01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$38.3K/mo·230 products
×Born Pretty Co., Ltd.
Live audit · May 24, 2026www.bornpretty.com500 products · 9 sampledShopify
Born Pretty Co., Ltd.,
you're leaving $1.4M
on the table every year.
We audited 9 of your 500 products. Your catalog scores 60/100 — top DIY Nail Art / Beauty brands hit 85. That gap is worth $118.4K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
60/100
Sales at risk
$118.4K/mo
$1.4M/yr if unaddressed
Products to fix
230 of 500
46% of catalog needs work
Time to fix
22d → 1m
Manual vs Dondo
43th percentile of 306 audited stores
The verdict
“You are currently slightly below the industry average. While your brand has incredible visual assets, your technical catalog data is lagging behind competitors like Modelones or Beetles Gel Polish.”
Manual
174.2h/mo
$7.8K/mo
@ $45/hr · 174.2h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$38.3K/mo
Add missing product descriptions$30.0K/mo
Rewrite weak product titles$28.3K/mo
Add complete product image sets$25.0K/mo
Conservative
$46.5K/mo
Moderate
$118.4K/mo
Aggressive
$195.5K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $1.7M based on reported annual revenue of ~$15M - $25M USD FY2023.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe.
She's 60-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 26-year-old DIY enthusiast who views nail art as a primary form of self-expression. She is highly active on Instagram and TikTok, constantly seeking 'salon-quality' results at a fraction of the price. While she is skilled enough to use professional tools like stamping plates and magnetic gels, she operates on a strict budget and prefers testing new trends through frequent, low-cost hauls rather than expensive single-brand investments.
Chloe the Creative Curator
She walks in already thinking:
Anxiety regarding long international shipping lead times and the potential for missing items in high-volume orders.
Concerns about ingredient safety and skin irritation (HEMA-free requirements) for low-cost chemical products.
Skepticism about color accuracy between digital swatches and the physical product received.
What she's trying to do:
Replicate professional salon aesthetics at home for a total cost of under $10 per manicure.
Acquire a vast library of unique nail art designs and textures to maintain a high-frequency social media posting schedule.
Minimize the financial risk of experimenting with high-complexity nail techniques by using value-priced starter kits.
What pushes her to buy:
Viral social media tutorials showcasing unique visual effects like magnetic 'cat-eye' or thermal color changes.
Aggressive discount tiering such as the '35% OFF for New Users' or $0.99 clearance events.
The availability of specialized niche tools (stamping kits) that are difficult to find in local retail stores.
Technical Obscurity and Visual Inconsistency
The catalog relies heavily on internal SKU codes and generic titles like 'Base Gel 15ml' or 'URP01', which fails to answer the persona's search for specific benefits (e.g., 'Peel-off Base' or 'Extra Strength'). Furthermore, the lack of multi-stage lifestyle photography for 'Thermal' and 'Magnetic' products—where only one image is provided—fails to demonstrate the product's value proposition, forcing the customer to look at third-party reviews to confirm the effect before purchasing.
02 · 02 — Voice
Your brand voice, scored.
Empowered ArtistryEncouraging individual creativity by providing specialized tools that allow users to treat nails as a personal canvas.
Technical PrecisionPrioritizing detailed application steps and product specifications to ensure professional-grade results at home.
Value AccessibilityUsing a direct, promotion-heavy tone to emphasize salon-quality products at highly competitive international price points.
Instructional SupportProviding clear, structured guidance to lower the barrier to entry for complex techniques like stamping and magnetic gel.
Best of your brand
To provide high-quality nail art products that inspire creativity and allow every person to express their unique beauty.
Brand Mission Statement
Your product pages
The current catalog copy is highly functional and specification-heavy, relying on repetitive phrases like 'As the picture shows' and 'New retail and high quality
Technical Utility vs. Creative Inspiration
The current catalog copy is highly functional and specification-heavy, relying on repetitive phrases like 'As the picture shows' and 'New retail and high quality.' While this supports the value and technical pillars, it drifts away from the brand's mission to 'inspire creativity.' To close this gap, product descriptions should transition from dry item specs to benefit-driven narratives that highlight the artistic possibilities of each unique finish or tool.
