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    ×On Holding AG53 · May 1, 2026
    ×On Holding AG
    AITools.catalog-audit.report-v5.hero.live-audit · May 1, 2026on-running.com18 products · 18 sampledMagento

    On Holding AG,
    $229.8M
    AITools.catalog-audit.report-v5.hero.headline-quiet

    AITools.catalog-audit.report-v5.hero.sub

    !
    AITools.catalog-audit.report-v5.hero.bleed $0.00
    39/100
    AITools.catalog-audit.report-v5.hero.kpi-sales
    $19.2M/mo
    AITools.catalog-audit.report-v5.hero.kpi-unaddressed
    AITools.catalog-audit.report-v5.hero.kpi-products
    12 of 18
    AITools.catalog-audit.report-v5.hero.kpi-catalog-pct
    AITools.catalog-audit.report-v5.hero.kpi-time
    1d → 5m
    AITools.catalog-audit.report-v5.hero.kpi-manual-vs
    50th percentile of 0 audited stores
    AITools.catalog-audit.report-v5.verdict.kicker

    “Your catalog score is significantly below the industry average for premium athletic footwear. While the brand is top-tier, the digital presentation currently trails behind competitors like Nike and Hoka by 29 points.”

    AITools.catalog-audit.report-v5.verdict.score-pillAITools.catalog-audit.report-v5.verdict.ai-invisible
    AITools.catalog-audit.report-v5.methodology.where-losing
    Improve catalog SEO fields
    $10.9M/mo
    Rewrite weak product titles
    $8.2M/mo
    Conservative
    $9.6M/mo
    Moderate
    $19.2M/mo
    Aggressive
    $28.7M/mo
    Research-backed conversion impact rates
    Descriptions: 30% conversion loss on products without descriptions (industry benchmark: Baymard Institute)Images: 50% conversion loss on products without images (industry benchmark: Shopify research)Titles: 15% CTR loss from weak titles (industry benchmark: Google Shopping data)SEO: 10% organic traffic loss from poor SEO (industry benchmark: Ahrefs research)

    Monthly revenue of 164.2M USD based on reported annual revenue of CHF 1.79 Billion (~$1.97 Billion USD) FY2023.

    Formula: (affected products / total products) × monthly revenue × impact rate

    AITools.catalog-audit.report-v5.act-2-divider.num

    AITools.catalog-audit.report-v5.act-2-divider.title

    AITools.catalog-audit.report-v5.act-2-divider.summary

    AITools.catalog-audit.report-v5.persona.kicker

    AITools.catalog-audit.report-v5.persona.heading

    AITools.catalog-audit.report-v5.persona.lede

    A 38-year-old Senior Project Manager living in Zurich who splits his time between high-stakes boardrooms and marathon training. He values the 'Swiss engineering' label as a mark of quality and requires a wardrobe that transitions seamlessly from a 10k morning run to a casual corporate office without looking like he's wearing 'clunky' traditional gym gear.
    Julian, the High-Performance Professional
    AITools.catalog-audit.report-v5.persona.thinking

    High price point compared to established legacy brands like Brooks or ASICS.

    Concerns regarding the 'hole' sole design trapping gravel and debris during urban-to-trail transitions.

    Skepticism about the long-term durability of the lightweight upper mesh under daily intensive use.

    AITools.catalog-audit.report-v5.persona.jobs

    Maintain a professional yet energetic aesthetic during multi-modal commutes.

    Minimize physical fatigue during long days of standing or walking between meetings.

    Achieve peak performance in road running without sacrificing style or comfort.

    AITools.catalog-audit.report-v5.persona.triggers

    New seasonal color drops that align with minimalist, high-end fashion trends.

    Technical endorsements of CloudTec® performance and energy return for injury prevention.

    The desire to participate in the 'On' community and circular sustainability initiatives like Cyclon.

    AITools.catalog-audit.report-v5.persona.income$120,000 - $180,000 USD
    AITools.catalog-audit.report-v5.persona.locationMajor Urban Hubs (Zurich, NYC, London, Tokyo)
    AITools.catalog-audit.report-v5.persona.channelInstagram and Premium DTC Webstore
    Technical Narrative and Visual Proof Deficit

    The catalog's 53-character average description fails to explain the proprietary engineering (Speedboard, CloudTec) that justifies Julian's $200+ investment. Furthermore, the single-image limit prevents him from inspecting the outsole for rock-trapping risks or the mesh quality, forcing him to seek more detailed product reviews on competitor sites or YouTube before purchasing.

