01
Expand product image sets (currently 1.8 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+$112/mo·41 products
×Olfactorie Candles
Auditoría en vivo · Jul 17, 2026olfactoriecandles-com.myshopify.com79 products · 79 sampledUnknown
Olfactorie Candles,
estás dejando $2.6K
sobre la mesa cada año.
Analizamos 79 de tus 79 productos. Tu catálogo puntúa 58/100 — las mejores marcas de e-commerce llegan a 93. Esa brecha vale $217/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
58/100
Ventas en riesgo
$217/mo
$2.6K/año sin atender
Productos a corregir
76 of 79
96% del catálogo necesita trabajo
Tiempo para corregir
7d → 1m
Manual vs Dondo
43th percentile of 693 audited stores
El veredicto
“This catalog currently lags significantly behind industry leaders, achieving a percentile rank of 38. While the average score sits at 72.5, its present state reflects a fundamental lack of attention to essential content quality, placing it well below what is expected from top e-commerce sites.”
Manual
51.8h/mo
$2.3K/mo
@ $45/hr · 51.8h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Expand product image sets (currently 1.8 per product, need 3+)$112/mo
Improve catalog SEO fields$69/mo
Rewrite weak product titles$69/mo
Add missing product descriptions$7/mo
Conservative
$112/mo
Moderate
$217/mo
Aggressive
$325/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 79 products, $37 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 79 of 79 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Sophia.
Ella es 60-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Sophia is a design-conscious professional in her late 30s living in the Bay Area. She values natural, artisan-made products that align with her interest in wellness, travel, and creating a mindful home environment. She seeks unique scent experiences that evoke memories or inspire wanderlust, and appreciates brands with a strong commitment to sustainability and quality. She enjoys discovering special items for her home and thoughtful gifts for friends.
Sophia Chen
Ella llega ya pensando:
Uncertainty about scent profile without smelling it in person, leading to hesitation for new purchases.
Concerns about value for money if product information is incomplete or appears unprofessional.
Difficulty visualizing the product's aesthetic appeal and size due to limited imagery.
Lo que intenta hacer:
Create a specific mood or atmosphere in her living space (e.g., cozy, exotic, relaxing).
Find a sensory experience that brings a sense of calm, nostalgia, or escapism.
Purchase high-quality, ethically sourced home goods that reflect her personal values.
Lo que la impulsa a comprar:
Desire to enhance home ambiance with unique, evocative, and natural scents.
Seeking a thoughtful and distinctive gift for a friend or family member.
Connection to a scent's travel inspiration or memory-evoking quality.
Lack of Immersive Detail Hinders Experiential Purchase
The catalog's critical issues—missing descriptions, limited imagery, and inconsistent formatting—directly undermine Sophia's buying journey. Without comprehensive, well-written scent descriptions, she struggles to imagine the 'scent journey' or 'reminiscent memories' the brand promises, making her hesitant to purchase without physically smelling. The absence of high-quality, diverse product images prevents her from assessing the product's aesthetic fit in her home or its suitability as a luxurious gift. The unprofessional appearance due to raw HTML and formatting issues erodes trust and perception of value, conflicting with her expectation for a premium, mindful brand experience. This gap makes it difficult for her to fulfill her 'Jobs To Be Done' of creating specific moods or finding sensory escapism, as the core information needed for an informed, emotionally driven purchase is absent.
02 · 02 — Voz
Tu voz de marca, evaluada.
EvocativeThe voice consistently uses descriptive and sensory language to transport the customer, connecting scents to memories, places, and emotions, rather than just listing notes.
ArtisanalReflects the handcrafted, small-batch nature of the products, highlighting the care, expertise, and unique quality inherent in every item without sounding overly rustic or unrefined.
LuxuriousCommunicates a premium, high-end experience through refined vocabulary and a tone that speaks to discerning individuals seeking unique, quality home goods and wellness products.
ConsciousEmphasizes the brand's commitment to natural, sustainable ingredients and the holistic well-being aspect of their products, conveying mindfulness and ethical practices.
Lo mejor de tu marca
Ignite your senses and journey with us to distant cities or cherished memories, meticulously crafted through our hand-poured, natural wax candles. Each flame unlocks an evocative narrative, transforming your space into an oasis of mindful luxury.
