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    ×SKIMS Body, Inc.54 · May 1, 2026
    ×SKIMS Body, Inc.
    AITools.catalog-audit.report-v5.hero.live-audit · May 1, 2026skims.com50 products · 50 sampledMagento

    SKIMS Body, Inc.,
    $113.3M
    AITools.catalog-audit.report-v5.hero.headline-quiet

    AITools.catalog-audit.report-v5.hero.sub

    !
    AITools.catalog-audit.report-v5.hero.bleed $0.00
    32/100
    AITools.catalog-audit.report-v5.hero.kpi-sales
    $9.4M/mo
    AITools.catalog-audit.report-v5.hero.kpi-unaddressed
    AITools.catalog-audit.report-v5.hero.kpi-products
    38 of 50
    AITools.catalog-audit.report-v5.hero.kpi-catalog-pct
    AITools.catalog-audit.report-v5.hero.kpi-time
    1d → 5m
    AITools.catalog-audit.report-v5.hero.kpi-manual-vs
    50th percentile of 0 audited stores
    AITools.catalog-audit.report-v5.verdict.kicker

    “Your catalog scores 36 points below the average for Apparel & Shapewear stores. While the SKIMS brand is world-class, your catalog data is currently performing at a beginner level.”

    AITools.catalog-audit.report-v5.verdict.score-pillAITools.catalog-audit.report-v5.verdict.ai-invisible
    AITools.catalog-audit.report-v5.methodology.where-losing
    Improve catalog SEO fields
    $4.8M/mo
    Add missing product descriptions
    $3.8M/mo
    Rewrite weak product titles
    $937.5K/mo
    Conservative
    $4.7M/mo
    Moderate
    $9.4M/mo
    Aggressive
    $14.2M/mo
    Research-backed conversion impact rates
    Descriptions: 30% conversion loss on products without descriptions (industry benchmark: Baymard Institute)Images: 50% conversion loss on products without images (industry benchmark: Shopify research)Titles: 15% CTR loss from weak titles (industry benchmark: Google Shopping data)SEO: 10% organic traffic loss from poor SEO (industry benchmark: Ahrefs research)

    Monthly revenue of 62.5M USD based on reported annual revenue of ~$750M FY2023.

    Formula: (affected products / total products) × monthly revenue × impact rate

    AITools.catalog-audit.report-v5.act-2-divider.num

    AITools.catalog-audit.report-v5.act-2-divider.title

    AITools.catalog-audit.report-v5.act-2-divider.summary

    AITools.catalog-audit.report-v5.persona.kicker

    AITools.catalog-audit.report-v5.persona.heading

    AITools.catalog-audit.report-v5.persona.lede

    A 30-year-old fashion-conscious professional who prioritizes 'elevated basics' that transition from home to high-end social events. She is deeply influenced by social media aesthetics but demands functional performance from her shapewear. While she values the body-positive mission, she treats her SKIMS purchases as investment pieces and expects a premium digital experience to match the brand's price point.
    Alana 'The Aesthetic Minimalist' Sterling
    AITools.catalog-audit.report-v5.persona.thinking

    Sizing inconsistency concerns across different collections (e.g., Fits Everybody vs. Seamless Sculpt) making it risky to purchase without extensive reviews.

    High friction regarding returns and shipping costs, coupled with reports of slow customer service response times.

    Constant 'out of stock' status for core inclusive shades and popular sizes, leading to brand fatigue and looking at competitors like Honeylove.

    AITools.catalog-audit.report-v5.persona.jobs

    Provide a high-compression foundation that smooths the silhouette under form-fitting dresses without sacrificing all-day comfort.

    Supply aesthetic loungewear that looks polished enough for a public coffee run but feels soft enough for sleeping.

    Offer an exact 'nude' skin-tone match that remains invisible under sheer or light-colored luxury apparel.

    AITools.catalog-audit.report-v5.persona.triggers

    High-energy social media drops or new seasonal colorways promoted via Kim Kardashian's personal channels.

    The need for a technical 'solution' garment for a specific event, such as a wedding or a red-carpet-style outing.

    Seeing a 'try-on haul' from an influencer with a similar body type that proves the compression and fabric quality.

