01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£19/mo·23 products
×Silktown Soap Company
Auditoría en vivo · Jul 17, 2026silktown-soap-co.myshopify.com161 products · 100 sampledUnknown
Silktown Soap Company,
estás dejando £264
sobre la mesa cada año.
Analizamos 100 de tus 161 productos. Tu catálogo puntúa 61/100 — las mejores marcas de e-commerce llegan a 92. Esa brecha vale £22/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
61/100
Ventas en riesgo
£22/mo
£264/año sin atender
Productos a corregir
8 of 161
5% del catálogo necesita trabajo
Tiempo para corregir
2d → 1m
Manual vs Dondo
53th percentile of 658 audited stores
El veredicto
“This catalog significantly underperforms compared to top e-commerce sites, particularly in fundamental areas like product imagery and description quality. Immediate and substantial improvements are required to meet competitive industry standards and enhance conversion.”
Manual
13.1h/mo
£459/mo
@ £35/hr · 13.1h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image sets£19/mo
Add missing product descriptions£2/mo
Improve catalog SEO fields£1/mo
Rewrite weak product titles£1/mo
Conservative
£7/mo
Moderate
£22/mo
Aggressive
£37/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 161 products, £11 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 161 products (×1.6 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Eleanor.
Ella es 60-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Eleanor is an environmentally conscious consumer in her late 20s to early 40s who prioritizes ethical sourcing, natural ingredients, and sustainability in her purchasing decisions. She often seeks out products specifically formulated for sensitive skin and appreciates transparency from brands.
Eleanor Green
Ella llega ya pensando:
Unclear information about ingredients or manufacturing process, leading to doubts about 'natural' or 'ethical' claims.
Concerns that natural, handcrafted products might not perform as effectively or last as long as conventional alternatives.
Lack of sufficient visual information to truly understand product size, texture, or aesthetic, which is important for gift-giving or personal preference.
Lo que intenta hacer:
Maintain a personal care routine that aligns with her ethical and environmental values, reducing her ecological footprint.
Find gentle, effective personal care products that soothe and nourish her sensitive skin without causing irritation.
Feel confident that her purchases support small, transparent, and handcrafted businesses committed to quality and ethical practices.
Lo que la impulsa a comprar:
Products explicitly labeled as vegan, cruelty-free, and palm oil-free with a clear commitment to sustainability (plastic-free, zero-waste).
Formulations designed for sensitive skin, using gentle, plant-derived ingredients.
Brands that communicate their values, craftsmanship, and local heritage transparently, fostering a sense of trust and authenticity.
Failure to Convey Trust and Quality Through Product Presentation
The catalog's critical deficiencies in product imagery and description quality directly undermine Eleanor's key buying triggers and exacerbate her objections. Without clear, comprehensive visuals and well-written, error-free descriptions, Eleanor struggles to verify the 'natural', 'ethical', and 'sensitive skin' claims. She cannot assess product quality, ingredients, or suitability, leading to distrust and preventing her from feeling confident in aligning her values with a purchase from Silktown Soap Company.
02 · 02 — Voz
Tu voz de marca, evaluada.
Ethical TransparencyClearly communicates commitment to vegan, cruelty-free, palm oil-free, and ethically sourced ingredients, fostering trust with conscious consumers by revealing the 'why' behind each choice.
Artisanal HeritageCelebrates the handcrafted, small-batch process and draws inspiration from Macclesfield's silk heritage, emphasizing meticulous quality, traditional methods, and local pride.
Sustainable StewardshipArticulates a proactive dedication to zero-waste, plastic-free packaging, and environmental responsibility, reinforcing the brand's role as a protector of the planet.
Nurturing PurityFocuses on the benefits of natural, plant-derived ingredients for sensitive skin, promoting well-being, gentle care, and a pure, uncompromised product experience.
Lo mejor de tu marca
Discover our Macclesfield Rose Cold Process Soap, a tribute to our town's rich heritage and commitment to pure, ethical skincare. Handcrafted in small batches with nourishing plant oils and infused with delicate rose petals, this vegan bar offers a luxurious, plastic-free experience. We believe truly clean beauty means transparency, from ethically sourced ingredients to our zero-waste studio. Feel the difference of nature's best, made with care for you and our planet.
