01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$77.5K/mo·370 products
×Comercializadora de Calzado Bosi S.A.S.
Live audit · May 3, 2026bosi.com.co500 products · 10 sampledVTEX
Comercializadora de Calzado Bosi S.A.S.,
you're leaving $929.4K
on the table every year.
We audited 10 of your 500 products. Your catalog scores 65/100 — top Footwear & Accessories brands hit 85. That gap is worth $77.5K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
65/100
Sales at risk
$77.5K/mo
$929.4K/yr if unaddressed
Products to fix
370 of 500
74% of catalog needs work
Time to fix
8d → 1m
Manual vs Dondo
The verdict
“You are currently 1 point below the average for premium brands and 21 points behind top performers like Velez or Aldo.”
Manual
61.7h/mo
$926/mo
@ $15/hr · 61.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Rewrite weak product titles$77.5K/mo
Conservative
$38.7K/mo
Moderate
$77.5K/mo
Aggressive
$170.9K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue of 1.3M USD based on reported annual revenue of ~$105M FY2023 (approx. 433,000 million COP).
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sofia.
She's 55-65% of revenue of your revenue — and your product pages aren't answering her questions.
Sofia is a 34-year-old marketing manager living in Medellín who values professional image and timeless fashion. She views her wardrobe as a series of investments and is willing to pay a premium for high-quality leather that bridges the gap between classic Italian elegance and modern urban functionality.
Sofia Martinez
She walks in already thinking:
Uncertainty regarding delivery timelines due to public feedback about shipping delays for online orders.
Perception of lower quality or lack of professionalism triggered by broken text and character encoding errors in product descriptions.
Difficulty justifying the premium price point when product images lack macro-shots showing the specific texture and quality of the leather.
What she's trying to do:
Project an image of status and professional success through high-quality, European-influenced craftsmanship.
Procure durable footwear and accessories that survive daily urban use without losing aesthetic appeal.
Execute high-end gift-giving with a brand that is recognized and respected within Latin American social circles.
What pushes her to buy:
Searching for high-status, durable leather goods that reflect a sophisticated 'Original Italian' lifestyle for work or social events.
Seasonal sales or 'Compare-at' price reductions on high-ticket items like boots or leather bags.
The need for a high-value, 'safe' gift option such as the digital gift vouchers for social obligations.
Technical Execution vs. Premium Brand Promise
While Sofia is motivated by 'Italian-inspired excellence,' the catalog fails her through technical neglect. The 'mojibake' (broken characters like 'st ico') and ultra-short titles create a disconnect with Bosi's luxury positioning. Furthermore, the lack of detailed attribute data in descriptions prevents her from confirming the technical specifications (like leather type or breathability) she requires to justify a 400,000+ COP purchase over cheaper local alternatives.
To provide high-quality fashion products that reflect an Italian-inspired lifestyle and excellence in leather craftsmanship.
~$105M FY2023 (approx. 433,000 million COP)
Revenue
~1,500
Team
~1.5M total
Social presence
National and international (primarily Colombia, Ecuador, and Costa Rica)
Customers
Key differentiators
Heavy emphasis on 'Original Italian' heritageHigh-quality leather sourcingDiverse product lines including Bosi Bambino and Bosi ADT (Active Design Technology)
Values
QualityInnovationItalian-inspired designCraftsmanshipTradition
Tech stack
VTEXGoogle AnalyticsFacebook PixelHotjarEmarsys
2.1/5
Trustpilot (15)
4.3/5
Google (1,200 (aggregate of major stores))
What customers love
- High quality and durability of leather
- Classic and elegant designs
- Good physical store experience
Common complaints
- Shipping delays for online orders
- Occasional issues with customer service responses
- Higher price point compared to local generic brands
Social presence
12,500
tiktok
18,200
twitter
4,100
youtube
650,000
facebook
$20,000 - $40,000
Ad spend/mo
Meta Ads, Google Search, Influencer Marketing
Ad channels
02 · 03 — Proof
Same product, rewritten for Sofia.
