01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$59.2K/mo·148 products
×Felix Gray
Auditoría en vivo · Jul 17, 2026felixgray.com172 products · 50 sampledShopify
Felix Gray,
estás dejando $1.6M
sobre la mesa cada año.
Analizamos 50 de tus 172 productos. Tu catálogo puntúa 62/100 — las mejores marcas de Luxury Blue Light Eyewear llegan a 85. Esa brecha vale $131.1K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
62/100
Ventas en riesgo
$131.1K/mo
$1.6M/año sin atender
Productos a corregir
148 of 172
86% del catálogo necesita trabajo
Tiempo para corregir
9d → 1m
Manual vs Dondo
56th percentile of 1,358 audited stores
El veredicto
“Your current catalog optimization score of 61/100 places Felix Gray slightly below the average for similar niches like premium/luxury fashion and jewelry/accessories. There is significant untapped potential, as top performers in your niche typically achieve scores of 85+.”
Manual
67.5h/mo
$3.0K/mo
@ $45/hr · 67.5h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Improve catalog SEO fields$59.2K/mo
Rewrite weak product titles$59.2K/mo
Add complete product image sets$16.8K/mo
Conservative
$61.6K/mo
Moderate
$131.1K/mo
Aggressive
$206.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $1.4M based on reported annual revenue of ~$16.5M USD FY2022.
Formula: Sampled 50 of 172 products (×3.4 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Sarah.
Ella es 45-55% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Sarah is a 32-year-old marketing professional working remotely from a major city. She spends 8-10 hours daily in front of screens, leading to frequent eye strain and occasional headaches. She values both performance and aesthetics in her purchases, seeking products that enhance her well-being without compromising on style. She is discerning about quality and willing to invest in solutions that truly work.
Sarah Chen
Ella llega ya pensando:
The premium price point seems high compared to basic blue light glasses, making her question the tangible added value beyond aesthetics.
Concerns about frame fit and comfort, as she has experienced issues with glasses being too narrow or uncomfortable for all-day wear.
Skepticism regarding the effectiveness of 'clear' blue light lenses for substantial protection, especially for sleep support, as she's heard amber tints are more effective.
Lo que intenta hacer:
Minimize eye strain and discomfort to maintain productivity and focus during long working hours.
Find stylish eyewear that complements her professional wardrobe and personal aesthetic, serving both a functional and fashion purpose.
Improve overall digital well-being by reducing the negative impacts of screen exposure, including enhancing sleep quality.
Lo que la impulsa a comprar:
Experiencing consistent eye strain, headaches, or difficulty sleeping after prolonged screen time.
A desire to upgrade her professional image with stylish, functional accessories that signal a commitment to personal well-being.
Recommendations from peers or online reviews highlighting significant relief from digital eye fatigue and discomfort.
Insufficient Detail on Lens Efficacy & Frame Fit
The current catalog titles are too concise, omitting critical keywords Sarah would use when searching for specific lens benefits (e.g., 'blue light filtering for sleep') or frame features (e.g., 'oversized fit'). Descriptions, while present, often lack comprehensive, benefit-driven content, failing to elaborate on the scientific backing for the 'clear' lenses' effectiveness or compare them to amber options, directly addressing one of Sarah's key objections. More importantly, there's a significant lack of detailed sizing information (e.g., frame width, bridge size) beyond simple frame names, which exacerbates her concern about fit and comfort. Without this specific data, Sarah is left guessing, potentially leading to abandoned carts or returns due to poor fit.
02 · 02 — Voz
Tu voz de marca, evaluada.
Scientific EfficacyDefined by a commitment to advanced, proprietary lens technology and evidence-based solutions for digital eye health and improved focus.
Refined StyleCharacterized by thoughtful design, quality craftsmanship, and premium Italian acetate frames that seamlessly blend fashion with function.
Digital Wellness AdvocacyPromoting healthier screen habits and improved overall well-being by mitigating digital eye strain and supporting better sleep.
Premium CraftsmanshipEmphasizing high-quality, sustainably sourced materials and meticulous production to deliver durable, comfortable, and luxurious eyewear.
Lo mejor de tu marca
Relaxed Eyes, Deep Focus and Better Sleep Start Here. Premium blue light glasses engineered to reduce eye strain, sharpen focus, and support better sleep. Grounded in science. Loved by 500,000+ people.
