Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Akari.store
Maria is a working mother in the Philippines, primarily responsible for managing her household. She prioritizes practicality, reliability, and value for money in her purchases, especially for household essentials and emergency preparedness. She actively seeks products that offer durability and help her manage her family's comfort and safety without overspending.
Demographics
Profession
- •Managing household budget and expenses
- •Ensuring family comfort and safety
- •Seeking practical and durable solutions for home needs
- •Preparing for common household challenges like power outages
Psychography
Goals and Objectives
- •Maintain a comfortable and efficient household on a budget
- •Be prepared for common challenges like brownouts and extreme weather
- •Find durable products that do not require frequent replacement
- •Ensure family well-being and safety
Values
- •Practicality and functionality
- •Reliability and trustworthiness of products
- •Value for money and affordability
- •Family safety and comfort
Frustrations
- •Dealing with an unreliable power supply (brownouts)
- •Finding affordable yet durable and long-lasting products
- •The high cost of electricity, leading to a need for energy-saving solutions
- •Sifting through low-quality products that don't last
Online Behavior
Social Media
- •Community forums (for recommendations)
Information Sources
- •Online product reviews and comparisons
- •E-commerce platforms (for price checking and deals)
- •Brand social media pages (for promotions and new products)
- •Word-of-mouth recommendations from family and friends
Purchase Habits
- •Highly influenced by promotions like "Buy 1 Take 1" and sales events
- •Reads reviews and compares prices before making a purchase
- •Prefers purchasing from trusted online platforms or physical hardware stores
- •Prioritizes products that offer good value for money and perceived durability
How the Brand Helps
Akari.store provides Maria with peace of mind through its reliable and affordable emergency and rechargeable products, helping her manage household challenges like power outages. Its energy-saving options assist in controlling household expenses. Frequent sales and 'B1T1' deals enable her to equip her home with necessary appliances without exceeding her budget, aligning with her practical and value-conscious purchasing habits. Additionally, Akari's strategic collaborations, like with BINI, appeal to younger family members, bridging practical needs with current trends.
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