Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
Analizamos 100 de tus 134 productos. Tu catálogo puntúa 68/100 — las mejores marcas de e-commerce llegan a 92.5. Esa brecha vale £323/mes en ventas no realizadas.
“This catalog currently lags significantly behind top industry performers, failing to meet fundamental quality standards in critical areas such as image quantity and content accuracy. Immediate and comprehensive corrective actions are essential to close this substantial gap and enhance competitiveness.”
Monthly revenue estimated from 134 products, £70 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 134 products (×1.3 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
Ella es 60-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Uncertainty about product dimensions, materials, or care instructions due to missing critical attributes.
Difficulty visualizing products in her home because of insufficient, low-quality, or single-angle images.
Cluttered or confusing product descriptions (e.g., raw HTML tags) that hinder her ability to quickly understand product benefits and value.
To create a comfortable and stylish living environment that reflects her personal taste and offers a sense of calm.
To express her individuality and values (e.g., quality, natural materials, timeless design) through her home decor choices.
To provide a beautiful and comfortable home for her pets without compromising on her interior design aesthetic.
Discovering unique, aesthetically pleasing home decor items that complement a natural, bohemian, or timeless style.
Finding functional yet stylish items for her beloved pets that integrate seamlessly into her sophisticated home.
Seeking high-quality, sensorial elements (like candles with appealing scents) to enhance the comfort and ambiance of her living space.
Eleanor relies on clear, comprehensive product information and high-quality visuals to make informed purchasing decisions for her home. The current catalog's issues, such as insufficient images, missing critical attributes (like dimensions or material details), and descriptions marred by raw HTML tags, create significant friction. This prevents her from accurately visualizing products in her home, understanding their true value and craftsmanship, and trusting the brand's attention to detail, leading to hesitation or abandonment of purchases.






Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
A majority (22 out of 34) of product descriptions contain raw HTML tags, negatively impacting readability and SEO indexing.
criticalOver 50% of products feature only a single image, severely limiting visual information and harming customer engagement and conversion rates.
criticalProduct titles lack a standardized format, resulting in varied descriptiveness, inconsistent keyword application, and confusion for customers.
criticalEssential attributes like size charts, material composition, or compatibility information are frequently absent, leading to customer confusion and increased return rates.
criticalA significant portion of product descriptions appears to be copied from external sources, posing SEO penalties and potential copyright issues.
criticalIdentified product categories from the audit summary ('Champagne Bucket', 'affordable wooden lanterns') and performed Google searches for online retailers selling these items in the US market. Selected established e-commerce stores focusing on home decor, gifts, and entertaining, and then visited their websites to estimate catalog quality metrics.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
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Weak titles (69%)
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Weak titles (75%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
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Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
54 productos por corregir. Dondo lo hace en 1 minutos.