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    ×46d6c5471760 · Jul 17, 2026
    ×46d6c5
    Live audit · Jul 17, 202646d6c5.myshopify.com1739 products · 100 sampledUnknown

    46d6c5,
    you're leaving CHF 219.3K
    on the table every year.

    We audited 100 of your 1739 products. Your catalog scores 44/100 — top e-commerce brands hit 92. That gap is worth CHF 18.3K/month in unrealized sales.

    !
    Since you opened this report, went to a competitor. $0.00
    44/100
    Sales at risk
    CHF 18.3K/mo
    CHF 219.3K/yr if unaddressed
    Products to fix
    1130 of 1739
    65% of catalog needs work
    Time to fix
    112d 1m
    Manual vs Dondo
    20th percentile of 1,019 audited stores
    The verdict

    This catalog performs significantly below the industry average, struggling with fundamental content quality. While top e-commerce sites achieve comprehensive product presentations, this catalog lags considerably, requiring immediate and extensive content remediation to compete effectively.

    Score 44/100
    Manual
    894.4h/mo
    CHF 26.8K/mo
    @ CHF 30/hr · 894.4h
    vs
    Dondo
    1 min
    Included
    Same result, automated
    Where you're losing
    Add complete product image sets
    CHF 9.5K/mo
    Improve catalog SEO fields
    CHF 4.2K/mo
    Rewrite weak product titles
    CHF 3.7K/mo
    Add missing product descriptions
    CHF 1.7K/mo
    Conservative
    CHF 8.0K/mo
    Moderate
    CHF 18.3K/mo
    Aggressive
    CHF 24.6K/mo
    Research-backed conversion impact rates
    Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)

    Monthly revenue estimated from 1739 products, CHF162 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.

    Formula: Sampled 100 of 1739 products (×17.4 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.

    Act 02 · Audience

    Who you're talking to, and the gap between you.

    Before we look at what's broken, we need to understand who reads your product pages and what they came for.

    02 · 01 — Buyer

    Meet Elodie.

    She's 40-50% of revenue of your revenue — and your product pages aren't answering her questions.

    Elodie is a discerning shopper in her late 20s to early 40s, residing in a European city. She values quality, unique design, and conscious consumption. She seeks out items that combine aesthetics with practicality, and she's willing to invest in pieces that offer durability and style. She's influenced by trends but prefers timeless, versatile additions to her wardrobe and home.
    Elodie Dubois
    She walks in already thinking:

    I can't tell if this product is worth the price when there are so few images and vague descriptions.

    The product information is so messy and hard to read, it makes me question the brand's professionalism and attention to detail.

    I can't find enough information about the materials, origin, or unique features to justify purchasing.

    What she's trying to do:

    Help me express my personal style through unique and high-quality fashion and accessories.

    Enable me to make conscious purchasing decisions by providing transparent information about product materials and origin.

    Provide durable and comfortable items that blend effortlessly into my sophisticated everyday life.

    What pushes her to buy:

    Discovering unique, well-crafted items that offer both style and practical functionality.

    Finding products made with high-quality, durable, or ethically sourced materials (e.g., silk, Ecovero viscose, upcycled items).

    Seeking versatile pieces that can elevate her existing wardrobe or home decor with a touch of elegance or whimsy.

    IncomeUpper-middle to high income (e.g., 80,000+ CHF/year)
    LocationUrban areas in Switzerland/Europe
    ChannelOnline (e-commerce, social media, fashion blogs)
    Failure to provide detailed, trustworthy product information

    The current catalog severely undermines Elodie's trust and ability to make informed decisions. The lack of high-quality images, comprehensive descriptions detailing materials, origin, and unique selling points, and the presence of messy HTML in descriptions directly conflict with her need for transparency, quality assurance, and aesthetic appeal. She cannot confidently assess value or align purchases with her conscious consumer values.

    02 · 02 — Voice

    Your brand voice, scored.

