01
Expand product image sets (currently 1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$406.3K/mo·36 products
×Tactics (Tactics Boardshop)
Auditoría en vivo · May 24, 2026www.tactics.com36 products · 36 sampledE-commerce
Tactics (Tactics Boardshop),
estás dejando $3.2M
sobre la mesa cada año.
Analizamos 36 de tus 36 productos. Tu catálogo puntúa 43/100 — las mejores marcas de Footwear / Athletic Gear llegan a 82. Esa brecha vale $270.8K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
43/100
Ventas en riesgo
$270.8K/mo
$3.2M/año sin atender
Productos a corregir
26 of 36
72% del catálogo necesita trabajo
Tiempo para corregir
5d → 1m
Manual vs Dondo
24th percentile of 230 audited stores
El veredicto
“Tactics is currently trailing the industry average by 12 points. While your brand authority is high, your catalog data is acting as a 'leaky bucket,' where expensive marketing traffic lands on incomplete product pages and bounces to competitors.”
Manual
39.6h/mo
$1.8K/mo
@ $45/hr · 39.6h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Expand product image sets (currently 1 per product, need 3+)$406.3K/mo
Add missing product descriptions$158.0K/mo
Improve catalog SEO fields$97.8K/mo
Rewrite weak product titles$52.7K/mo
Conservative
$203.1K/mo
Moderate
$270.8K/mo
Aggressive
$406.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $2.7M based on reported annual revenue of ~$30M - $50M USD FY2023 (estimated).
Formula: Sampled 36 of 36 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Core.
Ella es 65-75% of footwear revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 24-year-old dedicated skateboarder and seasonal snowboarder living in the Pacific Northwest. He avoids 'mall brands' and corporate retailers, preferring to spend his mid-range income at shops that actively support the skate community and possess deep technical knowledge of hardgoods and footwear.
Core Culture Gavin
Ella llega ya pensando:
Inventory Uncertainty: Is the shoe actually in stock or will I get an out-of-sync notification after I pay?
Technical Information Gap: Does this specific model have the impact protection (e.g., Zoom Air or FuelCell) I need for high-impact skating?
Visual Distrust: Can I see the tread pattern and heel construction before I commit to a $100+ purchase?
Lo que intenta hacer:
Replace 'blown out' skate shoes with a pair that offers a specific balance of board feel and durability.
Maintain subculture credibility by purchasing from a 'real' boardshop rather than a mass-market athletic retailer.
Secure high-demand, 'core-only' releases (like Nike SB Dunks) from a trusted source with a fair return policy.
Lo que la impulsa a comprar:
Expert Endorsement: Seeing a Tactics team rider or staff member provide a detailed performance breakdown of a new pro-model.
Authenticity Signal: Buying from a shop that is a member of 1% for the Planet and supports local skatepark advocacy.
Climate Specificity: The need for weather-resistant gear (Gore-Tex) that can handle the wet PNW transition season.
Technical Blind Spot in Footwear Detail
While Gavin is a 'core' customer who knows brands, the catalog fails him by omitting descriptions for 58% of shoes. For technical products like the New Balance Numeric 480 or Vans MTE, the lack of text and the single-image limit prevent him from verifying technical specs like cushioning tech or outsole grip. This 'thin' data forces a high-intent expert to leave Tactics to find specs on competitor sites, risking a lost conversion.
02 · 02 — Voz
Tu voz de marca, evaluada.
Core AuthenticityRooted in the Pacific Northwest since 1999, the voice prioritizes 'real' rider culture over mass-market polish.
Technical ExpertiseDelivering high-level product specifications and performance insights that respect the customer's intelligence and gear needs.
Community AdvocacyUsing the brand platform to support local skateparks, environmental sustainability, and the broader board sports ecosystem.
Rider-First ServiceA commitment to reliability and accessibility through expert advice and rider-friendly policies like 60-day returns.
