01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$10.9M/mo·12 products
×On Holding AG
Auditoría en vivo · May 1, 2026on-running.com18 products · 18 sampledMagento
On Holding AG,
estás dejando $229.8M
sobre la mesa cada año.
Analizamos 18 de tus 18 productos. Tu catálogo puntúa 39/100 — las mejores marcas de Premium Athletic Footwear llegan a 92. Esa brecha vale $19.2M/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
39/100
Ventas en riesgo
$19.2M/mo
$229.8M/año sin atender
Productos a corregir
12 of 18
67% del catálogo necesita trabajo
Tiempo para corregir
1d → 5m
Manual vs Dondo
50th percentile of 0 audited stores
El veredicto
“Your catalog score is significantly below the industry average for premium athletic footwear. While the brand is top-tier, the digital presentation currently trails behind competitors like Nike and Hoka by 29 points.”
Dónde estás perdiendo
Improve catalog SEO fields$10.9M/mo
Rewrite weak product titles$8.2M/mo
Conservative
$9.6M/mo
Moderate
$19.2M/mo
Aggressive
$28.7M/mo
Research-backed conversion impact rates
Descriptions: 30% conversion loss on products without descriptions (industry benchmark: Baymard Institute)Images: 50% conversion loss on products without images (industry benchmark: Shopify research)Titles: 15% CTR loss from weak titles (industry benchmark: Google Shopping data)SEO: 10% organic traffic loss from poor SEO (industry benchmark: Ahrefs research)
Monthly revenue of 164.2M USD based on reported annual revenue of CHF 1.79 Billion (~$1.97 Billion USD) FY2023.
Formula: (affected products / total products) × monthly revenue × impact rate
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Julian,.
Ella es 55-65% de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 38-year-old Senior Project Manager living in Zurich who splits his time between high-stakes boardrooms and marathon training. He values the 'Swiss engineering' label as a mark of quality and requires a wardrobe that transitions seamlessly from a 10k morning run to a casual corporate office without looking like he's wearing 'clunky' traditional gym gear.
Julian, the High-Performance Professional
Ella llega ya pensando:
High price point compared to established legacy brands like Brooks or ASICS.
Concerns regarding the 'hole' sole design trapping gravel and debris during urban-to-trail transitions.
Skepticism about the long-term durability of the lightweight upper mesh under daily intensive use.
Lo que intenta hacer:
Maintain a professional yet energetic aesthetic during multi-modal commutes.
Minimize physical fatigue during long days of standing or walking between meetings.
Achieve peak performance in road running without sacrificing style or comfort.
Lo que la impulsa a comprar:
New seasonal color drops that align with minimalist, high-end fashion trends.
Technical endorsements of CloudTec® performance and energy return for injury prevention.
The desire to participate in the 'On' community and circular sustainability initiatives like Cyclon.
Technical Narrative and Visual Proof Deficit
The catalog's 53-character average description fails to explain the proprietary engineering (Speedboard, CloudTec) that justifies Julian's $200+ investment. Furthermore, the single-image limit prevents him from inspecting the outsole for rock-trapping risks or the mesh quality, forcing him to seek more detailed product reviews on competitor sites or YouTube before purchasing.
02 · 02 — Voz
Tu voz de marca, evaluada.
Technical PrecisionLeading with patented Swiss engineering and performance benefits like CloudTec® to establish functional authority.
Aspirational SpiritFraming movement not just as exercise, but as a vehicle to ignite the human spirit and achieve personal breakthroughs.
Refined MinimalismUsing concise, punchy copy that mirrors the brand's clean design aesthetic and premium positioning.
Inclusive PerformanceBridging the gap between elite athletic performance and stylish, all-day urban utility for a global community.
Lo mejor de tu marca
To ignite the human spirit through movement.
Brand Mission Statement
Tus páginas de producto
The current catalog snippets are highly utilitarian, focusing almost exclusively on use cases (e
Functional Efficiency vs. Brand Narrative
The current catalog snippets are highly utilitarian, focusing almost exclusively on use cases (e.g., 'Everyday running,' 'All-day wear') and pricing. While this supports the 'Technical Precision' pillar, it lacks the 'Aspirational Spirit' found in the brand's mission statement. The product copy drifts toward a generic retailer tone, missing the opportunity to use more evocative, proprietary language like 'running on clouds' or emphasizing the 'Swiss Engineering' heritage that justifies the premium price point.
To ignite the human spirit through movement.
