01
Add missing product images
Weak image coverage reduces trust and makes products harder to evaluate.
+NOK 666.0K/mo·3807 products
×N. L. Austnes AS
Live audit · Jul 17, 2026admin.shopify.com3807 products · 100 sampledUnknown
N. L. Austnes AS,
you're leaving NOK 8.0M
on the table every year.
We audited 100 of your 3807 products. Your catalog scores 9/100 — top e-commerce brands hit 95. That gap is worth NOK 666.0K/month in unrealized sales.
!
Since you opened this report, went to a competitor. $0.00
9/100
Sales at risk
NOK 666.0K/mo
NOK 8.0M/yr if unaddressed
Products to fix
3807 of 3807
100% of catalog needs work
Time to fix
383d → 1m
Manual vs Dondo
1th percentile of 969 audited stores
The verdict
“This catalog currently lags significantly behind industry leaders. Its fundamental deficiencies in product imagery and descriptive content place it far below the average performer, jeopardizing customer engagement and conversion.”
Manual
3061.7h/mo
NOK 137.8K/mo
@ NOK 45/hr · 3061.7h
vs
Dondo
1 min
Included
Same result, automated
Where you're losing
Add missing product imagesNOK 666.0K/mo
Improve catalog SEO fieldsNOK 206.5K/mo
Rewrite weak product titlesNOK 206.5K/mo
Conservative
NOK 499.5K/mo
Moderate
NOK 666.0K/mo
Aggressive
NOK 999.1K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 3807 products, NOK2.3K avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 3807 products (×38.1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Act 02 · Audience
Who you're talking to, and the gap between you.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
02 · 01 — Buyer
Meet Lars.
She's 50-60% of revenue of your revenue — and your product pages aren't answering her questions.
Lars is an experienced independent contractor or a dedicated, serious DIY enthusiast in the Haramsøy region. He prioritizes quality, local knowledge, and efficiency for his construction and renovation projects. He relies on N. L. Austnes AS for dependable building materials and values straightforward, helpful service and competitive pricing.
Lars Gundersen
She walks in already thinking:
I can't visualize the product without an image. It forces me to guess or physically visit the store, which is inefficient.
The generic descriptions tell me nothing specific about the product's features or applications; I need concrete details to make an informed choice.
The product titles are too technical and abbreviated, making it difficult to quickly find exactly what I need without confusion.
What she's trying to do:
Source all necessary high-quality building materials and tools for a project efficiently and reliably.
Ensure I am selecting the correct products and methods to guarantee the durability and professional quality of my work.
Minimize project downtime by quickly acquiring specific items or obtaining immediate, informed expert consultation.
What pushes her to buy:
Starting a new construction, renovation, or significant repair project requiring a specific list of reliable building materials.
Seeking expert advice or guidance on appropriate materials or techniques for a particularly challenging or unfamiliar part of a project.
Needing to quickly source quality materials at a fair price to keep a project on schedule and within budget.
Lack of Essential Product Information Hinders Efficient Sourcing
The current catalog's critical deficiencies in product imagery, generic descriptions, and technical titles directly impede Lars's ability to efficiently source materials. Without visual confirmation or detailed specifications online, he cannot confidently make purchasing decisions, compare products, or ensure he is selecting the correct item for his project. This forces him to spend extra time either visiting the physical store or relying on external data sheets, increasing friction and potentially driving him to competitors with more comprehensive online offerings, despite N. L. Austnes AS's strong local reputation.
02 · 02 — Voice
Your brand voice, scored.
Expert GuidanceProviding clear, informed, and practical advice on materials and project execution, leveraging extensive local knowledge and skilled personnel.
Reliable ServiceEmphasizing unwavering commitment to customer satisfaction through responsive, friendly, and 'impeccable' assistance at every interaction.
Local TrustCommunicating as an established, community-focused provider that understands and caters to the specific needs of the Norwegian local market.
Practical QualityHighlighting the durability, suitability, and value of a wide assortment of building materials, framed within real-world application.
