Dondo vs. Semrush: Which tool do you need to optimize your e-commerce?

When it comes to optimizing your online store, there’s no shortage of tools that promise better rankings, more traffic, and higher sales.
Two names that often come up in this conversation are Semrush and Dondo.

At first glance, they might look like they solve the same problem. But the truth is, these two tools are designed for very different purposes—and choosing the right one depends on what you’re trying to achieve.

Why SEO matters more than ever in e-commerce

Shoppers today don’t browse endlessly. They search, compare quickly, and expect instant answers. If your product pages aren’t optimized to appear where they’re looking—whether that’s on Google, Amazon, or AI-driven platforms—you risk being invisible.

That’s where optimization tools come in. But not all optimization is created equal.

What Semrush is best at

Semrush has been a go-to SEO platform for years. It shines in areas like:

• Keyword research: Discovering what people are searching for at scale.
• Competitor analysis: Seeing how other websites rank and what strategies they use.
• Technical SEO: Auditing your website’s structure, backlinks, and overall domain performance.

In short, Semrush is built for big-picture SEO strategies. If you run a content-heavy site, a blog, or want to dominate organic Google search rankings, it’s one of the best tools out there.

What Dondo is best at

Dondo was built specifically for e-commerce sellers—brands with dozens, hundreds, or even thousands of product pages. Instead of looking at SEO from a high-level domain perspective, Dondo focuses on what actually drives conversions: your product listings.

Here’s what makes Dondo different:

• AI-driven product optimization: Titles, descriptions, and metadata rewritten to match customer intent and boost visibility.
• Brand voice extraction: Dondo analyzes your store, social media, and customer reviews to create product copy that sounds like you.
• Platform integration: Directly connects with Shopify, Amazon, WooCommerce and Vtex to optimize your catalog in minutes, not weeks.
• Scalability: Instead of optimizing one page at a time, Dondo lets you optimize your entire catalog with a few clicks.

In other words: while Semrush tells you what keywords are trending, Dondo makes sure your products include those keywords and are structured in a way that both traditional search engines and new AI engines can understand—so they actually show up and convert.

Dondo vs. Semrush: The key difference

Think of it this way:

• Semrush = Great for strategy. It helps you understand the SEO landscape, identify opportunities, and track your site’s overall performance.
• Dondo = Great for execution. It takes your product data and automatically transforms it into listings that rank better, read better, and sell better.

Both tools are powerful—but they’re not interchangeable.

Which one do you need?

• If you’re a marketing team running a content strategy, publishing blog posts, and competing for broad search terms → Semrush is a strong fit.
• If you’re an e-commerce seller focused on making your product pages visible, relevant, and conversion-ready → Dondo is the right tool.

For many businesses, the real power comes from combining them: using Semrush to guide your strategy and Dondo to bring it to life on your store.

🚀 Want to see how Dondo can level up your product pages in minutes?
Give it a try for free here