01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+€14.2K/mo·26 products
×KORUA Shapes
Auditoría en vivo · May 5, 2026www.koruashapes.com50 products · 8 sampledShopify
KORUA Shapes,
estás dejando €193.5K
sobre la mesa cada año.
Analizamos 8 de tus 50 productos. Tu catálogo puntúa 57/100 — las mejores marcas de Premium/Luxury Athletic (Snowboarding) llegan a 85. Esa brecha vale €16.1K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
57/100
Ventas en riesgo
€16.1K/mo
€193.5K/año sin atender
Productos a corregir
54 of 50
108% del catálogo necesita trabajo
Tiempo para corregir
5d → 1m
Manual vs Dondo
51th percentile of 82 audited stores
El veredicto
“You are currently 9 points below the industry average. While your brand soul is 100/100, your technical catalog setup is lagging behind smaller boutique competitors who use more aggressive SEO and conversion tactics.”
Manual
34.6h/mo
€1.3K/mo
@ €37/hr · 34.6h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image sets€14.2K/mo
Improve catalog SEO fields€8.1K/mo
Rewrite weak product titles€5.9K/mo
Conservative
€11.4K/mo
Moderate
€16.1K/mo
Aggressive
€24.2K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 59 products, €455 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 50 of 59 products (×1.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Niklas.
Ella es 65-75% de tus ingresos — y tus páginas de producto no responden sus preguntas.
Niklas is a 38-year-old creative professional and seasoned snowboarder who has transitioned from the park to the art of the turn. He values functional minimalism and is deeply influenced by the 'Yearning for Turning' surf-style philosophy. He is an intentional consumer who prefers high-performance gear that doesn't go out of style every season.
Niklas 'The Purist' Vogt
Ella llega ya pensando:
Lack of technical data: The board descriptions are poetic but lack the specific flex ratings and weight specs needed for an advanced rider.
Blemish uncertainty: Reluctance to purchase high-ticket 'Blem' items like the Apollo [Blem] without seeing the specific physical defect.
Switch performance concerns: Worry that the extreme directional shapes will be too limiting on variable terrain compared to a traditional board.
Lo que intenta hacer:
Replicate the feeling of surfing on mountain groomers through deep, technical carves.
Simplify his quiver by owning a few high-quality, versatile directional shapes instead of multiple seasonal boards.
Invest in a durable, premium product that maintains high resale value due to the lack of seasonal graphics.
Lo que la impulsa a comprar:
Releasing of a new 'Yearning for Turning' volume showcasing the board's flow and carving ability.
The 'Carryover' philosophy: Knowing the white-and-red aesthetic won't look outdated when next year's models are released.
Eco-conscious alignment: The 1% for the Planet membership and FSC-certified core construction.
Technical Transparency and Visual Trust
While the brand storytelling is world-class, the catalog fails Niklas by omitting technical spec tables (flex, sidecut radius, taper) in a scannable format. For a buyer spending €800-€1200, the reliance on 2-3 images—especially on 'Blem' products—creates a significant conversion barrier. The product titles are currently too 'lifestyle-focused' and fail to communicate the technical category (e.g., 'Directional Carving') that a purist searches for.
02 · 02 — Voz
Tu voz de marca, evaluada.
Shape-Led FunctionalismCommunication prioritizes physical geometry and its direct impact on ride feel, ignoring superficial graphic trends to focus on the 'why' of the design.
The 'Yearning' EthosA surf-inspired narrative that romanticizes the act of carving, using emotive language to describe the flow and beauty of a perfect turn.
Radical SimplicityA commitment to visual and verbal minimalism that reflects the signature white-and-red aesthetic, using clear, direct language without marketing fluff.
Timeless StewardshipAdvocating for long-term value and environmental responsibility by speaking to the longevity of 'carryover' shapes rather than seasonal consumerism.
Lo mejor de tu marca
We don't believe in new graphics every year; we believe in the perfect edge. Our shapes are built to last because the sensation of a clean turn in deep powder never goes out of style.
Brand Mission Statement
Tus páginas de producto
Standard product listings likely lean too heavily on raw dimensions and stiffness ratings, failing to capture the 'Yearning for Turning' philosophy
Technical Dryness vs. Soulful Sensation
Standard product listings likely lean too heavily on raw dimensions and stiffness ratings, failing to capture the 'Yearning for Turning' philosophy. While the shapes are radical, the copy often misses the opportunity to describe the specific artistic and emotional 'feeling' of the carve that their experienced demographic seeks.
