Skip to content
    ×RK BRANDS LTD192 · May 5, 2026
    ×RK BRANDS LTD
    AITools.catalog-audit.report-v5.hero.live-audit · May 5, 2026www.beaybl.com1000 products · 10 sampledShopify

    RK BRANDS LTD,
    £6.3M
    AITools.catalog-audit.report-v5.hero.headline-quiet

    AITools.catalog-audit.report-v5.hero.sub

    !
    AITools.catalog-audit.report-v5.hero.bleed $0.00
    74/100
    AITools.catalog-audit.report-v5.hero.kpi-sales
    £525.7K/mo
    AITools.catalog-audit.report-v5.hero.kpi-unaddressed
    AITools.catalog-audit.report-v5.hero.kpi-products
    90 of 1000
    AITools.catalog-audit.report-v5.hero.kpi-catalog-pct
    AITools.catalog-audit.report-v5.hero.kpi-time
    17d 1m
    AITools.catalog-audit.report-v5.hero.kpi-manual-vs
    91th percentile of 65 audited stores
    AITools.catalog-audit.report-v5.verdict.kicker

    You are currently outperforming the average athletic store due to your exceptional imagery and brand strength. However, you are significantly behind top performers like Lululemon or Gymshark in technical catalog SEO. Bridging this gap could result in a 7-figure revenue increase.

    AITools.catalog-audit.report-v5.verdict.score-pill
    Manual
    130h/mo
    £4.7K/mo
    @ £36/hr · 130h
    vs
    Dondo
    1 min
    Included
    Same result, automated
    AITools.catalog-audit.report-v5.methodology.where-losing
    Improve catalog SEO fields
    £460.3K/mo
    Rewrite weak product titles
    £72.0K/mo
    Conservative
    £264.5K/mo
    Moderate
    £525.7K/mo
    Aggressive
    £977.2K/mo
    Research-backed conversion impact rates
    Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)

    Monthly online revenue of £5.0M based on reported annual revenue of ~$76M FY2025.

    Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.

    AITools.catalog-audit.report-v5.act-2-divider.num

    AITools.catalog-audit.report-v5.act-2-divider.title

    AITools.catalog-audit.report-v5.act-2-divider.summary

    AITools.catalog-audit.report-v5.persona.kicker

    AITools.catalog-audit.report-v5.persona.heading

    AITools.catalog-audit.report-v5.persona.lede

    Chloe is a 24-year-old fitness enthusiast who views the gym as both a health necessity and a social stage. Working in an entry-level professional role, she balances a desire for high-end 'sculpted' aesthetics with a strict budget. She follows fitness influencers religiously and seeks activewear that provides the flattering, compressive fit of luxury brands like Lululemon but at a price point that allows her to own multiple color-coordinated sets.
    Chloe the Aesthetic Athlete
    AITools.catalog-audit.report-v5.persona.thinking

    Fear of 'butt scrunch' seam failure or ripping during high-intensity leg days.

    Uncertainty about sizing consistency between the 'Adapt' and 'Enhance' collections.

    Concern that lighter colorways (like Spring Pink) may not be fully squat-proof/opaque.

    AITools.catalog-audit.report-v5.persona.jobs

    Boost my workout confidence by wearing gear that highlights muscle gains and 'sculpts' my physique.

    Provide durable, 'buttery-soft' activewear that can withstand repetitive movements without pilling or tearing.

    Minimize the 'rest day' effort by offering stylish co-ords that look premium for errands or coffee dates.

    AITools.catalog-audit.report-v5.persona.triggers

    Influencer 'haul' videos showing the flattering, compressive fit of new collections.

    The launch of versatile 'lifestyle' pieces that transition from gym to social settings.

    Seasonal sales or bundle opportunities that make high-quality seamless gear accessible.

    AITools.catalog-audit.report-v5.persona.income£22,000 - £32,000 per annum
    AITools.catalog-audit.report-v5.persona.locationUrban UK and major international metro areas
    AITools.catalog-audit.report-v5.persona.channelInstagram and TikTok via influencer-led discovery
    Technical Performance and Transparency Gaps

    The catalog lacks high-intent keywords like 'squat-proof' or 'compressive' in product titles, which are critical for Chloe's confidence. Additionally, the descriptions fail to include 'Best For' sections (e.g., 'Best for Leg Day') or specific sizing advice per collection, leaving her to guess her size. The absence of video content also prevents her from seeing the fabric's opacity and movement, which is a key driver for her purchase decision.