Lo mejor de tu marca
Standing Sideways, Moving Forward Since 1999
Brand Tagline
Tus páginas de producto
The current catalog copy excels at conveying technical specifications (e
Technical Precision vs. Cultural Narrative
The current catalog copy excels at conveying technical specifications (e.g., 'Ndurance® upper' and 'XLK cupsole'), which reinforces the Expertise pillar. However, there is a minor gap in translating these specs into the 'Authentic' and 'Community' values seen in the brand's mission. While the descriptions are functional, they often read like manufacturer data rather than the expert, peer-to-peer advice Tactics is known for in their video reviews and local shops.
To provide the best selection of skate and snow gear while supporting the culture and community through expert advice and service.
~$30M - $50M USD FY2023 (estimated)
Ingresos
~50-100
Equipo
~235,000
Presencia social
Skateboarders, snowboarders, and outdoor enthusiasts primarily in the United States.
Clientes
Diferenciadores clave
Generous return policy (60 days)Expert-level product reviews and video contentStrong local ties to the Oregon skate/snow sceneCurated selection of 'core' brands.
Valores
Community supportAuthenticityExpertiseCustomer Service
Stack tecnológico
Oracle NetSuite (ERP/E-commerce)Klaviyo (Email Marketing)Google AnalyticsZendesk (Customer Service)Bazaarvoice (Reviews)
4.1/5
Trustpilot (250)
4.7/5
Google (1,200 (across locations))
Lo que aman los clientes
- Fast shipping
- Excellent customer service
- Knowledgeable staff
Quejas comunes
- Occasional inventory sync issues
- Limited international shipping options
- Occasional delays during peak holiday seasons
Presencia social
12,500
tiktok
8,200
twitter
55,000
youtube
68,000
facebook
$20,000 - $50,000
Gasto en ads/mes
Google Search, Meta Ads, YouTube Ads, Affiliate Marketing
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Core.
Vans MTE Crosspath XC Gore-Tex Shoes
Hoy
Vans MTE Crosspath XC Gore-Tex Shoes
Sin descripción.
Después · Dondo
Vans MTE Crosspath XC Gore-Tex Trail Shoes - Waterproof All-Trac Outsole
Built for the PNW transition season, these aren't your average vans; they are engineered to keep your feet bone-dry when the clouds break over the Cascades.
• Gore-Tex Membrane: Reliable waterproof and breathable protection for rain-soaked commutes.
• All-Trac Rubber Compound: Superior multi-terrain grip for slick sidewalks and muddy trails.
• Bio-based EVA Midsole: High-rebound cushioning that reduces environmental impact.
• Reinforced Toe & Heel: Rugged durability designed to survive daily abuse in the elements.
Tested in the Oregon rain. Ships from our rider-owned shop with an easy 60-day return policy.
New Balance Numeric 306 Cup Jamie Foy Skate Shoes
Hoy
New Balance Numeric 306 Cup Jamie Foy Skate Shoes
Sin descripción.
Después · Dondo
NB Numeric 306 Cup Jamie Foy Skate Shoes - Durable Cupsole & Mesh Panels
Jamie Foy’s heavy-hitting performance meets the advanced impact protection of a modernized cupsole for skaters who go big.
• Internal Hidden Toe Cap: Maximum durability for flicking without adding unnecessary bulk.
• Rubber Underlay: Reinforced high-wear areas to survive the most abrasive grip tape.
• Cupsole Construction: Superior impact dampening specifically tuned for high-impact stair sets.
• Breathable Mesh Panels: Crucial airflow to keep your feet cool during marathon summer sessions.
Real-world tested by the Tactics team. Guaranteed in-stock and ready for immediate shipping to your door.
Nike SB Zoom Janoski OG + Skate Shoes
Hoy
Nike SB Zoom Janoski OG + Skate Shoes
Sin descripción.
Después · Dondo
Nike SB Zoom Janoski OG + Skate Shoes - Zoom Air Cushioning & Vulcanized
The legendary minimalist silhouette returns with upgraded impact protection and the razor-sharp board feel that defined a generation.
• Zoom Air Heel Unit: Responsive cushioning that absorbs shock on hard landings without sacrificing feel.
• Vulcanized Construction: Delivers an immediate broken-in feel and ultimate board control right out of the box.
