01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$37/mo·31 products
×AloeMoist Organics LLC
Live audit · Jul 17, 2026aloemoistorganics.com34 products · 34 sampledShopify
AloeMoist Organics LLC,
you're leaving $1.1K
on the table every year.
We audited 34 of your 34 products. Your catalog scores 54/100 — top beauty/skincare market brands hit 85. That gap is worth $88/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
54/100
Sales at risk
$88/mo
$1.1K/yr if unaddressed
Products to fix
31 of 34
91% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
36th percentile of 580 audited stores
The verdict
“Your current catalog optimization score of 51 places your store significantly below the industry average of 60-70 for the beauty/skincare market. To become a top performer, aiming for scores of 85+, substantial improvements are necessary. Addressing the issues outlined above is crucial to close this gap and position AloeMoist Organics as a leading online destination for natural skincare.”
Manual
15.7h/mo
$707/mo
@ $45/hr · 15.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Improve catalog SEO fields$37/mo
Add complete product image sets$32/mo
Rewrite weak product titles$19/mo
Add missing product descriptions$5/mo
Conservative
$37/mo
Moderate
$88/mo
Aggressive
$141/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 34 products, $47 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 34 of 34 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 60-70% of revenue of your revenue — and your product pages aren't answering her questions.
Sarah is a health-conscious professional in her late 30s who actively seeks natural and organic solutions for her family's lifestyle. She struggles with sensitive skin, occasional eczema flare-ups, and is starting to notice early signs of aging. She's wary of harsh chemicals and artificial ingredients, preferring products that are effective, gentle, and transparent about their formulation. Sarah values brands that align with her ethical consumption principles, including sustainability and cruelty-free practices.
Sarah P.
She walks in already thinking:
Unclear ingredient lists or vague claims about 'natural' products.
Concerns about product efficacy for specific skin conditions despite natural formulations.
High price points that don't seem justified for the product's benefits or size.
What she's trying to do:
Find effective and gentle skincare that alleviates sensitive skin issues and reduces eczema flare-ups.
Incorporate anti-aging products into her routine without using harsh chemicals.
Support brands that prioritize ethical sourcing, sustainability, and transparency.
What pushes her to buy:
Products specifically formulated for sensitive skin, eczema, or anti-aging.
Clear communication of organic, natural, and cruelty-free certifications.
Positive customer testimonials highlighting visible results for similar skin concerns.
Vague Titles and Missing Descriptions for Key Offers
The catalog's 'AloeMoist Special Offer' critically lacks a description, which Sarah would immediately dismiss as untrustworthy or irrelevant. Additionally, generic titles like 'Stellar Skin Pack' or 'AGE-DEFYING SYSTEM' fail to immediately convey the specific organic ingredients or targeted benefits Sarah seeks for her sensitive, aging skin. She needs immediate clarity on how a product addresses her specific concerns (e.g., 'Organic Eczema Relief Cream with Colloidal Oatmeal' instead of just 'Complete').
02 · 02 — Voice
Your brand voice, scored.
Pure & NaturalCommitted to using high-quality, organic, and natural ingredients, free from harsh chemicals, reflecting a clean and wholesome approach to skincare.
Effective & Results-DrivenFocused on delivering tangible, visible results for various skin concerns, combining nature with scientific innovation ('Powered by Nature, Perfected by Science').
Nurturing & InclusiveOffers caring solutions for sensitive skin types and all ages, fostering a sense of support and well-being for its diverse customer base.
Ethical & SustainableOperates with integrity, valuing sustainability, cruelty-free practices, and community impact as a minority, woman-owned, family-operated business.