Olfactorie Candles Brand Mission/Personality synthesis
Tus páginas de producto
Product descriptions may risk falling short by being overly functional or ingredient-focused
Under-leveraged Sensory Language
Product descriptions may risk falling short by being overly functional or ingredient-focused. If they simply list scent notes (e.g., 'Notes of cedarwood and amber') without weaving in the experiential narrative or emotional connection, they fail to embody the 'Evocative' pillar. The 'Luxurious' and 'Artisanal' aspects could also be diminished if the language doesn't convey the premium quality and handcrafted care, instead relying on generic adjectives. The descriptions need to actively transport the reader and stimulate their imagination, aligning with the brand's core offering of 'reminiscent memories' and 'unique sensory experiences'.
To deliver reminiscent memories of landmarks, eras, and natural origins pertaining to cities traveled or yet to be discovered, through carefully curated and handcrafted scents.
~1-10
Equipo
Not explicitly found for all platforms, but Instagram and Facebook presence confirmed.
Presencia social
Individuals seeking handcrafted, natural, and experiential home fragrance and body products; those interested in travel, astrology, and wellness; customers looking for unique gifts and personalized event favors, particularly in the mid-to-upper income bracket.
Clientes
Diferenciadores clave
Dual concept: Combines an artisanal candle and body care boutique with spa services and workshops.Unique 'Scent Journey' concept: Offers city-inspired and Zodiac collections designed to evoke memories and places.Handcrafted, small-batch production in Oakland, California, using natural and sustainable ingredients.Commitment to eco-friendly materials: Uses soy & coconut wax blend, eco-certified clean-burning fragrance essences, and recycled wood wicks.Customized scents and private label branding for corporate gifting and special events like weddings.
Valores
Handcrafted, small-batch productionNatural and sustainable ingredients (soy & coconut wax, eco-certified clean-burning fragrance essences, recycled cedar/cherry wood wicks)Creating emotional connections and evoking memories through scentQuality and unique sensory experiences
Stack tecnológico
Shopify
/5
Trustpilot ()
/5
Google ()
Lo que aman los clientes
- 5.0 out of 5 stars based on 568 reviews on Judge.me.
- 4.7 out of 5 stars based on 80 reviews on Etsy.
- "I love this wonderful boutique and spa! This store is full of artisanal candles, cleanses, and much more. We love the scent sprays. And all of the designs are very unique. The candles make for great gifts and will transform your room into a glowing oasis of delightful smells."
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Sophia.
Olfactorie Collection
Hoy
Olfactorie Collection
Sin descripción.
Después · Dondo
Olfactorie Candles Discovery Collection | Artisanal Soy-Coconut Wax Scents
Embark on an exquisite olfactory journey with the Olfactorie Candles Discovery Collection, meticulously crafted to awaken reminiscent memories and inspire new wanderlust. This curated selection allows you to explore our signature city-inspired and natural essence blends, perfect for enhancing your mindful home ambiance or as a thoughtful, unique gift.
• Curated Scent Journey: Experience diverse, evocative fragrances without commitment, ideal for discovering your next favorite Olfactorie memory.
• Artisanal Soy & Coconut Wax Blend: Enjoy a cleaner, longer-lasting burn with our eco-conscious, hand-poured natural wax.
• Sustainable Wood Wicks: Delight in the gentle, natural crackle that elevates your sensory experience and promotes relaxation.
• Travel-Inspired Aromas: Each candle is a narrative, transporting you to cherished places or yet-to-be-discovered destinations, addressing your desire for unique scent experiences.
Ignite your senses with the assurance of Olfactorie's handcrafted quality and mindful luxury, made with care in Oakland, California.
Kauai Amber Candle
Hoy
Kauai Amber Candle
Sin descripción.
Después · Dondo
Olfactorie Kauai Amber Scented Candle | Hand-Poured Soy Coconut Wax, Tropical Notes
Escape to the lush, sun-drenched shores of the Garden Isle with our Olfactorie Kauai Amber Scented Candle. This evocative aroma transports you to serene Hawaiian beaches, where warm amber embraces the fresh, vibrant spirit of tropical flora, creating a luxurious and mindful oasis in your home.