    ClarityAll communications are direct, jargon-free, and easy to understand, ensuring product information and processes are immediately accessible to every customer.
    HelpfulThe brand voice proactively anticipates customer needs and questions, providing supportive and guiding assistance throughout their shopping journey and beyond.
    TrustworthyContent is consistently accurate, reliable, and transparent, building strong customer confidence in product quality, brand integrity, and purchasing decisions.
    EfficientCommunication respects the customer's time, delivering essential information concisely and effectively to streamline the shopping experience without unnecessary embellishment.
    Formal
    Casual
    Premium
    Accessible
    Serious
    Playful
    Direct
    Indirect
    Authoritative
    Humble
    Best of your brand
    Discover our robust [Product Name], engineered for reliability and designed to simplify your everyday. With clear instructions and dedicated support, we ensure a seamless experience from selection to satisfaction.
    Hypothetical Product Description (Based on Assumed Voice)
    Your product pages
    Without a defined brand voice like the one assumed, '46d6c5's catalog descriptions might be overly generic, failing to convey clarity, helpfulness, or trustworthiness
    Potential Gap: Generic and Undifferentiated Descriptions

    Without a defined brand voice like the one assumed, '46d6c5's catalog descriptions might be overly generic, failing to convey clarity, helpfulness, or trustworthiness. This could result in product pages that are purely transactional, lacking engagement, and failing to differentiate the brand in a competitive e-commerce market, potentially leading to higher bounce rates and missed conversion opportunities.

    /5
    Trustpilot ()
    /5
    Google ()
    Social presence
    02 · 03 — Proof

    Same product, rewritten for Elodie.

    TAROT CARD CHARMS/Gold
    Today

    TAROT CARD CHARMS/Gold

    No description.
    After · Dondo

    Gold Tarot Card Charm Pendant: 14K Plated, Engraved Detailing

    Elevate your personal style with a meaningful accessory, reflecting individuality and sophisticated design. This exquisite gold tarot card charm pendant is crafted to offer both timeless elegance and a unique personal touch, making it an ideal addition to any jewelry collection. • Premium Material: Expertly crafted with 14K Gold Plating, ensuring lasting brilliance and resistance to tarnish for enduring wear. • Intricate Design: Each pendant features a precisely engraved tarot card symbol, offering a unique statement piece that resonates with personal significance. • Versatile Adornment: Designed for seamless integration, this charm can effortlessly enhance your favorite necklaces, bracelets, or anklets, adapting to your style. • Enduring Craftsmanship: Engineered with meticulous attention to detail, providing a refined finish that underscores quality and durability. Our commitment to transparent quality and customer satisfaction guarantees the integrity of your purchase.
    Flat Chain Bracelet creme brulee marble
    Today

    Flat Chain Bracelet creme brulee marble

    No description.
    After · Dondo

    Sleek Flat Chain Bracelet: Creme Brulee Marble, Polished Gold Tone

    Adorn your wrist with a piece that blends classic elegance with a distinct, modern aesthetic, perfect for everyday sophistication. This sleek flat chain bracelet, featuring a unique creme brulee marble design, is engineered for discerning individuals who value both style and enduring quality. • Distinctive Design: Showcases a unique creme brulee marble effect embedded within a polished flat chain, providing a sophisticated and eye-catching accent. • Premium Gold-Tone Finish: Crafted with a high-quality, polished gold-tone finish that resists tarnishing, ensuring sustained brilliance and durability. • Versatile Wear: Its refined profile makes it ideal for standalone wear or for layering with other bracelets, seamlessly elevating both casual and formal attire. • Secure & Comfortable: Designed with a robust, easy-to-use clasp, guaranteeing a secure fit and comfortable wear throughout your day. We stand by the craftsmanship of our jewelry, ensuring each piece meets our rigorous standards for lasting elegance.
    Oversized Pullover GOTS | Bordeaux
    Today

    Oversized Pullover GOTS | Bordeaux

    No description.
    After · Dondo

    Women's Oversized Pullover: GOTS Certified Organic Cotton, Bordeaux

    Experience unparalleled comfort and conscious style with this premium oversized pullover, crafted for discerning individuals. This GOTS Certified Organic Cotton piece combines ethical sourcing with a sophisticated aesthetic, making it an essential addition to any thoughtful wardrobe. • Sustainable Luxury: Constructed from 100% GOTS Certified Organic Cotton, offering exceptional softness and breathability while upholding rigorous environmental standards. • Effortless Oversized Fit: Designed with a contemporary oversized silhouette, ensuring maximum comfort and a versatile drape that transitions seamlessly from casual to refined. • Rich Bordeaux Shade: Presented in a deep, elegant Bordeaux hue, providing a sophisticated pop of color that enhances various styling options. • Enduring Quality: Engineered for durability, this pullover maintains its luxurious feel and form through regular wear and appropriate care, offering lasting value. We ensure transparency in our sourcing and quality in our garments, backed by our commitment to your satisfaction.
    Act 03 · Diagnosis

    Where it's bleeding, ranked.

