01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$9.0K/mo·60 products
×Boredwalk (Boredwalk Art & Design)
Live audit · May 24, 2026www.boredwalk.com50 products · 50 sampledShopify
Boredwalk (Boredwalk Art & Design),
you're leaving $190.2K
on the table every year.
We audited 50 of your 50 products. Your catalog scores 76/100 — top Premium/Graphic Apparel brands hit 85. That gap is worth $15.8K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
76/100
Sales at risk
$15.8K/mo
$190.2K/yr if unaddressed
Products to fix
70 of 50
140% of catalog needs work
Time to fix
7d → 1m
Manual vs Dondo
86th percentile of 418 audited stores
The verdict
“You are currently outperforming the general market due to superior brand voice, but remain 10 points behind top performers like TeeTurtle.”
Manual
54.2h/mo
$2.4K/mo
@ $45/hr · 54.2h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$9.0K/mo
Improve catalog SEO fields$3.5K/mo
Rewrite weak product titles$3.5K/mo
Conservative
$5.6K/mo
Moderate
$15.8K/mo
Aggressive
$31.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $500.0K based on reported annual revenue of ~$5M - $7M USD FY2023.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet The.
She's 55-65% of revenue of your revenue — and your product pages aren't answering her questions.
A 38-year-old educator who balances a career in academia with a sharp, cynical sense of humor. She avoids fast fashion in favor of ethically produced goods that reflect her progressive values and love for literature, science, and dark wit. She identifies as an introvert who prefers 'sinister affirmations' over toxic positivity.
The Introspective Academic Sarah
She walks in already thinking:
The premium price point is significantly higher than mass-market competitors like 6 Dollar Shirts.
Uncertainty regarding sizing consistency between specific cuts like scoop necks versus unisex fits.
Fear that niche or favorite designs won't be restocked if she waits too long to purchase.
What she's trying to do:
Express my personality and social commentary non-verbally through high-quality graphic apparel.
Source unique, intellectual gifts for a circle of friends who value dark humor and social justice.
Transition my wardrobe away from disposable fashion toward durable, soft garments that last multiple seasons.
What pushes her to buy:
Specific design resonance with themes of existential dread, feminism, or scientific skepticism.
Eco-friendly production signals such as water-based inks and recyclable packaging.
Interactive social media content that makes her feel part of an 'intelligent' and 'slightly misanthropic' community.
Visual Assurance and Fit Specificity Gap
While the brand voice is excellent, the catalog suffers from a 'quality cliff' in its imagery. Sarah is hesitant to spend $60+ on hoodies or $30+ on tees when many listings, especially stickers and clearance items, feature only a single image. The lack of detailed fit videos or fabric close-ups fails to overcome her objection to the higher price point, as she cannot see the 'softness' or 'ink quality' she is paying for.
02 · 02 — Voice
Your brand voice, scored.
Intellectual SnarkLeveraging high-level vocabulary and cultural references to create humor that rewards the well-read and the witty.
Existential SolidarityBonding with the audience over shared cynicism, social anxiety, and the general absurdity of modern life.
Unapologetic OriginalityFiercely protecting artist-led creativity and ethical production standards over mass-market trends.
Subversive PositivityReframing affirmations and self-care through a darker, more realistic lens that avoids 'toxic' optimism.
Best of your brand
Each affirmation card in this deck features an empowering inspirational quote written for those who'd rather haunt a forest than hike one.
Product Description - Haunting Affirmations
Your product pages
The brand voice is exceptionally strong in newer collections like 'Haunting Affirmations' and 'Villain Era,' where the copy feels like a conversation with a witty friend
Persona Consistency vs. Utilitarian Compliance
The brand voice is exceptionally strong in newer collections like 'Haunting Affirmations' and 'Villain Era,' where the copy feels like a conversation with a witty friend. However, legacy items—specifically the 'Ex-Boyfriend' tote bags and clearance 'Slightly Imperfect' listings—rely on more standard, utilitarian descriptions. While honest, these descriptions miss the opportunity to apply the brand's signature snark to the concepts of 'imperfection' or 'mathematical geekery,' creating a slight tonal disconnect between the premium/witty main catalog and the functional clearance sections.
To provide high-quality, artist-designed apparel and gifts that help people express their personality and humor while maintaining ethical production standards.
~$5M - $7M USD FY2023
Revenue
~15
Team
~1,000,000+ total across platforms
Social presence
Direct-to-consumer audience interested in humor, social justice, and artistic graphic apparel.