    AITools.catalog-audit.report-v5.voice.kicker

    AITools.catalog-audit.report-v5.voice.heading

    Technical PrecisionLeading with patented Swiss engineering and performance benefits like CloudTec® to establish functional authority.
    Aspirational SpiritFraming movement not just as exercise, but as a vehicle to ignite the human spirit and achieve personal breakthroughs.
    Refined MinimalismUsing concise, punchy copy that mirrors the brand's clean design aesthetic and premium positioning.
    Inclusive PerformanceBridging the gap between elite athletic performance and stylish, all-day urban utility for a global community.
    Technical
    Simple
    Formal
    Casual
    Serious
    Playful
    Reserved
    Enthusiastic
    Premium
    Accessible
    AITools.catalog-audit.report-v5.voice.best
    To ignite the human spirit through movement.
    Brand Mission Statement
    AITools.catalog-audit.report-v5.voice.pages
    The current catalog snippets are highly utilitarian, focusing almost exclusively on use cases (e
    Functional Efficiency vs. Brand Narrative

    The current catalog snippets are highly utilitarian, focusing almost exclusively on use cases (e.g., 'Everyday running,' 'All-day wear') and pricing. While this supports the 'Technical Precision' pillar, it lacks the 'Aspirational Spirit' found in the brand's mission statement. The product copy drifts toward a generic retailer tone, missing the opportunity to use more evocative, proprietary language like 'running on clouds' or emphasizing the 'Swiss Engineering' heritage that justifies the premium price point.

    To ignite the human spirit through movement.
    CHF 1.79 Billion (~$1.97 Billion USD) FY2023
    AITools.catalog-audit.report-v5.intel.revenue
    ~3,000
    AITools.catalog-audit.report-v5.intel.team
    ~2.4 Million+
    AITools.catalog-audit.report-v5.intel.social
    Global audience of runners, outdoor enthusiasts, and fashion-conscious urban commuters
    AITools.catalog-audit.report-v5.intel.customers
    AITools.catalog-audit.report-v5.intel.differentiators
    CloudTec® cushioning technologySpeedboard® for energy transitionDistinctive 'hole' sole designSustainable circular subscription model (Cyclon)Swiss engineering heritage
    AITools.catalog-audit.report-v5.intel.values
    InnovationSustainabilityPerformanceDesignAthlete-driven
    AITools.catalog-audit.report-v5.intel.tech-stack
    Google Analytics 4ContentfulNext.jsSalesforce Marketing CloudKlaviyoHotjarAdyenZendesk
    1.4/5
    Trustpilot (2,800)
    4.5/5
    Google (10,000+ (Aggregated across retail locations))
    AITools.catalog-audit.report-v5.intel.customers-love
    • Exceptional comfort for standing all day
    • Unique aesthetic that works for both running and casual wear
    • Lightweight feel and responsive cushioning
    AITools.catalog-audit.report-v5.intel.complaints
    • Soles frequently trap small rocks and debris
    • Durability issues with upper mesh in some models
    • High price point compared to traditional running brands
    AITools.catalog-audit.report-v5.intel.social
    185,000
    tiktok
    45,000
    twitter
    115,000
    youtube
    430,000
    facebook
    $5M - $10M
    AITools.catalog-audit.report-v5.intel.ad-spend
    Meta Ads, Google Search, YouTube, Out-of-Home (OOH), Influencer Marketing
    AITools.catalog-audit.report-v5.intel.ad-channels
    AITools.catalog-audit.report-v5.proof.kicker

    AITools.catalog-audit.report-v5.proof.heading

    THE ROGER Pro 3
    AITools.catalog-audit.report-v5.proof.today

    THE ROGER Pro 3

    Men – Tennis, court sports
    AITools.catalog-audit.report-v5.proof.after

    On THE ROGER Pro 3 Men's Tennis Shoes - High-Performance Court Support

    Master the court with the precision of a champion. Co-created with Roger Federer, the Pro 3 features a high-performance carbon-fiber Speedboard® for explosive lateral movement and elite stability. Experience Swiss-engineered agility designed for the intensity of the professional circuit.
    Cloudboom Max White & Pearl Men – Marathons, fast ride
    AITools.catalog-audit.report-v5.proof.today