    Issues ordered by cost. Expand any row for the evidence.

    03 · 01 — Dimensions

    Six dimensions, scored.

    Title quality
    58%
    Description quality
    46%
    Image quality
    38%
    Pricing strategy
    70%
    Catalog structure
    65%
    SEO & discoverability
    38%
    03 · 01b — Issues

    Top issues, ranked by cost.

    01

    Critical Lack of Product Images

    +CHF 4.6K/mo

    The overwhelming majority of products lack sufficient imagery, with many having zero or only one image, severely undermining visual appeal, customer trust, and conversion rates.

    critical
    02

    Missing or Extremely Brief Product Descriptions

    +CHF 4.1K/mo

    A large segment of the catalog (over 30% reported) has either no product description or descriptions that are too short and uninformative, hindering customer understanding and SEO.

    critical
    03

    Polluted and Unprofessional Product Descriptions

    +CHF 3.7K/mo

    Numerous product descriptions are marred by raw HTML tags, internal markers, irrelevant text, or inconsistent formatting, degrading readability and brand perception.

    critical
    04

    Generic, Inconsistent, and Unoptimized Product Titles

    +CHF 3.2K/mo

    Product titles frequently lack descriptive keywords, include internal codes/SKUs, or suffer from inconsistent formatting and mixed languages, severely impacting discoverability and search relevance.

    critical
    05

    Inconsistent and Low Image Count for Remaining Products

    +CHF 2.7K/mo

    Even products with images often have only 1-3, which is insufficient to provide a comprehensive visual understanding, especially for complex or high-value items.

    critical
    Bags (1 · 1%)
    33%

    Weak titles (0%)

    Constance (1 · 1%)
    33%

    Weak titles (0%)

    Unknown (41 · 41%)
    45%

    Insufficient images (22%)

    gold-plated (4 · 4%)
    50%

    Insufficient images (0%)

    Mirta_Marketplace (13 · 13%)
    64%

    Weak titles (0%)

    Boots (1 · 1%)
    67%

    Weak titles (0%)

    jewellery (1 · 1%)
    67%

    Weak titles (0%)

    Gold (1 · 1%)
    67%

    Weak titles (0%)

    Brown (1 · 1%)
    67%

    Weak titles (0%)

    Bracelets (2 · 2%)
    67%

    Insufficient images (0%)

    Hats (3 · 3%)
    67%

    Weak titles (0%)

    Dress (1 · 1%)
    67%

    Weak titles (0%)

    GREETING CARDS (1 · 1%)
    67%

    Insufficient images (0%)

    bracelets (1 · 1%)
    67%

    Weak titles (0%)

    Beaded Earrings (1 · 1%)
    67%

    Weak titles (0%)

    Kahani Dor (1 · 1%)
    67%

    Insufficient images (0%)

    Candles (1 · 1%)
    67%

    Weak titles (0%)

    Flats (1 · 1%)
    67%

    Insufficient images (0%)

    Earrings (1 · 1%)
    67%

    Weak titles (0%)

    Black (1 · 1%)
    67%

    Insufficient images (0%)

    Blue (3 · 3%)
    78%

    Weak titles (33%)

    Beauty (2 · 2%)
    83%

    Weak titles (50%)

    Cossac (1 · 1%)
    100%

    Weak titles (100%)

    Accessories (4 · 4%)
    100%

    Weak titles (100%)

    Accessoires pour Cheveux (1 · 1%)
    100%

    Weak titles (100%)

    Apple Skin (1 · 1%)
    100%

    Weak titles (100%)

    Aetalia (1 · 1%)
    100%

    Weak titles (100%)

    Jewellery (1 · 1%)
    100%

    Weak titles (100%)

    Bear (1 · 1%)
    100%

    Weak titles (100%)

    A/W 22-23 (1 · 1%)
    100%

    Weak titles (100%)