Best of your brand
Pure Ingredients - Visible Results
Homepage tagline
Your product pages
The product catalog snippets, while functional, largely miss opportunities to consistently elaborate on the brand's core values and mission
Inconsistent Elaboration on Core Values
The product catalog snippets, while functional, largely miss opportunities to consistently elaborate on the brand's core values and mission. Descriptions often state 'WHAT IT IS' and list ingredients, but rarely connect back to the 'sensible prices,' 'sustainability,' or 'community impact' mentioned in the brand's mission and values. For instance, while 'Purifying Charcoal Mask' mentions 'pure activated coconut charcoal,' it doesn't expand on its organic sourcing or cruelty-free status, which are key differentiators. The bundles are described purely by product inclusion, without reinforcing the holistic care or problem-solving narratives central to the brand's appeal for sensitive skin or anti-aging. This leads to a transactional rather than a brand-rich experience, failing to fully leverage the emotional connection and trust built through the brand's stated personality and differentiators.
To create safe, effective skincare with organic and natural ingredients at sensible prices, empowering individuals to feel confident and beautiful in their own skin.
629
Social presence
Individuals seeking natural, organic, and effective skincare solutions for various concerns, including sensitive skin, eczema, psoriasis, acne, dry skin, and anti-aging. The products are designed for people of all ages.
Customers
Key differentiators
Safe, effective skincare with organic and natural ingredients at sensible pricesCombines clean, organic ingredients with performance-focused formulations ('Powered by Nature, Perfected by Science')Products made in the USA with carefully sourced ingredientsCruelty-free, free from artificial fragrances, synthetic dyes, petrochemicals, and harsh preservativesMinority, woman-owned and family-operated companyOffers a one-year, 100% money-back guarantee on select skin creams and 30 days on all other productsAddresses multiple skin concerns including eczema, psoriasis, acne, and anti-aging
Values
High QualityInnovative ProductsSupport (community and environment)SustainabilityDo well by doing rightIntegrityExcellenceLasting customer relationships
/5
Trustpilot ()
4.8/5
Google (15+)
What customers love
- Effective for eczema and sensitive skin
- Silky smooth, no annoying fragrance, and seeps deep into the skin
- No breakouts for ultra-sensitive skin
Social presence
629
instagram
02 · 03 — Proof
Same product, rewritten for Sarah.
AloeMoist Special Offer
Today
AloeMoist Special Offer
No description.
After · Dondo
AloeMoist Organic Skincare Discovery Kit | Free Trial for Sensitive Skin
Experience the pure, nurturing care of AloeMoist Organics with our complimentary Skincare Discovery Kit, crafted to soothe and revitalize even the most sensitive skin.<ul><li>Pure & Potent Formulas: Organic aloe vera and natural botanicals, free from harsh chemicals, ensure clear ingredient lists.</li><li>Targeted for Sensitive Skin: Gentle solutions to calm irritation and enhance glow, ideal for eczema, dryness, or reactivity.</li><li>Visible Results, Naturally: Our 'Powered by Nature, Perfected by Science' approach delivers hydration and anti-aging benefits.</li></ul>Join thousands who trust AloeMoist Organics. Backed by a 30-day satisfaction guarantee on all full-size products.
BEAUTY PACK – Two COMPLETE and Two REVIVE Face Cream + two travel size jars Bundle
Today
BEAUTY PACK – Two COMPLETE and Two REVIVE Face Cream + two travel size jars Bundle
2x 8oz Aloe Moist, 2x Revive + 2 free travels
After · Dondo
AloeMoist COMPLETE & REVIVE Organic Anti-Aging Face Cream Duo Pack
Transform your skincare routine with the AloeMoist COMPLETE & REVIVE Duo Pack, combining our organic day and night creams for comprehensive anti-aging and deep hydration.<ul><li>Dual-Action Anti-Aging: Two 8oz COMPLETE Day Creams for protection; two 8oz REVIVE Night Creams for overnight rejuvenation, targeting fine lines and elasticity.</li><li>Pure Ingredients, Proven Efficacy: Organic aloe, botanicals, and peptides ensure clear ingredient lists and effective results on sensitive skin, addressing your efficacy concerns.</li><li>Intense Hydration & Soothing: Deeply moisturizes and calms dryness, ideal for sensitive skin prone to eczema or irritation, offering premium quality at an accessible price.</li><li>Travel-Friendly Bonus: Two complimentary travel-size jars to maintain your regimen on-the-go.</li></ul>Experience AloeMoist Organics, proudly made in the USA. Our one-year, 100% money-back guarantee on all skin creams ensures your satisfaction.