• Exotic Kauai Amber Scent Profile: A harmonious blend of warm golden amber, hints of fresh coconut, and subtle white florals, evoking a tranquil island paradise.
• Premium Soy & Coconut Wax: Ensures a clean, slow, and even burn for a long-lasting aromatic journey.
• Eco-Certified Fragrance Essences: Crafted with the highest quality, non-toxic oils for a pure and immersive scent experience, addressing wellness concerns.
• Elegant Reusable Vessel: Housed in a beautifully designed glass, perfect for gifting or elevating your home decor with a touch of mindful luxury.
Indulge in the serene beauty of Kauai, knowing each Olfactorie candle is a testament to artisanal craftsmanship and conscious purity.
Austin Candle
Hoy
Austin Candle
Sin descripción.
Después · Dondo
Olfactorie Austin Scented Candle | Handcrafted Soy-Coconut Wax, Vibrant City Spirit
Immerse your space in the eclectic, vibrant soul of the Live Music Capital with our Olfactorie Austin Scented Candle. This handcrafted aroma is a sensory tribute to Austin's unique blend of creative energy, natural beauty, and rebellious spirit, inviting you to relive cherished memories or discover its charm from afar.
• Dynamic Austin Scent Profile: Experience notes of sun-warmed cedarwood, a hint of wild Texas bluebonnets, and the subtle, inviting warmth of worn leather, capturing the city's essence.
• Hand-Poured Soy & Coconut Wax: Guarantees a clean, extended burn, reflecting our commitment to artisanal quality and sustainability.
• Sustainable Wooden Wick: Creates a soothing, gentle crackle, enhancing the ambiance and mindful experience of your home.
• Thoughtful Gift for Travelers: A perfect memento for those who adore Austin's distinct vibe or seek to evoke its unique atmosphere, addressing the gift-giving trigger.
Experience the essence of Austin with Olfactorie's dedication to evocative luxury and artisanal integrity.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Missing or empty product descriptions for several items
+$80/moThis severely impacts product information, search engine optimization, and customer decision-making, leading to poor conversion rates.
critical02
Insufficient product imagery across a large portion of the catalog
+$72/moMany products have zero images, and a significant number only have one, failing to meet customer expectations for visual information and trust.
critical03
Widespread presence of raw HTML tags and inconsistent formatting
+$64/moProduct descriptions frequently contain unrendered HTML and formatting errors, which reduces readability, professional appearance, and user experience.
critical03 · 03 — Benchmark
Cómo te comparas.
olfactoriecandles-com.myshopify.com (Tú)
58
Harlem Candle Company
88
Candlefy
85
Hella Charged & Lit
82
BrandDesc wordsLifestyle %Materials %Voice %
olfactoriecandles-com.myshopify.com (You)39w48%27%100%
Harlem Candle Company130w75%65%90%
Candlefy90w65%80%70%
Hella Charged & Lit100w55%90%85%
Competitors were identified by validating the provided list against criteria of product category (handcrafted candles, home fragrance, body care) and geographic market (USA). Websites were visited to confirm product offerings, brand positioning, and operational location. Metrics were estimated based on a qualitative assessment of website content, product descriptions, imagery, and stated brand values from public web signals.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (4%)
Weak titles (0%)
Weak titles (10%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
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Weak titles (0%)
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Distribución por categoría
Análisis de precios
$4
Mín
$37
Prom
$25
Mediana
$200
Máx
10%
Económico
41%
Gama media
26%
Premium
Cobertura
95%
Tiene descripción
290
Largo prom. desc.
96%
Tiene imágenes
1.8
Imgs prom./producto
100%
Precio comparado
21%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 21% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$69/mo·76 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$69/mo·76 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$7/mo·4 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of expand product image sets (currently 1.8 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 4 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 6.3h · Dondo: 5m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 8.8h · Dondo: 3m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 9.5h · Dondo: 5m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 21 to 74 characters.The improved sample description went from 0 to 145 words.Missing or empty product descriptions for several items is tied to an estimated $217/month.Under-leveraged Sensory Language
Resumen · lo que está en juego
Estás perdiendo $217 cada mes que esto siga así.
76 productos por corregir. Dondo lo hace en 1 minutos.