    Beige (1 · 1%)
    100%

    Weak titles (100%)

    Grey (1 · 1%)
    100%

    Weak titles (100%)

    A/W 23-24 (1 · 1%)
    100%

    Weak titles (100%)

    ALL (1 · 1%)
    100%

    Weak titles (100%)

    Coats & Jackets (1 · 1%)
    100%

    Weak titles (100%)

    Cashmere (1 · 1%)
    100%

    Weak titles (100%)

    Category distribution
    Unknown
    41%
    Mirta_Marketplace
    13%
    Accessories
    4%
    gold-plated
    4%
    Blue
    3%
    Hats
    3%
    Price analysis
    CHF 3
    Min
    CHF 165
    Avg
    CHF 99
    Median
    CHF 790
    Max
    32%
    Budget
    25%
    Mid-range
    41%
    Premium
    Coverage
    94%
    Has description
    924
    Avg desc length
    75%
    Has images
    3.7
    Avg imgs/product
    100%
    Compare-at
    20%
    Psychological
    0%
    Avg discount
    Installments
    Bundles
    Issues
    • Only 20% use psychological pricing patterns (.99, .95)
    • No installment/financing information visible in product descriptions
    Recommendations
    • Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
    • Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
    Act 04 · Plan

    What we do about it.

    One ranked roadmap, three views. Phase 1 alone recovers the majority inside 2 weeks.

    04 · 01 — Roadmap

    The action plan, three ways.

    01

    Add complete product image sets

    Weak image coverage reduces trust and makes products harder to evaluate.

    +CHF 9.5K/mo·783 products
    high
    02

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +CHF 4.2K/mo·1043 products
    medium
    03

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +CHF 3.7K/mo·904 products
    low
    04

    Add missing product descriptions

    Thin or missing descriptions force shoppers to guess why the product is worth buying.

    +CHF 1.7K/mo·209 products
    medium
    Your 7-day plan
    Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
    Day 2Day 2: Apply the same fix to 25 high-priority products.
    Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.
    Quick wins — do these Monday
    • Rewrite 10 worst product titles (10 min each, or instant with Dondo)
    • Add descriptions to 5 products missing them entirely
    Week 1Title optimizationSEO Specialist

    Clearer product names that are easier to scan, search, and compare.

    Manual: 75.3h · Dondo: 60m
    Week 2Description enrichmentContent Writer

    More complete PDPs that explain value, answer objections, and support conversion.

    Manual: 78.8h · Dondo: 14m
    Week 3Image coverage expansionVisual Content / Photographer

    Richer PDPs with stronger visual confidence and fewer abandoned product views.

    Manual: 163.3h · Dondo: 52m
    Week 4SEO & metadata cleanupSEO Specialist

    A more discoverable catalog with cleaner metadata and stronger search intent.

    Manual: 130.5h · Dondo: 70m
    PDP conversion rate
    +15-25% lift
    30 days post-fix
    PDP bounce rate
    -10-20% reduction
    30 days post-fix
    Add-to-cart rate
    +20-40% lift
    30 days post-fix
    Product return rate
    -5-10% reduction
    90 days post-fix
    Organic CTR (Search Console)
    +15-30% lift
    60 days post-fix
    Search impressions
    +10-20% increase
    60 days post-fix
    A/B test suggestion

    Adding 3+ images per product increases add-to-cart rate

    Control
    50% of products keep current image count
    Variant
    50% of products receive additional lifestyle/detail images
    Sample: Min 1,000 sessions per variant (2,000 total)Duration: 14-21 days
    Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
    Recommended tools
    Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
    Add complete product image sets
    19575m → AI Image Generator
    Improve catalog SEO fields
    15645m → Listing Optimizer
    Rewrite weak product titles
    9040m → AI Title Generator
    Add missing product descriptions
    9405m → AI Description Writer
    Dondo-style rewrite improved the sample title from 22 to 61 characters.The improved sample description went from 0 to 136 words.Critical Lack of Product Images is tied to an estimated CHF18.3K/month.Potential Gap: Generic and Undifferentiated Descriptions
    Recap · what's at stake

    You're losing CHF 18.3K every month this stays as-is.

    1130 products to fix. Dondo runs it in 1 minutes.

    © Dondo 2026 · Prepared for 46d6c5
    Confidential · 471760