01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$250.0K/mo·500 products
×Hurley International LLC
Auditoría en vivo · May 5, 2026www.hurley.com500 products · 25 sampledShopify
Hurley International LLC,
estás dejando $4.5M
sobre la mesa cada año.
Analizamos 25 de tus 500 productos. Tu catálogo puntúa 72/100 — las mejores marcas de Footwear & Athletic/Action Sports llegan a 80. Esa brecha vale $375.0K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
72/100
Ventas en riesgo
$375.0K/mo
$4.5M/año sin atender
Productos a corregir
370 of 500
74% del catálogo necesita trabajo
Tiempo para corregir
27d → 1m
Manual vs Dondo
87th percentile of 62 audited stores
El veredicto
“At 70, you are outperforming the general average but falling behind 'Top Performer' status. While your brand heritage is strong, your competitors are using more aggressive SEO and descriptive cataloging to capture the 'modern surfer' demographic who starts their journey on search engines.”
Manual
210.8h/mo
$9.5K/mo
@ $45/hr · 210.8h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Improve catalog SEO fields$250.0K/mo
Rewrite weak product titles$148.0K/mo
Add complete product image sets$80.0K/mo
Add missing product descriptions$12.5K/mo
Conservative
$210.9K/mo
Moderate
$375.0K/mo
Aggressive
$562.5K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $2.5M based on reported annual revenue of ~$70M - $100M (2023 estimate for the brand's own operations; brand was acquired for roughly this range after Nike ownership).
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Active.
Ella es 60-65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Evan is a 28-year-old surfing enthusiast living in Huntington Beach, California. He balances a career in the creative industry with an active lifestyle that centers around the ocean and local skate parks. He grew up with the Hurley brand and values their 'Phantom' performance technology, but he is becoming more discerning about quality and fit as he invests in gear that needs to transition seamlessly from a morning session to a casual lunch.
Active Coastal Evan
Ella llega ya pensando:
Uncertainty regarding recent sizing inconsistencies mentioned in community feedback.
Perceived decline in material durability compared to previous ownership eras.
Lack of technical specifications in product descriptions for performance-oriented gear.
Lo que intenta hacer:
Finding versatile apparel that functions in the water but looks styled for shore-side activities.
Securing reliable UV protection for long-duration outdoor exposure without sacrificing mobility.
Maintaining a wardrobe of durable, performance-focused basics that reflect a SoCal action sports aesthetic.
Lo que la impulsa a comprar:
Seasonal launches of high-performance Phantom boardshorts with recycled materials.
Promotional 'Bundle & Save' offers for everyday essentials like cotton tanks and tees.
Preparation for upcoming surf trips requiring versatile land-to-water hybrid apparel.
Technical Performance Communication Gap
While the persona prioritizes 'Performance' and 'Innovation,' the catalog under-communicates these values through short, non-descriptive titles like 'Filler Tank.' Technical features like the 'hidden stash pocket' in the Phantom Microcheck Walkshort or the specific benefits of Repreve® fibers in the Hybrid UPF Long Sleeve are buried in text or missing entirely in other core products. Furthermore, the lack of multiple image angles for items like the 'H2O-Dri' socks prevents the user from verifying the texture and quality they expect from a premium brand.
02 · 02 — Voz
Tu voz de marca, evaluada.
Technical OptimismFocusing on innovative Phantom technology not just as a spec, but as a tool that enables more fun and longer sessions in the water.
Athlete-Anchored AuthorityDrawing on deep-rooted professional surfing heritage to provide credible, performance-first guidance without being exclusionary.
Seamless VersatilityCommunicating the product’s ability to transition from high-intensity waves to casual land-based activities with a 'one-gear' mindset.
Youthful ExpressionInfusing copy with the creative, rebellious energy found in skate and surf subcultures to maintain a vibrant, modern edge.
Lo mejor de tu marca
Engineered for the swell, refined for the sand. Our Phantom tech is built to stretch your limits, not your budget, so you can stay focused on the next set.
