Brand Tone

Caring and Responsible, Urgent and Action-Oriented (in emergency contexts), Reassuring and Trustworthy, Informative and Educational, Promotional but with a Conscience

Brand Values

• •Safety and Preparedness
• •Responsibility
• •Accessibility
• •Simplicity
• •Credibility/Authenticity
• •Customer Trust & Support
• •Charitable Giving/Social Responsibility

Best Practices

• •Prioritize Safety and Responsibility: Always frame product benefits within a context of safety and responsible use. Clearly state limitations and when to seek professional medical help, especially for emergency devices.
• •Use Clear, Simple Language: In emergency preparedness, clarity is key. Avoid overly technical jargon. Ensure instructions and benefit explanations are easy to understand, even under stress.
• •Emphasize Preparedness and Peace of Mind: Connect product ownership with the feeling of security and being prepared for unexpected situations, especially concerning family and loved ones.
• •Maintain a Caring and Empathetic Voice: Show understanding of customer concerns and anxieties, particularly around health and emergencies. Position the brand as a supportive partner.
• •Be Authentic and Transparent: Clearly communicate guarantees, charitable contributions, and product sourcing/testing to build trust. Avoid hype or exaggerated claims, particularly for products like canned oxygen where efficacy for general use is debated.

Social Perception

Reliable, caring, and focused on safety. The brand's clear disclaimer that its first-aid device is not a substitute for professional medical help is a responsible stance that could positively influence perception.

Copy Examples

• •Headline (Website Banner - Choking Device): Seconds Count in a Choking Emergency. Be Prepared. Be a Lifesaver. Légsegély™ - Your Family's First Line of Defense.
• •Product Description Snippet (Canned Oxygen - for wellness/sports): Elevate your performance and refresh your day with a breath of Erste Luft. Pure, portable oxygen to help you recover faster and feel revitalized. *Always use responsibly and consult your doctor if you have pre-existing conditions.*
• •Email Subject Line (Promotional but Caring): Your Peace of Mind Matters: Special Offer on Légsegély™ Emergency Kits + We Donate!
• •Social Media Post (if they had one, focusing on community/preparedness): Every home deserves a plan for the unexpected. Our Légsegély™ device is simple to use when every second is critical. What steps do you take to keep your loved ones safe? Share your tips below! #SafetyFirst #EmergencyPreparedness #Légsegély
• •"About Us" Snippet (Reinforcing Values): At Légsegély™/Erste Luft, we believe safety should be within everyone's reach. Born from a desire to empower individuals in critical moments, our mission is to provide simple, reliable tools for when they matter most—because saving a life isn't a trend, it's a responsibility. That's why we also give back with every purchase.