    AITools.catalog-audit.report-v5.voice.kicker

    AITools.catalog-audit.report-v5.voice.heading

    Empowered AccessibilityDemocratizing the 'luxury' gym aesthetic by speaking with the authority of a premium brand while maintaining the welcoming openness of a budget-friendly peer.
    Communal AmbitionMoving away from 'solo' fitness tropes toward a 'Together We Thrive' narrative that prioritizes collective progress and shared confidence over individual competition.
    Functional SleeknessCommunicating technical features like seamless technology and buttery-soft fabrics through a minimalist lens that values aesthetic clarity and flattering performance.
    Inclusive ResilienceChampioning diverse body types through language that emphasizes how the gear makes you feel—compressive, confident, and ready—rather than just how it looks.
    Exclusive
    Accessible
    Minimalist
    Expressive
    Serious
    Playful
    Functional
    Aspirational
    Elite
    Community-Driven
    AITools.catalog-audit.report-v5.voice.best
    You shouldn't have to choose between a buttery-soft feel and a price that moves with you. We built AYBL to bridge that gap. Because when we say 'together we thrive,' we mean every body, every rep, and every goal. High-performance tech, designed for your ultimate confidence.
    Brand Manifesto Concept
    AITools.catalog-audit.report-v5.voice.pages
    While the brand voice promises 'premium innovation,' product descriptions likely rely on generic marketing adjectives that fail to address specific technical durability or sizing nuances
    The Precision-Durability Paradox

    While the brand voice promises 'premium innovation,' product descriptions likely rely on generic marketing adjectives that fail to address specific technical durability or sizing nuances. To close the gap, the catalog must shift from purely aesthetic descriptions to radical transparency regarding fit-consistency and the structural integrity of 'scrunch' details, aligning the 'innovative' value with actual customer expectations of longevity.

    To empower women through the power of fitness by providing premium, yet affordable activewear.
    ~$76M FY2025
    AITools.catalog-audit.report-v5.intel.revenue
    ~93
    AITools.catalog-audit.report-v5.intel.team
    ~2.8M total
    AITools.catalog-audit.report-v5.intel.social
    Over 400,000 orders annually across 160+ countries.
    AITools.catalog-audit.report-v5.intel.customers
    AITools.catalog-audit.report-v5.intel.differentiators
    Seamless fabric technologyMid-range pricing for premium qualityDirect-to-consumer influencer-led growth strategyProprietary resale platform (Re-AYBL)
    AITools.catalog-audit.report-v5.intel.values
    PassionateInnovativeAmbitiousInclusiveTogether we thrive
    AITools.catalog-audit.report-v5.intel.tech-stack
    Shopify PlusKlaviyoGoogle Analytics 4HotjarMicrosoft ClarityDescartes Ecommerce WMSInventory PlannerPinterest PixelTikTok Pixel
    3.5/5
    Trustpilot (20,400+)
    /5
    Google ()
    AITools.catalog-audit.report-v5.intel.customers-love
    • Flattering and compressive fit
    • Buttery-soft fabrics
    • Affordable compared to Lululemon
    AITools.catalog-audit.report-v5.intel.complaints
    • Durability issues like seam ripping (butt scrunch)
    • Inconsistent sizing between different collections
    • Customer service responsiveness during peak sale periods
    AITools.catalog-audit.report-v5.intel.social
    ~1.4M
    tiktok
    1.6K
    twitter
    10.4K
    youtube
    ~50K
    facebook
    $800k - $1M
    AITools.catalog-audit.report-v5.intel.ad-spend
    Meta (Facebook/Instagram), TikTok Ads, Google Search, Influencer Marketing
    AITools.catalog-audit.report-v5.intel.ad-channels
    AITools.catalog-audit.report-v5.proof.kicker

    AITools.catalog-audit.report-v5.proof.heading

    Performance Polo Shirt - White
    AITools.catalog-audit.report-v5.proof.today

    Performance Polo Shirt - White

    Introducing our Golf Performance Polo, the ultimate blend of style and functionality for the modern golfer. Tailored from a premium stretchy polyester fabric and a relaxed fit that offers flexibility. Designed with short sleeves and a stretch ribbed collar for complete freedom of movement, this polo is engineered to enhance your performance on the course. Stay cool and enjoy the luxurious soft hand feel that ensures maximum comfort from the first tee to the final putt. 100% Polyester Ribbed collar Button placket opening with AYBL branded buttons AYBL printed logo to front chest Model is 6'1" and wears a size M
    AITools.catalog-audit.report-v5.proof.after

