01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$114.4K/mo·16 products
×Alastin Skincare, Inc.
Live audit · May 24, 2026www.alastin.com43 products · 43 sampledShopify
Alastin Skincare, Inc.,
you're leaving $2.1M
on the table every year.
We audited 43 of your 43 products. Your catalog scores 66/100 — top Beauty & Skincare brands hit 85. That gap is worth $172.5K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
66/100
Sales at risk
$172.5K/mo
$2.1M/yr if unaddressed
Products to fix
13 of 43
30% of catalog needs work
Time to fix
2d → 1m
Manual vs Dondo
58th percentile of 333 audited stores
The verdict
“You are currently sitting exactly at the industry average. While your brand carries a 'Premium/Elite' status, your catalog data is 'Average'. To compete with leaders like SkinCeuticals or SkinBetter Science, you must move your score from 67 to 85+.”
Manual
12.1h/mo
$545/mo
@ $45/hr · 12.1h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add complete product image sets$114.4K/mo
Improve catalog SEO fields$31.0K/mo
Rewrite weak product titles$31.0K/mo
Conservative
$67.8K/mo
Moderate
$172.5K/mo
Aggressive
$259.9K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $2.0M based on reported annual revenue of ~$150M USD FY2024.
Formula: Sampled 43 of 43 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Sarah.
She's 65-75% of total revenue of your revenue — and your product pages aren't answering her questions.
Sarah is a 48-year-old executive who views skincare as an investment in her professional image. She regularly visits high-end dermatologists for 'tweak-ments' like microneedling and lasers. She is highly analytical and seeks products that bridge the gap between clinical procedures and daily maintenance, valuing scientific evidence over marketing fluff.
Sarah Miller - The Post-Procedure Perfectionist
She walks in already thinking:
High price point relative to small product quantities (Price-to-Volume ratio).
Limited inclusivity in the tinted sunscreen shade range, causing fear of an 'orange' or 'too dark' cast.
Lack of detailed clinical data or ingredient breakdowns on product pages for lower-tier or travel-sized items.
What she's trying to do:
Minimize post-procedure downtime and accelerate skin healing through clinical-grade technology.
Streamline the morning routine with a 'holy grail' product that combines SPF, hydration, and light coverage.
Maintain and prolong the expensive results of professional aesthetic treatments at home.
What pushes her to buy:
Scheduled or recent cosmetic procedure (microneedling, laser, or chemical peel).
Direct recommendation from a trusted plastic surgeon or medical aesthetician.
Visible signs of collagen depletion, such as crepey skin or loss of elasticity.
Clinical Authority and Inclusivity Deficit
While Sarah is willing to pay premium prices, the current catalog's 'thin content'—specifically the 182-character average description length—fails to provide the 'science-first' validation she requires. The lack of detailed swatches or shade-matching tools for the HydraTint series directly contributes to her primary objection regarding color mismatch. Furthermore, the catalog doesn't clearly differentiate the specific procedure-pairing for each kit, making it difficult for her to self-select the correct post-treatment regimen without a doctor's immediate guidance.
02 · 02 — Voice
Your brand voice, scored.
Clinical RigorFocusing on peer-reviewed science and patented pharmaceutical technologies like TriHex to establish undisputed category authority.
Physician-CentricMaintaining a professional, expert-to-patient tone that mirrors the guidance found in a dermatologist or plastic surgeon’s office.
Restorative FocusEmphasizing biological repair and procedure-pairing efficacy rather than superficial, temporary cosmetic fixes.
Refined PremiumismCommunicating value through specialized results and high-performance ingredients that justify an elite price point.
Best of your brand
Helps visibly improve the appearance of collagen- and elastin-depleted skin with newly advanced technology. Targeting skin texture, tone, volume, hydration and elasticity.
Restorative Skin Complex Description
Your product pages
While flagship items like the Restorative Skin Complex maintain high clinical standards, products like the ReSURFACE Skin Polish utilize more generic marketing language ('instantly smoother,' 'glowing skin')
Technical Specificity Variance
While flagship items like the Restorative Skin Complex maintain high clinical standards, products like the ReSURFACE Skin Polish utilize more generic marketing language ('instantly smoother,' 'glowing skin'). To align with the brand's 'Science-First' mission, the catalog should replace these standard beauty tropes with technical explanations of the dual-action exfoliation mechanism and its specific benefits for post-procedure recovery.
