01
Expand product image sets (currently 1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+₹18.8K/mo·29 products
×Surati Fabric
Auditoría en vivo · May 24, 2026www.suratifabric.com29 products · 29 sampledE-commerce
Surati Fabric,
estás dejando ₹150.0K
sobre la mesa cada año.
Analizamos 29 de tus 29 productos. Tu catálogo puntúa 34/100 — las mejores marcas de Ethnic Fashion (Mass-Market) llegan a 80. Esa brecha vale ₹12.5K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
34/100
Ventas en riesgo
₹12.5K/mo
₹150.0K/año sin atender
Productos a corregir
21 of 29
72% del catálogo necesita trabajo
Tiempo para corregir
4d → 1m
Manual vs Dondo
10th percentile of 428 audited stores
El veredicto
“You are currently 19 points below the industry average. While your manufacturing is world-class, your digital presentation is lagging. Closing this gap could realistically double your monthly online revenue.”
Manual
27.4h/mo
₹329/mo
@ ₹12/hr · 27.4h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Expand product image sets (currently 1 per product, need 3+)₹18.8K/mo
Add missing product descriptions₹6.0K/mo
Improve catalog SEO fields₹3.0K/mo
Rewrite weak product titles₹1.7K/mo
Conservative
₹9.4K/mo
Moderate
₹12.5K/mo
Aggressive
₹18.8K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of INR125.0K based on reported annual revenue of ~$2M - $5M USD FY2023 (estimated based on export-import data and local business listings).
Formula: Sampled 29 of 29 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Priya.
Ella es 65-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Priya is a micro-entrepreneur based in Indore who runs a boutique 'home-store' and a growing WhatsApp resale group. She sources high-volume ethnic wear directly from Surat to offer her local community trending styles at prices that undercut major retail malls. She values the 'manufacturer-direct' price point above all else to maintain her own margins.
Priya Sharma
Ella llega ya pensando:
Fear of 'Photo vs. Reality' discrepancies where the fabric quality or embroidery density doesn't match the digital image.
Concerns over the difficulty of processing returns or exchanges, especially for international clients she may be drop-shipping to.
Uncertainty regarding the exact fabric composition (e.g., Poly-mix vs. Pure) which makes it hard for her to guarantee quality to her own customers.
Lo que intenta hacer:
Source affordable but heavy-looking bridal and festive wear for clients with wedding-season budgets under ₹2000.
Maintain a constant stream of fresh inventory (50,000+ designs) to keep her digital catalog competitive on social media.
Avoid the middleman markup to ensure she can offer competitive retail prices while still making a profit.
Lo que la impulsa a comprar:
New arrival notifications for 'Bollywood-style' or trending social media designs.
Clear 'Direct from Manufacturer' pricing markers that signal a competitive advantage over local wholesalers.
Availability of Cash on Delivery (COD) to mitigate risk for her first-time bulk orders.
Technical Fabric Transparency & Multi-Angle Proof
The catalog currently provides only a single image per product, which is a major barrier for a reseller like Priya who needs to prove quality to her buyers. The lack of close-up shots of 'Khatli work' or 'sequins' and the absence of clear fabric care or weight details leaves her unable to answer her customers' technical questions, leading to abandoned carts.
02 · 02 — Voz
Tu voz de marca, evaluada.
Democratized EleganceProviding high-fashion ethnic aesthetics like Bollywood styles at price points accessible to a broad global demographic.
Manufacturing TransparencyLeveraging the direct connection to Surat’s textile markets to offer honest pricing without middleman markups.
Technical PrecisionPrioritizing exact product dimensions, fabric composition, and embroidery details to build trust in a wholesale environment.
Cultural ConnectivityPositioning the brand as a bridge between traditional Indian craftsmanship and modern retail/reseller needs.
Lo mejor de tu marca
We are always provide best quality of clothes at pocket friendly cost, which are easy to affordable for every types of people. Surti fabric is easy to remember words which are elected by simple combination of city surat with one of popular textile products.
About Us Page
Tus páginas de producto
While the brand mission emphasizes 'educating' customers and providing a 'daily dose' of fashion, the catalog copy is heavily utilitarian
Instructional Specs vs. Narrative Charm
While the brand mission emphasizes 'educating' customers and providing a 'daily dose' of fashion, the catalog copy is heavily utilitarian. Product descriptions focus almost exclusively on measurements (e.g., '5.5 meters', '0.80-meter blouse') and material lists. There is a missed opportunity to infuse the 'story' of the founders and the vibrancy of the Surat markets into the individual listings, which currently read more like technical data sheets than fashion narratives.