    AYBL Men's Performance Golf Polo - Breathable Stretch Fabric Athletic Fit

    Master your swing and your style in a polo designed for effortless movement from the first tee to the clubhouse. • High-Performance Stretch Polyester: Provides complete freedom of motion for a zero-restriction swing. • Ribbed Knit Collar: Delivers a structured, sleek aesthetic that stays sharp during all-day wear. • Moisture-Wicking Technology: Keeps you cool and dry while maintaining a buttery-soft hand feel. Together we thrive on the course with premium gear that makes professional performance accessible to every golfer.
    Core 5" Shorts - Summer Orange
    AITools.catalog-audit.report-v5.proof.today

    Core 5" Shorts - Summer Orange

    Elevate your performance with our Core 5" Shorts. Crafted from supersoft lightweight fabric, these shorts offer exceptional comfort. Featuring an elasticated waistband with a branded drawcord, open pockets on the sides for convenience, and the AYBL printed logo on the front leg. 100% Polyester Regular fit Light weight fabric Elasticated waistband with adjustable drawcord 5" inseam AYBL printed logo Model is 6'0" (1.83m) and wears a size L
    AITools.catalog-audit.report-v5.proof.after

    AYBL Core 5" Men's Gym Shorts - Lightweight Performance Training Gear

    Dominate your next leg day with shorts engineered to highlight your progress and withstand your heaviest reps. • 5-Inch Inseam: Optimized for an athletic, quad-flattering fit that ensures maximum mobility during squats. • Elasticated Branded Drawcord: Offers a secure, slip-free fit that moves with you, not against you. • Quick-Dry Lightweight Fabric: Provides maximum airflow to keep you focused on your collective ambition. Experience the perfect bridge between premium technical tech and inclusive resilience, designed for every body and every goal.
    Physique Sports Bra - Black
    AITools.catalog-audit.report-v5.proof.today

    Physique Sports Bra - Black

    Sleek and refined, the Physique Sports Bra is made to be seen. This on-trend minimal bra is crafted from a soft and stretchy fabric with a slight peached finish. The open back detailing shows off your back gains, with front ruched detailing and adjustable cross over straps. Complete with an on-trend vertical AYBL logo. 76% Nylon 24% Elastane Super soft & stretchy fabric Low support On trend ruching detail to front Open back detail Removable padding and adjustable back straps AYBL vertical logo to side Model is 5'6" (1.67m) and wears a size S
    AITools.catalog-audit.report-v5.proof.after

    AYBL Physique Ruched Sports Bra - Open Back Squat-Proof Performance Fabric

    Showcase your back gains in a sleek, minimal bra that delivers a buttery-soft feel without compromising on coverage. • Squat-Proof Peached Fabric: High-density knit ensures total opacity and confidence during high-intensity sessions. • Ruched Front Detail: Provides a flattering, sculpted aesthetic for a gym-to-social transition. • Adjustable Cross-Over Straps: Allows for a customizable, compressive fit that secures your physique. Designed for the confident athlete who demands inclusive resilience and premium innovation at an accessible price.
    AITools.catalog-audit.report-v5.act-3-divider.num