Customers
Key differentiators
Original artwork created in-house by the foundersFocus on high-quality fabrics rather than cheap bulk shirtsStrong emphasis on eco-friendly water-based inksHighly engaged social media community with interactive content (polls, questions)
Values
Eco-friendly productionEthical labor practicesOriginality in designCustomer-centric serviceSocial consciousness
Tech stack
Shopify PlusKlaviyo (Email Marketing)Gorgias (Customer Support)Postscript (SMS Marketing)Hotjar (Analytics)Judge.me (Reviews)Smile.io (Loyalty)
4.8/5
Trustpilot (2,500+)
4.9/5
Google (1,200+)
What customers love
- High-quality, soft fabric that doesn't shrink significantly
- Unique and intelligent humor not found in mass-market stores
- Fast shipping and responsive customer service
Common complaints
- Higher price point compared to standard graphic tee sites
- Occasional sizing inconsistencies between different styles
- Limited restocks on certain niche designs
Social presence
385,000
tiktok
9,500
twitter
12,000
youtube
285,000
facebook
$30k - $60k
Ad spend/mo
Meta (Facebook/Instagram), Google Search, TikTok Ads, Pinterest
Ad channels
02 · 03 — Proof
Same product, rewritten for The.
Mystery Sample Set
Today
Mystery Sample Set
Help us clear out excess stock and treat yourself to a deeply discounted sampling of shirts from Boredwalk! You'll receive a random sample of 3 shirts in your desired size/fit based on available inventory. Your set may include tees, tanks, and/or fleece in your desired size/fit. This set is not eligible for returns/exchanges since it's already deeply discounted and pulled from our excess stock, so please check out our sizing info before ordering. Please note that our womens shirts are fitted and run small! The sizing recommendations are based on a fitted look as shown on our womens v-neck and crew neck models.
After · Dondo
Boredwalk Mystery Graphic T-Shirt Bundle - 3 Pack Surprise Apparel Set
Embrace the cosmic randomness of the universe with three artist-designed shirts selected by fate and our warehouse team.
- Curated Chaos: 3 mystery shirts (tees, tanks, or fleece) at a misanthropically low price point.
- Artist-Led Design: Original Boredwalk artwork hand-printed with eco-friendly water-based inks.
- Size-Specific Selection: You choose the fit/size; we handle the aesthetic decisions so you can avoid decision fatigue.
- Ethical Liquidation: A sustainable way to clear stock while rewarding your reckless spontaneity.
Final sale only; please consult our size chart because these items are as permanent as your existential dread.
Haunting Affirmations
Today
Haunting Affirmations
Haunting Affirmations includes 52 spooky mantras. Each affirmation card in this deck features an empowering inspirational quote written for those who'd rather haunt a forest than hike one. Why you need it: 52 hilariously dark and empowering quotes which serve as an alternative to the trite toxic positivity featured in traditional affirmation decks — perfect for setting your intention before a big work meeting or stressful family gathering Visually striking, in silver and midnight blue, so it looks great on a desk, altar, or shelf in your home, office, or apothecary Designed for display, this set comes with 52 distinct quotes and a stand for display. It's like investing in a set of 52 miniature art prints you can rotate as the mood strikes Inspires fear in the hearts of adversaries, let those haters know you're not to be trifled with Makes a great gift for the spookiest members of your family, friend circle, or coven The inspiration behind Haunting Affirmations: We've never found traditional affirmation decks relatable. We don't radiate good vibes, we radiate an otherworldly darkness. We wanted to create an affirmation deck for people like us. We created this set of ominous yet funny cards because they contain the kind of quotes that make us feel seen. Product Features: 52 cards printed in silver ink Stylish box that doubles as a decor item Display stand included so the cards of your choosing can sit on a desk, shelf, or altar Box measures 4.5" x 7" x 1" Cards measure 4" x 5"
After · Dondo
Boredwalk Haunting Affirmations Card Deck - 52 Spooky Mantras for Introverts
Finally, a deck that acknowledges your inner void and treats it with the gloomy respect it deserves—no toxic positivity allowed.
- Anti-Toxic Positivity: 52 silver and midnight blue cards offering realistic solace for the socially anxious and well-read.
- Premium Aesthetic: Visually striking artwork that looks as good on a Victorian writing desk as it does in a modern office.
- Existential Solidarity: Perfect for 'centering' yourself before meetings that definitely should have been emails.
- High-Quality Stock: Durable, professional-grade cards designed to survive your darkest moods.
Expertly crafted for those who prefer haunting a library to hiking a trail. Ships fast to soothe your cynical soul.