Product Description Example
Tus páginas de producto
Product descriptions might currently focus too heavily on functional ingredients and basic benefits without fully integrating the brand's rich narrative
Missing the Full Story Behind the Soap
Product descriptions might currently focus too heavily on functional ingredients and basic benefits without fully integrating the brand's rich narrative. They risk listing 'vegan,' 'plastic-free,' or 'handcrafted' as mere features rather than weaving them into a compelling story that reinforces the Macclesfield heritage, the meticulous small-batch process, the deep ethical commitment, and the positive impact on both skin and planet. The emotional connection inherent in 'made with care for you and our planet' could be diluted by overly factual or generic language, failing to fully convey the brand's unique differentiators and passion.
To provide natural, vegan, ethical, handcrafted, small-batch soap, skincare, and haircare products, inspired by Macclesfield's silk heritage, with a commitment to sustainability and zero-waste practices.
Small, family-owned business
Equipo
Consumers interested in natural, vegan, cruelty-free, plastic-free, handmade soap, skincare, and haircare products, particularly those with sensitive skin and an eco-conscious mindset.
Clientes
Diferenciadores clave
Handcrafted in small batches100% Vegan and Cruelty-FreePalm Oil-FreeZero-Waste Studio and Plastic-Free PackagingNatural, plant-derived, ethically sourced ingredients (no artificial colors/scents, no preservatives)Traditional cold process methodRooted in Macclesfield's silk heritage (e.g., Silk Heritage Collection using plant-based silk)Award-winning products
Valores
Clean BeautyVegan FriendlyHandmadeSustainability (Plastic-Free, Zero-Waste, Palm Oil-Free, Ethically Sourced)TransparencyQualityCraftsmanshipNatural Ingredients
Stack tecnológico
Shopify
4.8/5
Trustpilot (121)
/5
Google ()
Lo que aman los clientes
- Absolutely beautiful soaps. The lather is incredible and my skin feels so soft. Will never go back to shop-bought soap!”
- Love that these are vegan and made with natural ingredients. They smell divine and last so much longer than supermarket soap. Highly recommend.
- Bought as a gift and the recipient was thrilled. Beautifully packaged, smells gorgeous, and knowing it's ethical makes it even better.
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Eleanor.
Wholesale Silk Soap
Hoy
Wholesale Silk Soap
Sin descripción.
Después · Dondo
Wholesale Silk Heritage Soap Bars - Handcrafted, Vegan & Plastic-Free
Offer your customers a touch of Macclesfield's heritage with our exquisite Wholesale Silk Heritage Soap Bars, crafted for discerning, ethical businesses.
- Handcrafted & Small Batch: Ensures meticulous quality and a unique, artisanal touch.
- 100% Vegan & Palm Oil-Free: Aligns with conscious consumer values and ethical transparency.
- Plant-Derived Silk Infusion: A luxurious, gentle cleanse, suitable for sensitive skin.
- Zero-Waste & Plastic-Free: Demonstrate sustainable stewardship with eco-responsible offerings.
Partner with Silktown Soap Co. to provide premium, natural skincare trusted by Eleanor Green and similar discerning buyers.
Wholesale Soap
Hoy
Wholesale Soap
Sin descripción.
Después · Dondo
Wholesale Natural Soap Bars - Handcrafted, Vegan & Zero-Waste Bulk
Empower your business with our Wholesale Natural Soap Bars, providing clientele with a pure, ethical skincare experience they can trust.
- Handcrafted in Small Batches: Guarantees artisanal quality, reflecting meticulous care.
- 100% Vegan & Palm Oil-Free: Meets demand for ethical, cruelty-free, and eco-conscious products.
- Pure Plant-Derived Ingredients: Offers gentle care, ideal for all skin types, including sensitive.
- Zero-Waste & Plastic-Free: Uphold sustainable stewardship, appealing to eco-minded consumers.
Build customer loyalty by showcasing Silktown Soap Co.'s commitment to integrity and quality.
