01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$23/mo·47 products
×selfiai
Auditoría en vivo · Jul 17, 2026selfiai.com80 products · 80 sampledUnknown
selfiai,
estás dejando $276
sobre la mesa cada año.
Analizamos 80 de tus 80 productos. Tu catálogo puntúa 56/100 — las mejores marcas de e-commerce llegan a 95. Esa brecha vale $23/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
56/100
Ventas en riesgo
$23/mo
$276/año sin atender
Productos a corregir
47 of 80
59% del catálogo necesita trabajo
Tiempo para corregir
1d → 1m
Manual vs Dondo
40th percentile of 665 audited stores
El veredicto
“This catalog's performance is notably below the industry average, lagging significantly behind top-tier competitors. Critical deficiencies in content quality and visual assets prevent it from competing effectively in the market.”
Manual
7.8h/mo
$351/mo
@ $45/hr · 7.8h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Rewrite weak product titles$23/mo
Conservative
$11/mo
Moderate
$23/mo
Aggressive
$43/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 80 products, $19 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 80 of 80 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Ava.
Ella es 60-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Ava is a professional woman who values authenticity, self-expression, and confidence. She actively seeks out brands that align with her desire to feel strong, stylish, and empowered, integrating fashion, beauty, and wellness into her lifestyle. She is discerning about product quality and brand messaging.
Ava Chen
Ella llega ya pensando:
Unclear and generic product descriptions make it hard to understand actual benefits or quality, leading to purchase hesitation.
Inconsistent branding with products for men or children dilutes the core 'empower women' message, causing confusion and distrust.
Lack of detailed visuals or strong, unique selling propositions makes it difficult to trust product effectiveness or authenticity.
Lo que intenta hacer:
To express my individuality and feel strong and stylish in my daily life through fashion and accessories.
To confidently select beauty and self-care products that are effective, safe, and reflect my personal values.
To easily discover and purchase items from a brand that genuinely helps me curate an empowering and authentic personal image.
Lo que la impulsa a comprar:
Desire to find products that enhance her personal style and boost her self-confidence, making her feel bold and beautiful.
Seeking high-quality beauty and self-care items that offer real results and align with a holistic view of well-being.
Values brands that genuinely promote female empowerment and authenticity in their offerings and messaging.
Catalog's Inconsistent Messaging and Generic Content Undermine Persona's Trust and Value Alignment
The catalog's excessive keyword stuffing, templated descriptions ('Choice: yes', 'Hign-concerned Chemical' typo), and the inclusion of products for men (LAIKOU Men Facial Cleanser, Men's Luxury Stud Earrings) or children (54pcs Kids Makeup Kit) directly contradict Selfiai's mission to 'empower every woman to express her most confident, authentic self.' This inconsistency makes Ava question the brand's focus and authenticity. Generic descriptions and insufficient images prevent her from assessing product quality, benefits, and how items align with her personal style and values, eroding her confidence in making a purchase and hindering her job-to-be-done of confidently selecting empowering products.
02 · 02 — Voz
Tu voz de marca, evaluada.
EmpoweringSpeaking directly to the customer's potential, using language that instills courage and supports her journey to embrace her true self.
AuthenticCommunicating with genuine transparency and advocating for self-acceptance, encouraging customers to value their unique identity above all else.
ConfidentProjecting self-assurance and a bold outlook, using assertive yet inviting language that reflects the brand's belief in every woman's inherent strength and style.
InspiringMotivating action and positive self-image through evocative language that connects products to personal growth, joy, and the realization of one's aspirations.
Lo mejor de tu marca
Unleash your power. This isn't just an outfit; it's your armor for unapologetic self-expression. Stand tall, own your story, and let your confidence shine.
Brand Statement
Tus páginas de producto
selfiai's product descriptions may currently focus too heavily on functional features, materials, and basic aesthetics
Insufficient Emotional & Experiential Language
selfiai's product descriptions may currently focus too heavily on functional features, materials, and basic aesthetics. To align with its brand voice, descriptions need to transition from merely describing *what* a product is, to vividly articulating *how* it empowers the customer, *how* it facilitates self-expression, and *how* it contributes to her confidence and bold identity. They might lack the evocative, inspirational language that connects the product to the customer's deeper desire for authenticity and strength, making them feel generic rather than uniquely 'selfiai'.
