01
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£7/mo·12 products
×Here We Flo
Auditoría en vivo · Jul 17, 2026www.hereweflo.co15 products · 15 sampledShopify
Here We Flo,
estás dejando £156
sobre la mesa cada año.
Analizamos 15 de tus 15 productos. Tu catálogo puntúa 42/100 — las mejores marcas de Beauty/skincare and specialized personal care market llegan a 85. Esa brecha vale £13/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
42/100
Ventas en riesgo
£13/mo
£156/año sin atender
Productos a corregir
15 of 15
100% del catálogo necesita trabajo
Tiempo para corregir
2d → 1m
Manual vs Dondo
19th percentile of 1,327 audited stores
El veredicto
“By addressing the critical issues identified, particularly the lack of product descriptions and SEO optimization, you can quickly move towards and even surpass industry benchmarks, dramatically increasing your store's profitability and market reach.”
Manual
14.9h/mo
£522/mo
@ £35/hr · 14.9h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add missing product descriptions£7/mo
Improve catalog SEO fields£4/mo
Rewrite weak product titles£4/mo
Conservative
£6/mo
Moderate
£13/mo
Aggressive
£19/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 15 products, £11 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 15 of 15 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Chloe.
Ella es 55-65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Chloe is a conscious consumer in her late 20s, actively seeking sustainable and ethical choices in all aspects of her life. She's passionate about environmental issues and personal wellness, preferring organic and plant-based products. Chloe values transparency and isn't afraid to discuss sensitive topics like periods or sexual health openly. She's drawn to brands that align with her feminist values and offer a refreshing, humorous approach to personal care. She relies on online communities and social media for product discovery and reviews.
Chloe Green
Ella llega ya pensando:
Concerns about the accuracy of 'plastic-free' and 'biodegradable' claims on product packaging, leading to distrust.
Frustration with product sizing inconsistencies, especially for items like period underwear, resulting in discomfort or returns.
Difficulty managing her account or finding specific information due to a non-user-friendly website navigation.
Lo que intenta hacer:
Find comfortable, non-irritating, and environmentally responsible solutions for menstrual and bladder care that are safe for her body.
Support brands that are transparent about their ingredients, B Corp certified, and actively contribute to social and environmental causes.
Obtain reliable and safe sexual wellness products that are gentle on her body and the planet, free from harsh chemicals.
Lo que la impulsa a comprar:
Discovery of new organic, plant-based, and eco-friendly personal care products that genuinely align with her environmental and health values.
Recommendation from trusted online communities or influencers who share her commitment to sustainability, body positivity, and ethical consumption.
The brand's empowering, humorous, and inclusive approach to sensitive topics (periods, bladder, sex), which resonates with her desire to break stigmas.
Lack of detailed product descriptions and clear benefits for core products
Chloe, despite her strong alignment with Here We Flo's values, struggles to make informed purchasing decisions due to the pervasive absence of product descriptions across 80% of the catalog. She needs detailed information on materials, absorbency, sizing (especially for period pants), and specific eco-credentials to trust the product and feel confident in her choices. The lack of these details makes it hard for her to confirm if products truly meet her sensitive skin needs or environmental standards, causing doubt and potentially leading her to competitors. She also cannot easily verify brand claims or understand the full value proposition without comprehensive product information.
02 · 02 — Voz
Tu voz de marca, evaluada.
Fiercely EmpoweringChallenges shame and self-consciousness, instilling confidence and advocating for body positivity across sensitive topics like periods, bladder leaks, and sexual wellness.
Cheekily DisruptiveUses humor, wit, and a lighthearted, yet bold, approach to break down stigmas, challenge conventional norms, and disrupt traditional wellness markets.
Radically TransparentCommunicates openly and shamelessly about ingredients, product efficacy, and sustainability efforts, fostering trust and educating without euphemisms or guarded language.
Consciously InclusiveEmploys gender-inclusive language and a welcoming tone to ensure messaging resonates with and respects all individuals navigating periods, bladder care, and sexual wellness, promoting diversity and shared experiences.