Wooden soap rack - eco-friendly and biodegradable
Hoy
Wooden soap rack - eco-friendly and biodegradable
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="c80d6b5f-3878-4ffe-aa6e-50323d6a38d1" data-message-model-slug="gpt-4o">
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<h2 data-start="0" data-end="81"><strong data-start="0" data-end="79">Eco-Friendly Wooden Soap Rack – Sustainably Crafted for Longer-Lasting Soap</strong></h2>
<p data-start="83" data-end="436">Keep your handmade soap bars fresh, dry, and long-lasting with our <strong data-start="141" data-end="161">wooden soap rack</strong>, the perfect eco-friendly addition to any bathroom, kitchen, or shower. Expertly crafted from sustainable bamboo, this durable and stylish soap rack is designed to extend the life of your favorite handmade soap bars by allowing them to dry quickly and evenly between uses without cluttering up your bathroom.</p>
<p data-start="438" data-end="754">The thoughtfully designed slatted structure of our <strong data-start="489" data-end="509">wooden soap rack</strong> promotes proper air circulation, preventing soap from becoming soft, mushy, or melting away prematurely. Not only does this save you money by preserving your soap, but it also reduces waste—making it a practical choice for sustainable living.</p>
<p data-start="756" data-end="1051">Ideal for all types of solid bars, including soap, shampoo, and conditioner, this soap rack complements any home décor with its simple yet elegant natural finish. It’s easy to clean, lightweight, and resistant to moisture, ensuring long-term use without compromising on style or functionality.</p>
<p data-start="1053" data-end="1315" data-is-last-node="" data-is-only-node="">Perfect for eco-conscious individuals, our <strong data-start="1096" data-end="1116">wooden soap rack</strong> also makes a thoughtful gift when paired with handmade soaps. Add this sustainable essential to your daily routine and enjoy the perfect balance of functionality, beauty, and planet-friendly living.</p>
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<div class="mb-2 flex gap-3 empty:hidden -ml-2">
<div class="items-center justify-start rounded-xl p-1 flex">
<div class="flex items-center"> </div>
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Después · Dondo
Sustainable Wooden Soap Dish Rack - Plastic-Free, Extends Bar Life
Elevate your plastic-free bathroom with our Sustainable Wooden Soap Dish Rack, designed to nurture your natural soap bars and the planet.
- Crafted from Sustainable Wood: An eco-friendly choice, reflecting responsible stewardship.
- Biodegradable & Zero-Waste: Reinforces a truly circular and plastic-free lifestyle.
- Elevated Slatted Design: Ensures optimal drainage, significantly extending your soap bars' life.
- Plastic-Free Essential: Complements natural skincare, reducing plastic and enhancing ethical homes.
Add a touch of artisanal heritage to your daily rituals with Silktown Soap Co.'s sustainable accessories.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Critical Product Imagery Deficiency
+£12/moMany products lack sufficient imagery, with approximately 28% having 0-1 images and others only 2-3, falling critically below e-commerce standards and significantly hindering customer understanding and purchase decisions.
critical02
Poor Description Quality & Raw HTML
+£10/moA substantial number of product descriptions (approx. 31%) are either missing, poorly formatted, or contain visible raw HTML tags and verbose structural elements, negatively impacting readability, user experience, and SEO.
criticalInsufficient images (0%)
Insufficient images (0%)
Insufficient images (40%)
Insufficient images (72%)
Insufficient images (96%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
£3
Mín
£11
Prom
£8.95
Mediana
£29.99
Máx
26%
Económico
46%
Gama media
28%
Premium
Cobertura
98%
Tiene descripción
2116
Largo prom. desc.
95%
Tiene imágenes
3.3
Imgs prom./producto
100%
Precio comparado
3%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 3% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£2/mo·3 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£1/mo·3 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£1/mo·3 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 23 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 3 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 3 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.3h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 5h · Dondo: 2m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.5h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 19 to 69 characters.The improved sample description went from 0 to 88 words.Critical Product Imagery Deficiency is tied to an estimated £22/month.Missing the Full Story Behind the Soap
Resumen · lo que está en juego
Estás perdiendo £22 cada mes que esto siga así.
8 productos por corregir. Dondo lo hace en 1 minutos.