    AITools.catalog-audit.report-v5.persona.income$85,000 - $130,000 USD
    AITools.catalog-audit.report-v5.persona.locationUrban Metropolitan (Los Angeles, New York, London)
    AITools.catalog-audit.report-v5.persona.channelInstagram & TikTok Influencer Discovery
    Technical Ambiguity and Visual Underselling

    The current catalog fails Alana by providing only a single image per product, which prevents her from seeing the garment on different body types or inspecting the technical details of the 'solution' fabrications. Furthermore, the absence of detailed descriptions (averaging only 48 characters) fails to explain compression levels or closure types, forcing her to leave the site to search for third-party YouTube reviews to answer basic fit questions.

    AITools.catalog-audit.report-v5.voice.kicker

    AITools.catalog-audit.report-v5.voice.heading

    Radical InclusivityChampioning every body through an expansive range of skin-tone matching shades and sizes that prioritize representation.
    Technical InnovationFocusing on the 'solutions' aspect of the brand by highlighting advanced fabrications and functional, second-skin designs.
    Elevated MinimalismUsing clean, refined language that mirrors a high-fashion aesthetic while remaining accessible to a global audience.
    Empathetic AuthorityPositioning products as essential confidence-boosters through a voice that is both knowledgeable about fit and supportive of the wearer.
    Casual
    Formal
    Technical
    Simple
    Serious
    Playful
    Premium
    Accessible
    AITools.catalog-audit.report-v5.voice.best
    SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
    Homepage Mission Statement
    AITools.catalog-audit.report-v5.voice.pages
    While the brand's core identity revolves around 'Solutions For Every Body' and inclusive storytelling, the current catalog snippets for items like the 'Cotton Poplin Sleep Set' or 'Woven Shine Cami' lean heavily into brief, utilitarian color descriptions (e
    Functional Utility vs. Narrative Inclusion

    While the brand's core identity revolves around 'Solutions For Every Body' and inclusive storytelling, the current catalog snippets for items like the 'Cotton Poplin Sleep Set' or 'Woven Shine Cami' lean heavily into brief, utilitarian color descriptions (e.g., 'snow contrast', 'ivory'). There is a missed opportunity to bridge the gap between simple product naming and the technical, skin-tone inclusive narrative found in the 'Seamless Sculpt' collections, which use a more evocative and branded color palette like 'Sienna', 'Jasper', and 'Cocoa'.

    To create the next generation of underwear, loungewear and shapewear and set new standards by providing solutions for every body.
    ~$750M FY2023
    AITools.catalog-audit.report-v5.intel.revenue
    ~500-1,000
    AITools.catalog-audit.report-v5.intel.team
    ~10.1M+ across major platforms
    AITools.catalog-audit.report-v5.intel.social
    Global, diverse consumer base focused on inclusive sizing and skin-tone matching solutions
    AITools.catalog-audit.report-v5.intel.customers
    AITools.catalog-audit.report-v5.intel.differentiators
    Extensive shade range (9 core skin tones)Extensive size range (XXS to 4X/5X)Kim Kardashian's massive personal influence and marketing reachHighly technical fabrications and 'solution-oriented' designs
    AITools.catalog-audit.report-v5.intel.values
    InclusivityInnovationBody PositivityQuality
    AITools.catalog-audit.report-v5.intel.tech-stack
    Shopify PlusKlaviyoGoogle Analytics 4YotpoNarvarAttentiveCloudflareHotjar
    2.2/5
    Trustpilot (4,500+)
    4.1/5
    Google (2,000+)
    AITools.catalog-audit.report-v5.intel.customers-love
    • High-quality fabric and compression
    • Accurate skin-tone matching
    • Trendy designs that double as outerwear
    AITools.catalog-audit.report-v5.intel.complaints
    • Inconsistent sizing across different collections
    • High shipping costs and long delivery times
    • Difficulty with returns and customer service response
    AITools.catalog-audit.report-v5.intel.social
    1.7M
    tiktok
    1.1M
    twitter
    65K
    youtube
    1.4M
    facebook
    $5M - $10M
    AITools.catalog-audit.report-v5.intel.ad-spend
    Instagram Ads, TikTok Ads, Google Search (SEM), Influencer Marketing, Outdoor/OOH Billboards
    AITools.catalog-audit.report-v5.intel.ad-channels
    AITools.catalog-audit.report-v5.proof.kicker

    AITools.catalog-audit.report-v5.proof.heading

    SKIMS BODY UNLINED PLUNGE THONG BODYSUIT
    AITools.catalog-audit.report-v5.proof.today