CHF 1.79 Billion (~$1.97 Billion USD) FY2023
Ingresos
~3,000
Equipo
~2.4 Million+
Presencia social
Global audience of runners, outdoor enthusiasts, and fashion-conscious urban commuters
Clientes
Diferenciadores clave
CloudTec® cushioning technologySpeedboard® for energy transitionDistinctive 'hole' sole designSustainable circular subscription model (Cyclon)Swiss engineering heritage
Valores
InnovationSustainabilityPerformanceDesignAthlete-driven
Stack tecnológico
Google Analytics 4ContentfulNext.jsSalesforce Marketing CloudKlaviyoHotjarAdyenZendesk
1.4/5
Trustpilot (2,800)
4.5/5
Google (10,000+ (Aggregated across retail locations))
Lo que aman los clientes
- Exceptional comfort for standing all day
- Unique aesthetic that works for both running and casual wear
- Lightweight feel and responsive cushioning
Quejas comunes
- Soles frequently trap small rocks and debris
- Durability issues with upper mesh in some models
- High price point compared to traditional running brands
Presencia social
185,000
tiktok
45,000
twitter
115,000
youtube
430,000
facebook
$5M - $10M
Gasto en ads/mes
Meta Ads, Google Search, YouTube, Out-of-Home (OOH), Influencer Marketing
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Julian,.
THE ROGER Pro 3
Hoy
THE ROGER Pro 3
Men – Tennis, court sports
Después · Dondo
On THE ROGER Pro 3 Men's Tennis Shoes - High-Performance Court Support
Master the court with the precision of a champion. Co-created with Roger Federer, the Pro 3 features a high-performance carbon-fiber Speedboard® for explosive lateral movement and elite stability. Experience Swiss-engineered agility designed for the intensity of the professional circuit.
Cloudboom Max White & Pearl Men – Marathons, fast ride
Hoy
Cloudboom Max White & Pearl Men – Marathons, fast ride
New color\ Cloudboom Max\ Men – Marathons, fast ride
Después · Dondo
On Cloudboom Max Men's Marathon Shoes - White/Pearl Carbon Racing Shoe
Ignite your fastest race yet. The Cloudboom Max combines ultra-light Helion™ HF foam with a full-length carbon Speedboard® for maximum propulsion. Engineered for elite marathon performance, its aggressive rocker geometry transforms every strike into effortless forward momentum.
Cloudmonster 3
Hoy
Cloudmonster 3
Men – Everyday running, responsive ride
Después · Dondo
On Cloudmonster 3 Men's Max Cushion Running Shoes - Responsive Daily Trainer
Experience the sensation of running on clouds, amplified. The Cloudmonster 3 features our largest CloudTec® cells and dual-density Helion™ foam for monster-level cushioning and energy return. Perfect for long training runs where premium comfort meets Swiss-engineered responsiveness.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Inconsistent title lengths
- Short titles like Core-T (6 characters) lack context
- Redundant information in longer titles like THE ROGER Advantage
- Missing gender and product type in Cloudrunner 3
Recomendaciones
- Standardize format to [Brand] + [Model] + [Gender] + [Key Feature/Material]
- Ensure all titles mention the primary product category (e.g., Running Shoe)
- Remove repetitive descriptors that belong in the description field
Problemas
- Extremely short average length (53 characters)
- Failure to explain technical features like CloudTec® or Speedboard®
- One-sentence descriptions for high-ticket items ($240+)
- Missing fabric and fit details for apparel
Recomendaciones
- Implement a minimum 150-200 word count for descriptions
- Include technical bulleted lists for all performance footwear
- Add emotional benefit sections to justify premium pricing
Problemas
- Average of only 1.0 images per product
- Missing detail shots of support structures and outsoles
- Single-angle images for elite $220 tennis shoes
Recomendaciones
- Maintain a minimum of 5 images per SKU
- Include mandatory angles: Profile, Top-down, Outsole, Heel detail, and Lifestyle
- Add technical close-ups for compression zones on accessories
Problemas
- Currency inconsistency between USD and EUR (e.g., Cloud 6 vs Cloudrunner 3)
Recomendaciones
- Implement a geo-IP currency switcher
- Audit catalog to ensure localized pricing matches the target market
Problemas
- Zero variants utilized (colorways listed as separate products)
- Fragmented SEO authority due to product splitting
- Lack of technical tags for internal search filtering
Recomendaciones
- Group colorways as variants under parent SKUs
- Apply use-case tags such as #Marathon, #Road, and #Waterproof
Problemas
- Overly long and technical URL structures
- Lack of image alt-text for visual search
- Titles fail to target high-volume mid-tail keywords
Recomendaciones
- Simplify URLs to clean, keyword-rich formats
- Generate descriptive alt-text for all product imagery
- Optimize Meta Titles for search intent
03 · 01b — Problemas
Problemas principales, por costo.
01
Single-Image Listings
+$15.0K/moMost products, including THE ROGER Pro 3, only feature 1 image, causing a massive conversion bottleneck.
critical02
Technical Content Gap
+$8.5K/moCloudmonster 3 and Cloudboom Max descriptions (53 chars avg) fail to explain Swiss engineering benefits.
critical03
Splintered Catalog Architecture
+$4.2K/mo0 variants across 18 products splits SEO authority and confuses customers looking for color options.
warning04
Non-Descriptive Product Titles
+$3.1K/moCore-T and other generic titles miss 20-30% of organic traffic by omitting product categories.
warning05
Currency Discrepancies
+$2.0K/moMixing USD and EUR listings (e.g., Cloud 6) creates immediate friction at checkout.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
120
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“What are the best long-distance road running shoes with a modern, minimalist look?”