To bring the highest levels of pharmaceutical science and innovation to the skincare industry while creating a new category of products designed to complement aesthetic procedures and maintain overall skin health.
~$150M USD FY2024
Revenue
~250
Team
~285,000
Social presence
Patients of dermatologists and plastic surgeons, skincare enthusiasts, and post-procedure recovery patients.
Customers
Key differentiators
Patented TriHex Technology that removes damaged collagen/elastin and supports new production.Specialized focus on pre- and post-procedure efficacy (microneedling, lasers, etc.).60+ published scientific studies supporting product claims.
Values
Science-First FormulationClinical InnovationIntegrityExcellencePhysician Collaboration
Tech stack
Shopify PlusGorgias (Customer Support)Klaviyo (Email Marketing)Google AnalyticsFacebook PixelYotpo (Reviews)Grips Intelligence
2.8/5
Trustpilot (3)
4.1/5
Google (370 (via Trustindex aggregators))
What customers love
- Exceptional for healing after cosmetic procedures
- Noticeable improvement in skin texture and fine lines
- HydraTint sunscreen is widely considered a 'holy grail' product for daily use
Common complaints
- Premium price point (considered expensive)
- Limited shade range for tinted products (too orange/dark for pale skin)
- Small product quantities relative to cost
Social presence
~28,500
tiktok
~2,200
twitter
~2,400
youtube
~34,000
facebook
$100k - $250k
Ad spend/mo
Facebook Ads, Instagram Ads, Google Search (SEM), Influencer Marketing
Ad channels
02 · 03 — Proof
Same product, rewritten for Sarah.
Ultra Light Moisturizer Full Size Gift ($98 Value)
Today
Ultra Light Moisturizer Full Size Gift ($98 Value)
Provides lightweight hydration while encouraging the production of elastin and collagen to help improve overall skin health.
After · Dondo
Alastin Ultra Light Moisturizer with TriHex Technology® - $98 Value Gift
Restore your skin's biological resilience with a physician-formulated moisturizer that delivers clinical impact without weight.
• TriHex Technology®: Patented blend that clears damaged proteins and supports new collagen and elastin production.
• Non-Comedogenic Hydration: Breathable formula ideal for post-procedure recovery or sensitive, oily skin types.
• Antioxidant Protection: Shields the skin barrier from environmental stressors that accelerate signs of aging.
Experience the restorative power of professional-grade science, trusted by leading dermatologists.
ReSURFACE Skin Polish
Today
ReSURFACE Skin Polish
Uncover instantly smoother, visibly glowing skin with dual-action exfoliation powered by volcanic minerals and glycolic acid to sweep away dead skin cells.*
After · Dondo
Alastin ReSURFACE Skin Polish Exfoliator - Glycolic Acid & Volcanic Minerals
Bridge the gap between professional treatments with a dual-action exfoliator that mimics the precision of a clinical microdermabrasion ritual.
• Dual-Action Resurfacing: Combines chemical glycolic acid with physical volcanic minerals for comprehensive epidermal renewal.
• Texture Refinement: Instantly smooths rough patches and clears cellular debris without compromising the skin's moisture barrier.
• Aesthetic Maintenance: Specifically designed to prolong and enhance the results of chemical peels and laser treatments.
A physician-inspired solution for refined texture and lasting clinical radiance.
TransFORM Body Treatment with TriHex Technology®
Today
TransFORM Body Treatment with TriHex Technology®
Use daily for the appearance of tighter, more youthful-looking skin on your body; apply after body-sculpting treatments to help speed up/improve results.*
After · Dondo
Alastin TransFORM Body Treatment - TriHex Technology® for Crepey Skin & Sculpting
Maximize your aesthetic investment with a high-performance body treatment engineered to accelerate recovery and firm thinning, crepey skin.
• TriHex Technology®: Actively stimulates natural collagen and elastin production to restore structural integrity to body skin.
• LipoDRONE™ Delivery: Advanced patented system targets fat layers to support the appearance of tighter, more defined contours.
• Procedure Synergist: Clinically proven to enhance results from treatments like Coolsculpting® and Emsculpt®.