Lo mejor de tu marca
Let's be real, periods can be messy. But shame? That's the real mess we're cleaning up. Flo products are here to make you feel ridiculously confident, no matter what your body's up to. Because natural isn't just about ingredients; it's about unapologetically being YOU.
Imagined Marketing Copy
Tus páginas de producto
Product descriptions often risk falling into a conventional, feature-focused tone that undercuts Here We Flo's core voice
Undermining Authenticity with Generic Product Copy
Product descriptions often risk falling into a conventional, feature-focused tone that undercuts Here We Flo's core voice. They might fail to integrate the brand's signature cheeky humor, candid discussions of bodily functions, and fiercely empowering language, instead relying on standard product benefits. This omission can dilute the brand's mission to dismantle shame and celebrate natural processes, presenting products as merely functional rather than revolutionary tools for confidence and positive body image. The descriptions could also miss opportunities for gender-inclusive language where appropriate, hindering the brand's 'Consciously Inclusive' pillar.
To empower people with periods to feel crazy confident in their messiest moments. To challenge shame and disrupt the period, bladder, and sexual wellness markets with organic and vegan products. To provide shamelessly natural care for life's messiest moments.
~31
Equipo
100K+ (estimate based on combined platforms)
Presencia social
People with periods (primarily women aged 16-44, including Gen Z), seeking organic, sustainable, and eco-friendly personal care products.
Clientes
Diferenciadores clave
Organic and vegan products using plant-based materials (bamboo, organic cotton, sugarcane applicator, natural rubber latex)Strong emphasis on sustainability and eco-friendliness (carbon neutral, biodegradable, recyclable packaging, 5% profits to charities)Open, humorous, and stigma-breaking approach to sensitive topics like periods, bladder leaks, and sexB Corp certificationUnique and eye-catching packaging (e.g., ice cream tub for tampons)Gender-inclusive language for people with periods
Valores
SustainabilityTransparencyEmpowermentFeministFierceHumorInclusivity (gender-inclusive language)
3.5/5
Trustpilot (515)
/5
Google ()
Lo que aman los clientes
- Products are comfortable and nicer than ordinary pads
- Minimal plastic and no chemicals
- Woman-owned and led brand doing real things for women's health
Quejas comunes
- Website navigation for accounts is not user-friendly
- Period underwear sizing issues, often too tight
- Controversy and legal disputes regarding past 'plastic-free' and 'biodegradable' claims on packaging
Presencia social
12.7K
tiktok
2.8K
twitter
1.32K
youtube
38K
facebook
02 · 03 — Prueba
Mismo producto, reescrito para Chloe.
Arousal Gel - 30ml
Hoy
Arousal Gel - 30ml
Sin descripción.
Después · Dondo
FLO Natural Arousal Gel - Water-Based, pH-Balanced, & Vegan 30ml
Get ready to unlock a new level of pleasure with FLO Natural Arousal Gel, designed to empower your intimate moments without a single dodgy ingredient. It's time to feel utterly fabulous and fearless in your own skin.<ul><li>100% Natural & Vegan: Crafted with plant-based goodness, free from parabens, glycerin, and artificial nasties, so you know exactly what you're putting on your most sensitive bits.</li><li>pH-Balanced & Gentle: Formulated to respect your body's natural flora, ensuring comfort and reducing irritation for a truly sensational experience.</li><li>Water-Based & Stain-Free: Silky smooth, non-sticky, and washes away easily, leaving no trace behind—just pure, unadulterated fun.</li><li>Perfectly Portable 30ml: Discreet and travel-friendly, ready for whenever the mood strikes, wherever you are.</li></ul>At Here We Flo, we're shamelessly transparent about what goes into our products, because you deserve nothing less. Dive into natural pleasure, worry-free.
Heavy Flow Period Pants
Hoy
Heavy Flow Period Pants
Sin descripción.