“best waterproof running jackets that are breathable enough for high-intensity training”
“best moisture-wicking athletic tees that don't look like gym clothes for a casual office”
“what are the best cushioned walking shoes for city commuters who walk 5+ miles a day”
“best premium no-show running socks that won't slip during a half marathon”
“Hoka vs Brooks for marathon training which one has a more responsive feel”
“best alternatives to the Nike Pegasus for someone who wants a firmer ride and better aesthetics”
“ASICS Novablast vs other high-stack neutral trainers for daily road runs”
“what brand is better than Saucony for a mix of trail running and lifestyle wear”
“comparison of premium running brands for people with narrow feet who hate bulky designs”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“What are the best long-distance road running shoes with a modern, minimalist look?”
The brand is likely missing because its unique 'Cloud' silhouette is often described as 'tech-forward' rather than 'minimalist' in search intent. Content needs to bridge the gap between engineering complexity and visual minimalism.
minimalist aesthetic long distance runnerclean design road running shoeSwiss engineered minimalist footwearsleek marathon shoes
“best waterproof running jackets that are breathable enough for high-intensity training”
The current descriptions focus on lifestyle and 'coach' styling. High-intensity performance metrics like MVTR (Moisture Vapor Transmission Rate) and specific waterproofing ratings are likely missing from the metadata.
breathable waterproof running gearhigh-intensity rain jacketventilated waterproof shellperformance weather protection
“best moisture-wicking athletic tees that don't look like gym clothes for a casual office”
Content fails to highlight the 'office-to-run' versatility. There is a gap in keywords describing the fabric texture as 'premium' or 'lifestyle-oriented' rather than just 'performance'.
athleisure office wearprofessional moisture-wicking teecasual workday athletic shirtpremium rib knit performance
“what are the best cushioned walking shoes for city commuters who walk 5+ miles a day”
While CloudTec is mentioned, the specific use case of 'long-distance city commuting' and 'standing all day' is not explicitly mapped to the Cloudtilt or Cloud 6.
city commuter walking shoes5 mile walk comforturban walking footwearcushioned all-day sneakers
03 · 03 — Benchmark
Cómo te comparas.
On | Swiss Performance Running Shoes & Clothing (Tú)
39
Hoka
88
Brooks Running
84
Lululemon
92
BrandDesc wordsLifestyle %Materials %Voice %
On | Swiss Performance Running Shoes & Clothing (You)8w0%0%63%
Hoka175w75%70%85%
Brooks Running140w55%65%80%
Lululemon160w90%85%95%
Analysis of top-tier performance footwear PDPs (Product Detail Pages) for technical specification density, image count per SKU, and sustainability messaging integration.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Distribución por categoría
Análisis de precios
$20
Mín
$156
Prom
$170
Mediana
$240
Máx
4%
Económico
14%
Gama media
0%
Premium
Cobertura
100%
Tiene descripción
53
Largo prom. desc.
100%
Tiene imágenes
1
Imgs prom./producto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$8.2M/mo·6 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 12 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Phase plan builds after you connect.
Revenue recovered
$9.6M/mo
90 days
Catalog score
59/100
60 days
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Thin technical descriptions
Transforms generic one-liners into persuasive narratives about Swiss engineering and CloudTec comfort.
+25-30% conversion rate·AI Description Writer
02
Lack of visual depth and engagement
Generates lifestyle backgrounds and context for single-shot studio photos to provide visual depth.
+40% engagement·AI Image Generator
03
Poor SEO visibility from titles
Automatically rewrites titles like 'Core-T' into SEO-compliant phrases like 'On Men's Core-T Lightweight Performance Shirt'.
+20% organic traffic·AI Title Generator
04
Poorly structured URLs and meta-data
Cleans technical URL strings and optimizes meta-tags for premium brand search intent.
+15% SEO visibility·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
THE ROGER Pro 3
15
+$2.0M
AI Image Generator
Cloudboom Max
22
+$1.6M
AI Description Writer
Cloudmonster 3
25
+$1.3M
AI Description Writer
Core-T
30
+$1.1M
AI Title Generator
Cloud 6 Black & Black
50
+$985.0K
AI Description Writer
Dondo-style rewrite improved the sample title from 15 to 70 characters.The improved sample description went from 5 to 39 words.Single-Image Listings is tied to an estimated 19.2M USD/month.Functional Efficiency vs. Brand Narrative
Resumen · lo que está en juego
Estás perdiendo $19.2M cada mes que esto siga así.
12 productos por corregir. Dondo lo hace en 5 minutos.