To create truly unique riding experiences, simply for the sake of beauty and joy, by focusing on innovative shape design over seasonal graphics.
~15
Equipo
~180,000+
Presencia social
Snowboarders, carving enthusiasts, freeriders, and snow-surf culture fans.
Clientes
Diferenciadores clave
Signature white topsheet and red base aestheticRadical and unconventional board shapesCarryover shapes that do not change graphics annually to reduce waste and protect resale valueAcclaimed 'Yearning for Turning' video series that defines the brand's culture
Valores
MinimalismFunctional Shape DesignSustainability through Carryover ShapesEnvironmental Responsibility (1% for the Planet)Aesthetic Purity
Stack tecnológico
Shopify PlusKlaviyoGoogle Analytics 4Meta PixelHotjar
3/5
Trustpilot (1)
4.8/5
Google (Varies by retail partner)
Lo que aman los clientes
- Exceptional carving ability and edge hold
- Superior float in deep powder
- Unique and eye-catching minimalist aesthetic
Quejas comunes
- Stiffness and weight can be challenging for less experienced riders
- Limited forgiveness on icy or hard-packed terrain for some shapes
- Difficulty riding switch due to extreme directional shapes
Presencia social
~15,000
tiktok
22,300
youtube
~25,000
facebook
~1,200
linkedin
$2,000 - $10,000
Gasto en ads/mes
Instagram Ads, YouTube Video Promotions, Search Engine Marketing (SEM)
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Niklas.
Apollo
Hoy
Apollo
The next evolution of the Apollo is here! Inspired by asym surf design, the Apollo does not feature any parallel lines - but instead features an asymmetrical sidecut, scoop, effective edge, and flex. A true asymmetric construction that is unique to Korua. Available in 157 and 162 cm, and in Regular or Goofy-specific designs, it delivers an instinctive, ergonomic, and natural connection between the rider and the board. Enhanced with a carbon weave for increased response and control, the Apollo embodies the pure essence of carving performance.
Después · Dondo
KORUA Apollo Asymmetric Snowboard - Carbon Infused Freeride & Carving Board
Experience an ergonomic connection to the mountain that mimics the fluid motion of a surf-style turn.
• Asymmetric Geometry: Precisely tuned sidecuts match human anatomy for effortless heel-side carves and reduced fatigue.
• Carbon-Reinforced Flex: Provides explosive response and high-speed stability without adding unnecessary bulk.
• Float Camber Profile: Delivers precision and edge hold on groomers while maintaining natural lift in deep powder.
A timeless white-and-red masterpiece built for longevity and the pure joy of the turn.
Transition Finder
Hoy
Transition Finder
The Transition Finder is the ultimate melting pot of freeride, freestyle, and carving. With slightly less taper than the original, it’s more balanced than ever and ready to adapt to any terrain. From surf-inspired soul turns in powder, to trenching groomers, to boosting transitions in the park, this board turns the entire mountain into your playground.
Después · Dondo
KORUA Transition Finder All-Mountain Snowboard - Versatile Freeride Shape
Transform the entire mountain into your playground with a shape designed to bridge the gap between deep powder and park transitions.
• Hybrid Versatility: Optimized taper and tail design allow for stable switch riding and creative freestyle expression.
• Float Camber: Offers aggressive edge hold for trenching groomers combined with a rockered nose for effortless lift.
• FSC-Certified Core: Sustainable, high-performance wood core that aligns with our eco-conscious stewardship.
Experience the 'Yearning for Turning' with our most balanced and adaptable all-terrain shape.
Classic Shirt
Hoy
Classic Shirt
A 100% Organic Cotton (GOTS) t-shirt with modern fit, the classic logo shirt is available in white and black, and comes with a small logo print left of the chest and a saw icon on the neck. A durable, shortsleeved, Fair Wear ™ certified organic cotton shirt. Because your contribution matters. Material: 100% Organic Cotton (Organic Cotton certified, Fair Wear Foundation) Cut: Regular Weight: 155 g/m² Sizing: If you're in-between sizes, we recommend sizing up as our apparel fits on the smaller side.
