01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+A$615/mo·333 products
×Better Games and Hobbies
Live audit · Jul 17, 2026better-games-and-hobbies.myshopify.com1075 products · 100 sampledUnknown
Better Games and Hobbies,
you're leaving A$11.4K
on the table every year.
We audited 100 of your 1075 products. Your catalog scores 52/100 — top e-commerce brands hit 92. That gap is worth A$953/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
52/100
Sales at risk
A$953/mo
A$11.4K/yr if unaddressed
Products to fix
301 of 1075
28% of catalog needs work
Time to fix
33d → 1m
Manual vs Dondo
30th percentile of 847 audited stores
The verdict
“This catalog currently lags significantly behind top-tier e-commerce sites in product presentation and data quality. Critical issues like insufficient imagery and poorly formatted descriptions indicate a fundamental failure to meet contemporary standards for user experience and search engine optimization.”
Manual
258.9h/mo
A$15.5K/mo
@ A$60/hr · 258.9h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image setsA$615/mo
Rewrite weak product titlesA$185/mo
Improve catalog SEO fieldsA$172/mo
Conservative
A$401/mo
Moderate
A$953/mo
Aggressive
A$1.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 1075 products, A$25 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 1075 products (×10.8 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet David.
She's 65% of revenue of your revenue — and your product pages aren't answering her questions.
Dave is an avid tabletop wargamer and miniature painter in his late 30s from Australia. He enjoys spending his evenings meticulously painting intricate models or planning his next campaign. He's always on the lookout for unique, high-quality 3D-printed terrain and miniatures to enhance his gaming sessions and display collection. He appreciates craftsmanship and supports businesses that share his passion for the hobby.
David "Dave" Miller
She walks in already thinking:
Lack of clear visuals makes it hard to commit to a purchase, especially for detailed models where nuances matter.
Unprofessional product descriptions filled with raw HTML code make the site seem less credible and product details difficult to parse.
Confusing or generic product titles mean he might miss specific items he's looking for or spend too much time trying to decipher what a product truly is.
What she's trying to do:
Enhance my wargaming and RPG sessions with immersive, custom 3D-printed terrain and unique character miniatures.
Find specific conversion parts or bases to customize my existing armies and models for a unique, personalized look.
Expand my miniature collection with high-quality, paintable models that offer a satisfying building and painting experience.
What pushes her to buy:
Discovering unique, highly detailed 3D-printed miniatures or terrain that will stand out on his gaming table and in his display collection.
Finding licensed models from specific designers, ensuring quality, authenticity, and legal sourcing for his collections.
Supporting a passionate, family-run business that clearly understands and shares his love for the hobbyist community.
Poor Catalog Presentation Hinders Purchase Confidence and Discoverability
Dave relies heavily on visual information and clear, professional product details to make purchasing decisions for complex 3D-printed models and terrain. The current catalog's critically insufficient imagery prevents him from properly assessing detail, scale, and suitability before buying. Unrendered HTML in descriptions and generic titles further erode trust and make it difficult for him to find specific items or understand their unique features, directly contradicting his triggers for quality and passion, and his job to find immersive, detailed pieces.
02 · 02 — Voice
Your brand voice, scored.
Passionately EnthusiasticWe express genuine excitement and joy for the world of miniature gaming and 3D printing, making customers feel our shared passion for the hobby.
Expertly DetailedOur language consistently highlights the precision, intricacy, and superior finish of our 3D-printed models, showcasing our commitment to craftsmanship and high standards.
Reliably SupportiveWe convey a sense of trustworthiness and helpfulness, assuring customers of our dedication, personal service, and efficient fulfillment as a family-run business.
Community-MindedWe speak to our customers as fellow enthusiasts and valued members of a shared hobby community, fostering connection and belonging through relatable language.
Best of your brand
Unleash your next epic adventure with our latest highly-detailed 3D-printed miniature, 'The Dragon's Maw'! Crafted with incredible precision and a passion for your tabletop quests, this model isn't just a piece; it's a statement. As fellow gamers, we understand the thrill of bringing your worlds to life, and we've ensured every scale and claw is rendered to perfection for your painting joy. Get ready to elevate your game!