Stellar Skin Pack
Today
Stellar Skin Pack
Your basic skin routine to attain and keep beautiful skin has never been so simple and effective. Features our renowned COMPLETE day cream, REVIVE night cream, Organic Coconut Milk and Honey Cleanser and our ELITE c serum and Retinol serum. Five premium products in one discounted package for your daily use! WHAT IT’S GOOD FOR: Optimized complexion with clean minimized pours. Strong, hydrated skin that glows. Skin that is finally winning the battle of time and the elements. A confident, beautiful you putting your best foot, or rather face forward!
After · Dondo
AloeMoist Complete Organic Anti-Aging Skincare Routine 5-Piece Kit
Unveil your most radiant self with the AloeMoist Complete Organic Anti-Aging Skincare Routine, a holistic 5-piece system designed for effective, natural rejuvenation.<ul><li>Comprehensive 5-Step Regimen: Features COMPLETE Day Cream, REVIVE Night Cream, Organic Cleanser, ELITE C Serum, and Retinol Serum for a full daily routine.</li><li>Targeted Anti-Aging & Hydration: Diminish fine lines, boost collagen, and achieve glowing skin with potent organic ingredients like Vitamin C and Retinol.</li><li>Pure & Gentle for Sensitive Skin: Crafted with carefully sourced organic ingredients, free from harsh chemicals, making it safe and soothing for sensitive skin, including eczema.</li><li>Clear, Minimized Pores: Formulations work synergistically to purify and refine skin, reducing pore appearance for a smoother texture.</li></ul>Trust AloeMoist Organics, a minority, woman-owned family business dedicated to pure, effective, and ethical skincare. Enjoy peace of mind with our 30-day money-back guarantee.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Many titles are too short and generic, failing to include essential keywords or communicate immediate value (e.g., "Stellar Skin Pack", "AGE-DEFYING SYSTEM").
- Some bundle titles are excessively long and unwieldy (e.g., "BEAUTY PACK – Two COMPLETE and Two REVIVE Face Cream + two travel size jars Bundle", "ANTI-AGING QUARTET – One of the Body and Face creams and each of the serums Bundle").
- The "AloeMoist Special Offer" title provides no information about the offer's nature.
- Inconsistency in including brand name or key attributes across titles.
Recommendations
- Standardize title format: [Brand] + [Product Type] + [Key Benefit/Ingredient] + [Size/Variant].
- Optimize length: Aim for titles between 50-70 characters.
- Integrate high-value keywords relevant to target demographic (e.g., "eczema relief," "sensitive skin," "natural anti-aging").
- Clarify bundle titles by including most important products and primary benefit within character limit.
Issues
- The "AloeMoist Special Offer" product critically lacks any description.
- Descriptions for several bundles are too brief (e.g., "AGE-DEFYING SYSTEM", "BEAUTY PACK – Two COMPLETE and Two REVIVE Face Cream + two travel size jars Bundle").
- Some descriptions lean too heavily on features rather than clearly articulating benefits for the customer base.
Recommendations
- Immediately add a comprehensive description for "AloeMoist Special Offer" or remove it.
- Enhance bundle descriptions with detailed lists of products, key benefits, usage, and value proposition.
- Revise descriptions to emphasize how each product solves a customer problem or fulfills a desire (benefit-driven copywriting).
- Improve readability using bullet points for ingredients, benefits, and usage instructions.
Issues
- The "AloeMoist Special Offer" has no images.
- A significant number of bundle products (e.g., "Stellar Skin Pack", "Complete Spa Facial Kit Bundle") have only one image.