Invest in clinical-grade body restoration; available with flexible interest-free payment options at checkout.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
Issues
- Excessive clutter with non-SEO information like ($78 Value)
- Under-optimized samples with brief titles
- Internal naming issues in URLs such as copy-of-silkshield
Recommendations
- Refactor titles to follow: [Brand] + [Product Name] + [Primary Benefit/Ingredient] + [Size]
- Remove value callouts from product titles to prioritize SEO keywords
Issues
- Extreme brevity with average length of 182 characters
- Lack of formatting and bullet points for key ingredients
- Insufficient medical-grade clinical data for high-ticket items
Recommendations
- Ensure every description exceeds 600 characters
- Include three sections: Why It Works (Science), Key Ingredients (Transparency), and How to Use (Utility)
Issues
- Inconsistency between hero products and travel/gift items
- 11 products have only a single image
- Lack of texture and viscosity visualization for creams
Recommendations
- Maintain a minimum of 4 images per product listing
- Include shots of packaging, texture smears, lifestyle imagery, and clinical result infographics
Issues
- Lack of installment payment transparency for high-ticket items ($200+)
- Inconsistent pricing psychology between prestige and charm pricing
Recommendations
- Display installment payment options (Afterpay/Klarna) on product pages
- Include Price Per Ounce data to justify premium pricing
Issues
- 26% of products (11 items) are currently uncategorized
- Flat hierarchy missing medical-specific sub-categories
Recommendations
- Assign the 11 uncategorized products to correct collections immediately
- Implement Shop by Concern or Shop by Procedure category structures
Issues
- Heavy reliance on branded terms over category keywords
- Thin content penalty due to low word counts on product pages
Recommendations
- Inject 3-5 long-tail keywords into every product description
- Implement descriptive Alt-Text for all product imagery
03 · 01b — Issues
Top issues, ranked by cost.
01
Thin, Science-Lacking Descriptions
+$60.4K/moAverage description is 182 characters, insufficient for medical-grade skincare positioning
critical02
Uncategorized Products
+$43.1K/mo26% of catalog (11 products) are uncategorized, leading to navigation leaks
warning03
SEO-Weak Titles
+$31.0K/moTitles lack essential category keywords like SPF 30 or Zinc Oxide
warning04
Single-Image Listings
+$22.4K/mo11 products (mostly travel sizes) have only 1 image, reducing trust
warning05
Missing Keyword Depth
+$15.5K/moReliance on branded terms like TriHex prevents ranking for high-intent search terms
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primary
0
Secondary
0
Mentioned
60
Absent
Visibility by intent
Queryclaudegeminichatgptperplexity
“What is the best medical-grade mineral sunscreen for face that doesn't leave a white cast?”
“Best high-end hydrating facial cleansers for mature skin.”
“What are the best facial moisturizers recommended by dermatologists for women over 40?”
“Best skin treatments for improving elasticity and collagen production at home.”
“Best professional-grade tinted sunscreens for everyday wear.”
“Is SkinCeuticals CE Ferulic better than other medical-grade antioxidant serums?”
“SkinMedica TNS Recovery Complex vs other growth factor serums for anti-aging.”
“How does Revision Skincare compare to other luxury clinical brands for neck firming?”
“Compare ZO Skin Health and SkinBetter Science for treating hyperpigmentation.”
“What are the main differences between SkinCeuticals and other high-end aesthetic skincare lines?”
Who AI recommends instead
What to fix for AI visibility
“What is the best medical-grade mineral sunscreen for face that doesn't leave a white cast?”
The product description lacks explicit mentions of 'no white cast' and 'transparent finish' for diverse skin tones. AI models look for specific user-experience descriptors to solve common mineral sunscreen pain points.
no white casttransparent mineral finishblends into all skin tonessheer medical-grade sunscreennon-chalky mineral SPF
“Best high-end hydrating facial cleansers for mature skin.”
The content focuses on 'calming' but misses 'mature skin' and 'high-end' positioning in the metadata. It needs to emphasize moisture retention specifically for aging skin barriers.
hydrating cleanser for mature skinluxury milky cleanseranti-aging face washnon-stripping moisturelipid-replenishing cleanser
“What are the best facial moisturizers recommended by dermatologists for women over 40?”