To empower every woman to express her most confident, authentic self—boldly, beautifully, and unapologetically. The brand offers pieces that help every woman feel strong, stylish, and unapologetically herself, encompassing fashion, fitness, and beauty. [2, 33]
Women
Clientes
Diferenciadores clave
Focus on empowering women to express their authentic selves through fashion and beauty.Offering a diverse range of products including athleisure, casual wear, and makeup.
Valores
EmpowermentAuthenticityConfidenceBoldnessBeautyStrengthStyle
/5
Trustpilot ()
/5
Google ()
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Ava.
54pcs Kids Makeup Kit For Girl-Washable Kids Makeup Girl Toys, Real Make Up Set Kids Toys For Little Girls Princess, Birthday Gifts Toys For 3 Year Girls
Hoy
54pcs Kids Makeup Kit For Girl-Washable Kids Makeup Girl Toys, Real Make Up Set Kids Toys For Little Girls Princess, Birthday Gifts Toys For 3 Year Girls
<h1>SPECIFICATIONS</h1>
<p><span>Applicable Age Group</span>: <span style="color: #333;">3 Years+</span></p>
<p><span>Color</span>: <span style="color: #333;">Purple;Mixed Color</span></p>
<p><img src="https://img.kwcdn.com/product/fancy/dc2d823d-2241-48b0-a33c-dcd29203afd5.jpg"><img src="https://img.kwcdn.com/product/fancy/02687914-4c12-4c4d-aef2-18ed12ba03e9.jpg"><img src="https://img.kwcdn.com/product/fancy/3c51a8a8-cdfc-4961-bb51-9e5471d8c548.jpg"><img src="https://img.kwcdn.com/product/fancy/5f1ad1f7-4706-4bbc-a54a-feef3b8414a3.jpg"><img src="https://img.kwcdn.com/product/fancy/92862066-8986-4588-bdb8-f5b28d95bf9a.jpg"><img src="https://img.kwcdn.com/product/fancy/8571a308-c93b-41e0-8b6e-1499e04fa819.jpg"><img src="https://img.kwcdn.com/product/fancy/229c9acb-db20-498b-a909-261da855805f.jpg"><img src="https://img.kwcdn.com/product/fancy/1b88ea27-22cd-454c-a012-da1a888807cf.jpg"><img src="https://img.kwcdn.com/product/fancy/9498b778-57ab-4eab-83e4-a2a271a46864.jpg"></p>
Después · Dondo
Kids Makeup Kit - Washable, Non-Toxic Fun for Authentic Self-Expression
Ignite her imagination and foster authentic self-expression with our Kids Makeup Kit, designed for safe, creative play that builds confidence from an early age. This empowering set allows little ones to explore their creativity boldly and beautifully. • Washable & Non-Toxic: Crafted with child-safe, hypoallergenic ingredients that easily rinse off skin and clothes, ensuring worry-free play. • Complete Princess Set: Includes a vibrant array of eyeshadows, lip glosses, blush, and brushes, perfect for little hands to explore endless looks. • Develops Creativity: Encourages imaginative role-play and fine motor skill development, allowing her to boldly experiment with colors and styles. • Empowering Play: Nurtures a positive self-image and sparks joy, making every makeup session a celebration of her unique spirit. Invest in quality play that empowers her journey. Our commitment to safe, authentic products ensures peace of mind for every bold step she takes.