Después · Dondo
FLO Period Pants - Heavy Flow, Leak-Proof & Sustainable Reusable Underwear
Say goodbye to period worries and hello to ultimate confidence with FLO Heavy Flow Period Pants, your reusable sidekick for even the messiest days. Feel secure, stylish, and sustainable all at once.<ul><li>Seriously Leak-Proof: Engineered for heavy flow days, these pants keep you dry and worry-free for up to 10 hours, so you can conquer your day, period.</li><li>Super Soft & Breathable: Made with a blend of sustainably sourced fabrics, they feel just like your favorite underwear – because comfort shouldn't be a compromise.</li><li>Find Your Perfect Fit: Our comprehensive sizing guide ensures you get the right fit every time, embracing all bodies with confidence and comfort.</li><li>Eco-Friendly & Reusable: Wash and wear again and again, reducing waste and proving that sustainable periods can be seriously sassy.</li></ul>We're here to make periods a little less messy and a lot more empowering. Check our sizing guide or chat with us if you need help finding your perfect pair – no more guessing!
Organic Cotton Tampons
Hoy
Organic Cotton Tampons
Sin descripción.
Después · Dondo
FLO Organic Tampons - 100% Cotton, Plant-Based Sugarcane Applicator
Meet FLO Organic Tampons: your new best period pal, crafted with 100% organic cotton for comfort and a plant-based applicator that's genuinely kinder to the planet. Because natural care should always be unapologetically honest.<ul><li>100% Organic Cotton: Made with ultra-soft, GOTS-certified organic cotton, free from chlorine bleach, dyes, and fragrances, because your body deserves the best (and nothing less!).</li><li>Genuinely Plant-Based Applicator: Our smooth, sugarcane applicator is a game-changer – no sneaky plastic here! It's 100% compostable and biodegradable, so you can trust our eco-claims.</li><li>Eco-Conscious & Carbon Neutral: We're B Corp certified and carbon neutral, ensuring every FLO tampon champions both your body and the environment.</li><li>Recyclable & Playful Packaging: Comes in our signature cheeky, recyclable packaging that's too cute to hide.</li></ul>At Here We Flo, we don't just talk the talk; we walk the walk. We're transparent about every ingredient and every step of our eco-journey, so you can choose confidently. Plus, 5% of our profits support people and the planet!
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Most product titles are significantly shorter than best practices (average 24 characters vs. recommended 50-80).
- Many titles do not include the brand name, 'Flo'.
- Titles often miss crucial details like material, absorbency, or unique selling propositions.
Recomendaciones
- Aim for titles between 50-80 characters.
- Incorporate brand name, key materials, unique selling points, and relevant keywords.
- Example: 'FLO Reusable Organic Heavy Flow Period Pants - Comfortable & Leak-Proof' for 'Heavy Flow Period Pants'.
- Example: 'XO by FLO Arousal Gel - Natural & Stimulating Pleasure Enhancer 30ml' for 'Arousal Gel - 30ml'.
- Example: 'FLO Organic Bamboo Sensitive Bladder Liners - Ultra Thin & Discreet' for 'Bamboo Sensitive Bladder Liners'.
Problemas
- 12 out of 15 products (80%) are completely missing product descriptions, including 'Heavy Flow Period Pants', 'Arousal Gel - 30ml', and 'Sensitive Bladder Bundle builder'.
- Even products with descriptions, like 'Build Your Period Care Bundle', are too brief (86 characters).
- Missed opportunity to incorporate keywords, explain product benefits, and communicate brand personality.
Recomendaciones
- Develop comprehensive, benefit-driven product descriptions for every product.
- Use bullet points for key features and paragraphs for persuasive storytelling.
- Incorporate brand voice, highlight sustainability, B Corp status, and charity donation.
- Integrate relevant search terms naturally throughout the descriptions.
Problemas
- While all products have images (average 5.7), the specific breakdown of image types is not clear.
- Products like 'Arousal Gel - 30ml' and 'Water-based Lube - 80ml' have only 4 images, which may limit showing use context.
- Opportunity to enhance lifestyle and detail shots for products like 'Heavy Flow Period Pants' and 'Organic Cotton Tampons'.