    AITools.catalog-audit.report-v5.act-3-divider.title

    AITools.catalog-audit.report-v5.act-3-divider.summary

    AITools.catalog-audit.report-v5.dimensions.kicker

    AITools.catalog-audit.report-v5.dimensions.heading

    AITools.catalog-audit.report-v5.dimensions.title-quality
    55%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Titles are too brief, averaging 37 characters
    • Lack of 'Gender + Activity + Material' formula
    • Generic naming for high-volume items
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Expand titles to 50-70 characters
    • Include target gender and primary product benefits
    • Incorporate descriptive keywords for internal site search
    AITools.catalog-audit.report-v5.dimensions.description-quality
    78%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Lack of scannability for modern shoppers
    • Identical descriptions for different color variants
    • Technical specs not properly highlighted
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Use bullet points for technical specifications
    • Add a 'Best For' section for specific activities
    • Create unique value propositions for specific colorways
    AITools.catalog-audit.report-v5.dimensions.image-quality
    92%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Lack of product videos showing movement
    • Missing fabric 'rebound' demonstrations
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Add 5-second video loops to product pages
    • Showcase fabric movement and fit expectations
    AITools.catalog-audit.report-v5.dimensions.pricing-strategy
    65%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Use of flat pricing instead of psychological pricing
    • Inconsistent compare-at price strategy
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Test fractional price endings like .99 or .95
    • Align pricing with 'affordable premium' market positioning
    AITools.catalog-audit.report-v5.dimensions.catalog-structure
    72%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Internal backend tags are visible to customers/crawlers
    • Use of non-functional tags like 'dec3-import'
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Clean tag database of internal housekeeping labels
    • Implement functional tags like 'Compression: High' or 'Squat-Proof'
    AITools.catalog-audit.report-v5.dimensions.seo
    60%
    AITools.catalog-audit.report-v5.dimensions.issues
    • Under-optimized Alt-Text for images
    • Meta titles are too short and lack keyword depth
    • Low ranking for high-competition category keywords
    AITools.catalog-audit.report-v5.dimensions.recommendations
    • Audit and update all image Alt-Text with descriptive keywords
    • Optimize metadata to include specific features like 'Seamless' or 'Padded'
    AITools.catalog-audit.report-v5.top-issues.kicker

    AITools.catalog-audit.report-v5.top-issues.heading

    01

    Generic Product Naming

    +£184.0K/mo

    Lack of descriptors in titles like 'Performance Polo Shirt' leads to 20% loss in organic discovery.

    critical
    02

    Thin SEO Metadata

    +£131.4K/mo

    Meta titles and alt-text pull from short titles, failing to compete for keywords like 'Seamless'.

    critical
    03

    Lack of Psychological Pricing

    +£94.6K/mo

    Flat pricing on items like the £48 Polo misses a 3-5% conversion lift.

    warning
    04

    Internal Tag Leakage

    +£68.3K/mo

    Tags like 'nov-6-import' clutter the frontend and dilute professional SEO structure.

    warning
    05

    Repetitive Variant Content

    +£47.3K/mo

    Identical descriptions across all colors miss cross-selling and styling opportunities.

    warning
    AITools.catalog-audit.report-v5.competitors.kicker

    AITools.catalog-audit.report-v5.competitors.heading

    beaybl.com AITools.catalog-audit.report-v5.sub.you
    74
    Gymshark Ltd
    37
    NVGTN
    81
    DFYNE
    83
    BrandDesc wordsLifestyle %Materials %Voice %
    beaybl.com (You)87w100%62%100%
    Gymshark Ltd17w20%25%75%
    NVGTN95w90%70%88%
    DFYNE110w92%78%92%

    Competitors were selected based on overlap in target demographic (Gen Z/Millennial women), geographic headquarters (UK/US), and shared use of 'seamless' fabric technology and influencer-led marketing. Scores were estimated by analyzing metadata depth, image-to-text ratios on key PDPs, and the presence of technical material specifications compared to the store audit baseline.

    Competitor metrics are estimates from public web signals, not scraped catalog counts.

    AITools.catalog-audit.report-v5.catalog-analytics.category-dist
    T Shirts
    14%
    Vests
    8%
    Shorts
    8%
    Sports Bras
    8%
    Joggers
    6%
    Hoodies
    6%
    AITools.catalog-audit.report-v5.catalog-analytics.price-analysis
    £18
    AITools.catalog-audit.report-v5.catalog-analytics.min
    £37
    AITools.catalog-audit.report-v5.catalog-analytics.avg
    £35
    AITools.catalog-audit.report-v5.catalog-analytics.median
    £65
    AITools.catalog-audit.report-v5.catalog-analytics.max
    1%
    AITools.catalog-audit.report-v5.catalog-analytics.budget
    44%
    AITools.catalog-audit.report-v5.catalog-analytics.mid-range
    5%
    AITools.catalog-audit.report-v5.catalog-analytics.premium
    AITools.catalog-audit.report-v5.catalog-analytics.coverage
    100%
    AITools.catalog-audit.report-v5.catalog-analytics.has-description
    526
    AITools.catalog-audit.report-v5.catalog-analytics.avg-desc-length
    100%
    AITools.catalog-audit.report-v5.catalog-analytics.has-images
    7.7
    AITools.catalog-audit.report-v5.catalog-analytics.avg-imgs
    AITools.catalog-audit.report-v5.act-4-divider.num

    AITools.catalog-audit.report-v5.act-4-divider.title

    AITools.catalog-audit.report-v5.act-4-divider.summary

    AITools.catalog-audit.report-v5.action.kicker

    AITools.catalog-audit.report-v5.action.heading

    01

    Improve catalog SEO fields

    Incomplete SEO fields limit how much organic traffic your existing catalog can capture.