2 in 1 Travel Makeup Bag with LED Lighted, Make Up Case with Mirror, Jewelry Box Organizer with LED Makeup Mirror, 3 Color Setting Cosmetic Makeup Box Organizer Case for Women Beauty Tools Accessories Case Rechargeable, Chris
Hoy
2 in 1 Travel Makeup Bag with LED Lighted, Make Up Case with Mirror, Jewelry Box Organizer with LED Makeup Mirror, 3 Color Setting Cosmetic Makeup Box Organizer Case for Women Beauty Tools Accessories Case Rechargeable, Chris
<h1>SPECIFICATIONS</h1>
<p><span>Battery Capacity (mAh)</span>: <span style="color: #333;">1200</span></p>
<p><span>Battery Properties</span>: <span style="color: #333;">Rechargeable Battery</span></p>
<p><span>Feature</span>: <span style="color: #333;">Portable</span><span></span></p>
<p><span>Mounting Type</span>: <span style="color: #333;">Tabletop mount</span></p>
<p><span>Power Supply</span>: <span style="color: #333;">USB Charging</span></p>
<p><span>Rechargeable Battery</span>: <span style="color: #333;">Lithium Battery</span></p>
<p style="color: #7d5006; font-size: 12;">Package including:<br>1 PCS Travel LED Makeup Mirror <br>1 PCS USB Cable<br><br>【Zipper & Leather Wrap】<br>【A rechargeable folding makeup mirror with 3 lighting colors and adjustable light levels】<br>【The Travel Makeup Bag is easy to carry and features a storage area】<br>【This makeup bag is made of high quality leather and durable zipper, waterproof and durable,and easy to clean】<br>【This travel makeup case with led compact mirror is the perfect gift for beauty lovers and fashionistas】</p>
<p><img src="https://img.kwcdn.com/product/fancy/ace4df17-b415-4e42-b096-31c49a6b1045.jpg"><img src="https://img.kwcdn.com/product/fancy/beb38d03-79f0-4f67-8f6c-06a6cd970564.jpg"><img src="https://img.kwcdn.com/product/fancy/11682394-fba3-4b72-8063-4b3f9a6dbd48.jpg"><img src="https://img.kwcdn.com/product/fancy/5b6b15ae-1d62-4ddb-a757-131c1e48cf87.jpg"><img src="https://img.kwcdn.com/product/fancy/646a43d5-7853-474a-b5bf-e2b223d75dd7.jpg"><img src="https://img.kwcdn.com/product/fancy/d3b1d099-f780-41cd-a420-dc46a10e76cb.jpg"><img src="https://img.kwcdn.com/product/fancy/ba128a4a-c891-4854-918d-172cf9db4e15.jpg"><img src="https://img.kwcdn.com/product/fancy/eef978af-ed78-4dc2-a1d2-d0b438f00dab.jpg"></p>
Después · Dondo
LED Travel Makeup Case - 3 Color Light, Rechargeable Mirror Organizer for Women
Unleash your perfect look anywhere with our LED Travel Makeup Case, designed to empower your beauty routine with flawless illumination and effortless organization. This innovative case is your secret weapon for confident, on-the-go glamour. • Dimmable 3-Color LED Mirror: Choose from cool, warm, or natural light settings to ensure your makeup is always perfectly applied, reflecting your true radiance. • Smart & Spacious Organization: Thoughtfully designed compartments keep your cosmetics, brushes, and jewelry impeccably arranged, transforming chaos into confident calm. • Rechargeable & Portable: With a 1200mAh battery and USB charging, this sleek, compact case is your essential companion for bold beauty on every journey. • Durable & Chic Design: Crafted from premium materials, it protects your beauty treasures while adding a touch of sophisticated style to your vanity or travel kit. Invest in your effortless glow. This essential case embodies our commitment to empowering your confident, authentic self, wherever life takes you.