To provide high-quality nail art products that inspire creativity and allow every person to express their unique beauty.
~$15M - $25M USD FY2023
Revenue
~50-200
Team
~2.5M+
Social presence
Global audience of DIY nail enthusiasts and professional nail technicians in over 150 countries.
Customers
Key differentiators
Pioneer in the nail stamping industryExtensive variety of niche nail art supplies (stamping plates, powders, specialized gels)Extremely competitive pricing with frequent global shipping promotions
Values
InnovationAffordabilityCreativityGlobal Accessibility
Tech stack
ShopifyKlaviyoGoogle AnalyticsFacebook PixelJudge.mePayPal Express Checkout
3.8/5
Trustpilot (1,250+)
4.1/5
Google (200+)
What customers love
- Large variety of unique designs on stamping plates
- High pigment quality in gel polishes
- Affordable prices compared to salon brands
Common complaints
- Long shipping times for international orders (coming from China)
- Inconsistent customer service response times
- Difficulties with returns or missing items in large orders
Social presence
450K
tiktok
12K
twitter
115K
youtube
780K
facebook
$20K - $50K
Ad spend/mo
Instagram Ads, Facebook Ads, Google Search, Pinterest Ads
Ad channels
02 · 03 — Proof
Same product, rewritten for Chloe.
50pcs Aurora Flat Bottom Nail Rhinestones
Today
50pcs Aurora Flat Bottom Nail Rhinestones
1
After · Dondo
Aurora Iridescent Nail Rhinestones - 50pc Flatback Crystal Manicure Decor
Transform your manicure into a light-catching masterpiece with these high-shine iridescent crystals.
- Aurora Coating: Reflects a spectrum of colors to match any base polish perfectly, ensuring the color you see on screen matches your art.
- Flatback Design: Engineered for easy application with nail glue for a secure, flush fit that won't snag on clothes.
- Multi-Facet Cut: Provides a diamond-like sparkle that catches the light from every angle for a professional DIY finish.
- Versatile Sizes: Offers total creative freedom to build intricate patterns or simple, elegant accents on any nail shape.
Order today and track your sparkle from our warehouse to your door with our global shipping guarantee.
Thermal Temperature Change Gel Polish URT010 7.5ml
Today
Thermal Temperature Change Gel Polish URT010 7.5ml
No description.
After · Dondo
Thermal Mood Change Gel Polish - UR SUGAR Temperature Sensitive Color Shift 7.5ml
Experience the viral 'two-in-one' manicure that shifts colors instantly based on your body temperature.
- Temperature Sensitivity: Watch your nails transition smoothly between two distinct shades as your hands warm or cool.
- HEMA-Free Formula: Lab-tested for safety and skin health, providing a gorgeous finish without the risk of irritation.
- High-Pigment Saturation: Delivers full, vibrant coverage in just two thin coats for a salon-grade look at home.
- 21-Day Wear: Professional-grade durability that stays chip-free and glossy through weeks of creative self-expression.
Join the DIY revolution with trend-setting effects at a fraction of the salon price.
Extension Nail Gel URP01 15g
Today
Extension Nail Gel URP01 15g
No description.
After · Dondo
Hard Extension Nail Gel - UR SUGAR Builder Gel for Strengthening & Length 15g
Sculpt the long, elegant nails of your dreams with this high-viscosity builder gel designed for maximum control.
- Self-Leveling Formula: Minimizes filing time and automatically fills in natural nail ridges for a perfectly smooth surface.
- Superior Strength: Reinforces weak or brittle nails to prevent snapping and peeling during your busy daily routine.
- Crystal Clear Finish: Creates the ultimate transparent canvas, ideal for layering stamping art or holographic powders.
