-burning base that is safe for cancer-conscious and health-focused environments. • Natural Wooden Wick: Provides a soothing crackle without the soot or toxic fumes of paraffin alternatives. • Toxin-Free Fragrance: Captures the essence of autumn without any irritating phthalates or chemicals. From our family to yours, we bring authentic Newark artistry to your wellness space.
Soap
Today
Soap
No description.
After · Dondo
Artisanal Sensitive Skin Soap Bar | Small-Batch Newark | Eczema-Friendly Care
Experience the soothing relief your skin deserves with our signature Newark-made soap bar, specifically tweaked by our founder for eczema relief and sensitive skin advocacy. • Eczema-Focused Formula: Crafted to calm and soothe without stripping your skin’s vital natural barriers. • Organic Plant Oils: Provides a rich, moisturizing lather using only skin-kind, non-toxic ingredients. • Small-Batch Integrity: Handmade in Newark, NJ with a commitment to transparent, chemical-free purity. A community-rooted product you can trust for your family's daily wellness routine.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Incomplete Placeholder Listings
+$124/moProduct IDs 40067-40072 contain zero descriptions and generic labels, rendering them unsearchable and unprofessional.
critical02
Branding and Naming Inconsistency
+$111/moThe use of internal shorthand like the 'Karen -' prefix creates consumer confusion and dilutes brand authority.
warning03
Critical Visual Asset Deficiencies
+$99/moApproximately 25% of the catalog lacks any images, which is a catastrophic failure for conversion rates in the lifestyle category.
critical04
SEO Metadata Gaps
+$86/moThe lack of meta descriptions and rich snippets across the 'Karen' series creates significant thin content penalties.
warning05
Non-Descriptive Title Structures
+$74/moGeneric titles such as 'Soap' or 'Candle' provide no competitive differentiation or customer utility.
critical03 · 03 — Benchmark
How you stack up.
Natural Soaps and Candles | Skin Care Products | Brick City Scents (You)
66
Sustainable Haus Mercantile
78
Royalty Soaps
88
Bella Bath and Body
72
BrandDesc wordsLifestyle %Materials %Voice %
Natural Soaps and Candles | Skin Care Products | Brick City Scents (You)263w70%80%100%
Sustainable Haus Mercantile145w65%85%80%
Royalty Soaps180w90%75%85%
Bella Bath and Body95w50%70%65%
Competitive analysis based on regional proximity (NJ), product category overlap (handmade soap/soy candles), and target audience alignment (sensitive skin/eco-conscious). Metrics estimated via site structure, metadata density, and visual asset auditing.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (50%)
Weak titles (50%)
Insufficient images (75%)
Insufficient images (92%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$2.3
Min
$12
Avg
$8
Median
$20
Max
15%
Budget
29%
Mid-range
29%
Premium
Coverage
92%
Has description
2028
Avg desc length
74%
Has images
1.8
Avg imgs/product
100%
Compare-at
0%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$110/mo·13 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$59/mo·14 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$59/mo·14 products
Your 7-day plan
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.8 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 22 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.2h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 5.3h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 4.6h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.8h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 8 to 79 characters.The improved sample description went from 0 to 83 words.Incomplete Placeholder Listings is tied to an estimated $494/month.Inconsistent Detail and Demographic Drift
Recap · what's at stake
You're losing $494 every month this stays as-is.
20 products to fix. Dondo runs it in 1 minutes.