- "Purifying Charcoal Mask" and "Anti-Aging Mask Trio Bundle" have only two images, below the recommended minimum.
- Inconsistency in imaging strategy across the catalog.
Recommendations
- Ensure every product, especially bundles, features at least 3-5 high-quality images.
- For bundles, include hero shots, individual product shots, scale shots, and lifestyle imagery.
- Implement a consistent visual style across all images, including white background hero shots and diverse lifestyle images.
- Add professional images for "AloeMoist Special Offer" or remove the product.
Issues
- Limited promotional pricing, with only 2 out of 34 products using "compare-at" pricing.
- The $0 price point for "AloeMoist Special Offer" is confusing without description or images.
- Missed opportunity for installment plans for higher-priced bundles.
- Bundle savings are not always explicitly calculated or highlighted.
Recommendations
- Strategically implement "compare-at" prices on at least 20-30% of products.
- Clarify the purpose of the $0 "AloeMoist Special Offer" (e.g., free gift with purchase).
- Explicitly state total savings for all bundles compared to purchasing individual items.
- Investigate and prominently display financing or installment payment options for high-ticket items.
- Consider adding urgency signals like "limited stock" or "limited time offer" where applicable.
Issues
- Catastrophic lack of categorization: 31 out of 34 products (91%) are uncategorized, breaking site navigation.
- Sparse and inconsistent tagging: Many products have no tags or only generic tags.
- The existence of a broken "AloeMoist Special Offer" product highlights a lack of organization.
Recommendations
- Immediately develop and implement a comprehensive, logical category hierarchy for the entire catalog.
- Assign every single product to at least one primary category.
- Create and apply specific, consistent tags for ingredients, benefits, skin concerns, and product types.
- Address the "AloeMoist Special Offer" by fully integrating it or removing it.
Issues
- Suboptimal title length and keyword usage, with an average title length of 36 characters.
- Lack of SEO-rich content due to missing descriptions for products like "AloeMoist Special Offer".
- Weak internal linking and topical authority due to severe lack of product categories and inconsistent tagging.
- Unconfirmed if images have descriptive alt text.
Recommendations
- Implement keyword-optimized titles focusing on high-volume, relevant keywords.
- Ensure all product descriptions naturally integrate keywords related to ingredients, benefits, and skin concerns.
- Build a strong internal linking structure through a comprehensive category and tagging system.
- Add descriptive alt text to all product images using keywords where appropriate.
03 · 01b — Issues
Top issues, ranked by cost.
01
Catalog is almost entirely uncategorized and poorly tagged
+$31/mo31 out of 34 products (91%) are uncategorized, making products unfindable and breaking site navigation.
critical02
"AloeMoist Special Offer" is a broken product listing
+$22/moProduct listing with no description, no images, and a $0 price confuses customers and reflects poorly on catalog quality.
critical03
High-value bundles lack sufficient images
+$16/moProducts like "Stellar Skin Pack" and "Complete Spa Facial Kit Bundle" have only one image, underselling these items.
critical04
Not utilizing promotional pricing and urgency signals
+$11/moLack of "compare-at" prices on most products misses a key psychological trigger for buyers.
critical05
Product titles are inconsistent and not keyword-optimized
+$8/moMany titles are too short or too long, hindering discoverability in search engines and internal search.
critical03 · 03 — Benchmark
How you stack up.