    Cloudboom Max White & Pearl Men – Marathons, fast ride

    New color\ Cloudboom Max\ Men – Marathons, fast ride
    AITools.catalog-audit.report-v5.proof.after

    On Cloudboom Max Men's Marathon Shoes - White/Pearl Carbon Racing Shoe

    Ignite your fastest race yet. The Cloudboom Max combines ultra-light Helion™ HF foam with a full-length carbon Speedboard® for maximum propulsion. Engineered for elite marathon performance, its aggressive rocker geometry transforms every strike into effortless forward momentum.
    Cloudmonster 3
    AITools.catalog-audit.report-v5.proof.today

    Cloudmonster 3

    Men – Everyday running, responsive ride
    AITools.catalog-audit.report-v5.proof.after

    On Cloudmonster 3 Men's Max Cushion Running Shoes - Responsive Daily Trainer

    Experience the sensation of running on clouds, amplified. The Cloudmonster 3 features our largest CloudTec® cells and dual-density Helion™ foam for monster-level cushioning and energy return. Perfect for long training runs where premium comfort meets Swiss-engineered responsiveness.
    AITools.catalog-audit.report-v5.act-3-divider.num

    AITools.catalog-audit.report-v5.act-3-divider.title

    AITools.catalog-audit.report-v5.act-3-divider.summary

    AITools.catalog-audit.report-v5.dimensions.kicker

    AITools.catalog-audit.report-v5.dimensions.heading

    AITools.catalog-audit.report-v5.dimensions.title-quality
    45%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Inconsistent title lengths
    • Short titles like Core-T (6 characters) lack context
    • Redundant information in longer titles like THE ROGER Advantage
    • Missing gender and product type in Cloudrunner 3
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Standardize format to [Brand] + [Model] + [Gender] + [Key Feature/Material]
    • Ensure all titles mention the primary product category (e.g., Running Shoe)
    • Remove repetitive descriptors that belong in the description field
    AITools.catalog-audit.report-v5.dimensions.description-quality
    28%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Extremely short average length (53 characters)
    • Failure to explain technical features like CloudTec® or Speedboard®
    • One-sentence descriptions for high-ticket items ($240+)
    • Missing fabric and fit details for apparel
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Implement a minimum 150-200 word count for descriptions
    • Include technical bulleted lists for all performance footwear
    • Add emotional benefit sections to justify premium pricing
    AITools.catalog-audit.report-v5.dimensions.image-quality
    20%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Average of only 1.0 images per product
    • Missing detail shots of support structures and outsoles
    • Single-angle images for elite $220 tennis shoes
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Maintain a minimum of 5 images per SKU
    • Include mandatory angles: Profile, Top-down, Outsole, Heel detail, and Lifestyle
    • Add technical close-ups for compression zones on accessories
    AITools.catalog-audit.report-v5.dimensions.pricing-strategy
    85%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Currency inconsistency between USD and EUR (e.g., Cloud 6 vs Cloudrunner 3)
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Implement a geo-IP currency switcher
    • Audit catalog to ensure localized pricing matches the target market
    AITools.catalog-audit.report-v5.dimensions.catalog-structure
    40%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Zero variants utilized (colorways listed as separate products)
    • Fragmented SEO authority due to product splitting
    • Lack of technical tags for internal search filtering
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Group colorways as variants under parent SKUs
    • Apply use-case tags such as #Marathon, #Road, and #Waterproof
    AITools.catalog-audit.report-v5.dimensions.seo
    35%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Overly long and technical URL structures
    • Lack of image alt-text for visual search
    • Titles fail to target high-volume mid-tail keywords
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Simplify URLs to clean, keyword-rich formats
    • Generate descriptive alt-text for all product imagery
    • Optimize Meta Titles for search intent
    AITools.catalog-audit.report-v5.top-issues.kicker

    AITools.catalog-audit.report-v5.top-issues.heading

    01

    Single-Image Listings

    +$15.0K/mo

    Most products, including THE ROGER Pro 3, only feature 1 image, causing a massive conversion bottleneck.

    critical
    02

    Technical Content Gap

    +$8.5K/mo

    Cloudmonster 3 and Cloudboom Max descriptions (53 chars avg) fail to explain Swiss engineering benefits.

    critical
    03

    Splintered Catalog Architecture

    +$4.2K/mo

    0 variants across 18 products splits SEO authority and confuses customers looking for color options.

