01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£460.3K/mo·460 products
×RK BRANDS LTD
Live audit · May 5, 2026www.beaybl.com1000 products · 10 sampledShopify
RK BRANDS LTD,
you're leaving £6.3M
on the table every year.
We audited 10 of your 1000 products. Your catalog scores 74/100 — top Footwear & Athletic Wear brands hit 80. That gap is worth £525.7K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
74/100
Sales at risk
£525.7K/mo
£6.3M/yr if unaddressed
Products to fix
90 of 1000
9% of catalog needs work
Time to fix
17d → 1m
Manual vs Dondo
91th percentile of 65 audited stores
The verdict
“You are currently outperforming the average athletic store due to your exceptional imagery and brand strength. However, you are significantly behind top performers like Lululemon or Gymshark in technical catalog SEO. Bridging this gap could result in a 7-figure revenue increase.”
Manual
130h/mo
£4.7K/mo
@ £36/hr · 130h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields£460.3K/mo
Rewrite weak product titles£72.0K/mo
Conservative
£264.5K/mo
Moderate
£525.7K/mo
Aggressive
£977.2K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of £5.0M based on reported annual revenue of ~$76M FY2025.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Chloe.
She's 65-70% of revenue of your revenue — and your product pages aren't answering her questions.
Chloe is a 24-year-old fitness enthusiast who views the gym as both a health necessity and a social stage. Working in an entry-level professional role, she balances a desire for high-end 'sculpted' aesthetics with a strict budget. She follows fitness influencers religiously and seeks activewear that provides the flattering, compressive fit of luxury brands like Lululemon but at a price point that allows her to own multiple color-coordinated sets.
Chloe the Aesthetic Athlete
She walks in already thinking:
Fear of 'butt scrunch' seam failure or ripping during high-intensity leg days.
Uncertainty about sizing consistency between the 'Adapt' and 'Enhance' collections.
Concern that lighter colorways (like Spring Pink) may not be fully squat-proof/opaque.
What she's trying to do:
Boost my workout confidence by wearing gear that highlights muscle gains and 'sculpts' my physique.
Provide durable, 'buttery-soft' activewear that can withstand repetitive movements without pilling or tearing.
Minimize the 'rest day' effort by offering stylish co-ords that look premium for errands or coffee dates.
What pushes her to buy:
Influencer 'haul' videos showing the flattering, compressive fit of new collections.
The launch of versatile 'lifestyle' pieces that transition from gym to social settings.
Seasonal sales or bundle opportunities that make high-quality seamless gear accessible.
Technical Performance and Transparency Gaps
The catalog lacks high-intent keywords like 'squat-proof' or 'compressive' in product titles, which are critical for Chloe's confidence. Additionally, the descriptions fail to include 'Best For' sections (e.g., 'Best for Leg Day') or specific sizing advice per collection, leaving her to guess her size. The absence of video content also prevents her from seeing the fabric's opacity and movement, which is a key driver for her purchase decision.
02 · 02 — Voice
Your brand voice, scored.
Empowered AccessibilityDemocratizing the 'luxury' gym aesthetic by speaking with the authority of a premium brand while maintaining the welcoming openness of a budget-friendly peer.
Communal AmbitionMoving away from 'solo' fitness tropes toward a 'Together We Thrive' narrative that prioritizes collective progress and shared confidence over individual competition.
Functional SleeknessCommunicating technical features like seamless technology and buttery-soft fabrics through a minimalist lens that values aesthetic clarity and flattering performance.
Inclusive ResilienceChampioning diverse body types through language that emphasizes how the gear makes you feel—compressive, confident, and ready—rather than just how it looks.
Best of your brand
You shouldn't have to choose between a buttery-soft feel and a price that moves with you. We built AYBL to bridge that gap. Because when we say 'together we thrive,' we mean every body, every rep, and every goal. High-performance tech, designed for your ultimate confidence.
Brand Manifesto Concept
Your product pages
While the brand voice promises 'premium innovation,' product descriptions likely rely on generic marketing adjectives that fail to address specific technical durability or sizing nuances
The Precision-Durability Paradox
While the brand voice promises 'premium innovation,' product descriptions likely rely on generic marketing adjectives that fail to address specific technical durability or sizing nuances. To close the gap, the catalog must shift from purely aesthetic descriptions to radical transparency regarding fit-consistency and the structural integrity of 'scrunch' details, aligning the 'innovative' value with actual customer expectations of longevity.
To empower women through the power of fitness by providing premium, yet affordable activewear.
~$76M FY2025
Revenue
~93
Team
~2.8M total
Social presence
Over 400,000 orders annually across 160+ countries.
