Expand product image sets (currently 1.9 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
Analizamos 100 de tus 785 productos. Tu catálogo puntúa 56/100 — las mejores marcas de e-commerce llegan a 95. Esa brecha vale A$560/mes en ventas no realizadas.
“This catalog notably lags behind top industry performers, failing to meet fundamental expectations for product presentation and data quality. This sub-optimal performance will significantly hinder discoverability and customer confidence in a competitive market.”
Monthly revenue estimated from 785 products, A$10 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 785 products (×7.9 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
Ella es 70-80% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Uncertainty about the actual scent profile and longevity based solely on text descriptions.
Hesitation to purchase due to generic product titles and lack of compelling visuals, making it hard to trust the brand's quality.
Concern that poor catalog presentation (e.g., HTML tags in descriptions) reflects a lack of attention to detail in the product itself.
Create a personalized and inviting atmosphere in my home that reflects my taste and enhances my well-being.
Discover new, high-quality fragrances that provide a consistent and authentic sensory experience.
Find reliable brands that clearly communicate product details and inspire confidence in my purchase.
Desire to enhance her home environment for relaxation, entertaining, or a specific mood.
Seeking unique scent profiles that evoke nostalgia, comfort, or sophistication.
Looking for thoughtful, sensory-driven gifts for friends or family.
Chloe relies heavily on clear, evocative descriptions and high-quality imagery to visualize and imagine the scent experience. The current catalog's lack of diverse product images, presence of unrendered HTML in descriptions, and generic titles make it difficult for her to truly understand a fragrance's profile, assess its quality, and ultimately trust the brand. This directly hinders her ability to confidently choose products that will create her desired ambiance or serve as thoughtful gifts, leading to abandoned carts or missed opportunities.
Current product descriptions may be overly technical, vague, or fail to clearly articulate customer benefits. They might not anticipate user questions or guide customers efficiently, leading to confusion, abandoned carts, and eroding trust in the brand's reliability. Descriptions could also lack a consistent helpful tone, feeling generic rather than supportive.


Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
The vast majority of products (approx. 90%) have only one image, and some products are completely missing images, significantly hindering visual appeal, customer trust, and purchase confidence.
criticalDescriptions frequently display raw HTML tags (e.g., <meta charset=>, <span>) and formatting artifacts, negatively impacting readability, professional appearance, and potentially SEO parsing.
criticalProduct titles frequently use generic terms like 'Type*', lack essential keywords (e.g., product type, brand), or have inconsistent structures, severely impacting discoverability, search engine visibility, and catalog clarity.
criticalAt least one critical product (e.g., ID 569842) lacks a title, description, and images, rendering it unusable for customers and invisible to search engines.
criticalSeveral identical products appear under different IDs with the same title and description, causing customer confusion and incurring potential SEO penalties for duplicate content.
criticalIdentified e-commerce stores specializing in aromatherapy candles, focusing on those operating in the US market, and assessed their public web signals for catalog quality. Given the general nature of 'Acrylic Tumbler with Straw' and the lack of specific details from the audited store, the primary focus for direct competition was placed on the more specific 'aromatherapy candles' category.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Insufficient images (5%)
Insufficient images (15%)
Weak titles (15%)
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Weak titles (100%)
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Thin or missing descriptions force shoppers to guess why the product is worth buying.
Clearer product names that are easier to scan, search, and compare.
More complete PDPs that explain value, answer objections, and support conversion.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
424 productos por corregir. Dondo lo hace en 1 minutos.