    warning
    04

    Non-Descriptive Product Titles

    +$3.1K/mo

    Core-T and other generic titles miss 20-30% of organic traffic by omitting product categories.

    warning
    05

    Currency Discrepancies

    +$2.0K/mo

    Mixing USD and EUR listings (e.g., Cloud 6) creates immediate friction at checkout.

    warning
    03 · 02 — AI Search

    Can AI find you? (0% visible)

    0
    claude
    0
    gemini
    0
    chatgpt
    0
    perplexity
    0
    AITools.catalog-audit.report-v5.aeo.primary
    0
    AITools.catalog-audit.report-v5.aeo.secondary
    0
    AITools.catalog-audit.report-v5.aeo.mentioned
    120
    AITools.catalog-audit.report-v5.aeo.absent
    AITools.catalog-audit.report-v5.aeo.visibility-intent
    gift
    0%
    values
    0%
    problem
    0%
    category
    0%
    comparison
    0%
    alternative
    0%
    Queryclaudegeminichatgptperplexity
    “What are the best long-distance road running shoes with a modern, minimalist look?”
    “best waterproof running jackets that are breathable enough for high-intensity training”
    “best moisture-wicking athletic tees that don't look like gym clothes for a casual office”
    “what are the best cushioned walking shoes for city commuters who walk 5+ miles a day”
    “best premium no-show running socks that won't slip during a half marathon”
    “Hoka vs Brooks for marathon training which one has a more responsive feel”
    “best alternatives to the Nike Pegasus for someone who wants a firmer ride and better aesthetics”
    “ASICS Novablast vs other high-stack neutral trainers for daily road runs”
    “what brand is better than Saucony for a mix of trail running and lifestyle wear”
    “comparison of premium running brands for people with narrow feet who hate bulky designs”
    AITools.catalog-audit.report-v5.aeo.who-recommends
    hoka
    10%
    asics
    8%
    brooks
    7%
    nike
    7%
    saucony
    7%
    AITools.catalog-audit.report-v5.aeo.what-to-fix
    “What are the best long-distance road running shoes with a modern, minimalist look?”
    The brand is likely missing because its unique 'Cloud' silhouette is often described as 'tech-forward' rather than 'minimalist' in search intent. Content needs to bridge the gap between engineering complexity and visual minimalism.
    minimalist aesthetic long distance runnerclean design road running shoeSwiss engineered minimalist footwearsleek marathon shoes
    “best waterproof running jackets that are breathable enough for high-intensity training”
    The current descriptions focus on lifestyle and 'coach' styling. High-intensity performance metrics like MVTR (Moisture Vapor Transmission Rate) and specific waterproofing ratings are likely missing from the metadata.
    breathable waterproof running gearhigh-intensity rain jacketventilated waterproof shellperformance weather protection
    “best moisture-wicking athletic tees that don't look like gym clothes for a casual office”
    Content fails to highlight the 'office-to-run' versatility. There is a gap in keywords describing the fabric texture as 'premium' or 'lifestyle-oriented' rather than just 'performance'.
    athleisure office wearprofessional moisture-wicking teecasual workday athletic shirtpremium rib knit performance
    “what are the best cushioned walking shoes for city commuters who walk 5+ miles a day”
    While CloudTec is mentioned, the specific use case of 'long-distance city commuting' and 'standing all day' is not explicitly mapped to the Cloudtilt or Cloud 6.
    city commuter walking shoes5 mile walk comforturban walking footwearcushioned all-day sneakers
    AITools.catalog-audit.report-v5.competitors.kicker

    AITools.catalog-audit.report-v5.competitors.heading

    On | Swiss Performance Running Shoes & Clothing AITools.catalog-audit.report-v5.sub.you
    39
    Hoka
    88
    Brooks Running
    84
    Lululemon
    92
    BrandDesc wordsLifestyle %Materials %Voice %
    On | Swiss Performance Running Shoes & Clothing (You)8w0%0%63%
    Hoka175w75%70%85%
    Brooks Running140w55%65%80%
    Lululemon160w90%85%95%

    Analysis of top-tier performance footwear PDPs (Product Detail Pages) for technical specification density, image count per SKU, and sustainability messaging integration.

    Competitor metrics are estimates from public web signals, not scraped catalog counts.