- Precision Application: The thick, non-runny consistency allows for easy sculpting even if you are a nail extension beginner.
Master professional extensions from home with our easy-to-follow digital guides included with every order.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- SKU-Heavy & Non-Descriptive internal codes used
- Titles are too short (avg 37 chars)
- Missing high-intent keywords
Recommendations
- Follow [Brand] + [Product Type] + [Key Benefit/Feature] + [Size/Color] format
- Rewrite generic titles like 'Base Gel 15ml' for search visibility
Issues
- Missing content/Zero description text
- Placeholder/Empty data entries
- Lack of persuasive copy
Recommendations
- Ensure minimum 150 words of unique content per product
- Add 'How to Use' and 'Why You'll Love It' sections
Issues
- Inconsistency in number of images
- Missing lifestyle/contextual shots
Recommendations
- Maintain minimum 4 images per SKU
- Include before/after shots for color-change products
Issues
- Underutilized price anchoring
- Lack of bundling for low-price items
Recommendations
- Implement 'Buy More, Save More' bundles
- Consistently display 'compare-at' prices
Issues
- Categorization errors/Cross-listing failures
- Generic tags that don't help filtering
Recommendations
- Audit 'Clearance' category for functional cross-listing
- Add attribute-based tags like 'HEMA-Free' or 'Soak-Off'
Issues
- Weak URL slugs based on unoptimized titles
- Missing metadata/descriptions
- Alt Text gaps on images
Recommendations
- Optimize all Image Alt Text with descriptive keywords
- Update meta descriptions with unique CTAs
03 · 01b — Issues
Top issues, ranked by cost.
01
Empty Descriptions
+$41.4K/moProducts like Thermal Gel and Extension Gel have zero text, losing 40% of potential conversions.
critical02
SKU-Based Titles
+$29.6K/moFocus on internal codes (URP01) makes the catalog invisible to high-volume shopper searches.
critical03
Single-Image Visuals
+$21.3K/moVisual products like Thermal Gel suffer high bounce rates due to lack of 'effect' photos.
warning04
Lack of Bundling
+$15.4K/moLow-price items ($0.99) are missing multi-packs, leaving AOV growth on the table.
warning05
Categorization Gaps
+$10.7K/moThermal Gel is hidden in Clearance and missing from main Gel Nail Polish categories.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“What is the best professional-grade builder gel for doing extensions at home?”
“Recommend the best holographic laser nail polishes with a smooth finish.”
“What are the best non-wipe top coats for a super glossy mirror shine?”
“Looking for the best complete nail stamping kits for beginners.”
“What is the best soak-off magnetic cat eye gel polish available right now?”
“Is Beetles Gel Polish better than other affordable salon brands for longevity?”
“How does Modelones compare to professional brands in terms of pigment density?”
“Maniology vs MoYou London for nail stamping plates and high-pigment polish.”
“What are the main differences between Makartt polygel and standard hard gels?”
“Which budget gel polish brands are actually salon quality compared to luxury labels?”
Who AI recommends instead
What to fix for AI visibility
“What is the best professional-grade builder gel for doing extensions at home?”
The brand is missing because the current product titles focus on 'Rubber Base' rather than 'Builder Gel' or 'Extensions.' AI fails to bridge the gap between rubber base properties and extension capabilities. Update descriptions to highlight the structural strength of the Rubber Base Gel for short to medium extensions.
professional builder gelnail extension gelself-leveling builderhard gel alternativeat-home nail extensions
“Recommend the best holographic laser nail polishes with a smooth finish.”
The current inventory provided focuses on essentials and 3D decor. The brand is missing a dedicated category for 'Holographic' or 'Laser' effects in the provided list. If the brand has these, the metadata lacks the 'smooth finish' and 'linear holo' descriptors that AI looks for to satisfy quality concerns.
holographic laser polishlinear holo effectsmooth holographic finishrainbow nail polish
“What are the best non-wipe top coats for a super glossy mirror shine?”