Customers
Key differentiators
Seamless fabric technologyMid-range pricing for premium qualityDirect-to-consumer influencer-led growth strategyProprietary resale platform (Re-AYBL)
Values
PassionateInnovativeAmbitiousInclusiveTogether we thrive
Tech stack
Shopify PlusKlaviyoGoogle Analytics 4HotjarMicrosoft ClarityDescartes Ecommerce WMSInventory PlannerPinterest PixelTikTok Pixel
3.5/5
Trustpilot (20,400+)
/5
Google ()
What customers love
- Flattering and compressive fit
- Buttery-soft fabrics
- Affordable compared to Lululemon
Common complaints
- Durability issues like seam ripping (butt scrunch)
- Inconsistent sizing between different collections
- Customer service responsiveness during peak sale periods
Social presence
~1.4M
tiktok
1.6K
twitter
10.4K
youtube
~50K
facebook
$800k - $1M
Ad spend/mo
Meta (Facebook/Instagram), TikTok Ads, Google Search, Influencer Marketing
Ad channels
02 · 03 — Proof
Same product, rewritten for Chloe.
Performance Polo Shirt - White
Today
Performance Polo Shirt - White
Introducing our Golf Performance Polo, the ultimate blend of style and functionality for the modern golfer. Tailored from a premium stretchy polyester fabric and a relaxed fit that offers flexibility. Designed with short sleeves and a stretch ribbed collar for complete freedom of movement, this polo is engineered to enhance your performance on the course. Stay cool and enjoy the luxurious soft hand feel that ensures maximum comfort from the first tee to the final putt. 100% Polyester Ribbed collar Button placket opening with AYBL branded buttons AYBL printed logo to front chest Model is 6'1" and wears a size M
After · Dondo
AYBL Men's Performance Golf Polo - Breathable Stretch Fabric Athletic Fit
Master your swing and your style in a polo designed for effortless movement from the first tee to the clubhouse.
• High-Performance Stretch Polyester: Provides complete freedom of motion for a zero-restriction swing.
• Ribbed Knit Collar: Delivers a structured, sleek aesthetic that stays sharp during all-day wear.
• Moisture-Wicking Technology: Keeps you cool and dry while maintaining a buttery-soft hand feel.
Together we thrive on the course with premium gear that makes professional performance accessible to every golfer.
Core 5" Shorts - Summer Orange
Today
Core 5" Shorts - Summer Orange
Elevate your performance with our Core 5" Shorts. Crafted from supersoft lightweight fabric, these shorts offer exceptional comfort. Featuring an elasticated waistband with a branded drawcord, open pockets on the sides for convenience, and the AYBL printed logo on the front leg. 100% Polyester Regular fit Light weight fabric Elasticated waistband with adjustable drawcord 5" inseam AYBL printed logo Model is 6'0" (1.83m) and wears a size L
After · Dondo
AYBL Core 5" Men's Gym Shorts - Lightweight Performance Training Gear
Dominate your next leg day with shorts engineered to highlight your progress and withstand your heaviest reps.
• 5-Inch Inseam: Optimized for an athletic, quad-flattering fit that ensures maximum mobility during squats.
• Elasticated Branded Drawcord: Offers a secure, slip-free fit that moves with you, not against you.
• Quick-Dry Lightweight Fabric: Provides maximum airflow to keep you focused on your collective ambition.
Experience the perfect bridge between premium technical tech and inclusive resilience, designed for every body and every goal.
Physique Sports Bra - Black
Today
Physique Sports Bra - Black
Sleek and refined, the Physique Sports Bra is made to be seen. This on-trend minimal bra is crafted from a soft and stretchy fabric with a slight peached finish. The open back detailing shows off your back gains, with front ruched detailing and adjustable cross over straps. Complete with an on-trend vertical AYBL logo. 76% Nylon 24% Elastane Super soft & stretchy fabric Low support On trend ruching detail to front Open back detail Removable padding and adjustable back straps AYBL vertical logo to side Model is 5'6" (1.67m) and wears a size S
After · Dondo
AYBL Physique Ruched Sports Bra - Open Back Squat-Proof Performance Fabric
Showcase your back gains in a sleek, minimal bra that delivers a buttery-soft feel without compromising on coverage.
• Squat-Proof Peached Fabric: High-density knit ensures total opacity and confidence during high-intensity sessions.
• Ruched Front Detail: Provides a flattering, sculpted aesthetic for a gym-to-social transition.
• Adjustable Cross-Over Straps: Allows for a customizable, compressive fit that secures your physique.