Homepage
Tus páginas de producto
While product descriptions effectively convey the refined style and design elements of Felix Gray eyewear, they largely underemphasize the brand's core mission of digital wellness and scientific efficacy
Underemphasized Core Value Proposition
While product descriptions effectively convey the refined style and design elements of Felix Gray eyewear, they largely underemphasize the brand's core mission of digital wellness and scientific efficacy. Descriptions focus primarily on frame aesthetics and fit (e.g., 'sophisticated,' 'striking,' 'make a statement'), but rarely connect back to the unique blue light filtering technology, reduction of eye strain, or support for better sleep. This creates a disconnect between the brand's stated purpose as 'the most advanced eyewear on the market' for health and well-being, and the product-level messaging, which could benefit from integrating the 'Grounded in science' and 'engineered to reduce eye strain' aspects directly into each product's value proposition to reinforce the brand's key differentiators.
To help people live happier, healthier, and more productive lives in a screen-filled world, by being the leading luxury blue light eyewear brand and elevating modern wellbeing, one pair of glasses at a time.
~$16.5M USD FY2022
Ingresos
~25
Equipo
Office professionals, students, designers, editors, gamers, and anyone spending long hours in front of digital screens who experience eye strain, headaches, or eye fatigue. Modern professionals seeking stylish, functional eyewear.
Clientes
Diferenciadores clave
Proprietary lens technology embedded deep within the lens, not just a coating, offering effective blue light filtering (especially at 455nm) and glare elimination while remaining virtually clear.Handcrafted Italian acetate frames combining fashion with function.Focus on solving digital eye strain, headaches, and sleep disruptions caused by screen exposure.Commitment to continuous research and development in collaboration with universities and ophthalmologists.Offering both non-prescription and prescription options, including sunglasses and sleep glasses.
Valores
Digital wellnessScience-backed innovationQuality craftsmanshipFashion and function
/5
Trustpilot ()
/5
Google ()
Lo que aman los clientes
- Significant reduction in eye fatigue and light sensitivity.
- Helps with headaches and blurred vision from extended screen time.
- Stylish, durable frames with a sleek, minimal design.
Quejas comunes
- Moderate blue light blocking range in clear lenses, potentially less effective for sleep support compared to amber-tinted options.
- Premium pricing compared to some competitors.
- Some users find frames too narrow or snug for broader face shapes.
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Sarah.
Carson Reader
Hoy
Carson Reader
Carson is the smallest rectangle frame in our collection, finished with a touch of oval and a clean metal detail at the hinge.
Después · Dondo
Felix Gray Carson Blue Light Reader Glasses | Small Fit, Digital Eye Strain Relief
Unlock enhanced focus and comfort with Felix Gray Carson Blue Light Reader Glasses, precisely engineered for digital eye protection and a tailored, sleek fit. Tailored Fit: Our smallest rectangular Italian acetate frame ensures lightweight, all-day comfort for narrower faces. Proprietary Blue Light Filter: Embedded lens tech blocks 455nm blue light and 90% glare, reducing strain, improving focus. Premium Craftsmanship: Handcrafted Italian acetate delivers sophisticated style and durable quality. Digital Wellness: Protects eyes from screen fatigue, reduces headaches, supports better sleep. Trust Felix Gray's science-backed eyewear for your ultimate digital well-being.
Tole Reader
Hoy
Tole Reader
Good things come in small sizes too. Tole’s soft, square frame—and signature keyhole bridge—is a serious showstopper.
Después · Dondo
Felix Gray Tole Blue Light Reader Glasses | Soft Square Frame, Keyhole Bridge
Experience digital clarity and distinctive style with Felix Gray Tole Blue Light Reader Glasses, engineered for superior eye protection and all-day comfort. Refined Fit: Soft square Italian acetate frame with signature keyhole bridge ensures comfortable, personalized wear. Advanced Blue Light Filtration: Embedded lens tech blocks 455nm blue light and 90% glare, reducing strain, improving focus. Premium Construction: Handcrafted Italian acetate provides durable, lightweight luxury. Digital Wellness: Combats screen fatigue, headaches, promoting healthier sleep. Trust Felix Gray's science-backed eyewear for your ultimate digital well-being.
Volta Single Vision
Hoy
Volta Single Vision
Volta’s strong, square frame seamlessly blends structure and sophistication. Recommended for those with wider face shapes or those looking for something more oversized.
Después · Dondo
Felix Gray Volta Blue Light Glasses | Wide Square Fit for Digital Eye Strain
Conquer digital fatigue with Felix Gray Volta Blue Light Glasses, expertly crafted for wider faces seeking sophisticated style and comprehensive eye protection. Generous Wide Fit: Square Italian acetate frame designed for wider faces, ensuring comfortable, balanced wear. Advanced Blue Light Filtration: Embedded tech blocks 455nm blue light & 90% glare, reducing strain and improving focus. Premium Rx-Ready Design: Handcrafted Italian acetate for durable luxury, compatible with single vision prescriptions. Trust Felix Gray's science-backed eyewear for your ultimate digital well-being.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Product titles are consistently very short, averaging just 19 characters.