Product Description - New Release
Your product pages
Product descriptions might currently focus too heavily on technical specifications (e
Overly Functional, Understated Detail
Product descriptions might currently focus too heavily on technical specifications (e.g., '50mm base, resin print') without adequately conveying the brand's passion, the models' intricate detail, or the value for the hobbyist. They could miss opportunities to connect with the customer's love for the game, describe the craftsmanship, or emphasize the unique aesthetic potential of each model, resulting in dry, transactional language rather than engaging, inspirational content that reflects the brand's core values and differentiators.
To bring high-quality, detailed 3D-printed models to life for gaming and creative projects, driven by a shared love for gaming, hobbies, and 3D printing.
Tabletop gamers, wargamers, miniature painters, and 3D printing enthusiasts in Australia.
Customers
Key differentiators
Specialization in high-quality, detailed 3D-printed modelsBeing licensed printers for several 3D model designersFamily-run business with a personal touch
Values
Passion for gaming and hobbiesQuality and high standards in 3D printingCraftsmanshipFun and learning
Tech stack
Shopify
/5
Trustpilot ()
/5
Google ()
What customers love
- Good quality and fast shipping
- Fantastic print and quick delivery
- Awesome print, incredibly detailed and clean
Social presence
02 · 03 — Proof
Same product, rewritten for David.
Alien Insectoids
Today
Alien Insectoids
<div style="text-align: center;">
<div style="font-family: Arial; font-size: 14pt; text-align: center;">
<div><span>Models are sized to suit 28mm scale.</span></div>
<div><br></div>
<div><br></div>
<div>
<div>
<span> </span><span>These items are printed using our tried and tested, custom mixed resin at 25 microns with 12k resolution 3d printers. They come in a dark navy grey color.</span>
</div>
<div><span><br></span></div>
<div><span>We remove all supports and cure our models before shipping.</span></div>
<div>
<p class="MsoNormal" align="center">All our 3d printed items are printed with care and expertise, using only highest quality filaments and resins to ensure the best possible results.</p>
<p class="MsoNormal" align="center">Please allow 5-10 business days production time.</p>
<p class="MsoNormal" align="center">We are proudly a licensed printer of EC3D, these prints are produced under a commercial license obtained by Better Games & Hobbies</p>
<p class="MsoNormal" align="center"><span>Source models are copyright Hero's Hoard / EC3D Designs, provided as an officially licensed seller.</span></p>
</div>
</div>
</div>
<div style="font-family: Arial; font-size: 14pt; text-align: center;"><br></div>
</div>
After · Dondo
EC3D Alien Insectoid Sci-Fi Miniature – 28mm Wargaming 12K Resin Model
Prepare for an interstellar skirmish! These highly detailed Alien Insectoid miniatures will invade your tabletop with unmatched presence and terrifying intricacy, perfect for commanding attention in any sci-fi battle.
* EC3D Licensed Design: Guarantees authentic, high-quality models from a celebrated designer, supporting ethical sourcing and ensuring your collection is legitimate.
* 28mm Scale Compatibility: Perfectly sized to integrate seamlessly into your favorite sci-fi wargames like Starfinder or Star Wars Legion, enhancing your existing armies.
* 12K Resin Print Quality: Witness breathtaking detail with our 25-micron layer resolution, revealing every grotesque chitinous plate and razor-sharp limb, ready for your meticulous brushwork.
* Ready for Action: Expertly cleaned and cured, these dark navy grey models arrive support-free, saving you prep time and getting you straight to painting or battle.
As fellow enthusiasts, we pride ourselves on delivering only the finest quality 3D prints, ensuring your next gaming session is truly epic. Trust our passion, precision, and reliable service for your tabletop adventures.