    SKIMS BODY UNLINED PLUNGE THONG BODYSUIT

    Wear this sexy plunge neck thong bodysuit alone with your favorite bottoms or under dresses to accentuate your curves and snatch your silhouette. Features unlined cups to flatter your bust, adjustable back straps that you can wear cross back, and a bottom gusset with snap closure. Fits true to size. Size down for more compression.
    AITools.catalog-audit.report-v5.proof.after

    SKIMS Body Unlined Plunge Thong Bodysuit – Lightweight Smoothing Foundation

    The ultimate solution-oriented layer. This unlined plunge bodysuit offers a second-skin feel with breathable support and a thong back for no-show finishes. Designed with adjustable cross-back straps and a snap gusset, it effortlessly snatches your silhouette while celebrating your natural curves.
    FITS EVERYBODY BOY SHORT
    AITools.catalog-audit.report-v5.proof.today

    FITS EVERYBODY BOY SHORT

    AITools.catalog-audit.report-v5.proof.no-description
    AITools.catalog-audit.report-v5.proof.after

    SKIMS Fits Everybody Boy Short – Buttery Soft Stretch Underwear

    Experience our signature buttery-soft fabric that stretches to twice its size. This Fits Everybody Boy Short provides full coverage and a seamless look under any outfit. Engineered for comfort and inclusivity, it’s the essential base layer that molds to your unique shape without digging in.
    SKIMS ROMANCE TIE SIDE MINI SKIRT
    AITools.catalog-audit.report-v5.proof.today

    SKIMS ROMANCE TIE SIDE MINI SKIRT

    ivory
    AITools.catalog-audit.report-v5.proof.after

    SKIMS Romance Tie Side Mini Skirt – Elevated Satin Finish Lounge Skirt

    A delicate addition to your loungewear edit. The Romance Tie Side Mini Skirt features adjustable side ties and a fluid, satin-like drape for an effortlessly feminine look. Perfect for elevated home relaxation or styled as a chic minimalist statement, this piece merges comfort with high-fashion aesthetics.
    AITools.catalog-audit.report-v5.act-3-divider.num

    AITools.catalog-audit.report-v5.act-3-divider.title

    AITools.catalog-audit.report-v5.act-3-divider.summary

    AITools.catalog-audit.report-v5.dimensions.kicker

    AITools.catalog-audit.report-v5.dimensions.heading

    AITools.catalog-audit.report-v5.dimensions.title-quality
    45%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Excessive brevity in product names
    • Omission of brand name in titles
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Expand titles to 50-70 characters
    • Include collection name, key benefit, and fabric material
    AITools.catalog-audit.report-v5.dimensions.description-quality
    12%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Zero description text on flagship items
    • Descriptions only containing color names
    • Missing technical specifications for garments
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Write 150-250 word descriptions focusing on brand value
    • Use bullet points for technical specs like compression level and fabric %
    AITools.catalog-audit.report-v5.dimensions.image-quality
    30%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Single image per product across the catalog
    • Lack of detail or construction shots
    • Failure to show products on diverse body sizes
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Implement a minimum of 4 images per product
    • Include Hero, Back, Detail/Texture, and Lifestyle shots
    AITools.catalog-audit.report-v5.dimensions.pricing-strategy
    85%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Localization errors resulting in 0 currency values
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Audit currency conversion API for international regions
    AITools.catalog-audit.report-v5.dimensions.catalog-structure
    20%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Zero variants displayed for multi-size/color items
    • Empty product tags affecting internal search
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Re-sync backend to ensure size and color attributes are mapped as variants
    AITools.catalog-audit.report-v5.dimensions.seo
    25%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Weak meta-data due to missing descriptions
    • Missing or generic image alt-text
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Use keyword-rich descriptions
    • Implement descriptive alt-text for all images
    AITools.catalog-audit.report-v5.top-issues.kicker

    AITools.catalog-audit.report-v5.top-issues.heading

    01

    Zero-Variant Display

    +$5.5K/mo

    Flagship items like the Fits Everybody line show 0 variants, preventing size/color selection.

    critical
    02

    Single Image Reliance

    +$4.8K/mo

    Complex items like the Lace Shapewear Corset have only one photo, hiding construction details.

    critical
    03

    Missing/Empty Descriptions

    +$4.2K/mo

    Technical garments like the Back Smoothing Bodysuit lack crucial compression and fabric info.