Recomendaciones
- Ensure a minimum of a clean hero shot, 1-2 lifestyle shots, and 1-2 detail shots for every product.
- For bundles, include a clear image of all included items.
- Maintain a consistent aesthetic that aligns with your bold and colorful brand.
Problemas
- Current pricing primarily uses round numbers or .50 endings, missing the psychological impact of '.99' or '.95' pricing.
- No visible promotional pricing ('compare-at' or 'sale' prices) indicated in the data.
- Bundle prices do not explicitly show savings compared to buying items individually, reducing their appeal.
Recomendaciones
- Experiment with '.99' or '.95' price endings for suitable products (e.g., £9.99 instead of £10).
- Strategically apply 'compare-at' prices to showcase discounts.
- Clearly state the percentage or monetary savings for all bundles (e.g., 'Save 10%!' for 'Period Pads Babes Bundle').
Problemas
- Widespread use of the 'new_2025' tag is confusing and potentially outdated.
- Tags like 'RGroup_condoms' are internal and not customer-facing.
- The data doesn't confirm if the 21 variants for 'Heavy Flow Period Pants' and 'Regular Flow Period Pants' are clearly and intuitively presented.
Recomendaciones
- Remove or update the 'new_2025' tag; use a more current and descriptive tag like 'New Arrival'.
- Remove all internal-facing tags (e.g., 'RGroup_...').
- Ensure customer-facing tags are descriptive and helpful (e.g., 'Organic Cotton', 'Reusable').
- Verify that all variants for period pants are displayed clearly and are easy to select on product pages.
Problemas
- Absence of product descriptions for 80% of the catalog (e.g., 'Heavy Flow Period Pants', 'Arousal Gel - 30ml') means very little content for search engines.
- Under-optimized titles that are too short and lack keyword richness.
- Audit data does not provide information on image alt text, potentially limiting SEO and accessibility.
Recomendaciones
- Implement comprehensive, keyword-rich descriptions for every product.
- Optimize all product titles for SEO (50-80 chars, brand name, primary keywords).
- Add descriptive alt text to all product images to improve search visibility and accessibility.
03 · 01b — Problemas
Problemas principales, por costo.
01
You're losing enormous sales opportunities because 80% of your product catalog lacks any descriptions.
+£5/moProducts like "Heavy Flow Period Pants," "Arousal Gel - 30ml," and "Organic Cotton Tampons" are virtually unknown to potential customers and search engines, preventing informed purchases and organic discovery.
critical02
You're invisible to a significant portion of your target market because your product titles are too short and not keyword-optimized, and most products lack any descriptive content for SEO.
+£3/moThis is a direct cause of low organic search rankings for products like "Bamboo Sensitive Bladder Liners" and "Water-based Lube - 80ml."
critical03
You're missing out on increased click-through rates and brand recognition because many product titles are generic and don't consistently include your brand name or key attributes.
+£2/moProducts like "Sensitive Bladder Bundle builder" and "Bamboo Panty Liners" appear less compelling in search results.
critical04
You're failing to maximize average order value and urgency because your pricing strategy lacks psychological pricing tactics and explicit promotional offers for bundles.
+£2/moThe "Period Pads Babes Bundle" and "Best Sellers Period Bundle" could drive more sales if savings were clearly communicated.
critical05
You're potentially causing customer frustration and hindering discoverability because of outdated or internal-facing product tags, such as "new_2025" and "RGroup_condoms."
+£1/moThis affects products across your catalog by making filtering and site search less effective.
critical03 · 03 — Benchmark
Cómo te comparas.
hereweflo.co (Tú)
42
LifeCup
70
BrandDesc wordsLifestyle %Materials %Voice %
hereweflo.co (You)14w100%13%55%
LifeCup130w50%70%70%
Identified direct-to-consumer e-commerce brands in Colombia that focus on sustainable menstrual hygiene products (menstrual cups, period underwear), which is a key segment of Here We Flo's catalog. Websites were manually reviewed to confirm product categories, market presence, and brand values.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Thin descriptions (0%)
Thin descriptions (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Distribución por categoría
Análisis de precios
£4.5
Mín
£11
Prom
£10.5
Mediana
£15
Máx
2%
Económico
13%
Gama media
0%
Premium
Cobertura
20%
Tiene descripción
88
Largo prom. desc.