Después · Dondo
KORUA Shapes Classic Logo T-Shirt - 100% GOTS Organic Cotton Minimalist Top
A testament to radical simplicity, this organic cotton tee reflects the minimalist aesthetic and soulful spirit of our board designs.
• 100% GOTS Organic Cotton: Premium 155 g/m² fabric provides a soft touch and durable wear for years to come.
• Fair Wear Foundation Certified: Ethically manufactured to ensure your gear respects both people and the planet.
• Modern Regular Fit: A clean, tailored silhouette that fits perfectly into a purist’s intentional wardrobe.
A timeless carryover staple that never goes out of style, much like a perfect carve in fresh snow.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Titles are too short (average 17 characters)
- Reliance on brand recognition without descriptive keywords
- Missing category and key attributes for search visibility
Recomendaciones
- Expand titles to include product category and key attributes
- Rename generic titles like 'Apollo' to 'KORUA Apollo Directional Carving Snowboard - Classic Line'
- Rename 'Classic Shirt' to 'KORUA Classic Logo T-Shirt - 100% Organic Cotton'
Problemas
- Lack of technical scannability for high-performance riders
- Specs are hidden in walls of text
- Fit and fabric weight missing for apparel
Recomendaciones
- Implement a 'Technical Specs' bulleted list for every snowboard
- State specific fit (Regular, Slim, Oversized) and fabric weight (gsm) for apparel
Problemas
- Inconsistent image counts across products
- Only 2 images for high-ticket items like Otto Plus [Blem]
- Lack of close-up images for blemished stock
Recomendaciones
- Ensure a minimum of 5 images for all snowboards
- Include 45-degree angle shots and base/sidewall close-ups
- Add a dedicated Blemish Gallery for B-grade products to build trust
Problemas
- Missing 'compare-at' prices for discounted items
- Lack of visible installment payment options (BNPL) for high-priced items
Recomendaciones
- Enable 'Compare-at' prices for all B-grade and discounted items
- Integrate BNPL messaging directly below the price for boards over 400 EUR
Problemas
- Inconsistent naming for imperfect stock between titles and URLs (Blem vs B-Grade)
Recomendaciones
- Standardize naming conventions for imperfect stock across Titles, Tags, and URLs
Problemas
- SEO is brand-only, missing category keywords
- Image Alt-text is missing high-volume keywords
- Keywords missing from the first 50 characters of descriptions
Recomendaciones
- Update Image Alt-text to include descriptive keywords like 'All-Mountain Snowboard'
- Inject category keywords into the beginning of product descriptions
03 · 01b — Problemas
Problemas principales, por costo.
01
Invisible SEO
+€5.6K/moProduct titles like 'Apollo' are too generic, preventing discovery by customers searching for carving snowboards.
critical02
High-Ticket Image Friction
+€4.0K/moItems like 'Otto Plus [Blem]' at 799 EUR have only 2 images, causing low conversion.
critical03
Missing Technical Specs
+€2.9K/moPerformance riders cannot easily compare specs like flex and profile due to a lack of bulleted lists.
warning04
No Price Anchoring
+€2.1K/moDiscounted items tagged 'Discount-50' do not show original prices, reducing perceived value.
warning05
Financing Visibility Gap
+€1.5K/moLack of Klarna/Affirm messaging on 500 EUR+ items alienates younger buyers.
warning03 · 02 — AI Search
Can AI find you? (2% visible)
0
claude7
gemini0
chatgpt0
perplexity0
Primario
1
Secundario
0
Mencionado
59
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best directional snowboards for deep powder carving”
“best stiff splitboards for technical backcountry terrain”
“best high-performance wool base layers for winter touring”
“best wide snowboards for aggressive carving without toe drag”
“best low-profile five panel hats for mountain enthusiasts”
“Jones Flagship vs Hovercraft for high speed carving”
“Gentemstick vs Moss Snowstick for surf-style riding”
“Yes Pick Your Line compared to Burton Family Tree boards”
“alternatives to the Jones Solution for steep alpine descents”
“how does the Burton Hometown Hero compare to high-end volume shifted boards”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best directional snowboards for deep powder carving”
KORUA is likely excluded because the provided product list lacks actual snowboards (hardware). If hardware exists, it is missing from this catalog. To capture this intent with apparel, position 'Made For Turning' as the lifestyle identity for this specific riding style.