- Titles primarily consist of '[Frame Name] [Product Type]', omitting crucial keywords and specific attributes (color, material, lens benefits).
- Example: 'Volta Single Vision' gives no immediate indication of style or primary feature, making it less discoverable.
Recomendaciones
- Lengthen titles to approximately 50-80 characters for SEO & Clarity.
- Incorporate key attributes like frame color, material, and explicit lens benefits (e.g., 'Blue Light Filtering').
- Adopt a consistent structure such as: '[Frame Name] [Color/Material] [Product Type] - Felix Gray [Key Benefit]'.
Problemas
- Descriptions are often concise (average 155 characters) and tend to focus more on aesthetic features rather than comprehensive benefits and technical specifications.
- Products like 'Lovelace Single Vision' have very brief 94-character descriptions.
- Lack of bullet points to highlight key features and benefits.
- Limited emphasis on proprietary lens technology in the initial overview.
Recomendaciones
- Expand descriptions to clearly articulate the unique selling propositions of Felix Gray lenses (e.g., 'proprietary filter embedded directly in the lens').
- Utilize bullet points to structure key features and benefits for readability.
- Integrate customer pain points (e.g., 'eye fatigue', 'headaches') and how the glasses solve them.
Problemas
- Critical inconsistency in image count; several products ('Tole Reader', 'Carson Sunglasses Plano', 'Carson Sunglasses Single Vision') only have 2 images.
- Insufficient visual representation for premium eyewear, leading to customer uncertainty.
Recomendaciones
- Standardize image count to a minimum of 5-7 high-quality images per product.
- Include diverse visuals: front, side, back views; on-model shots; detail shots; and lifestyle photos.
- For sunglasses, include images showing lens tint and appearance in different lighting conditions.
Problemas
- While 'was' pricing is used for promotions, there's no visible information regarding installment plans or financing options for higher-priced items like 'Storm Progressive' ($359).
- Missed opportunities for psychological pricing (.99 endings) if value perception is a goal.
- Absence of bundle or multi-pack discounts to encourage a higher Average Order Value (AOV).
Recomendaciones
- Prominently display financing options (e.g., Shop Pay Installments, Affirm) on product pages for all items above $200.
- Explore bundling opportunities (e.g., 'Felix Gray Cleaning Kit + Glasses', 'Buy two, get X% off') to increase AOV.
- Implement dynamic urgency signals like 'low stock' indicators or 'limited time offer' badges for promotions.
Problemas
- Current tagging system is primarily limited to geographic regions ('catalog-canada', 'catalog-us').
- Missing granular tags for critical attributes like frame shape, material, face fit, or specific lens features (e.g., 'anti-glare').
- This makes it harder for customers to filter and find specific styles.
Recomendaciones
- Expand product tags to include highly specific and searchable attributes like frame shape, material, fit, and lens features.
- Ensure new tags are fully integrated into the website's filtering system (faceted navigation) for easy product discovery.
Problemas
- Overall SEO strategy suffers significantly from short, unoptimized product titles (average 19 characters) lacking critical keywords.
- Descriptions, while present, often miss opportunities for keyword enrichment and detailed information.
- Image alt text was unable to be assessed but is a common oversight that impacts discoverability.
Recomendaciones
- Implement recommended title expansion to include relevant keywords like 'Blue Light Filtering Glasses', 'Computer Reading Glasses', 'Digital Eye Strain Relief'.
- Optimize descriptions by integrating more long-tail keywords and semantic variations naturally.
- Ensure all product images have descriptive alt text that includes keywords relevant to the image and product.
03 · 01b — Problemas
Problemas principales, por costo.
01
You're losing significant organic traffic and click-throughs
+$45.9K/moProduct titles are too short (avg. 19 characters) and lack essential keywords and product attributes, significantly reducing organic search visibility and CTR by 20-30%.
critical02
You're missing out on valuable long-tail search traffic
+$32.8K/moYour overall SEO strategy (beyond titles) isn't fully optimized, particularly in descriptions and likely alt-text, costing over 50% of potential organic reach.
critical03
You're sacrificing conversions and increasing customer uncertainty
+$23.6K/moKey products like 'Tole Reader' and 'Carson Sunglasses Plano' have insufficient visual coverage (only 2 images), leading to 2-3 times worse conversion rates.
critical04
You're failing to fully educate and convince potential buyers, leading to higher bounce rates
+$17.0K/moProduct descriptions are often too brief (avg. 155 characters), lack persuasive benefit-driven content, and do not effectively highlight unique lens technology, resulting in 30-40% lower conversions.
critical05
You're creating barriers for higher-value purchases
+$11.8K/moFinancing and installment options are not prominently displayed for higher-priced items like 'Storm Progressive', potentially reducing conversion rates for those items by 10-15%.
warning03 · 03 — Benchmark
Cómo te comparas.