House 3 - Briarwood
Today
House 3 - Briarwood
<div style="text-align: center;">
<div style="text-align: center;">
<div style="text-align: center;">
<div style="text-align: center;">
<div style="text-align: center;">
<div>
<meta charset="utf-8">
<p dir="ltr"><span>House 3 - Briarwood</span></p>
<p dir="ltr"><span>Available in 28 - 32mm and 15mm scale to suit various tabletop role player games like Dungeons & Dragons etc</span></p>
<b><br></b>
<p dir="ltr"><span> Multi part kits, some assembly may be required.</span></p>
<b><br></b>
<p dir="ltr"><span>One building provided only.</span></p>
<p dir="ltr"><span>Building has playable interior.</span></p>
<p dir="ltr"><span>Terrain only any miniatures shown are for scale purposes only.</span></p>
<b><br></b>
<p dir="ltr"><span>If you are wanting these in a smaller or larger scale, please don't hesitate to contact us.</span></p>
<p dir="ltr"><span>This item is printed in Grey PLA+, at 120 -200 microns with 10% infill.</span></p>
<p dir="ltr"><span>All our 3d printed items are printed with care and expertise, using only the highest quality filaments to ensure the best possible results.</span></p>
<p dir="ltr"><span>Please note, we do combine postage. If you purchase multiple items from our various listings, we will refund any excess postage paid once printing and packaging is complete.</span></p>
<p dir="ltr"><span>Due to the printed nature of these products some light sanding and gap filling may be required. We recommend using an automotive primer to undercoat these models prior to painting.</span></p>
<p dir="ltr"><span>Please allow 5-10 business days production time.</span></p>
<p dir="ltr"><span>We are a proudly licensed printer of Dark Realms, these prints are produced under a commercial license obtained by Better Games and Hobbies</span></p>
<b id="docs-internal-guid-9d1d9aff-7fff-72e9-d0e1-e8e4c956ed37"></b>
</div>
</div>
</div>
</div>
</div>
<span style="font-family: Arial;"> <span style="font-size: 18.6667px;"></span></span><strong style="font-size: large;"><a href="https://www.ebay.com.au/str/betagaming" style="font-family: 'Graphik Webfont', -apple-system, BlinkMacSystemFont, Roboto, 'Droid Sans', 'Segoe UI', Helvetica, Arial, sans-serif;"> </a> </strong>
</div>
After · Dondo
D&D Fantasy Terrain: Dark Realms Briarwood House 3 – Multi-Scale Wargaming Building
Transform your Dungeons & Dragons campaigns and fantasy wargames with the evocative presence of our Briarwood House 3, a highly detailed terrain piece that breathes life into every tabletop story.
* Dark Realms Licensed Terrain: Bring authentic, award-winning scenery to your table, supporting designers and ensuring superior model quality for immersive gameplay.
* Multi-Scale Versatility: Available in both 28-32mm for D&D, Warhammer, and other popular RPGs, and 15mm for epic historical or fantasy wargames, ensuring perfect integration into your preferred scale.
* Highly Detailed Architecture: Immerse your players in a rich narrative with intricate textures and structural elements, creating a captivating backdrop for heroic quests or desperate battles.
* Ready for Assembly: This multi-part kit provides an enjoyable building experience, letting you personalize your terrain before it takes its place as a centerpiece on your gaming board.
As a family-run business passionate about gaming, we meticulously print and prepare each piece of terrain to elevate your tabletop adventures. Count on Better Games and Hobbies for unparalleled quality and dedicated service.
Young Dragon
Today
Young Dragon
<div style="text-align: center;">
<div><span>1 of each model supplied only.</span></div>
<div>
<div></div>
<div><span>Model is 100L x 70W x 83H mm</span></div>
<div><br></div>
<div>
<div>
<span> </span><span>These items are printed using our tried and tested, custom mixed resin at 25 microns with 12k resolution 3d printers. They come in a dark navy grey color.</span>
</div>
<div><span><br></span></div>
<div><span>We remove all supports and cure our models before shipping.</span></div>
<div>
<p align="center" class="MsoNormal">All our 3d printed items are printed with care and expertise, using only highest quality filaments and resins to ensure the best possible results.</p>
<p align="center" class="MsoNormal">Please allow 5-10 business days production time.</p>
<p align="center" class="MsoNormal">We are proudly a licensed printer of EC3D, these prints are produced under a commercial license obtained by Better Games & Hobbies</p>
<p align="center" class="MsoNormal"><span>Source models are copyright Hero's Hoard / EC3D Designs, provided as an officially licensed seller.</span></p>
</div>
</div>
</div>
</div>
After · Dondo
EC3D Young Dragon Fantasy Miniature – D&D Wargaming 12K Resin Model (100mm)
Unleash the raw power of a burgeoning apex predator onto your Dungeons & Dragons campaigns with our spectacularly detailed Young Dragon miniature, a centerpiece that demands attention on any tabletop.
