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art by life

Buyer Persona

¿Quién es mi cliente?

Julian is a 28-year-old creative professional living in Zurich. He is deeply connected to the local street art scene and cares passionately about environmental activism, specifically ocean conservation. He looks for unique, high-quality products that reflect his urban identity while allowing him to contribute to social and environmental causes without supporting mass-produced fast fashion.

art by life offers Julian a platform where his love for street art meets his commitment to the ocean. By providing unique, locally-designed merchandise that directly funds plastic removal from the sea, the brand allows him to express his urban identity and ethics simultaneously while offering professional design services that respect the street aesthetic.

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Demografía de tu comprador

Información básica del cliente

Edad28

GéneroMale

IngresosMedio-Alto

UbicaciónZurich, Switzerland

Profesión de tu comprador

Detalles de trabajo y carrera

Rol

Graphic Designer / Creative Freelancer

Industria

Creative Arts and Design

Responsabilidades

•Designing brand identities for local businesses
•Collaborating on street art projects
•Managing social media for artistic collectives

Valores y objetivos de tu comprador

Qué impulsa a tu cliente

Objetivos

•To own unique items that reflect personal values
•To support the local artistic community
•To find professional outlets for creative designs

Valores

Radical transparencyEnvironmental conservationSupport for local street art talentDemocratization of art

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