GORRA LONDON
Today
GORRA LONDON
La gorra LONDON est fabricada con tela antifluido de alta calidad y tiene costuras en el contorno para resaltar su dise o casual. Incluye un cierre de velcro que te permite ajustarla a tu gusto y asegurar una sensaci n c moda.Material : TEXTILForro : SIN FORROPa s de origen : COLOMBIARegistro SIC : 860520243Nombre del fabricante y/o importador: COMERCIALIZADORA BALDINI SA. NIT 860.520.243-4Es importante tener en cuenta que los colores de los productos pueden variar con respecto a las im genes o fotograf as publicadas
After · Dondo
BOSI London Casual Cap - Fluid-Repellent Fabric with Adjustable Closure
Elevate your casual style with the BOSI London Cap. Crafted from high-quality fluid-repellent fabric, this cap offers a comfortable, adjustable fit for everyday sophistication and lasting durability.
TENIS PARA NIÑA MUNIR
Today
TENIS PARA NIÑA MUNIR
Los tenis MUNIR combinan ligereza, confort y un dise o moderno ideal para el d a a d a. Est n elaborados en material textil con partes en sint tico que permite la transpiraci n del pie, con detalles met licos que aportan un toque brillante.Su suela en EVA (etilvinilacetato) ofrece una pisada suave y ligera, mientras que el cierre con velcro y cordones el sticos facilita el ajuste.Capellada : TEXTIL/SINTETICOForro : TEXTILSuela : EVAPlantilla : TEXTILPa s de origen : CHINARegistro SIC : 860520243Nombre del fabricante y/o importador: COMERCIALIZADORA BALDINI SA. NIT 860.520.243-4Es importante tener en cuenta que los colores de los productos pueden variar con respecto a las im genes o fotograf as publicadas
After · Dondo
Bambino Munir Girls' Lightweight Breathable Sneakers with Metallic Accents
The Munir sneakers blend modern design with all-day comfort for girls. Featuring breathable textiles and a soft EVA sole, these shoes provide a lightweight feel enhanced by elegant metallic details.
BILLETERA PARA HOMBRE RULP
Today
BILLETERA PARA HOMBRE RULP
La billetera RULP est elaborada en cuero de alta calidad, destacando por su sutil textura en la parte delantera, que realza su dise o.La referencia RULP cuenta con compartimentos pr cticos para billetes, tarjetas y documentos personales, brindando una organizaci n eficiente y estilo en un solo accesorio.Dimensiones.Alto: 10 cm.Ancho: 7 cm.* Ten en cuenta que estas medidas son aproximadas.Material : CUEROForro : TEXTILPa s de origen : COLOMBIARegistro SIC : 860520243Nombre del fabricante y/o importador: COMERCIALIZADORA BALDINI SA. NIT 860.520.243-4Es importante tener en cuenta que los colores de los productos pueden variar con respecto a las im genes o fotograf as publicadas
After · Dondo
BOSI Rulp Men's Premium Genuine Leather Wallet with Textured Finish
Experience Italian-inspired luxury with the BOSI Rulp wallet. Expertly handcrafted from premium genuine leather, it features a sophisticated textured design and organized compartments for the modern man.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Average title length is too short (27 characters)
- Lack of high-volume search keywords and attributes like material or style
Recommendations
- Expand titles to 50-70 characters
- Incorporate specific attributes such as material, color, and style into the title
Issues
- Broken character encoding (mojibake) affecting accents and special characters
- Dense text blocks without bullet points for scannability
Recommendations
- Sanitize VTEX database for UTF-8 encoding
- Use bullet points to highlight Material, Interior, and Sole Type
Issues
- Low image count on entry-level and digital products
- Missing lifestyle shots for accessories like belts
Recommendations
- Ensure a minimum of 5 images for all leather accessories
- Include macro shots of leather grain and lifestyle context shots
Issues
- Lack of automated bundle incentives to increase Average Order Value (AOV)
Recommendations
- Implement 'Frequently Bought Together' widgets for leather goods and accessories
Issues
- Presence of internal developer tags (e.g., 'prueba', 'Todo Feed') in customer-facing metadata
- Concatenated URL errors on specific landing pages
Recommendations
- Clean up VTEX tags to remove internal metadata
- Fix URL structure to prevent 404 errors and improve crawlability
Issues
- Minimalist SEO strategy leads to low organic findability
- Google indexing broken text strings from description errors
Recommendations
- Rewrite Meta-Titles and Descriptions with the 'Original Italian' brand keyword
- Fix technical description errors to improve search ranking relevance
03 · 01b — Issues
Top issues, ranked by cost.
