Brand Tone

Professional, reliable, and service-oriented

Brand Values

• •Family Ownership and Heritage
• •Quality Products
• •Customer Service
• •Reliability and Dependability
• •Expertise

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the "family-owned since 1982" and "three generations" message to reinforce experience and reliability.
• •Focus on Product Quality and Durability: Use strong, confident language when describing products, highlighting brands like GATES and Senninger and the "works as hard as you do" guarantee.
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon where possible, or explain it clearly. The tone should be knowledgeable and helpful, not intimidating or overly casual.
• •Be Direct and Solution-Oriented: Clearly state what products are offered and how they benefit the customer (e.g., reliability, performance, solving a specific need). Get straight to the point with information.
• •Show Customer Focus: Use phrases that indicate a commitment to service and understanding customer needs, such as "serving people like you," "here to help," or "your trusted partner."

Social Perception

Positive (among known customers), Niche Provider, Limited Online Visibility (beyond direct channels), Trustworthy Local/Regional Business

Copy Examples

• •Headline: Three Generations of Know-How in Every Hose. Body: At Bradshaw Supply, we've been providing top-quality GATES hydraulic hoses and Senninger irrigation parts since 1982. Our family guarantees products that work as hard as you do. Get the right part, the first time.
• •Headline: Your Project Demands Reliability. We Deliver It. Body: From heavy-duty hydraulic systems to precision irrigation, Bradshaw Supply offers the durable components you need. Family-owned, quality-driven. Browse our GATES and Senninger selections.
• •Headline: Expert Support for Your Toughest Jobs. Body: Need help finding the perfect fitting or hose? The Bradshaw Supply team is here with generations of experience. We're committed to serving your needs with quality products and expert advice.
• •Headline: Quality Hoses & Fittings, Shipped to Your Door. Body: Bradshaw Supply brings industry-leading GATES and Senninger products directly to you. Competitive prices, reliable service, and a commitment to getting your order right.
• •Headline: More Than Parts – A Partnership Since 1982. Body: For over 40 years, Bradshaw Supply has been a trusted partner for professionals needing dependable hydraulic and irrigation solutions. Experience the difference family ownership makes.