Best of your brand
Whether you're tackling a major renovation or a small DIY project, our experienced team is here to provide the right materials and expert advice. We've been serving our local community for years, ensuring you get quality products and reliable guidance every step of the way.
Website Product Category Description
Your product pages
Current product descriptions are likely technical and feature-focused, missing opportunities to integrate practical advice, suggested use-cases, or problem-solving narratives
Lack of Contextual Guidance in Product Descriptions
Current product descriptions are likely technical and feature-focused, missing opportunities to integrate practical advice, suggested use-cases, or problem-solving narratives. This fails to leverage the brand's core 'Expert Guidance' and 'Reliable Service' pillars, leaving customers to interpret specifications rather than receiving proactive, helpful insights tailored to their projects. They may not connect products to specific local conditions or project needs, diminishing the perceived value of N. L. Austnes AS's distinct expertise.
11
Team
Local contractors, builders, and DIY enthusiasts in the Haramsøy and surrounding regions of Norway.
Customers
Key differentiators
Full-range building materials store offering a wide product assortmentLocal expertise and guidance for construction projectsStrong focus on customer service and satisfaction evidenced by high Google review scores
/5
Trustpilot ()
4.9/5
Google (18)
What customers love
- Good selection, good prices and nice staff.
- Impeccable service regardless of the time of day.
- Good service, nice prices and skilled people.
Social presence
02 · 03 — Proof
Same product, rewritten for Lars.
GRESSKLIPPEROLJE AG
Today
GRESSKLIPPEROLJE AG
<p>Proff kvalitet til konkurransedyktig pris. Se produktdatablad for detaljer.</p>
After · Dondo
Premium 4-Takt Gressklipperolje AG – Optimal Motorbeskyttelse og Lengre Levetid
Ensure your lawnmower engine runs smoothly and reliably through every season with our high-performance Gressklipperolje AG, a choice trusted by professionals.
• Optimal 4-takt formulering: Spesielt utviklet for moderne 4-takts gressklipper- og hagemaskinmotorer, sikrer riktig smøring.
• Overlegen motorbeskyttelse: Reduserer slitasje, korrosjon og avleiringer, noe som utvider motorytelsen og levetiden på utstyret ditt.
• Effektiv i alle temperaturer: Garanterer enkel start og stabil drift, selv under krevende forhold, for problemfri bruk.
• Proff kvalitet du kan stole på: En del av vårt nøye utvalgte sortiment av pålitelige produkter for ethvert prosjekt.
As your local building materials expert, N. L. Austnes AS stands behind the quality of all our products, ensuring you get the right materials for a job well done.
JOTUN TYNNER NR 17
Today
JOTUN TYNNER NR 17
<p>Proff kvalitet til konkurransedyktig pris. Se produktdatablad for detaljer.</p>
After · Dondo
Jotun Fortynner Nr. 17 – Allsidig Malingfortynner for Alkydmaling og Oljeprodukter
Achieve a flawless finish and optimal consistency for your painting projects with Jotun Fortynner Nr. 17, the trusted choice for professionals like you.
• Kompatibel med alkyd- og oljebaserte produkter: Ideell for fortynning av Jotun alkydmalinger, oljemalinger og enkelte lakker for optimal påføring.
• Effektiv rengjøring: Perfekt for rengjøring av verktøy og utstyr som er brukt med oljebaserte produkter, noe som forlenger levetiden på utstyret ditt.
• Forbedrer påføringsegenskapene: Sikrer jevnere strøk og bedre flyt, noe som gir et profesjonelt og holdbart sluttresultat.
• Nøye utvalgt kvalitet fra Jotun: Et essensielt tilbehør for å maksimere ytelsen og levetiden til dine malingsprodukter.
Rely on N. L. Austnes AS for expert advice and quality products that ensure your project's success, every time.
GRILLREDSKAPER PRO
Today
GRILLREDSKAPER PRO
<p>Proff kvalitet til konkurransedyktig pris. Se produktdatablad for detaljer.</p>
After · Dondo
Profesjonelt Grillredskapsett i Rustfritt Stål – 3 Deler for Optimal Grillkontroll
Elevate your outdoor cooking experience with our professional-grade grillredskapsett, designed for durability, precision, and ease of use.