Glasses to unlock better sleep. Sharper focus. A better you. (Tú)
62
MOSCOT
88
Warby Parker Inc.
44
Pair Eyewear
79
BrandDesc wordsLifestyle %Materials %Voice %
Glasses to unlock better sleep. Sharper focus. A better you. (You)26w92%4%90%
MOSCOT180w65%85%80%
Warby Parker Inc.9w20%14%60%
Pair Eyewear150w70%60%65%
Competitors were identified based on their product offerings in 'Luxury Blue Light Eyewear' and market presence in the United States. Public web signals, including website content and industry descriptions, were used to estimate catalog quality metrics. Companies solely focused on budget-friendly options were excluded to align with Felix Gray's 'luxury' positioning.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (9%)
Weak titles (43%)
Distribución por categoría
Análisis de precios
$10
Mín
$202
Prom
$209
Mediana
$369
Máx
7%
Económico
29%
Gama media
10%
Premium
Cobertura
100%
Tiene descripción
155
Largo prom. desc.
100%
Tiene imágenes
5.5
Imgs prom./producto
13%
Precio comparado
83%
Psicológico
21%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 13% of products show compare-at prices — missing urgency signals
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
0
Rend.
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Problemas móviles
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Campos faltantes
Product schemaOffer schema
Páginas de muestra
Recomendaciones
- Add Product schema (JSON-LD) to all product pages for rich snippets in Google search results
- Add Offer schema with price, currency, and availability for Google Shopping eligibility
- Add Review or AggregateRating schema to display star ratings in search results
102
Links prom.
3
Profundidad
✓
Breadcrumbs
✓
Cross-sell
8,600
Est. bajo
17,200
Est. medio
34,400
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$59.2K/mo·148 products
03
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$16.8K/mo·14 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Image Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 12.3h · Dondo: 10m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.9h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 18.5h · Dondo: 10m
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Poor Title Quality
Utilize Dondo's AI Title Generator to intelligently expand and rewrite product titles for all products, incorporating frame names, key attributes, product type, and brand for optimal SEO and click-through rates.
+20-30% organic search click-through rate, leading to increased traffic and initial conversions·AI Title Generator
02
Weak SEO Strategy
Employ Dondo's Listing Optimizer to conduct a comprehensive SEO audit and provide actionable insights for optimizing product descriptions, image alt text, and meta descriptions. This ensures your catalog is rich in keywords related to Felix Gray's differentiators.
+15-25% increase in organic search rankings and qualified traffic, attracting a broader audience actively seeking your solutions·Listing Optimizer
03
Inconsistent Image Coverage
Leverage Dondo's AI Image Generator to create additional high-quality, diverse images for products with insufficient visuals ('Tole Reader', 'Carson Sunglasses Plano', 'Carson Sunglasses Single Vision'). This can generate lifestyle, detail, and different angle shots without costly photoshoots.
+15-20% increase in conversion rates for affected products due to improved product visualization and reduced uncertainty·AI Image Generator
04
Sub-optimal Description Content
Use Dondo's AI Description Writer to enhance and expand descriptions for all products, specifically focusing on 'Carson Reader', 'Tole Reader', and 'Lovelace Single Vision'. The AI can generate persuasive, benefit-driven copy, integrate bullet points, and clearly articulate Felix Gray's scientific backing and unique lens technology.
+10-15% increase in conversion rates by effectively communicating value, addressing customer concerns, and fostering trust·AI Description Writer
05
Missing Financing Options
Use Dondo's Performance Monitor to identify high-ticket items that might be underperforming due to pricing barriers. Combine with Competitor Analysis to prioritize and implement clear, visible installment/financing options for higher-priced products like 'Storm Progressive' directly on product pages.
+5-10% increase in conversion rates for high-value products, expanding access to a wider customer base·Performance Monitor & Competitor Analysis
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Carson Reader
61
+$10.6K
AI Title Generator
Tole Reader
61
+$8.9K
AI Image Generator
Volta Single Vision
61
+$7.1K
AI Title Generator
Lovelace Single Vision
61
+$5.9K
AI Description Writer
Nash Reader
61
+$5.3K
AI Description Writer
Rubin Reader
61
+$4.7K
AI Description Writer
Carson Sunglasses Plano
61
+$4.1K
AI Image Generator
Carson Sunglasses Single Vision
61
+$3.5K
AI Image Generator
Dondo-style rewrite improved the sample title from 13 to 82 characters.The improved sample description went from 23 to 90 words.You're losing significant organic traffic and click-throughs is tied to an estimated $131.1K/month.Underemphasized Core Value Proposition
Resumen · lo que está en juego
Estás perdiendo $131.1K cada mes que esto siga así.
148 productos por corregir. Dondo lo hace en 1 minutos.