• Herringbone Tread Pattern: Reliable multi-directional grip for technical flip tricks and consistent flick.
• Premium Suede Upper: Long-lasting durability and that classic low-profile aesthetic.
Supporting the local skate community since 1999. Enjoy free 60-day returns if the fit isn't exactly right.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Average title length is too short (35 characters)
- Failure to capture key technical attributes or colorways
- Missing primary search terms like material or specific colorway names
Recomendaciones
- Expand titles to 60-70 characters
- Follow formula: [Brand] + [Model] + [Gender/Category] + [Key Tech/Material] + [Colorway]
Problemas
- 58% of the catalog has zero description
- Missing technical benefits for high-ticket items
- Lack of performance-specific info (e.g., Cupsole vs Vulcanized)
Recomendaciones
- Implement a minimum 150-word description for all products
- Focus on technical benefits rather than just listing features
Problemas
- Products feature only one single image
- Missing critical views like tread pattern, top-down, and on-foot shots
- Incomplete visual representation for premium footwear
Recomendaciones
- Implement a minimum of 4 images per SKU
- Ensure outsole tread is visible for all skate-specific footwear
Problemas
- Total lack of price anchoring
- Absence of urgency signals
- No mention of installment billing options for premium items
Recomendaciones
- Introduce Compare-at pricing for older colorways
- Add urgency badges or sale sections to drive impulse purchases
Problemas
- Missing backend tags for Color, Material, and Tech
- Filters are ineffective due to missing attributes
- Invisible inventory caused by data gaps
Recomendaciones
- Audit backend tags for all technical specifications
- Enable robust filtering for Color, Material, and Sole Type
Problemas
- Thin content problem due to missing descriptions
- Short titles limit organic ranking for long-tail keywords
- Lack of keyword-rich metadata
Recomendaciones
- Optimize titles for long-tail search terms
- Generate unique, keyword-dense descriptions to improve SERP visibility
03 · 01b — Problemas
Problemas principales, por costo.
01
Missing Product Descriptions
+$94.8K/mo58% of catalog items (e.g. Jamie Foy 306) are completely blank, causing ~35% conversion loss.
critical02
Single Image Dependency
+$67.7K/moHigh-ticket items like Adidas Terrex ($135.95) only have one photo, leading to ~25% sales loss.
critical03
Under-optimized Titles
+$48.8K/moAvg. 35 chars fails to capture long-tail search traffic for brands like Nike SB and Vans.
warning04
Broken Internal Filtering
+$35.2K/moLack of Color and Material tags creates 'invisible inventory' when shoppers use site filters.
warning05
Absence of Cross-Sells
+$24.4K/moNo prompts for frequently bought together items like socks or tools reduces AOV.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best skate shoes for flat ground tricks 2024”
“best high top sneakers for ankle support while skating”
“best vulcanized skate shoes for better board feel”
“best durable cupsole shoes for heavy impact skating”
“best slip-on skate shoes that don't fall off”
“Zumiez vs CCS which one has better shipping for skate gear”
“Skate Warehouse vs Evo for buying snowboard boots and shoes”
“Nike SB vs Cariuma which brand lasts longer”
“Vans vs Converse which has better grip for skating”
“adidas Skateboarding vs New Balance Numeric for wide feet”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best skate shoes for flat ground tricks 2024”
The brand lacks 'best of' editorial content or collection headers that rank products by technical performance metrics like 'flick' and 'pop'. Update metadata to include 2024 specific terminology and trick-specific performance.
best skate shoes for flat ground 2024best flick for technical skatingprecision toe cap for flat ground tricksskate shoes with best pop 2024
“best high top sneakers for ankle support while skating”
Current descriptions focus on aesthetics rather than functional anatomy. AI needs explicit connections between 'Mid/High' silhouettes and 'ankle stability' or 'impact protection' to make the recommendation.
high top ankle support for skatingmid-top skate shoes for stabilitypadded collar for ankle protectionsupportive high tops for skateboarding
“best vulcanized skate shoes for better board feel”
The brand's product data doesn't sufficiently distinguish between construction types (Vulcanized vs Cupsole) in a way that AI crawlers prioritize for 'board feel' queries.
vulcanized construction for board feelflexible vulcanized outsolebest board feel skate shoeslow profile vulcanized sole
“best durable cupsole shoes for heavy impact skating”
The brand needs to emphasize the 'durability' and 'impact absorption' benefits of specific cupsole models to compete with larger retailers who use high-intent technical language.
heavy impact protectiondurable cupsole skate shoesimpact cushioning for stairslong-lasting cupsole construction
03 · 03 — Benchmark
Cómo te comparas.