100%
Tiene imágenes
5.7
Imgs prom./producto
0%
Precio comparado
0%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
31
Rend.
90
A11y
92
SEO
8.6 s
LCP
4.4 s
FCP
0
CLS
1,810 ms
TBT
Página de producto
0
Rend.
83
A11y
85
SEO
?
LCP
Problemas móviles
- Homepage mobile performance score is 31/100 — slow load times hurt mobile conversion
- Product page mobile performance is 0/100 — shoppers abandon slow PDPs
- Product pages are 31 points slower than homepage — indicates heavy PDP content
Campos faltantes
Product schemaBreadcrumbList schemaOffer schema
Páginas de muestra
Recomendaciones
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
54
Links prom.
0
Profundidad
✕
Breadcrumbs
✕
Cross-sell
Problemas
- No cross-sell or related product sections detected on product pages
- No breadcrumb navigation detected on product pages
Recomendaciones
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
957
Est. bajo
1,913
Est. medio
3,826
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£4/mo·13 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£4/mo·15 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add missing product descriptions with AI Description Writer.
Day 2Day 2: Apply the same fix to 12 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.2h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 4.5h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
80% of your product catalog lacks descriptions, severely impacting conversion and SEO.
Dondo's AI Description Writer will generate persuasive, SEO-rich, and brand-aligned descriptions for all 12 products currently missing them, and improve the brevity of 'Build Your Period Care Bundle'. It will incorporate your brand's unique tone, values (sustainability, organic, vegan), and key product benefits.
+30-40% conversion rate and significantly improved organic search visibility for all products·AI Description Writer
02
Product titles are too short, generic, and not keyword-optimized, leading to low organic traffic and CTR.
Dondo's AI Title Generator will rewrite your short, generic product titles into keyword-optimized, brand-inclusive, and descriptive titles (50-80 characters) in one click, ensuring consistency across your catalog.
+20-30% click-through rates from search results and marketplaces, leading to more traffic·AI Title Generator
03
Poor SEO due to lack of content and under-optimized titles, making products invisible to potential customers.
This feature will automatically optimize meta tags, URLs (where applicable), and ensure proper keyword density within your newly generated descriptions and titles. It can also help identify and clean up internal or outdated tags, improving your catalog's internal search and filter functionality.
+50% organic traffic through improved search engine rankings and enhanced site discoverability·Listing Optimizer
04
Need to continuously monitor and refine catalog performance after optimizations.
Once changes are implemented, Dondo's Performance Monitor can track the impact of these optimizations, identifying which products perform best and where further adjustments might be needed to maintain peak performance.
Continuous +5-10% conversion and revenue improvement through ongoing data-driven refinement·Performance Monitor
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Arousal Gel - 30ml
20
+£1
AI Image Generator
Heavy Flow Period Pants
25
+£1
AI Image Generator
Organic Cotton Tampons
25
+£1
AI Image Generator
Water-based Lube - 80ml
25
+£1
AI Image Generator
Bamboo Sensitive Bladder Liners
25
+£1
AI Title Generator
Sensitive Bladder Bundle builder
25
+£1
AI Title Generator
Build Your Period Care Bundle
35
+£0
AI Description Writer
Bamboo Panty Liners
40
+£0
AI Title Generator
Dondo-style rewrite improved the sample title from 18 to 64 characters.The improved sample description went from 0 to 134 words.You're losing enormous sales opportunities because 80% of your product catalog lacks any descriptions. is tied to an estimated £13/month.Undermining Authenticity with Generic Product Copy
Resumen · lo que está en juego
Estás perdiendo £13 cada mes que esto siga así.
15 productos por corregir. Dondo lo hace en 1 minutos.