Glossary
E-Commerce terms, demystified
A searchable reference of the key concepts behind marketplace listing optimization, SEO, and e-commerce operations
A
Answer Engine Optimization (AEO)
The practice of optimizing product content so it surfaces accurately in AI-powered search and conversational assistants like ChatGPT, Alexa, and Google AI Overviews.
Learn more
B
Backend Keywords
Hidden search terms added to a product listing's metadata (not visible to shoppers) that help marketplaces index the product for additional relevant queries.
Brand DNA
A structured profile of a brand's voice, tone, values, and messaging guidelines used by AI tools to generate on-brand product content consistently.
Learn moreBuy Box
The prominent 'Add to Cart' section on a marketplace product page. When multiple sellers offer the same item, the marketplace algorithm determines which seller wins the Buy Box.
C
Conversion Rate
The percentage of visitors to a product listing who complete a purchase. Higher conversion rates signal to marketplace algorithms that a listing is relevant and high-quality.
Cross-Listing
Publishing the same product across multiple marketplaces (e.g., Amazon, Shopify, MercadoLibre) simultaneously, adapting titles, descriptions, and attributes to each platform's requirements.
Learn moreCatalog Health
An aggregate score reflecting the completeness, accuracy, and optimization level of all product listings in a seller's catalog.
I
Indexed Keywords
Search terms that a marketplace's algorithm has recognized and associated with a product listing, making the product discoverable when shoppers search those terms.
L
Listing Completeness
A metric measuring how many of a marketplace's recommended or required product fields have been filled out. Complete listings tend to rank higher and convert better.
Learn moreListing Suppression
When a marketplace hides or demotes a product listing from search results due to policy violations, missing information, or quality issues.
Listing SEO
The process of optimizing product titles, bullet points, descriptions, and backend keywords to maximize organic visibility within a marketplace's search engine.
Learn more
M
Marketplace Compliance
The set of rules, guidelines, and content policies that each marketplace enforces. Non-compliant listings risk suppression, penalties, or account suspension.
Learn more
P
Product Monitoring
Continuous tracking of product listing changes, including unauthorized edits, price shifts, and Buy Box losses, with alerts when issues arise.
Learn more
Q
Quality Score
A numerical rating assigned to a product listing based on factors like title length, image count, bullet point quality, and attribute completeness.
Learn more
S
SKU Rationalization
Analyzing a product catalog to identify underperforming SKUs, consolidate duplicates, and focus resources on the items with the highest revenue potential.
T
Title Optimization
Crafting product titles that balance keyword relevance for search algorithms with readability for shoppers, following each marketplace's specific character limits and formatting rules.