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Customers likely perceive "This is Berty" as a brand that genuinely cares about mental health and sustainability, rather than just selling clothing. The target audience is likely individuals who resonate with these values – those interested in mental wellness, sustainable living, and supporting ethical businesses. The brand likely fosters a sense of community among like-minded individuals who appreciate authenticity and positive messaging. Without external reviews or broader public discussion available in the search, the current social perception is primarily shaped by the brand's own curated online identity. Users engaging with their social media seem to respond positively to the supportive and mindful content.