1 900 Potions Witch Unisex Hoodie
Today
1 900 Potions Witch Unisex Hoodie
This funny retro advertisement witch shirt is perfect for Halloween or a horror movie night. If you love sorcery, spells, and hexes this cute spooky shirt is a must-have. Shirt Info: Cotton/Poly Blend 1x1 Ribbing Waistband & Cuffs Unisex Fit hand printed in the USA with eco-friendly water-based inks Our soft, cozy cotton/poly fleece hooded sweatshirts feature a unisex fashion fit and front pouch kangaroo pocket. Since this fleece runs a little slimmer than our crew neck fleece we recommend sizing up if you are between sizes. We print our designs using eco-friendly water-based inks. All of our items are designed and hand-printed to order in our southern California studio. Sizing/Fit Guide: Our hooded sweatshirts have a unisex fit, measurements as follows: X-Small 26 inch body length x 18.5 inch body width x 24.5 inch sleeve Small 27 inch body length x 20 inch body width x 25 inch sleeve Medium 28 inch body length x 21.5 inch body width x 25.5 inch sleeve Large 29 inch body length x 23 inch body width x 26 inch sleeve X-Large 29.75 inch body length x 25 inch body width x 26.5 inch sleeve 2X-Large 30.25 inch body length x 27 inch body width x 27 inch sleeve 3X-Large 30.75 inch body length x 29 inch body width x 27.5 inch sleeve
After · Dondo
Boredwalk 1-900-Potions Witch Hoodie - Soft Cotton Fleece Unisex Sweatshirt
Channel your inner misanthropic sorceress with a premium hoodie that parodies the golden age of questionable late-night advertisements.
- Eco-Conscious Alchemy: Hand-printed in the USA using sustainable water-based inks for a soft, breathable feel.
- Premium Fleece Blend: High-quality cotton/poly mix designed for longevity and intellectual comfort, not the landfill.
- Anatomically Honest Fit: A slim-fitting unisex cut; we recommend sizing up if you prefer your hoodies as roomy as a haunted mansion.
- Functional Details: Features a front pouch pocket and rib-knit cuffs to keep hands warm while stirring the pot.
An unapologetically original investment in your personal brand of sarcasm. Ethical production guaranteed.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Vague titles lacking keywords
- Missing product types for clarity
- Excessive title length (over 100 characters) causing mobile cutoff
Recommendations
- Standardize format to [Gender/Fit] + [Design Name] + [Product Type]
- Target 50-80 characters for optimal visibility
Issues
- Mobile wall of text risk
- Formatting fatigue in high-value bundles
- Technical specs buried at bottom of descriptions
Recommendations
- Implement Inverted Pyramid structure
- Add bulleted Quick Specs for material and fit
Issues
- Single image trap for lower-priced items and samples
- Lack of context/lifestyle shots
- Missing garment detail and texture views
Recommendations
- Minimum of 3 images per product (Hero, Lifestyle, Detail)
- Add back-of-garment images for all apparel
Issues
- Inconsistent use of charm pricing (.99)
- Lack of installment payment mentions for high-ticket items
Recommendations
- Implement .99 pricing for clearance and lower-tier items
- Integrate Shop Pay Installments messaging for products over $80
Issues
- Dead-end tags on high-value items
- Inconsistent categorization for clearance items
Recommendations
- Audit high-AOV products for meta-tag completeness
- Ensure clearance items are cross-categorized in functional collections
Issues
- Short-tail titles limit search reach
- Missing image alt-text opportunities
Recommendations
- Target long-tail keywords in titles
- Optimize alt-text for Google Image Search traffic
03 · 01b — Issues
Top issues, ranked by cost.
01
Image Scarcity
+$5.5K/moMystery Sample Set and Stickers currently feature only 1 image, failing to demonstrate value.
critical02
Information Hierarchy
+$4.0K/moDelve Deck's 4,000-character description creates a wall of text that is unreadable on mobile.
warning03
Psychological Pricing Barriers
+$2.9K/moLack of charm pricing and installment plan visibility on items up to $98.
critical04
SEO Title Gaps
+$2.1K/moShort titles like 'Haunting Affirmations' do not include searchable product types like 'Card Deck'.
warning05
Internal Search Discoverability
+$1.4K/moHigh-ticket bundles and clearance items are missing metadata and secondary categories.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“What are the best graphic tote bags with dark humor or snarky quotes?”
“Who makes the best vinyl stickers for librarians and book lovers?”
“Best tarot-style card decks with a funny or sarcastic twist?”
“What are the best quality graphic t-shirts for boys that aren't just sports or superheroes?”
“Best funny stickers for water bottles that won't peel off in the wash?”
“What are some brands like Look Human for people who love science and literature?”
“Is Wicked Clothes better than SnorgTees for dark humor apparel?”
“How does Raygun compare to other progressive midwestern graphic tee shops?”
“What are some alternatives to TeeTurtle for people who prefer dark sarcasm over cute animals?”
“Are there any shops similar to Look Human that have a better clearance section?”