    critical
    04

    Zero-Price Errors

    +$1.5K/mo

    The Unlined Plunge Thong Bodysuit displays a price of 0 MAD, making it unpurchasable.

    critical
    05

    Short Titles

    +$1.2K/mo

    Generic titles like 'LACE ROBE' fail to capture brand-specific and high-intent search traffic.

    warning
    03 · 02 — AI Search

    Can AI find you? (0% visible)

    0
    claude
    0
    gemini
    0
    chatgpt
    0
    perplexity
    0
    AITools.catalog-audit.report-v5.aeo.primary
    0
    AITools.catalog-audit.report-v5.aeo.secondary
    0
    AITools.catalog-audit.report-v5.aeo.mentioned
    120
    AITools.catalog-audit.report-v5.aeo.absent
    AITools.catalog-audit.report-v5.aeo.visibility-intent
    gift
    0%
    values
    0%
    problem
    0%
    category
    0%
    comparison
    0%
    alternative
    0%
    Queryclaudegeminichatgptperplexity
    “best high-waisted shapewear for everyday wear”
    “best seamless bralettes that actually offer support”
    “best soft modal sleepwear sets for women”
    “best long sleeve maxi dresses for a curvy silhouette”
    “best sculpting bodysuits to wear under tight clothing”
    “Spanx vs Honeylove for wedding guest shapewear”
    “is Savage X Fenty better than other lounge brands for plus size”
    “Victoria's Secret vs newer comfort-focused bralette brands”
    “alternatives to Yitty for bold colored shapewear”
    “Honeylove vs Spanx for lower belly control”
    AITools.catalog-audit.report-v5.aeo.who-recommends
    spanx
    9%
    honeylove
    7%
    yitty
    4%
    savage x fenty
    3%
    victoria's secret
    1%
    AITools.catalog-audit.report-v5.aeo.what-to-fix
    “best high-waisted shapewear for everyday wear”
    The current product titles focus on technical terms like 'Body Core Sculpt' but lack intent-based qualifiers like 'high-waisted' and 'everyday wear.' AI needs explicit confirmation that the compression level is suitable for daily use rather than just special occasions.
    high-waisted shapeweareveryday comfort compressionall-day weartummy control shorts
    “best seamless bralettes that actually offer support”
    The brand's bralette descriptions prioritize aesthetic lace details over functional support terminology. AI models lack data points connecting 'Lace Plunge' to 'supportive' or 'lifting' features for larger bust sizes.
    supportive seamless bralettelift without wiresplus size supportive braletteunlined support
    “best soft modal sleepwear sets for women”
    The product names specify 'Cotton Poplin' and 'Woven Shine' but fail to target the high-volume search term 'Modal,' which is often associated with softness in the category. The descriptions need to highlight the fabric hand-feel.
    soft modal sleepwearbreathable modal pajamasluxury loungewear setsoft touch fabric
    “best long sleeve maxi dresses for a curvy silhouette”
    The inventory currently features 'Mini Slip' and 'Mini Skirt' options, creating a product-type gap for 'Maxi' length queries. Descriptions do not explicitly mention 'curvy silhouette' or 'hourglass' sculpting for the dresses.
    curvy silhouette dresssculpting maxi dressfloor length bodyconhourglass fit
    AITools.catalog-audit.report-v5.competitors.kicker

    AITools.catalog-audit.report-v5.competitors.heading

    SKIMS | Solutions For Every Body AITools.catalog-audit.report-v5.sub.you
    32
    Honeylove
    89
    Savage X Fenty
    86
    Spanx
    83
    BrandDesc wordsLifestyle %Materials %Voice %
    SKIMS | Solutions For Every Body (You)8w0%22%52%
    Honeylove185w92%95%88%
    Savage X Fenty115w96%70%94%
    Spanx150w75%85%82%

    Competitive analysis based on public Product Detail Page (PDP) structures, metadata density, and brand consistency signals sampled from top-level category pages.

    Competitor metrics are estimates from public web signals, not scraped catalog counts.