directional carvingdeep powder performancepoint and carvetrench diggingsoulful powder turns
“best stiff splitboards for technical backcountry terrain”
Content gap: Lack of technical 'backcountry' and 'splitboard' terminology in descriptions. Update lifestyle apparel to mention it is designed for the rigors of technical transitions and steep descents.
technical backcountrysplitboarding apparelsteep alpine terrainbackcountry durability
“best high-performance wool base layers for winter touring”
Content gap: Material specifications. The current products are listed as 'Organic' or 'Corduroy' rather than performance wool. If these products contain wool blends, it must be explicitly stated to compete with performance base layer queries.
high-performance base layerwinter touringmoisture-wickingbreathable mountain layer
“best low-profile five panel hats for mountain enthusiasts”
Content gap: Specific 'low-profile' and 'mountain enthusiast' descriptors. The current titles are too generic ('Organic 5 Panel Cap') and lack the utility-driven SEO keywords for fit and silhouette.
low-profile fitunstructured 5 panelmountain lifestyle hatpackable mountain cap
03 · 03 — Benchmark
Cómo te comparas.
koruashapes.com (Tú)
57
Jones Snowboards
66
Gentemstick
76
Moss Snowstick
72
BrandDesc wordsLifestyle %Materials %Voice %
koruashapes.com (You)77w98%42%90%
Jones Snowboards53w100%43%97%
Gentemstick140w80%65%95%
Moss Snowstick110w75%55%85%
Competitive analysis based on SEO visibility, technical specification depth, sustainability transparency, and aesthetic alignment with the 'snow-surf' niche. Metrics estimated via site structure analysis and public brand positioning.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Poor SEO signals (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Distribución por categoría
Análisis de precios
€10
Mín
€455
Prom
€499
Mediana
€1,199
Máx
19%
Económico
15%
Gama media
16%
Premium
Cobertura
100%
Tiene descripción
468
Largo prom. desc.
100%
Tiene imágenes
4
Imgs prom./producto
2%
Precio comparado
80%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 2% of products show compare-at prices — missing urgency signals
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
61
Rend.
87
A11y
92
SEO
8.0 s
LCP
2.8 s
FCP
0.076
CLS
170 ms
TBT
Página de producto
72
Rend.
88
A11y
92
SEO
4.2 s
LCP
Campos faltantes
Product schemaBreadcrumbList schemaOffer schema
Páginas de muestra
Recomendaciones
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
55
Links prom.
0
Profundidad
✕
Breadcrumbs
✓
Cross-sell
Problemas
- No breadcrumb navigation detected on product pages
Recomendaciones
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
5,900
Est. bajo
11,800
Est. medio
23,600
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+€8.1K/mo·59 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+€5.9K/mo·54 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 4.5h · Dondo: 4m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 5.4h · Dondo: 2m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 7.5h · Dondo: 4m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Generic and short product titles leading to low organic reach
Instantly expand 1-word titles into SEO-optimized strings containing brand, name, and category.
+25% traffic improvement·AI Title Generator
02
Dense descriptions lacking scannable technical data
Transforms storytelling copy into structured layouts with technical bullet points and benefit-driven specs.
+15% conversion rate·AI Description Writer
03
Missing Alt-text and meta-tags for niche keywords
Automatically fixes Alt-text and meta-tags to rank for terms like 'Best Carving Snowboards'.
+40% organic reach·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Apollo
35
+€2.6K
AI Title Generator
Transition Finder
35
+€2.1K
AI Title Generator
Classic Shirt
35
+€1.7K
AI Title Generator
Otto Plus [Blem]
48
+€1.4K
AI Image Generator
Made For Turning Longsleeve
52
+€1.3K
AI Image Generator
Apollo [Blem]
55
+€1.1K
AI Image Generator
Organic 5 Panel Cap
58
+€995
AI Image Generator
Corduroy Club Longsleeve
62
+€853
AI Description Writer
Dondo-style rewrite improved the sample title from 6 to 75 characters.The improved sample description went from 87 to 77 words.Invisible SEO is tied to an estimated €16.1K/month.Technical Dryness vs. Soulful Sensation
Resumen · lo que está en juego
Estás perdiendo €16.1K cada mes que esto siga así.
54 productos por corregir. Dondo lo hace en 1 minutos.