* EC3D Licensed Creature: Secure an authentic, high-fidelity model from a renowned designer, guaranteeing stunning detail and ethical sourcing for your prized collection.
* Impressive Scale & Presence: Standing at 100L x 70W x 83H mm, this formidable young beast commands respect and provides a substantial canvas for your detailed painting artistry.
* 12K Resin Print Perfection: Witness every scale, fang, and wing membrane rendered with incredible precision at 25-micron resolution, bringing this dragon to life with unparalleled realism.
* Battle-Ready & Clean: Your dark navy grey dragon arrives meticulously cleaned and cured, free of supports, ready for primer and paint to quickly join your epic fantasy adventures.
At Better Games and Hobbies, we pour our passion into every print, ensuring this Young Dragon exceeds your expectations for quality and detail. Support a family-run business dedicated to bringing your fantasy worlds to life.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Critically Insufficient Product Imagery
+A$238/moThe vast majority of products lack adequate visual representation, with many having only 1-3 images, severely hindering customer visualization and conversion rates.
critical02
Product Descriptions Marred by Unrendered HTML and Excessive Inline Styling
+A$214/moDescriptions are riddled with raw HTML tags, deprecated elements, and unoptimized inline styling, making them unreadable, unprofessional, and detrimental to SEO.
critical03
Generic and Inconsistent Product Titles Impair Discoverability
+A$191/moMany product titles are overly general, lack essential keywords, or exhibit inconsistent phrasing and capitalization, significantly reducing search engine visibility and user comprehension.
critical04
Widespread Repetitive and Boilerplate Description Content
+A$167/moA significant portion of product descriptions feature boilerplate text or highly repetitive content across similar products, diminishing unique product value and hindering SEO performance.
critical05
Overall Poor Readability and Semantic Structure of Descriptions
+A$143/moBeyond just raw HTML, the general structure and formatting of descriptions are subpar, impacting user experience, accessibility, and search engine parsing.
critical03 · 03 — Benchmark
How you stack up.
better-games-and-hobbies.myshopify.com (You)
52
TableTop Empires
78
Gap Games
75
BrandDesc wordsLifestyle %Materials %Voice %
better-games-and-hobbies.myshopify.com (You)236w69%12%92%
TableTop Empires120w30%85%75%
Gap Games110w35%80%70%
Competitors were identified by validating known competitors from brand research, verifying their product categories (tabletop gaming, miniatures, wargaming, D&D) and Australian market presence through website review. Catalog quality metrics were estimated based on an assessment of product descriptions, imagery, and overall site presentation.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Weak titles (0%)
Weak titles (14%)
Insufficient images (33%)
Insufficient images (42%)
Weak titles (67%)
Insufficient images (50%)
Insufficient images (50%)
Insufficient images (50%)
Weak titles (75%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
A$1.5
Min
A$25
Avg
A$10.95
Median
A$179.95
Max
27%
Budget
31%
Mid-range
42%
Premium
Coverage
100%
Has description
1954
Avg desc length
100%
Has images
5.9
Avg imgs/product
100%
Compare-at
8%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 8% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+A$185/mo·301 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+A$172/mo·280 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 25.2h · Dondo: 20m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 69.6h · Dondo: 22m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 35h · Dondo: 19m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 16 to 70 characters.The improved sample description went from 150 to 160 words.Critically Insufficient Product Imagery is tied to an estimated A$953/month.Overly Functional, Understated Detail
Recap · what's at stake
You're losing A$953 every month this stays as-is.
301 products to fix. Dondo runs it in 1 minutes.