To provide the best quality ethnic wear at the most affordable prices directly from the manufacturing hub of Surat.
~$2M - $5M USD FY2023 (estimated based on export-import data and local business listings)
Ingresos
10-50
Equipo
~350,000+
Presencia social
Wholesale and retail customers primarily in India, with an international export reach to 50+ countries including USA, UK, and Canada.
Clientes
Diferenciadores clave
Direct from manufacturer pricingExtensive catalog of over 50,000+ designsInternational shipping to over 50 countriesCash on delivery options within India
Valores
AffordabilityQuality AssuranceGlobal AccessibilityTrend-driven designs
Stack tecnológico
WordPressWooCommerceGoogle AnalyticsCloudflareWhatsApp Business APIRazorpay
3.2/5
Trustpilot (12)
4.1/5
Google (1,245)
Lo que aman los clientes
- Affordable pricing for heavy embroidery work
- Wide variety of fabric choices
- Prompt customer service for wholesale inquiries
Quejas comunes
- Occasional delays in international shipping
- Quality discrepancies between pictures and actual fabric in lower price ranges
- Difficulty in processing returns for international orders
Presencia social
null
tiktok
150
twitter
115,000
youtube
28,000
facebook
$2,000 - $5,000 USD
Gasto en ads/mes
Facebook Ads, Instagram Ads, Google Search
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Priya.
Outluk Wedding Collection Vol 19 Mens Kurta Pajama With Koti In Royal Blue
Hoy
Outluk Wedding Collection Vol 19 Mens Kurta Pajama With Koti In Royal Blue
This Royal Blue men's ethnic set from the Outluk Wedding Collection features a sophisticated silk Kurta and Pajama paired with a matching Koti. The Koti is beautifully detailed with mirror and embroidery work, making it ideal for wedding celebrations.
Después · Dondo
Mens Royal Blue Silk Kurta Pajama with Mirror Work Koti - Outluk Vol 19
Look like a Bollywood star at your next family wedding without the high boutique price tag. This manufacturer-direct set offers the luxury finish and vibrant Royal Blue shade your customers demand for festive occasions.
• Fabric: Premium Art Silk Kurta and Pajama providing a rich, wrinkle-free sheen all day.
• Detailing: Heavy Khatli-style Mirror and Embroidery work on the Koti for an authentic ethnic look.
• Set Includes: A full-length Kurta, comfortable Pajama, and the signature designer Koti.
• Direct Pricing: Sourced straight from Surat to give resellers the best margins and guaranteed quality.
We provide the best quality clothes at pocket-friendly costs, with Cash on Delivery available to make your bulk ordering easy and risk-free.
Emerald Heart Night Suit Pink By Surati Fabric
Hoy
Emerald Heart Night Suit Pink By Surati Fabric
Sin descripción.
Después · Dondo
Women's Pink Emerald Heart Print Night Suit - Soft Rayon Sleepwear Set
Give your customers the gift of a perfect night's sleep with this breathable, stylish night suit set. Crafted in Surat's textile heart, we ensure the print stays vibrant and the fabric stays soft even after multiple washes.
• Material: Soft-touch breathable Rayon blend that feels like a second skin for maximum comfort.
• Design: Trendy Emerald Heart patterns in a soothing pink hue that matches the catalog photos exactly.
• Practicality: Features reinforced stitching and a relaxed fit perfect for both lounging and sleep.
• Reseller Ready: High-volume trending style with manufacturing-direct pricing for your home-store.
Surati Fabric is a bridge between traditional craftsmanship and your retail needs, offering international shipping to over 50 countries.
A beautiful blend of Bandhej and Ajrakh prints on soft rayon fabric, enhanced with delicate sequins, thread embroidery, and elegant lace detailing LN
Hoy
A beautiful blend of Bandhej and Ajrakh prints on soft rayon fabric, enhanced with delicate sequins, thread embroidery, and elegant lace detailing LN
Sin descripción.
Después · Dondo
Bandhej & Ajrakh Rayon Lehenga Choli with Sequin Embroidery & Lace Work
Capture the essence of traditional Gujarati and Rajasthani heritage with this stunning dual-print fusion masterpiece. We use high-quality soft rayon to ensure the drape is fluid and elegant for any festive dance or ceremony.