ALOEmoist Organics - Pure ingredients. Real results. No harsh chemicals. (You)
54
Eczema Honey
85
Grahams Natural USA
80
100% Pure
90
BrandDesc wordsLifestyle %Materials %Voice %
ALOEmoist Organics - Pure ingredients. Real results. No harsh chemicals. (You)119w74%65%100%
Eczema Honey180w55%75%80%
Grahams Natural USA130w45%70%75%
100% Pure220w65%85%90%
Competitors were identified using Google Search with terms like "organic skincare USA", "natural skincare sensitive skin USA", and "eczema skincare organic USA". Websites were then visited to verify product category, target market (USA), and alignment with AloeMoist Organics' natural, organic, sensitive skin, and problem-solution (eczema, psoriasis, anti-aging) focus. Catalog quality metrics were estimated by observing product page detail, image types, and brand messaging.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Poor SEO signals (3%)
Weak titles (67%)
Category distribution
Price analysis
$7.99
Min
$49
Avg
$28.95
Median
$209.95
Max
2%
Budget
21%
Mid-range
10%
Premium
Coverage
97%
Has description
788
Avg desc length
97%
Has images
3.9
Avg imgs/product
6%
Compare-at
12%
Psychological
32%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 6% of products show compare-at prices — missing urgency signals
- Only 12% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
69
Perf
82
A11y
85
SEO
10.0 s
LCP
2.1 s
FCP
0
CLS
30 ms
TBT
Product page
57
Perf
91
A11y
85
SEO
14.3 s
LCP
Missing fields
BreadcrumbList schema
Sample pages
Recommendations
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
125
Avg links
2
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
- 91% of products lack category assignment — potential orphan pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Assign all products to at least one category to ensure they are discoverable via navigation
1,700
Low est.
3,400
Mid est.
6,800
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
medium
02
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$32/mo·9 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$19/mo·16 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$5/mo·2 products
Your 7-day plan
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add complete product image sets for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 2 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.3h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 0.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.1h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 4h · Dondo: 2m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Critical catalog structure issue (uncategorized products)
Dondo's Listing Optimizer can automatically analyze your products and help you create and apply a comprehensive category and tagging system, streamlining navigation and improving internal search.
+30-50% conversion rate·Listing Optimizer
02
Broken "AloeMoist Special Offer" product listing
Use Dondo's AI Description Writer to generate a compelling explanation and the AI Image Generator to create professional visuals for the offer, or confirm its removal.
+100% (from zero) conversion for this specific product, plus increased site trust·AI Description Writer & AI Image Generator
03
Inadequate image count for bundles
Dondo's AI Image Generator can create additional professional product photos, lifestyle shots, and detail close-ups quickly and affordably for bundles like "Stellar Skin Pack" and "Complete Spa Facial Kit Bundle."
+20-40% conversion rate for affected products·AI Image Generator
04
Ineffective promotional pricing strategy
Use Dondo's Competitor Analysis to inform your "compare-at" prices and the Performance Monitor to track the impact of new pricing strategies, encouraging higher average order values.
+10-20% conversion rate and AOV·Competitor Analysis & Performance Monitor
05
Inconsistent and suboptimal product titles affecting SEO
Dondo's AI Title Generator can rewrite your titles with SEO-optimized keywords, ensuring consistency and better search visibility across your catalog.
+15-25% click-through rate from search results·AI Title Generator
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
AloeMoist Special Offer
10
+$7
AI Image Generator
BEAUTY PACK – Two COMPLETE and Two REVIVE Face Cream + two travel size jars Bundle
35
+$6
AI Image Generator
Stellar Skin Pack
40
+$4
AI Image Generator
ANTI-AGING QUARTET – One of the Body and Face creams and each of the serums Bundle
40
+$4
AI Image Generator
AGE-DEFYING SYSTEM
45
+$3
AI Title Generator
DYNAMIC DUO – Twin Serum Pack – Elite-C and Retinol
50
+$3
AI Image Generator
Complete Spa Facial Kit Bundle
50
+$3
AI Image Generator
Clean and Bright Skin Package Bundle
50
+$2
AI Image Generator
Dondo-style rewrite improved the sample title from 23 to 72 characters.The improved sample description went from 0 to 88 words.Catalog is almost entirely uncategorized and poorly tagged is tied to an estimated $88/month.Inconsistent Elaboration on Core Values
Recap · what's at stake
You're losing $88 every month this stays as-is.
31 products to fix. Dondo runs it in 1 minutes.