The term 'Super Top Coat' is too generic. AI looks for 'non-wipe' (to ensure no sticky residue) and 'mirror shine' or 'glass-like' descriptors to match high-intent queries for glossy finishes.
non-wipe top coatmirror shine finishno wipe glass top coathigh gloss gel sealerscratch resistant top coat
“Looking for the best complete nail stamping kits for beginners.”
The brand sells stamping gel and decorations separately but lacks a 'Complete Kit' product bundle in the search results. AI cannot recommend a brand for a 'kit' if only individual components are listed. Create a bundle SKU.
stamping starter kitbeginner nail art setcomplete stamping bundleall-in-one nail art kit
03 · 03 — Benchmark
How you stack up.
BORN PRETTY® | Gel Nail Polish, Nail Stamping & Nail Art Products (You)
60
Modelones
78
Beetles Gel Polish
74
Makartt
72
BrandDesc wordsLifestyle %Materials %Voice %
BORN PRETTY® | Gel Nail Polish, Nail Stamping & Nail Art Products (You)155w90%42%93%
Modelones210w85%75%90%
Beetles Gel Polish180w75%85%80%
Makartt160w70%60%85%
Competitors were identified by filtering for China-based global nail art brands operating on similar e-commerce platforms (Shopify) and targeting the same high-volume keywords (Gel Polish, Stamping, Extension Gel). Metrics were estimated by analyzing metadata, page structures, and visual content distribution across their primary global domains.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
Weak titles (0%)
Insufficient images (25%)
Poor SEO signals (0%)
Poor SEO signals (29%)
Weak titles (20%)
Poor SEO signals (67%)
Weak titles (60%)
Weak titles (80%)
Weak titles (100%)
Category distribution
Price analysis
$0.98
Min
$10
Avg
$5.99
Median
$49.99
Max
6%
Budget
26%
Mid-range
15%
Premium
Coverage
96%
Has description
890
Avg desc length
100%
Has images
10
Avg imgs/product
11%
Compare-at
0%
Psychological
43%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 11% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Missing fields
Product schemaOffer schema
Sample pages
Recommendations
- Add Review or AggregateRating schema to display star ratings in search results
104
Avg links
1
Depth
✓
Breadcrumbs
✓
Cross-sell
75,000
Low est.
150,000
Mid est.
300,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$30.0K/mo·90 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$28.3K/mo·170 products
04
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$25.0K/mo·50 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 14.2h · Dondo: 11m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 33.8h · Dondo: 6m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 10.4h · Dondo: 3m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 28.8h · Dondo: 15m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Missing and thin descriptions
Fill missing and thin descriptions with benefit-driven content and usage guides.
+25% conversion rate·AI Description Writer
02
SKU codes and generic titles
Batch-update all 500 products to remove internal codes and include high-intent SEO keywords.
+30% organic reach·AI Title Generator
03
Poor search discovery and categorization
Fix cross-listing errors and meta-tags to ensure items appear in relevant filter results.
-15% bounce rate·Listing Optimizer
04
Lack of lifestyle/applied visual context
Generate lifestyle 'on-nail' shots for decorations to show scale and usage.
+20% add-to-cart rate·AI Image Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
50pcs Aurora Flat Bottom Nail Rhinestones
35
+$6.9K
AI Description Writer
Thermal Temperature Change Gel Polish URT010
40
+$5.8K
AI Image Generator
Extension Nail Gel URP01 15g
45
+$4.6K
AI Title Generator
Base Gel 15ml
50
+$3.8K
AI Title Generator
6 Grids 3D Nail Decoration
55
+$3.5K
AI Description Writer
Dondo-style rewrite improved the sample title from 41 to 73 characters.The improved sample description went from 1 to 111 words.Empty Descriptions is tied to an estimated $118.4K/month.Technical Utility vs. Creative Inspiration
Recap · what's at stake
You're losing $118.4K every month this stays as-is.
230 products to fix. Dondo runs it in 1 minutes.