Campaign Tagline
Tus páginas de producto
Current product descriptions likely rely too heavily on dry material percentages and SKU-level data
Technical Stagnation vs. Cultural Vibe
Current product descriptions likely rely too heavily on dry material percentages and SKU-level data. They fail to bridge the gap between '80% recycled polyester' and the 'energetic, youthful' brand mission, missing opportunities to describe how the fabric feels during a cutback or its durability during a beach bonfire.
To provide the best equipment for the modern surfer and promote the lifestyle that comes with it.
~$70M - $100M (2023 estimate for the brand's own operations; brand was acquired for roughly this range after Nike ownership)
Ingresos
~200 (directly at Hurley), though parent company Bluestar Alliance has a larger network
Equipo
~4.5M+ (Combined across major platforms)
Presencia social
Surfers, skaters, beach-goers, and action sports enthusiasts
Clientes
Diferenciadores clave
Phantom fabric technology (recycled, lightweight, water-repellent)Strong historical ties to professional surfing (sponsorship of world-class athletes)Versatile products that transition from water to land
Valores
InnovationCreativityPositivityPerformanceCommunity
Stack tecnológico
Shopify PlusKlaviyoGoogle Analytics 4YotpoHotjarZendesk
1.5/5
Trustpilot (120+)
4.2/5
Google (500+ (for flagship Costa Mesa location))
Lo que aman los clientes
- High quality and durability of Phantom boardshorts
- Stylish and trendy designs
- Comfortable fit for active use
Quejas comunes
- Inconsistent sizing in recent years
- Customer service response times
- Decline in perceived quality since ownership change from Nike to Bluestar Alliance
Presencia social
45K
tiktok
130K
twitter
115K
youtube
2.1M
facebook
$100K - $250K
Gasto en ads/mes
Meta Ads, Google Search, YouTube, Pinterest
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Active.
One & Only Boxer Brief
Hoy
One & Only Boxer Brief
Sin descripción.
Después · Dondo
Hurley One & Only Men's Boxer Briefs - High-Stretch Performance Underwear
Stop compromising on your base layer when the swell picks up. These boxers are engineered with a performance-first mindset to keep you moving from the skate park to the street without irritation.
• Moisture-Wicking Tech: Stays dry and breathable during high-intensity sessions.
• Reinforced Flatlock Seams: Solves durability worries with heavy-duty stitch-work built to last.
• 4-Way Stretch Fabric: Delivers an athletic fit that moves with you, not against you.
• Stay-Put Waistband: Zero-roll design ensures your gear stays locked in place all day.
Join the Hurley community with our heritage-backed fit—performance guaranteed from land to water.
Filler Tank
Hoy
Filler Tank
The Filler tank is an easy essential for long, warm days. Made from 100% midweight cotton jersey in a regular fit, it’s soft, breathable, and built for everyday wear. Finished with a soft-hand screen print, side-seam construction, and a One & Only clip label. 150gsm midweight cotton jersey fabric. Regular fit. Side seam construction. Custom back neck artwork. Soft hand screenprint. One and Only clip label. 100% cotton solids. Do Not Iron Design / Wash Inside Out / Wash With Like Colors
Después · Dondo
Hurley Men’s Filler Tank Top - 100% Midweight Cotton Surf Lifestyle Essential
The ultimate companion for sun-drenched Huntington mornings and post-surf hangs. We’ve dialed in the regular fit to ensure sizing consistency, so you can grab your usual size and hit the sand with confidence.
• 150gsm Midweight Cotton: Provides the perfect balance of durability and coastal breathability.
• Side-Seam Construction: Prevents the 'twist' and keeps the youthful silhouette sharp after every wash.
• Soft-Hand Screenprint: High-energy graphics that won't crack or peel under the SoCal sun.
• One & Only Clip Label: Authentic surf-heritage branding that signals quality and culture.
Stock up for summer and leverage our 'Bundle & Save' offers to refresh your daily rotation.