Missing direct demographic targeting and 'dermatologist recommended' authority signals in the product copy. The connection between TriHex Technology and the needs of skin over 40 is not explicitly stated.
moisturizer for women over 40dermatologist recommended moisturizerpost-menopausal skin supportclinical hydration for aging skinTriHex technology for mature skin
“Best skin treatments for improving elasticity and collagen production at home.”
The content focuses on 'restoration' but fails to use the high-intent keywords 'collagen production' and 'elasticity' which are primary drivers for AI discovery in the anti-aging category.
increase collagen production at homeimprove skin elasticityelastin boosting serumfirming skin treatmentTriHex Technology collagen support
03 · 03 — Benchmark
How you stack up.
ALASTIN Skincare | Anti-Aging & Treatment Enhancing Skincare | Alastin USA (You)
66
SkinCeuticals
88
SkinMedica
82
SkinBetter Science
85
BrandDesc wordsLifestyle %Materials %Voice %
ALASTIN Skincare | Anti-Aging & Treatment Enhancing Skincare | Alastin USA (You)26w63%7%97%
SkinCeuticals185w65%92%90%
SkinMedica140w45%88%85%
SkinBetter Science160w55%84%88%
Competitors were identified through medical-grade skincare market share analysis and physician-dispensed brand alignment. Metrics were estimated based on site structure, clinical data transparency, and product page depth observed across major US professional skincare retailers.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (45%)
Weak titles (33%)
Weak titles (0%)
Weak titles (0%)
Insufficient images (40%)
Insufficient images (40%)
Insufficient images (67%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Category distribution
Price analysis
$52
Min
$160
Avg
$158
Median
$349
Max
8%
Budget
11%
Mid-range
5%
Premium
Coverage
100%
Has description
182
Avg desc length
100%
Has images
3.5
Avg imgs/product
17%
Compare-at
13%
Psychological
27%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 17% of products show compare-at prices — missing urgency signals
- Only 13% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Homepage
0
Perf
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Mobile issues
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Sample pages
Recommendations
- Add Review or AggregateRating schema to display star ratings in search results
104
Avg links
2
Depth
✓
Breadcrumbs
✕
Cross-sell
Issues
- No cross-sell or related product sections detected on product pages
- 26% of products lack category assignment — potential orphan pages
Recommendations
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Assign all products to at least one category to ensure they are discoverable via navigation
4,300
Low est.
8,600
Mid est.
17,200
High est.
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$31.0K/mo·13 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$31.0K/mo·13 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 16 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.2h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 3.3h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.8h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recommendations
What Dondo fixes for you.
01
Thin, Science-Lacking Descriptions
Generate 600+ word clinical descriptions highlighting TriHex Technology and key ingredients
+25% conversion rate·AI Description Writer
02
Uncategorized Products
Automatically assign uncategorized products to correct collections to fix navigation
+10% AOV·Listing Optimizer
03
SEO-Weak Titles
Refactor titles to include high-traffic terms like Anti-aging and Dermatologist Recommended
+20% organic traffic·AI Title Generator
04
Single-Image Listings
Create lifestyle and texture shots for products with insufficient visual data
+15% trust and conversion·AI Image Generator
05
Missing Keyword Depth
Identify high-ranking keywords from competitors like SkinCeuticals to improve SEO
Lower Customer Acquisition Cost (CAC)·Competitor Analysis
04 · 03 — Queue
The product fix queue.
Connect Dondo and this becomes your work surface.
Product
Score
Impact
Feature
Ultra Light Moisturizer Full Size Gift
40
+$20.6K
AI Description Writer
ReSURFACE Skin Polish
50
+$17.2K
AI Description Writer
TransFORM Body Treatment
60
+$13.7K
AI Image Generator
SilkSHIELD® All Mineral Sunscreen Full Size
68
+$11.4K
AI Title Generator
INhance Post-Injection Serum
85
+$10.3K
Listing Optimizer
Dondo-style rewrite improved the sample title from 50 to 72 characters.The improved sample description went from 17 to 71 words.Thin, Science-Lacking Descriptions is tied to an estimated $172.5K/month.Technical Specificity Variance
Recap · what's at stake
You're losing $172.5K every month this stays as-is.
13 products to fix. Dondo runs it in 1 minutes.