Brand Tone

Professional and Informative, Helpful and Customer-Oriented, Trustworthy and Quality-Focused, Approachable (on social media)

Brand Values

• •Health and Well-being
• •Quality
• •Productivity
• •Customer Focus/Support
• •Innovation
• •Responsibility and Trust

Best Practices

• •Prioritize Clarity and Information: Ensure all copy clearly explains the benefits of ergonomic products (health, comfort, productivity) in a straightforward manner. Avoid overly technical jargon unless explained.
• •Emphasize Well-being and Support: Consistently thread the values of health, comfort, and support through all communications. Frame products as solutions that enhance the user's daily life.
• •Maintain Professionalism with Approachability: While the core tone is professional and expert, allow for a slightly more conversational and friendly approach on social media to encourage engagement. Use visuals that are clean and reflect quality.
• •Be Solution-Oriented: Focus on how Ergostock’s products solve customer problems (e.g., back pain, fatigue, lack of focus). Use benefit-driven language rather than just listing features.
• •Localize Thoughtfully: Continue to use Estonian for the primary Estonian audience, ensuring cultural relevance. When referencing broader Baltic operations, maintain the core values of trust and quality. Ensure any promotions or guarantees are clearly communicated.

Social Perception

Specialized Provider, Estonian/Baltic Focus, Reliable for Ergonomic Needs

Copy Examples

• •Upgrade your workday comfort and boost your focus! Our [Product Name, e.g., ErgoFlex Standing Desk] is designed with your well-being in mind, allowing you to switch between sitting and standing effortlessly. Experience the difference ergonomics can make. Learn more and find your perfect fit: [Link to product] #ErgostockEstonia #Ergonomics #HealthyWorkplace #StandingDesk
• •Invest in your health, invest in your productivity. Aches and pains from long hours at your desk? It’s time for an ergonomic upgrade. At Ergostock, we provide solutions that support your body and mind, so you can do your best work, every day. Visit ergostock.ee – your partner for a healthier workspace. #ErgonomicLiving #WorkComfort #EstoniaOffice #WellnessAtWork #Ergostock
• •Create Your Optimal Workspace. Discover high-quality ergonomic chairs, desks, and accessories designed for lasting comfort and improved productivity. Free delivery in Estonia & 30-day returns. Shop Ergostock now!
• •Is your office chair working for you, or against you? Choosing the right ergonomic chair is more than just a matter of comfort – it's a crucial investment in your long-term health and daily productivity. In this guide, we explore the key features to look for... Read more on the Ergostock blog. #OfficeErgonomics #HealthyHabits #ProductivityBoost #ErgostockExpertise
• •Equip your team for success with Ergostock. A comfortable and ergonomic workspace is key to employee well-being and efficiency. We offer tailored solutions for offices of all sizes across the Baltics. Contact us for a consultation or explore our range of ergonomic office furniture at ergostock.ee. Let's build a healthier, more productive work environment together. #B2BSolutions #OfficeWellness #ErgonomicOffice #TeamProductivity