• Print Fusion: Authentic blend of Bandhej (tie-dye) and Ajrakh (block-print) motifs for a unique look.
• Embellishments: Delicate sequin work and thread embroidery providing a subtle, premium sparkle.
• Technical Specs: 100% breathable Rayon base fabric with premium lace border finishing on the dupatta.
• Ready to Ship: Direct from our Surat factory with COD available across India to mitigate your purchase risk.
We are always providing the best quality ethnic wear at affordable prices, elected by a simple combination of Surat city with your favorite textiles.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Titles formatted as long sentences (up to 149 characters)
- Crucial product type information placed at the end
- Use of internal SKU codes in display titles
- Inclusion of filler words like 'Launching' and 'Trending'
Recomendaciones
- Adopt the [Brand] + [Material] + [Product Type] + [Key Detail] + [Color] format
- Keep titles between 60-80 characters for optimal SEO display
- Remove internal product codes from the start or middle of titles
Problemas
- 48% of analyzed products have zero description
- Thin content on existing descriptions (~300 characters)
- Missing technical details like fabric care, measurements, or fitment
Recomendaciones
- Aim for a minimum of 150 words per product description
- Include specific sections for Fabric, Work type, Occasion, Wash care, and Size Charts
Problemas
- 100% of products sampled only have 1 image
- Lack of close-up shots for fabric texture and embroidery detail
- No lifestyle or back-view imagery
Recomendaciones
- Provide a minimum of 4 shots: Full-length, Close-up detail, Back-view, and Lifestyle/Draped shot
Problemas
- Lack of promotional framing or price anchoring
- Use of flat/round pricing without manufacturer discount visibility
- Absence of wholesale bundle logic on product pages
Recomendaciones
- Implement 'Compare-at' prices to highlight the direct-from-manufacturer advantage
- Utilize psychological anchoring by showing MSRP vs. Your Price
Problemas
- Product fragmentation (separate listings for different colors of the same item)
- High friction for users trying to browse color variations
Recomendaciones
- Group color and size options as variants under a single 'Parent' product listing
Problemas
- Overly long and truncated URL slugs
- Lack of keyword density in product titles and descriptions
- Missing Alt Text for images
Recomendaciones
- Clean up URLs to be short and descriptive (e.g., /products/pink-bandhej-lehenga)
- Ensure primary keywords like 'Lehenga' or 'Saree' are present in title and Alt Text
03 · 01b — Problemas
Problemas principales, por costo.
01
Single Image Policy
+₹4.4K/moAll 29 analyzed products feature only one image, preventing customers from seeing garment details.
critical02
Missing Descriptions
+₹3.1K/mo48% of the catalog has no descriptive text, leading to high cart abandonment.
critical03
Fragmented Variants
+₹2.3K/moSame items in different colors (e.g., LNB1256 series) are listed as separate products.
warning04
Overly Long Titles
+₹1.6K/moTitles average 140+ characters, causing truncation on mobile and search engines.
warning05
No Price Anchoring
+₹1.1K/moFails to show 'Compare-at' pricing, losing the manufacturer's value proposition.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best designer sarees for a wedding guest under 2000 rupees”
“best sites to buy lehengas in bulk for a boutique”
“best cotton salwar suits for daily office wear”
“best budget-friendly mens sherwani for an engagement”
“best modern western wear tops for college students”
“Ajmera Fashion vs other Surat wholesale markets for bridal wear”
“alternatives to Textile Infomedia for verified textile manufacturers”
“Wholesale Catalog vs local Surat vendors for heavy embroidery sarees”
“best wholesale clothing apps compared to Surat Wholesalers”
“is it better to buy from a big wholesaler or a direct factory in Surat”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best designer sarees for a wedding guest under 2000 rupees”
The current product descriptions focus on 'soft elegance' but lack price-point signaling and occasion-specific intent. AI filters for 'wedding guest' and 'budget' aren't finding these tags.
designer sarees under 2000affordable wedding guest sareebudget friendly party wear sareedesigner saree for wedding function
“best sites to buy lehengas in bulk for a boutique”
The brand is positioned as a wholesale source but product pages lack B2B terminology like 'bulk buy', 'wholesale price', or 'boutique supply' language.
wholesale lehengas for boutiquesbulk lehenga suppliers SuratB2B textile market onlinewholesale bridal lehenga catalog
“best cotton salwar suits for daily office wear”
The 'LNB1416RED' suit is described with 'sequins' and 'embroidery', which AI categorizes as festive rather than 'daily office wear'. Needs balance between craft and utility.
office wear salwar suitscotton suits for daily wearprofessional Indian ethnic wearbreathable cotton suit for work
“best budget-friendly mens sherwani for an engagement”
The product is listed as a 'Kurta Pajama With Koti'. AI seeking 'Sherwani' for 'Engagement' does not see this as a high-intent match despite the aesthetic similarity.
budget sherwani for engagementmens sherwani alternativeaffordable engagement wear for mendesigner kurta koti set for groom
03 · 03 — Benchmark
Cómo te comparas.