Hacienda Crew
Hoy
Hacienda Crew
The Hacienda crew brings an easy, lived-in feel to a classic layer. Made from 280gsm cotton-poly French terry, it’s soft, substantial, and built for everyday wear. Finished with a crewneck silhouette and Naturals patch for a relaxed, timeless look. 280gsm french terry flat back fabric. Crewneck silhouette. Naturals patch and back neck woven label. Machine Wash Cold (30C);Gentle Cycle / Use Non-Chlorine Bleach If Needed / Tumble Dry Low / Cool Iron / Dry Cleanable / Do Not Iron Design
Después · Dondo
Hurley Hacienda French Terry Crewneck Sweatshirt - Heavyweight Coastal Layer
Engineered for that crisp dawn patrol or late-night beach bonfire, the Hacienda Crew provides the technical warmth surfers demand. This isn't just a basic layer; it's a reinforced staple designed to transition from the tide to the town.
• 280gsm French Terry: Substantial weight that holds its shape and locks in warmth.
• Naturals Series Patch: Reflects a commitment to rugged, sustainable style for the modern explorer.
• Ribbed Cuffs & Hem: Keeps the heat in and the sea breeze out during coastal transitions.
• Anti-Pilling Finish: High-durability fabric that looks new even after heavy seasonal use.
Backed by decades of professional surfing heritage—designed in California, built for the world.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Extremely short titles (averaging 25 characters)
- Generic naming conventions
- Missing brand, material, and benefit data in titles
Recomendaciones
- Expand titles to 50-80 characters
- Include brand name, gender, material, and key benefits
- Use descriptive patterns like 'Hurley Men's Filler Tank Top - 100% Soft Cotton Jersey'
Problemas
- Data 'black holes' with missing descriptions
- Technical items missing bulleted specifications
Recomendaciones
- Ensure every SKU has a description
- Use bullet points for technical specs like 4-way stretch or DWR coating
Problemas
- Inconsistent image counts across categories
- Accessories like socks often have only 1 image
Recomendaciones
- Minimum of 3-4 images for every product
- Include close-ups of fabric textures
Problemas
- Missed opportunities for bundling high-turnover items
Recomendaciones
- Implement 'Bundle & Save' options for basic items like boxer briefs and tees
Problemas
- Tag bloat with internal system tags visible to users
- Internal logic tags cluttering metadata
Recomendaciones
- Clean up Shopify tags to follow a flat structure
- Hide internal system tags from the storefront and SEO crawlers
Problemas
- Lack of high-intent keywords in titles and meta-data
- Typographical errors in URL handles
Recomendaciones
- Audit and correct URL slugs
- Include category keywords like 'Boardshorts' or 'UPF Rashguard' in titles
03 · 01b — Problemas
Problemas principales, por costo.
01
Revenue Loss via Anemic Titles
+$131.3K/moGeneric names like 'Filler Tank' fail to appear in high-intent search results.
critical02
Conversion Gaps in Basics
+$93.8K/moMissing descriptions on high-volume items like the One & Only Boxer Brief cause bounce.
critical03
Inconsistent Visual Standards
+$67.5K/moSingle-image listings for accessories like H2O Dri Jacquard Crew Sock reduce trust.
warning04
URL Handle Typos
+$48.8K/moBroken or messy URL handles like those found on Classic Twill Walk Short hurt SEO rankings.
warning05
Technical Tag Visibility
+$33.8K/moInternal Shopify system tags are cluttering the user interface and metadata.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best long sleeve rashguards for surfing in cool water”
“best men's tank tops for working out and beach days”
“best everyday polo shirts for a casual office look”
“best short sleeve woven shirts with tropical patterns”
“best lightweight hoodies and pullovers for summer nights”
“Quiksilver vs Billabong rashguards which one is more durable”
“Rip Curl alternatives for high quality surf gear”
“Volcom vs RVCA tank tops for skating and casual wear”
“is Rip Curl better than other surf brands for sun protection shirts”
“top competitors to Billabong for men's beach apparel”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best long sleeve rashguards for surfing in cool water”
The current description likely focuses on UPF protection but lacks technical 'cool water' performance language. Emphasize thermal regulation and durability for active surfing sessions.
