AEO explained: How the new AI search works
AEO: The new SEO is already here (and yes, you should be getting ready)
Search engines used to show you a list of links. Now they give you an answer.
Platforms like ChatGPT, Perplexity, Gemini, Google SGE, and You.com are changing the way people discover products, compare options, and make decisions.
And if your content isn’t optimized for this new landscape, you’re missing out.
What is AEO and Why Does It Matter Now?
AEO (Answer Engine Optimization) is the practice of creating content that can be understood, quoted, and directly shown by AI-powered search engines.
Instead of aiming for top “positions” in Google, your goal now is to be the answer on platforms like ChatGPT, Perplexity, or Bard.
Why Are AI Search Engines the Future?
📈 Some key figures:
- Over 50% of Gen Z users already prefer searching on TikTok or ChatGPT instead of Google.
- According to Gartner, by 2026, 30% of all searches will be done through AI-powered engines.
- On Perplexity, more than 60% of answers include content from brands, products, or practical guides.
- Google’s SGE (Search Generative Experience) is in testing and aims to become the new standard in traditional search.
This isn’t a future change — it’s already happening. And if you’re not adapting your content, you’re losing visibility.
Practical Guide: How to Optimize Your Content for AEO (With Examples)
✅ 1. Write With Questions in Mind
AI tools look for content that answers specific questions.
Do this:
- Use FAQ-style headings: “How to use this product?”, “What makes it different?”
- Write clear, direct answers.
- Include real questions your customers ask.
- Add useful context and avoid fluff.
Example:
❌ Not optimized:
“Our products are a symbol of design and innovation.”
✅ AEO-optimized:
“Why choose this product? It’s made with natural bamboo, is durable, plastic-free, and outdoor-friendly.”
✅ 2. Explain New or Unfamiliar Terms
AI doesn’t guess. If you use jargon or brand-specific concepts, explain them in a line.
Example:
❌ Not optimized:
“Features ZenBoost technology for a relaxing experience.”
✅ AEO-optimized:
“What is ZenBoost? It’s a function that plays relaxing sounds for 15 minutes to help you sleep or meditate.”
✅ 3. Offer Real Value, Not Just Marketing
AI prioritizes helpful content. Empty phrases like “top quality” don’t add anything.
Instead:
- Describe real benefits.
- Explain how and why your product helps.
- Don’t be afraid to mention things you don’t sell if it adds helpful context.
Example:
❌ Not optimized:
“High quality and exclusive design.”
✅ AEO-optimized:
“Made from recycled cotton that stays soft after every wash—even after 50+ cycles.”
✅ 4. Use Clear Structure and a Conversational Tone
To be picked by AI, your content needs to be easy to read, make sense out of context, and sound human.
- Use title and heading structure (H2, H3) to organize content well.
- Write in a friendly, natural tone — as if speaking directly to the reader.
- Provide helpful context so the answer makes sense even if someone doesn’t see your full website.
Example:
❌ Not optimized:
“Our diffuser is great for multiple spaces. It’s compatible with essential oils.”
✅ AEO-optimized:
“Where can I use this diffuser?
It works well in bathrooms, offices, and bedrooms. It’s compatible with essential oils from any brand.”
✅ 5. Write Product Descriptions AI Can Understand
Product descriptions aren’t just for customers anymore — they’re now a source of answers for smart search engines. To stand out, your content needs to be clear, complete, and conversational.
- Explain what the product does, who it’s for, and how to use it.
- Include specific benefits — not just generic features.
- Use natural phrases with a clear purpose.
Example:
❌ Not optimized:
“Backpack with modern design and quality materials.”
✅ AEO-optimized:
“This waterproof backpack fits laptops up to 15”, includes anti-theft pockets, and features a lightweight design ideal for urban commuting.”
✅ 6. Use Examples and Original Content to Stay Consistent
Chances are, you already have valuable content across your site, social media, or About Us page.
Reuse:
- Phrases from campaigns you’ve already run
- Real customer testimonials
- Previously well-received product descriptions
Example:
❌ Not optimized:
“Our brand stands for authentic values.”
✅ AEO-optimized:
“We believe in ethical production. That’s why we work with local workshops in Oaxaca and use 70% recycled materials.”
How to Know If Your Content Is AEO-Ready
Ask yourself:
- Does it answer a real question?
- Is it clear and specific, without generic phrases?
- Can it be understood out of context?
- Does it provide data, examples, or concrete benefits?
- Could an AI quote it as part of an answer?
What’s Next?
Start optimizing today and you’ll be one step ahead tomorrow:
☑️ You’ll be more visible on AI-powered search engines
☑️ You’ll position your brand as a trustworthy source
☑️ You’ll drive traffic from emerging platforms
☑️ You’ll adapt to a more conversational, human-centered search landscape
Where to Start?
- 🔍 Do a quick audit of your existing content: blogs, product descriptions, help sections. Ask yourself — are they answering questions, or just describing things?
- ✏️ Rewrite anything that sounds generic or empty: focus on real benefits, useful answers, and clear language.
- 📢 If you’re unsure about your tone or style, try Dondo’s brand voice generator — it helps you understand how your brand actually sounds and keeps your messaging consistent.
SEO isn’t going away. But if you want to be visible in the next generation of search, you need to stop just describing and start answering.
⚙️ And if you want to optimize your product pages for SEO and AEO without the headache, you can do it in minutes with Dondo. Try it free.