Surat online shopping - Surat wholesale textile market shopping for sarees, Kurtis, Lehenga choli and Dress Material at wholesale price from Surati Fabric (Tú)
34
Ajmera Fashion
72
WholesaleBox
78
Textile Export
64
BrandDesc wordsLifestyle %Materials %Voice %
Surat online shopping - Surat wholesale textile market shopping for sarees, Kurtis, Lehenga choli and Dress Material at wholesale price from Surati Fabric (You)23w0%48%70%
Ajmera Fashion95w65%80%85%
WholesaleBox130w60%90%75%
Textile Export85w45%75%70%
Competitors were selected based on their headquarters in Surat, their dual focus on wholesale and retail ethnic fashion, and their export capabilities. Metrics were estimated by analyzing sample product pages for image count, description depth, and technical specification density.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Insufficient images (0%)
Insufficient images (0%)
Insufficient images (0%)
Weak titles (0%)
Insufficient images (0%)
Distribución por categoría
Análisis de precios
₹549
Mín
₹1,289
Prom
₹1,650
Mediana
₹1,950
Máx
9%
Económico
20%
Gama media
0%
Premium
Cobertura
52%
Tiene descripción
145
Largo prom. desc.
100%
Tiene imágenes
1
Imgs prom./producto
0%
Precio comparado
45%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 0% of products show compare-at prices — missing urgency signals
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
77
Rend.
65
A11y
91
SEO
2.8 s
LCP
2.4 s
FCP
0.147
CLS
350 ms
TBT
Página de producto
44
Rend.
57
A11y
82
SEO
6.6 s
LCP
Problemas móviles
- Homepage accessibility score is 65/100 — accessibility issues may block users
- Product page mobile performance is 44/100 — shoppers abandon slow PDPs
- Product pages are 33 points slower than homepage — indicates heavy PDP content
Páginas de muestra
Recomendaciones
- Add Review or AggregateRating schema to display star ratings in search results
115
Links prom.
3
Profundidad
✓
Breadcrumbs
✓
Cross-sell
2,900
Est. bajo
5,800
Est. medio
11,600
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+₹6.0K/mo·14 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+₹3.0K/mo·14 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+₹1.7K/mo·8 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of expand product image sets (currently 1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 8 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.7h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 5.3h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 6.3h · Dondo: 2m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.8h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
14 products missing descriptions entirely
Instantly generate professional, fabric-specific descriptions including wash care and occasion details.
+25% conversion rate·AI Description Writer
02
Titles are formatted as long, unreadable sentences
Automatically trim sentences into SEO-optimized titles that fit mobile screens.
+15% click-through rate·AI Title Generator
03
Catalog only has 1 image per product
Generate lifestyle backgrounds or detail crops from existing photos to fill the image gallery.
+35% conversion rate·AI Image Generator
04
Weak URL slugs and poor keyword placement
Clean up URL structures and ensure high-volume keywords like 'Lehenga' are indexed correctly.
+20% organic traffic·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Outluk Wedding Collection Vol 19 Mens Kurta Pajama
28
+₹3.4K
AI Description Writer
Emerald Heart Night Suit Pink
30
+₹2.8K
AI Image Generator
Soft tasar silk drape lehenga (LNB1256OWT)
32
+₹2.3K
AI Image Generator
Rich Vichitra silk lehenga LNB1204MRN
40
+₹1.9K
AI Title Generator
Dondo-style rewrite improved the sample title from 74 to 71 characters.The improved sample description went from 39 to 116 words.Single Image Policy is tied to an estimated INR12.5K/month.Instructional Specs vs. Narrative Charm
Resumen · lo que está en juego
Estás perdiendo ₹12.5K cada mes que esto siga así.
21 productos por corregir. Dondo lo hace en 1 minutos.