54 Colors Splashy Candies Eyeshadow Palette + 15pcs Makeup Brush Set, Highly Pigment Matte Metallic Shimmer Glitter Eye Shadow Bright Color Long Lasting Waterproof Easy Blending Make Up Pallet
Hoy
54 Colors Splashy Candies Eyeshadow Palette + 15pcs Makeup Brush Set, Highly Pigment Matte Metallic Shimmer Glitter Eye Shadow Bright Color Long Lasting Waterproof Easy Blending Make Up Pallet
<h1>SPECIFICATIONS</h1>
<p><span>Color Tone</span>: <span style="color: #333;">Mixed Color System</span></p>
<p><span>Item Form</span>: <span style="color: #333;">Eyeshadow Palette</span></p>
<p><span>Makeup Effect</span>: <span style="color: #333;">Matte;Shimmery</span></p>
<p><span>Number of colors</span>: <span style="color: #333;">19 Colors And Above</span></p>
<p style="color: #333333; font-size: 12;">UCANBE SPLASHY CANDIES Eyeshadow Palette <br>Net Weight: 54 x 1g.<br>Size: 9.1 x 6.2 x 0.4 in.<br>Finish: matte/shimmer/glitter.<br>Package include:1 x SPLASHY CANDIES Eyeshadow Palette.<br></p>
<p style="color: #333333; font-size: 12;">Ultra Pigmented 54 Color Eyeshadow Palette <br>Long-wear & crease-resistant.<br>Color stays true and looks beautiful all day.<br>One-swipe Payoff & Professional Eye Shadow.<br>Smooth & soft texture for easy application and comfortable wear.<br>High-pigment formula delivers one-swipe payoff and buildable intensity.<br>Color glides on smoothly and blends easily for a professional finish every time.<br>Tip: Store in a cool dry place.</p>
<p><img src="https://img.kwcdn.com/product/open/2024-06-21/1718961721545-338cadc1203244de967d7b9dba3efbc0-goods.jpeg"><img src="https://img.kwcdn.com/product/open/2024-06-21/1718961724561-a8c7e5c0f4fc4d81b31df64e3fbffe48-goods.jpeg"></p>
Después · Dondo
54-Color Eyeshadow Palette + 15 Brushes - Highly Pigmented, Matte & Shimmer
Unleash your inner artist and define your authentic gaze with our 54-Color Eyeshadow Palette, paired with a pro brush set for limitless, bold self-expression. This dynamic duo empowers you to craft any look with confidence and style. • 54 Vibrant & Versatile Shades: Explore a spectrum of highly pigmented mattes, shimmering metallics, and dazzling glitters, designed for every mood and statement. • Professional 15-Piece Brush Set: Achieve seamless blending and precise application with high-quality brushes, empowering you to master any look with confidence. • Long-Lasting, Blendable Formula: Experience rich, buildable colors that stay vibrant all day without creasing, crafted for effortless artistry that truly shines. • Empower Your Every Look: From subtle elegance to dramatic declarations, this palette and brush combination is your arsenal for unapologetic beauty and unique style. Transform your canvas with confidence. This duo is a testament to our mission: providing quality tools for every woman to express her bold, beautiful self.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Excessive Keyword Stuffing and Poor Readability in Titles
+$9/moMany titles are overloaded with keywords, making them difficult to read and unprofessional. This impacts user experience and may be penalized by search algorithms.
critical02
Templated and Generic Description Content
+$8/moDescriptions frequently use boilerplate phrases like 'Choice: yes' and exhibit typos ('Hign-concerned Chemical'), reducing their informational value and engaging unique selling propositions.
critical03
Insufficient Image Quantity for Some Products
+$7/moSeveral products (e.g., those with 4 or 5 images) lack enough visual assets to adequately showcase the product from various angles or in use, hindering customer decision-making.
critical03 · 03 — Benchmark
Cómo te comparas.
selfiai.com (Tú)
56
Athleta
85
Girlfriend Collective
80
Fabletics
82
BrandDesc wordsLifestyle %Materials %Voice %
selfiai.com (You)144w100%40%100%
Athleta120w75%85%90%
Girlfriend Collective90w65%95%90%
Fabletics80w80%80%85%
Competitors were identified through web searches focusing on women's athleisure, fashion, and activewear brands in the US market that emphasize empowerment, authenticity, and confidence, aligning with the audited store's mission and product categories. Each competitor's website was visited to confirm product offerings, market presence, and brand messaging.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (41%)
Distribución por categoría
Análisis de precios
$4.99
Mín
$19
Prom
$12.99
Mediana
$63.99
Máx
12%
Económico
42%
Gama media
26%
Premium
Cobertura
100%
Tiene descripción
2160
Largo prom. desc.
100%
Tiene imágenes
9
Imgs prom./producto
100%
Precio comparado
9%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 9% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
low
Tu plan de 7 días
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Improve image coverage and missing product details.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 4h · Dondo: 3m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 153 to 71 characters.The improved sample description went from 23 to 143 words.Excessive Keyword Stuffing and Poor Readability in Titles is tied to an estimated $23/month.Insufficient Emotional & Experiential Language
Resumen · lo que está en juego
Estás perdiendo $23 cada mes que esto siga así.
47 productos por corregir. Dondo lo hace en 1 minutos.