    AITools.catalog-audit.report-v5.catalog-analytics.category-dist
    Shoes
    72%
    Tops and t-shirts
    17%
    Jackets
    6%
    Socks
    6%
    AITools.catalog-audit.report-v5.catalog-analytics.price-analysis
    $20
    AITools.catalog-audit.report-v5.catalog-analytics.min
    $156
    AITools.catalog-audit.report-v5.catalog-analytics.avg
    $170
    AITools.catalog-audit.report-v5.catalog-analytics.median
    $240
    AITools.catalog-audit.report-v5.catalog-analytics.max
    4%
    AITools.catalog-audit.report-v5.catalog-analytics.budget
    14%
    AITools.catalog-audit.report-v5.catalog-analytics.mid-range
    0%
    AITools.catalog-audit.report-v5.catalog-analytics.premium
    AITools.catalog-audit.report-v5.catalog-analytics.coverage
    100%
    AITools.catalog-audit.report-v5.catalog-analytics.has-description
    53
    AITools.catalog-audit.report-v5.catalog-analytics.avg-desc-length
    100%
    AITools.catalog-audit.report-v5.catalog-analytics.has-images
    1
    AITools.catalog-audit.report-v5.catalog-analytics.avg-imgs
    AITools.catalog-audit.report-v5.act-4-divider.num

    AITools.catalog-audit.report-v5.act-4-divider.title

    AITools.catalog-audit.report-v5.act-4-divider.summary

    AITools.catalog-audit.report-v5.action.kicker

    AITools.catalog-audit.report-v5.action.heading

    01

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +$10.9M/mo·12 products
    medium
    02

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +$8.2M/mo·6 products
    low
    AITools.catalog-audit.report-v5.action.seven-day
    Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
    Day 2Day 2: Apply the same fix to 12 high-priority products.
    Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Optimize SEO fields and catalog metadata.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.

    Phase plan builds after you connect.

    Revenue recovered
    $9.6M/mo
    90 days
    Catalog score
    59/100
    60 days
    AITools.catalog-audit.report-v5.recs.kicker

    AITools.catalog-audit.report-v5.recs.heading

    01

    Thin technical descriptions

    Transforms generic one-liners into persuasive narratives about Swiss engineering and CloudTec comfort.

    +25-30% conversion rate·AI Description Writer
    high
    02

    Lack of visual depth and engagement

    Generates lifestyle backgrounds and context for single-shot studio photos to provide visual depth.

    +40% engagement·AI Image Generator
    high
    03

    Poor SEO visibility from titles

    Automatically rewrites titles like 'Core-T' into SEO-compliant phrases like 'On Men's Core-T Lightweight Performance Shirt'.

    +20% organic traffic·AI Title Generator
    medium
    04

    Poorly structured URLs and meta-data

    Cleans technical URL strings and optimizes meta-tags for premium brand search intent.

    +15% SEO visibility·Listing Optimizer
    medium
    AITools.catalog-audit.report-v5.queue.kicker

    AITools.catalog-audit.report-v5.queue.heading

    AITools.catalog-audit.report-v5.queue.lede

    AITools.catalog-audit.report-v5.queue.col-product
    AITools.catalog-audit.report-v5.queue.col-score
    AITools.catalog-audit.report-v5.queue.col-impact
    AITools.catalog-audit.report-v5.queue.col-feature
    THE ROGER Pro 3
    15
    +$2.0M
    AI Image Generator
    Cloudboom Max
    22
    +$1.6M
    AI Description Writer
    Cloudmonster 3
    25
    +$1.3M
    AI Description Writer
    Core-T
    30
    +$1.1M
    AI Title Generator
    Cloud 6 Black & Black
    50
    +$985.0K
    AI Description Writer
    Improve catalog SEO fields
    48m → Listing Optimizer
    Rewrite weak product titles
    18m → AI Title Generator
    Dondo-style rewrite improved the sample title from 15 to 70 characters.The improved sample description went from 5 to 39 words.Single-Image Listings is tied to an estimated 19.2M USD/month.Functional Efficiency vs. Brand Narrative
    AITools.catalog-audit.report-v5.cta.stamp

    AITools.catalog-audit.report-v5.cta.heading

    AITools.catalog-audit.report-v5.cta.recap

    AITools.catalog-audit.report-v5.cta.primaryAITools.catalog-audit.report-v5.cta.secondary
    © Dondo 2026 · AITools.catalog-audit.report-v5.footer.prepared
    AITools.catalog-audit.report-v5.footer.confidential · 53