Designed for the confident athlete who demands inclusive resilience and premium innovation at an accessible price.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Titles are too brief, averaging 37 characters
- Lack of 'Gender + Activity + Material' formula
- Generic naming for high-volume items
Recommendations
- Expand titles to 50-70 characters
- Include target gender and primary product benefits
- Incorporate descriptive keywords for internal site search
Issues
- Lack of scannability for modern shoppers
- Identical descriptions for different color variants
- Technical specs not properly highlighted
Recommendations
- Use bullet points for technical specifications
- Add a 'Best For' section for specific activities
- Create unique value propositions for specific colorways
Issues
- Lack of product videos showing movement
- Missing fabric 'rebound' demonstrations
Recommendations
- Add 5-second video loops to product pages
- Showcase fabric movement and fit expectations
Issues
- Use of flat pricing instead of psychological pricing
- Inconsistent compare-at price strategy
Recommendations
- Test fractional price endings like .99 or .95
- Align pricing with 'affordable premium' market positioning
Issues
- Internal backend tags are visible to customers/crawlers
- Use of non-functional tags like 'dec3-import'
Recommendations
- Clean tag database of internal housekeeping labels
- Implement functional tags like 'Compression: High' or 'Squat-Proof'
Issues
- Under-optimized Alt-Text for images
- Meta titles are too short and lack keyword depth
- Low ranking for high-competition category keywords
Recommendations
- Audit and update all image Alt-Text with descriptive keywords
- Optimize metadata to include specific features like 'Seamless' or 'Padded'
03 · 01b — Issues
Top issues, ranked by cost.
01
Generic Product Naming
+£184.0K/moLack of descriptors in titles like 'Performance Polo Shirt' leads to 20% loss in organic discovery.
critical02
Thin SEO Metadata
+£131.4K/moMeta titles and alt-text pull from short titles, failing to compete for keywords like 'Seamless'.
critical03
Lack of Psychological Pricing
+£94.6K/moFlat pricing on items like the £48 Polo misses a 3-5% conversion lift.
warning04
Internal Tag Leakage
+£68.3K/moTags like 'nov-6-import' clutter the frontend and dilute professional SEO structure.
warning05
Repetitive Variant Content
+£47.3K/moIdentical descriptions across all colors miss cross-selling and styling opportunities.
warning03 · 03 — Benchmark
How you stack up.
beaybl.com (You)
74
Gymshark Ltd
37
NVGTN
81
DFYNE
83
BrandDesc wordsLifestyle %Materials %Voice %
beaybl.com (You)87w100%62%100%
Gymshark Ltd17w20%25%75%
NVGTN95w90%70%88%
DFYNE110w92%78%92%
Competitors were selected based on overlap in target demographic (Gen Z/Millennial women), geographic headquarters (UK/US), and shared use of 'seamless' fabric technology and influencer-led marketing. Scores were estimated by analyzing metadata depth, image-to-text ratios on key PDPs, and the presence of technical material specifications compared to the store audit baseline.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Category distribution
Price analysis
£18
Min
£37
Avg
£35
Median
£65
Max
1%
Budget
44%
Mid-range
5%
Premium
Coverage
100%
Has description
526
Avg desc length
100%
Has images
7.7
Avg imgs/product
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£72.0K/mo·90 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 7.5h · Dondo: 6m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 57.5h · Dondo: 31m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Brief and generic product titles
Transforms thin titles into keyword-rich descriptors following high-performance formulas.
+20% Search Visibility·AI Title Generator
02
Internal and dirty tag database
Automatically scrubs internal tags and replaces them with functional attributes for better filtering.
+15% Filter Usage·Listing Optimizer
03
Identical descriptions for variants
Generates unique, benefit-driven copy tailored to specific colorways and styles.
+5% Conversion Rate·AI Description Writer
04
Round-number pricing strategy
Benchmarking prices against competitors to optimize psychological pricing and margins.
2-4% Margin Optimization·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Performance Polo Shirt - White
55
+£82.9K
AI Title Generator
Core 5" Shorts - Summer Orange
55
+£69.0K
Listing Optimizer
Physique Sports Bra - Black
60
+£55.2K
Listing Optimizer
Precision Splatter Polo - Muted Slate
65
+£46.0K
Listing Optimizer
Lifestyle Oversized Joggers - Red
72
+£41.4K
Listing Optimizer
Adapt Seamless Tank Top - Spring Pink
78
+£36.8K
AI Description Writer
Enhance Seamless Halterneck Top - Powder Blue
92
+£32.2K
Listing Optimizer
Dondo-style rewrite improved the sample title from 30 to 73 characters.The improved sample description went from 101 to 79 words.Generic Product Naming is tied to an estimated £525.7K/month.The Precision-Durability Paradox
Recap · what's at stake
You're losing £525.7K every month this stays as-is.
90 products to fix. Dondo runs it in 1 minutes.