Brand Tone

Professional & Informative, Caring & Health-Focused, Accessible, Trustworthy

Brand Values

• •Health & Wellbeing
• •Quality & Authenticity
• •Customer Service
• •Accessibility
• •Reliability

Best Practices

• •Prioritize Clarity and Accuracy: Especially when dealing with health-related products, ensure all information is clear, accurate, and easy to understand. Avoid jargon where possible or explain it simply.
• •Emphasize Benefits and Solutions: Focus on how the products help customers achieve better health, comfort, or wellbeing. Connect features to tangible benefits.
• •Maintain a Professional yet Empathetic Voice: While being professional and informative, infuse copy with a sense of care and understanding for the customer's health needs and concerns.
• •Build Trust Through Transparency: Be open about product origins (if a selling point, like 'original medical products'), and ensure any claims are substantiated. If referencing the Ajyad Health Company's heritage or physical presence, do so clearly.
• •Ensure Cultural Sensitivity and Local Relevance: Continue using Arabic as the primary language for the target audience. Ensure all messaging, imagery, and promotions are culturally appropriate for Saudi Arabia. Reflect an understanding of local health and wellness priorities.

Social Perception

The name 'Ajyad' is strongly associated with healthcare in Makkah, particularly Ajyad Emergency Hospital, which appears to have a generally positive and vital role, especially during pilgrimage seasons. This could create a generally positive, trustworthy initial impression for 'Ajyad Health' the store, assuming customers connect the names or the store leverages this regional name recognition. However, it also means the store needs to build its distinct identity.

Copy Examples

• •Ease your day's stress and rejuvenate your body. Our new [Product Name] massage device offers professional-grade relief in the comfort of your home. Prioritize your wellbeing with Ajyad Health. #Relaxation #SelfCare #[ProductName]
• •Achieve your fitness goals with reliable equipment. Ajyad Health provides high-quality sports gear designed for performance and durability. Invest in your health journey today. #Fitness #HomeWorkout #HealthyLifestyle
• •Monitoring your health is a sign of care. The [Product Name] blood pressure monitor from Ajyad Health delivers accurate readings you can trust. Take control of your wellbeing with confidence. #HealthMonitoring #StayHealthy #AjyadCares
• •Your health is our priority. At Ajyad Health, we are committed to providing authentic health and wellness products to support your lifestyle in Saudi Arabia. Shop with confidence at ajyadhealth.com.sa. #AjyadHealth #SaudiHealth #Wellness
• •Invest in your wellbeing without breaking the bank. Discover special offers on a wide range of health products at Ajyad Health. Quality care, accessible to you. Visit ajyadhealth.com.sa for details. #HealthDeals #WellnessOffer #ShopSmart