cool water surfingthermal performanceabrasion resistantheavy duty rashguardsurf session durability
“best men's tank tops for working out and beach days”
The 'Filler Tank' needs to be positioned as a cross-functional 'hybrid' garment that bridges the gap between gym performance and beach lifestyle.
workout to beachmoisture wicking tankbreathable training topactive lifestylegym ready
“best everyday polo shirts for a casual office look”
The product copy is likely too surf-centric. Add 'smart casual' and 'office' descriptors to capture the professional-but-laid-back audience.
casual office wearsmart casual poloprofessional beach stylewrinkle resistanteveryday work shirt
“best short sleeve woven shirts with tropical patterns”
The name 'Lido Stretch' doesn't immediately signal 'Tropical' to AI scrapers. Enhance the pattern descriptions and use lifestyle-specific descriptors.
tropical print wovenaloha style shirtsummer vacation button downisland patternbotanical print
03 · 03 — Benchmark
Cómo te comparas.
hurley.com (Tú)
72
Quiksilver (Boardriders, Inc.)
74
Billabong International Limited
76
Volcom, LLC
53
BrandDesc wordsLifestyle %Materials %Voice %
hurley.com (You)82w98%52%100%
Quiksilver (Boardriders, Inc.)162w100%48%100%
Billabong International Limited149w100%57%100%
Volcom, LLC36w100%25%75%
Analysis of SERP metadata, site structure audits of main category pages (Boardshorts, Wetsuits), and evaluation of product detail page (PDP) content depth compared to industry standards for action sports apparel.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
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Poor SEO signals (0%)
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Distribución por categoría
Análisis de precios
$9.6
Mín
$61
Prom
$45
Mediana
$389
Máx
9%
Económico
32%
Gama media
9%
Premium
Cobertura
98%
Tiene descripción
522
Largo prom. desc.
100%
Tiene imágenes
5.7
Imgs prom./producto
40%
Precio comparado
6%
Psicológico
33%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 6% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
35
Rend.
96
A11y
100
SEO
9.8 s
LCP
3.8 s
FCP
0.044
CLS
1,260 ms
TBT
Problemas móviles
- Homepage mobile performance score is 35/100 — slow load times hurt mobile conversion
Campos faltantes
BreadcrumbList schema
Páginas de muestra
Recomendaciones
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
555
Links prom.
1
Profundidad
✓
Breadcrumbs
✓
Cross-sell
63,750
Est. bajo
127,500
Est. medio
255,000
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$148.0K/mo·370 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$80.0K/mo·40 products
04
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$12.5K/mo·10 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 30.8h · Dondo: 25m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 3.8h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 8.3h · Dondo: 3m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 62.5h · Dondo: 33m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Generic and short titles reducing search visibility
Transforms generic names into SEO-optimized titles including brand, material, and gender.
+20% Organic Traffic·AI Title Generator
02
Missing product descriptions and technical specs
Bulk-generates technical specifications and benefit-driven copy for under-described products.
+15% Conversion Rate·AI Description Writer
03
Broken URL handles and metadata tag bloat
Fixes URL handle typos and cleans internal tags to streamline navigation and SEO.
-12% Bounce Rate·Listing Optimizer
04
Products with insufficient image counts
Automatically flags products with low visual assets for the creative team to address.
+10% AOV·Performance Monitor
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
One & Only Boxer Brief
35
+$45.0K
AI Image Generator
Filler Tank
42
+$37.5K
AI Title Generator
Hacienda Crew
45
+$30.0K
Listing Optimizer
Classic Twill Walk Short
48
+$25.0K
Listing Optimizer
H2O Dri Jacquard Crew Sock
50
+$22.5K
AI Image Generator
Dondo-style rewrite improved the sample title from 22 to 73 characters.The improved sample description went from 0 to 97 words.Revenue Loss via Anemic Titles is tied to an estimated $375.0K/month.Technical Stagnation vs. Cultural Vibe
Resumen · lo que está en juego
Estás perdiendo $375.0K cada mes que esto siga así.
370 productos por corregir. Dondo lo hace en 1 minutos.