Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
We audited 100 of your 1739 products. Your catalog scores 44/100 — top e-commerce brands hit 92. That gap is worth CHF 18.3K/month in unrealized sales.
“This catalog performs significantly below the industry average, struggling with fundamental content quality. While top e-commerce sites achieve comprehensive product presentations, this catalog lags considerably, requiring immediate and extensive content remediation to compete effectively.”
Monthly revenue estimated from 1739 products, CHF162 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 1739 products (×17.4 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Before we look at what's broken, we need to understand who reads your product pages and what they came for.
She's 40-50% of revenue of your revenue — and your product pages aren't answering her questions.
I can't tell if this product is worth the price when there are so few images and vague descriptions.
The product information is so messy and hard to read, it makes me question the brand's professionalism and attention to detail.
I can't find enough information about the materials, origin, or unique features to justify purchasing.
Help me express my personal style through unique and high-quality fashion and accessories.
Enable me to make conscious purchasing decisions by providing transparent information about product materials and origin.
Provide durable and comfortable items that blend effortlessly into my sophisticated everyday life.
Discovering unique, well-crafted items that offer both style and practical functionality.
Finding products made with high-quality, durable, or ethically sourced materials (e.g., silk, Ecovero viscose, upcycled items).
Seeking versatile pieces that can elevate her existing wardrobe or home decor with a touch of elegance or whimsy.
The current catalog severely undermines Elodie's trust and ability to make informed decisions. The lack of high-quality images, comprehensive descriptions detailing materials, origin, and unique selling points, and the presence of messy HTML in descriptions directly conflict with her need for transparency, quality assurance, and aesthetic appeal. She cannot confidently assess value or align purchases with her conscious consumer values.
Without a defined brand voice like the one assumed, '46d6c5's catalog descriptions might be overly generic, failing to convey clarity, helpfulness, or trustworthiness. This could result in product pages that are purely transactional, lacking engagement, and failing to differentiate the brand in a competitive e-commerce market, potentially leading to higher bounce rates and missed conversion opportunities.
Issues ordered by cost. Expand any row for the evidence.
The overwhelming majority of products lack sufficient imagery, with many having zero or only one image, severely undermining visual appeal, customer trust, and conversion rates.
criticalA large segment of the catalog (over 30% reported) has either no product description or descriptions that are too short and uninformative, hindering customer understanding and SEO.
criticalNumerous product descriptions are marred by raw HTML tags, internal markers, irrelevant text, or inconsistent formatting, degrading readability and brand perception.
criticalProduct titles frequently lack descriptive keywords, include internal codes/SKUs, or suffer from inconsistent formatting and mixed languages, severely impacting discoverability and search relevance.
criticalEven products with images often have only 1-3, which is insufficient to provide a comprehensive visual understanding, especially for complex or high-value items.
criticalWeak titles (0%)
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Insufficient images (22%)
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One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.
Weak image coverage reduces trust and makes products harder to evaluate.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Weak titles hurt search visibility and make products harder to understand at a glance.
Thin or missing descriptions force shoppers to guess why the product is worth buying.
Clearer product names that are easier to scan, search, and compare.
More complete PDPs that explain value, answer objections, and support conversion.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
1130 products to fix. Dondo runs it in 1 minutes.