    +£460.3K/mo·460 products
    medium
    02

    Rewrite weak product titles

    Weak titles hurt search visibility and make products harder to understand at a glance.

    +£72.0K/mo·90 products
    low
    AITools.catalog-audit.report-v5.action.seven-day
    Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
    Day 2Day 2: Apply the same fix to 25 high-priority products.
    Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
    Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
    Day 5Day 5: Optimize SEO fields and catalog metadata.
    Day 6Day 6: Publish improvements and check the highest-impact PDPs.
    Day 7Day 7: Monitor performance and continue with the next product batch.
    AITools.catalog-audit.report-v5.action.quick-wins
    • Rewrite 10 worst product titles (10 min each, or instant with Dondo)
    • Add compare-at prices to 10 high-traffic products
    Week 1Title optimizationSEO Specialist

    Clearer product names that are easier to scan, search, and compare.

    Manual: 7.5h · Dondo: 6m
    Week 2SEO & metadata cleanupSEO Specialist

    A more discoverable catalog with cleaner metadata and stronger search intent.

    Manual: 57.5h · Dondo: 31m
    Organic CTR (Search Console)
    +15-30% lift
    60 days post-fix
    Search impressions
    +10-20% increase
    60 days post-fix
    Revenue per session
    +10-15% lift
    60 days post-fix
    A/B test suggestion

    SEO-optimized titles increase organic CTR and PDP visits

    Control
    50% of products keep current titles
    Variant
    50% of products receive keyword-optimized titles (55-75 chars)
    Sample: Min 500 organic sessions per variant (1,000 total)Duration: 21-30 days (SEO changes need crawl time)
    Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
    AITools.catalog-audit.report-v5.measurement.tools
    Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
    AITools.catalog-audit.report-v5.recs.kicker

    AITools.catalog-audit.report-v5.recs.heading

    01

    Brief and generic product titles

    Transforms thin titles into keyword-rich descriptors following high-performance formulas.

    +20% Search Visibility·AI Title Generator
    high
    02

    Internal and dirty tag database

    Automatically scrubs internal tags and replaces them with functional attributes for better filtering.

    +15% Filter Usage·Listing Optimizer
    medium
    03

    Identical descriptions for variants

    Generates unique, benefit-driven copy tailored to specific colorways and styles.

    +5% Conversion Rate·AI Description Writer
    medium
    04

    Round-number pricing strategy

    Benchmarking prices against competitors to optimize psychological pricing and margins.

    2-4% Margin Optimization·Competitor Analysis
    low
    AITools.catalog-audit.report-v5.queue.kicker

    AITools.catalog-audit.report-v5.queue.heading

    AITools.catalog-audit.report-v5.queue.lede

    AITools.catalog-audit.report-v5.queue.col-product
    AITools.catalog-audit.report-v5.queue.col-score
    AITools.catalog-audit.report-v5.queue.col-impact
    AITools.catalog-audit.report-v5.queue.col-feature
    Performance Polo Shirt - White
    55
    +£82.9K
    AI Title Generator
    Core 5" Shorts - Summer Orange
    55
    +£69.0K
    Listing Optimizer
    Physique Sports Bra - Black
    60
    +£55.2K
    Listing Optimizer
    Precision Splatter Polo - Muted Slate
    65
    +£46.0K
    Listing Optimizer
    Lifestyle Oversized Joggers - Red
    72
    +£41.4K
    Listing Optimizer
    Adapt Seamless Tank Top - Spring Pink
    78
    +£36.8K
    AI Description Writer
    Enhance Seamless Halterneck Top - Powder Blue
    92
    +£32.2K
    Listing Optimizer
    Improve catalog SEO fields
    6900m → Listing Optimizer
    Rewrite weak product titles
    900m → AI Title Generator
    Dondo-style rewrite improved the sample title from 30 to 73 characters.The improved sample description went from 101 to 79 words.Generic Product Naming is tied to an estimated £525.7K/month.The Precision-Durability Paradox
    AITools.catalog-audit.report-v5.cta.stamp

    AITools.catalog-audit.report-v5.cta.heading

    AITools.catalog-audit.report-v5.cta.recap

    © Dondo 2026 · AITools.catalog-audit.report-v5.footer.prepared
    AITools.catalog-audit.report-v5.footer.confidential · 192