    AITools.catalog-audit.report-v5.catalog-analytics.category-dist
    Clothing
    22%
    Lingerie & Intimates
    16%
    Sleepwear
    14%
    Cover-Ups
    6%
    Sleep
    4%
    Dresses
    4%
    AITools.catalog-audit.report-v5.catalog-analytics.price-analysis
    $18
    AITools.catalog-audit.report-v5.catalog-analytics.min
    $72
    AITools.catalog-audit.report-v5.catalog-analytics.avg
    $64
    AITools.catalog-audit.report-v5.catalog-analytics.median
    $198
    AITools.catalog-audit.report-v5.catalog-analytics.max
    9%
    AITools.catalog-audit.report-v5.catalog-analytics.budget
    30%
    AITools.catalog-audit.report-v5.catalog-analytics.mid-range
    10%
    AITools.catalog-audit.report-v5.catalog-analytics.premium
    AITools.catalog-audit.report-v5.catalog-analytics.coverage
    96%
    AITools.catalog-audit.report-v5.catalog-analytics.has-description
    48
    AITools.catalog-audit.report-v5.catalog-analytics.avg-desc-length
    100%
    AITools.catalog-audit.report-v5.catalog-analytics.has-images
    1
    AITools.catalog-audit.report-v5.catalog-analytics.avg-imgs
    AITools.catalog-audit.report-v5.act-4-divider.num

    AITools.catalog-audit.report-v5.act-4-divider.title

    AITools.catalog-audit.report-v5.act-4-divider.summary

    AITools.catalog-audit.report-v5.action.kicker

    AITools.catalog-audit.report-v5.action.heading

    01

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +$4.8M/mo·38 products
    medium
    02

    Add missing product descriptions

    Thin or missing descriptions force shoppers to guess why the product is worth buying.

    +$3.8M/mo·10 products
    medium
    03

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +$937.5K/mo·5 products
    low
    AITools.catalog-audit.report-v5.action.seven-day
    Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
    Day 2Day 2: Apply the same fix to 25 high-priority products.
    Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.

    Phase plan builds after you connect.

    Revenue recovered
    $4.7M/mo
    90 days
    Catalog score
    52/100
    60 days
    AITools.catalog-audit.report-v5.recs.kicker

    AITools.catalog-audit.report-v5.recs.heading

    01

    Missing/Empty Descriptions

    Generates professional technical descriptions for products like the Fits Everybody collection.

    +35% conversion rate·AI Description Writer
    high
    02

    Short Titles

    Optimizes titles with high-volume SEO keywords for better organic visibility.

    +20% organic traffic·AI Title Generator
    medium
    03

    Single Image Reliance

    Creates alternate lifestyle backgrounds and detail views for products with limited photography.

    +50% conversion rate·AI Image Generator
    high
    04

    Missing Variants and Tags

    Automatically cleans up broken variant data and maps missing tags across the catalog.

    +25% discovery rate·Listing Optimizer
    high
    AITools.catalog-audit.report-v5.queue.kicker

    AITools.catalog-audit.report-v5.queue.heading

    AITools.catalog-audit.report-v5.queue.lede

    AITools.catalog-audit.report-v5.queue.col-product
    AITools.catalog-audit.report-v5.queue.col-score
    AITools.catalog-audit.report-v5.queue.col-impact
    AITools.catalog-audit.report-v5.queue.col-feature
    SKIMS BODY UNLINED PLUNGE THONG BODYSUIT
    5
    +$855.0K
    Listing Optimizer
    FITS EVERYBODY BOY SHORT
    15
    +$712.5K
    AI Title Generator
    SKIMS ROMANCE TIE SIDE MINI SKIRT
    20
    +$570.0K
    AI Image Generator
    LACE SHAPEWEAR CORSET
    30
    +$475.0K
    AI Image Generator
    Improve catalog SEO fields
    152m → Listing Optimizer
    Add missing product descriptions
    80m → AI Description Writer
    Rewrite weak product titles
    15m → AI Title Generator
    Dondo-style rewrite improved the sample title from 40 to 75 characters.The improved sample description went from 55 to 41 words.Zero-Variant Display is tied to an estimated 9.4M USD/month.Functional Utility vs. Narrative Inclusion
    AITools.catalog-audit.report-v5.cta.stamp

    AITools.catalog-audit.report-v5.cta.heading

    AITools.catalog-audit.report-v5.cta.recap

    AITools.catalog-audit.report-v5.cta.primaryAITools.catalog-audit.report-v5.cta.secondary
    © Dondo 2026 · AITools.catalog-audit.report-v5.footer.prepared
    AITools.catalog-audit.report-v5.footer.confidential · 54