01
Technical Text Corruption
+$5.0K/moBroken character encoding (mojibake) in descriptions for premium products like Botas Bruno and Mocasines Claudi
critical02
Ultra-Short Product Titles
+$8.5K/moTitles average only 27 characters, leading to low organic visibility for high-intent search terms
critical03
Lifestyle Visual Gaps
+$3.0K/moAccessories such as Cinturón 684 and Gift Cards lack the visual context needed to drive conversion
warning04
Internal Metadata Exposure
+$2.0K/moCustomer-facing tags include internal developer notes like 'prueba' and 'Todo Feed'
warning05
Broken Digital Navigation
+$1.5K/moConcatenated URL errors for digital assets lead to potential 404s and lost gift revenue
critical03 · 03 — Benchmark
How you stack up.
bosi.com.co (You)
65
velez.com.co
78
mariohernandez.com.co
71
Arturo Calle
79
BrandDesc wordsLifestyle %Materials %Voice %
bosi.com.co (You)135w98%68%0%
velez.com.co0w0%0%0%
mariohernandez.com.co0w0%0%0%
Arturo Calle85w65%82%80%
Competitive analysis based on VTEX platform benchmarks, organic search presence, and cross-referencing product detail page (PDP) attributes against industry standards for the Latin American luxury leather market.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Category distribution
Price analysis
$32,900
Min
$286,861
Avg
$227,940
Median
$1,199,900
Max
13%
Budget
24%
Mid-range
13%
Premium
Coverage
100%
Has description
854
Avg desc length
100%
Has images
4.6
Avg imgs/product
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
low
Your 7-day plan
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Improve image coverage and missing product details.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Phase plan builds after you connect.
Revenue recovered
$38.7K/mo
90 days
Catalog score
85/100
60 days
04 · 02 — Recommendations
What Dondo fixes for you.
01
Broken character encoding and lack of scannability in descriptions
Automatically fixes encoding errors and generates bulleted lists for all products
+20% conversion rate·AI Description Writer
02
Minimalist and non-SEO friendly product titles
Generates SEO-rich titles incorporating brand heritage and specific product attributes
+30% organic traffic·AI Title Generator
03
Messy internal tags and URL structure errors
Cleanses metadata and identifies broken URLs to ensure 100% crawlability
+10% SEO visibility·Listing Optimizer
04
Low conversion on specific product categories
Identifies products with high traffic but low 'Add to Cart' to prioritize image and content updates
Improved Asset ROI·Performance Monitor
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
GORRA LONDON
45
+$13.9K
AI Title Generator
TENIS PARA NIÑA MUNIR
45
+$11.6K
Listing Optimizer
BILLETERA PARA HOMBRE RULP
50
+$9.3K
AI Title Generator
BOTAS PARA HOMBRE BRUNO
55
+$7.7K
AI Description Writer
MOCASINES PARA MUJER CLAUDI
55
+$7.0K
AI Title Generator
BOTAS PARA NIÑA AMAKI
70
+$6.2K
AI Title Generator
BONO REGALO DIGITAL BOSI
80
+$5.4K
AI Image Generator
CINTURÓN PARA MUJER 684
80
+$4.6K
AI Image Generator
Dondo-style rewrite improved the sample title from 12 to 71 characters.The improved sample description went from 86 to 27 words.Technical Text Corruption is tied to an estimated 77.5K USD/month.
Recap · what's at stake
You're losing $77.5K every month this stays as-is.
370 products to fix. Dondo runs it in 1 minutes.