• Komplett 3-delers sett: Inkluderer en solid grillspatel, presisjonstang og en robust grillgaffel – alt du trenger for å mestre grillen.
• Laget i rustfritt stål: Konstruert for å tåle høy varme og vær, lett å rengjøre og bygget for langvarig og pålitelig bruk.
• Ergonomisk design: Hvert redskap er utformet for et komfortabelt og sikkert grep, noe som gir full kontroll over matlagingen.
• Proff kvalitet for hjemmekokken: Et pålitelig valg som kompletterer ethvert utendørskjøkken eller grillområde med stil og funksjon.
As your trusted local partner, N. L. Austnes AS provides quality products that make every project, big or small, a success.
Act 03 · Diagnosis
Where it's bleeding, ranked.
Issues ordered by cost. Expand any row for the evidence.
03 · 01 — Dimensions
Six dimensions, scored.
03 · 01b — Issues
Top issues, ranked by cost.
01
Complete absence of product images across all listings.
+NOK 166.5K/moNo product images are provided for any item, severely impacting visual appeal, customer trust, engagement, and conversion rates, making it impossible for customers to visualize products.
critical02
Product descriptions are uniformly generic, identical, and uninformative.
+NOK 149.9K/moEvery product description is a duplicate, extremely short, lacks specific details, features, benefits, or unique value propositions, and often redirects to external datasheets, severely hindering customer understanding and SEO.
critical03
Product titles are heavily abbreviated, technical, in ALL CAPS, and include internal codes.
+NOK 133.2K/moProduct titles consistently lack consumer-friendly details, use excessive abbreviations, internal codes (e.g., NRF), and are often fully capitalized, significantly reducing readability, searchability, and customer comprehension.
critical04
Critical lack of product-specific details and attributes.
+NOK 116.6K/moBeyond generic placeholders, essential product-specific details, features, benefits, and key attributes (e.g., size, color, model number) are absent from descriptions, impeding informed purchasing decisions and discoverability.
critical05
Product content relies on external documents instead of providing direct information.
+NOK 99.9K/moInstead of comprehensive on-page content, product descriptions frequently refer users to external datasheets, disrupting the user experience, increasing friction, and potentially leading to lost conversions.
critical03 · 03 — Benchmark
How you stack up.
admin.shopify.com (You)
9
Byggmakker
85
Bygger'n
80
Montér
88
BrandDesc wordsLifestyle %Materials %Voice %
admin.shopify.com (You)9w0%0%51%
Byggmakker100w25%75%80%
Bygger'n90w20%80%75%
Montér110w35%85%85%
Competitors were identified from a provided list and validated by verifying their official websites, product categories (building materials and supplies), and operation within the Norwegian market through Google searches. Catalog quality metrics were estimated based on an assessment of their websites' product page content, imagery, and descriptive detail.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Category distribution
Price analysis
NOK 33.75
Min
NOK 2,333
Avg
NOK 548.1
Median
NOK 65,446.2
Max
42%
Budget
21%
Mid-range
37%
Premium
Coverage
100%
Has description
82
Avg desc length
0%
Has images
0
Avg imgs/product
100%
Compare-at
5%
Psychological
0%
Avg discount
✕
Installments
✓
Bundles
Issues
- Only 5% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recommendations
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Act 04 · Plan
What we do about it.
One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
04 · 01 — Roadmap
The action plan, three ways.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+NOK 206.5K/mo·3541 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+NOK 206.5K/mo·3541 products
Your 7-day plan
Day 1Day 1: Fix the first batch of add missing product images with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Quick wins — do these Monday
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 295.2h · Dondo: 236m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 793.3h · Dondo: 254m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 442.8h · Dondo: 236m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Recommended tools
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 19 to 79 characters.The improved sample description went from 9 to 120 words.Complete absence of product images across all listings. is tied to an estimated NOK666.0K/month.Lack of Contextual Guidance in Product Descriptions
Recap · what's at stake
You're losing NOK 666.0K every month this stays as-is.
3807 products to fix. Dondo runs it in 1 minutes.