TACTICS - Standing Sideways, Moving Forward Since 1999 (Tú)
43
Skate Warehouse
72
CCS
76
Evo
88
BrandDesc wordsLifestyle %Materials %Voice %
TACTICS - Standing Sideways, Moving Forward Since 1999 (You)20w0%8%75%
Skate Warehouse85w25%75%88%
CCS95w45%70%92%
Evo165w75%90%85%
Competitors were selected based on market overlap in the US action sports sector and catalog parity in footwear. Metrics were estimated by sampling Product Detail Pages (PDPs) for technical attributes, image diversity, and copy depth across major brands like Nike SB, Vans, and Burton.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Distribución por categoría
Análisis de precios
$45.95
Mín
$96
Prom
$94.95
Mediana
$152.95
Máx
2%
Económico
32%
Gama media
2%
Premium
Cobertura
42%
Tiene descripción
131
Largo prom. desc.
100%
Tiene imágenes
1
Imgs prom./producto
0%
Precio comparado
0%
Psicológico
0%
Descuento prom.
✕
Cuotas
✕
Bundles
Problemas
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Página de inicio
58
Rend.
88
A11y
92
SEO
6.4 s
LCP
1.4 s
FCP
0.091
CLS
710 ms
TBT
Página de producto
63
Rend.
85
A11y
92
SEO
4.6 s
LCP
Páginas de muestra
Recomendaciones
- Add Review or AggregateRating schema to display star ratings in search results
445
Links prom.
4
Profundidad
✓
Breadcrumbs
✕
Cross-sell
Problemas
- No cross-sell or related product sections detected on product pages
Recomendaciones
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
3,600
Est. bajo
7,200
Est. medio
14,400
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$158.0K/mo·21 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$97.8K/mo·26 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$52.7K/mo·14 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of expand product image sets (currently 1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.2h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 8.3h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 7.5h · Dondo: 2m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 3.3h · Dondo: 2m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
58% of products have no description
Generate technical and persuasive descriptions using 'skater-speak' for all blank listings.
+25-30% conversion rate·AI Description Writer
02
Short, generic titles limiting traffic
Bulk-rewrite titles to include brand, model, color, and gender for better SEO coverage.
+15-20% traffic lift·AI Title Generator
03
Missing product attributes and tags
Automatically scan and fill missing tags for Color, Material, and Tech to fix site navigation.
-10% bounce rate·Listing Optimizer
04
Insufficient visual content (1 image/SKU)
Create lifestyle backgrounds or supplemental detail shots where photography is missing.
+15% conversion rate·AI Image Generator
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Vans MTE Crosspath XC Gore-Tex Shoes
30
+$73.1K
AI Description Writer
New Balance Numeric 306 Cup Jamie Foy Skate Shoes
30
+$60.9K
AI Description Writer
Nike SB Zoom Janoski OG + Skate Shoes
35
+$48.8K
AI Image Generator
Adidas Terrex Skychaser Shmoofoil GORE-TEX Shoes
35
+$40.6K
AI Image Generator
Vans Skate Half Cab Shoes
55
+$36.6K
AI Title Generator
Adidas Glenburn Skate Shoes
55
+$32.5K
AI Title Generator
Dondo-style rewrite improved the sample title from 36 to 72 characters.The improved sample description went from 0 to 91 words.Missing Product Descriptions is tied to an estimated $270.8K/month.Technical Precision vs. Cultural Narrative
Resumen · lo que está en juego
Estás perdiendo $270.8K cada mes que esto siga así.
26 productos por corregir. Dondo lo hace en 1 minutos.