Who AI recommends instead
What to fix for AI visibility
“What are the best graphic tote bags with dark humor or snarky quotes?”
Current copy focuses on the design name but lacks descriptive adjectives like 'dark humor,' 'snarky,' or 'sarcastic.' Update descriptions to frame the 'You're So Obtuse' bag as an intellectual insult.
dark humor tote bagssnarky quote bagssarcastic canvas totesmisanthrope accessories
“Who makes the best vinyl stickers for librarians and book lovers?”
The 'Nolite Te Bastardes Carborundorum' sticker needs to explicitly mention its literary connection to Handmaid's Tale and its appeal to librarians and bibliophiles.
literary stickersbook lover vinyl decalslibrarian humorHandmaid's Tale quote stickerfeminist bookish gifts
“Best tarot-style card decks with a funny or sarcastic twist?”
AI is missing the 'tarot' connection because 'Delve Deck' and 'Haunting Affirmations' are categorized as affirmation/conversation cards. Add 'tarot-inspired' or 'alternative tarot' to the metadata.
sarcastic tarot deckfunny affirmation cardsdark humor card decktarot-style oracle cardscynical self-help
“What are the best quality graphic t-shirts for boys that aren't just sports or superheroes?”
The products are named with 'Villain Era' and 'Retrograde' but lack the categorical keywords 'alternative boy's shirts' or 'anti-sports t-shirts.'
alternative boys graphic teesscience shirts for kidsfunny shirts for introverted boysnon-sports boys apparel
03 · 03 — Benchmark
How you stack up.
Boredwalk Gifts and Apparel for Men Women and Kids (You)
76
Wicked Clothes
86
Look Human
79
Raygun
82
BrandDesc wordsLifestyle %Materials %Voice %
Boredwalk Gifts and Apparel for Men Women and Kids (You)261w88%78%100%
Wicked Clothes145w85%75%90%
Look Human95w50%60%85%
Raygun110w70%80%80%
Competitors were selected based on their overlap in the 'Premium/Graphic Apparel' category within the USA, specifically targeting brands with an 'intellectual snark' or 'dark humor' brand voice. Metrics were estimated by analyzing homepage layouts, product detail page structures, and brand messaging from public web signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (50%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (50%)
Weak titles (50%)
Weak titles (75%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$1
Min
$34
Avg
$32
Median
$98.6
Max
7%
Budget
37%
Mid-range
6%
Premium
Coverage
100%
Has description
1526
Avg desc length
100%
Has images
4.2
Avg imgs/product
6%
Compare-at
12%
Psychological
30%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 6% of products show compare-at prices — missing urgency signals
- Only 12% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
31
Perf
84
A11y
92
SEO
13.3 s
LCP
4.2 s
FCP
0
CLS
1,640 ms
TBT
Product page
38
Perf
90
A11y
100
SEO
13.5 s
LCP
Mobile issues
- Homepage mobile performance score is 31/100 — slow load times hurt mobile conversion
- Product page mobile performance is 38/100 — shoppers abandon slow PDPs
Missing fields
Product schemaBreadcrumbList schemaOffer schema
Sample pages
Recommendations
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
164
Avg links
1
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
42,500
Low est.
85,000
Mid est.
170,000
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$3.5K/mo·70 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$3.5K/mo·70 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 5.8h · Dondo: 5m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 12.5h · Dondo: 4m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 8.8h · Dondo: 5m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Products with only 1 image (Stickers, Sample Sets)
Convert flat sticker files into lifestyle mockups on laptops or water bottles.
+30% conversion rate·AI Image Generator
02
Vague or short titles limiting SEO reach
Automatically expand titles to include gender, design name, and product type.
+15% CTR boost·AI Title Generator
03
Missing meta-tags and inconsistent categorization
Scans catalog to identify and fill missing tags and functional categories.
+10% internal search sales·Listing Optimizer
04
Long unformatted mobile descriptions
Reformat existing copy into mobile-friendly bulleted specs and bolded value props.
+20% mobile conversion·AI Description Writer
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Mystery Sample Set
45
+$1.6K
AI Image Generator
Haunting Affirmations
58
+$1.4K
AI Title Generator
1 900 Potions Witch Unisex Hoodie
62
+$1.1K
AI Image Generator
Delve Deck - Complete Bundle
65
+$900
AI Image Generator
Boy's Villain Era Raccoon T-Shirt
74
+$810
AI Image Generator
Dondo-style rewrite improved the sample title from 18 to 70 characters.The improved sample description went from 103 to 95 words.Image Scarcity is tied to an estimated $15.8K/month.Persona Consistency vs. Utilitarian Compliance
Recap · what's at stake
You're losing $15.8K every month this stays as-is.
70 products to fix. Dondo runs it in 1 minutes.