01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+₹38.4K/mo·81 products
×Fullife Healthcare Private Limited (Parent: Aeronutrix Sports Products Pvt. Ltd.)
Auditoría en vivo · May 24, 2026www.fastandup.in161 products · 161 sampledShopify
Fullife Healthcare Private Limited (Parent: Aeronutrix Sports Products Pvt. Ltd.),
estás dejando ₹621.0K
sobre la mesa cada año.
Analizamos 161 de tus 161 productos. Tu catálogo puntúa 73/100 — las mejores marcas de Sports Nutrition / Food & Beverage llegan a 75. Esa brecha vale ₹51.8K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
73/100
Ventas en riesgo
₹51.8K/mo
₹621.0K/año sin atender
Productos a corregir
81 of 161
50% del catálogo necesita trabajo
Tiempo para corregir
4d → 1m
Manual vs Dondo
80th percentile of 400 audited stores
El veredicto
“You are significantly outperforming the average food/beverage store, largely due to your world-class imagery. However, you are leaking sales through a disorganized catalog structure. By fixing categorization and title SEO, you can likely achieve a 20-25% lift in conversion.”
Manual
25.1h/mo
₹301/mo
@ ₹12/hr · 25.1h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Improve catalog SEO fields₹38.4K/mo
Rewrite weak product titles₹13.7K/mo
Conservative
₹26.0K/mo
Moderate
₹51.8K/mo
Aggressive
₹103.1K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of INR1.5M based on reported annual revenue of ~$22.87M USD FY2024.
Formula: Sampled 50 of 161 products (×3.2 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Rohan.
Ella es 60-65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 32-year-old marketing manager in Mumbai who balances a demanding corporate career with high-intensity marathon training. He values performance-driven nutrition that fits into a fast-paced urban lifestyle and prefers innovative, easy-to-consume formats over traditional bulky supplements.
Rohan "The Urban Pacer" Sharma
Ella llega ya pensando:
Premium pricing compared to local competitors like MuscleBlaze or HealthKart.
Concerns about the solubility and 'gritty' texture of plant-based protein powders.
Anxiety regarding shipping delays and delivery reliability during peak promotional periods.
Lo que intenta hacer:
Recover rapidly from intense physical exertion without the digestive discomfort of traditional dairy supplements.
Maintain electrolyte balance during long-distance runs using a 'mess-free' portable format.
Simplify a complex daily vitamin regimen into a single, tasty effervescent drink.
Lo que la impulsa a comprar:
Training for major endurance events like the Tata Mumbai Marathon or Bengaluru FC-sponsored trials.
Seeking a convenient, portable hydration solution for the commute and office environment.
Influenced by high-performance endorsements from elite Indian athletes and the FUPFIT community.
Solubility Proof and Value Justification Gap
While the catalog has excellent imagery, it fails to address the specific complaint regarding plant protein solubility through video demonstrations or 'mixing guides.' Furthermore, the product descriptions don't sufficiently contrast the 'Swiss Effervescent Technology' against cheaper competitors to justify the premium price point for a cost-conscious yet high-income Indian demographic.
02 · 02 — Voz
Tu voz de marca, evaluada.
Swiss InnovationLeveraging advanced effervescent technology and clinically tested, trademarked ingredients to ensure superior bioavailability and quality.
Athletic IntegrityMaintaining professional-grade standards through Informed-Sport certifications to empower both elite athletes and fitness enthusiasts.
Portable PerformanceFocusing on convenient, 'on-the-go' formats like tablets and gels that fit seamlessly into a fast-paced, urban lifestyle.
Active TransparencyPrioritizing clean labels and plant-based options to provide honest, effective nutrition for a healthier, more active India.
Lo mejor de tu marca
Fast&Up was born with the promise to provide Quality Nutrition to the early adopters of an Active Life - Athletes. Since then, Fast&Up has become the choice of athletes and the brand making India active.
About Us Page
Tus páginas de producto
The brand voice on the homepage is highly energetic and lifestyle-oriented, yet the catalog descriptions often lean toward repetitive, clinical definitions
Technical Precision vs. Lifestyle Invigoration
The brand voice on the homepage is highly energetic and lifestyle-oriented, yet the catalog descriptions often lean toward repetitive, clinical definitions. While snippets like 'Explosive Muscle Pumps' align with the high-energy persona, the recurring use of the same technical paragraph for different 'Reload' flavors creates a functional monotony that lacks the vibrant, 'feel-good' spirit found in the brand's community-driven mission. Bridging this gap requires infusing flavor-specific sensory details and lifestyle benefits into the technical ingredient breakdowns.
To provide clean, innovative, and high-quality nutrition to empower every individual to lead an active and healthy life.
~$22.87M USD FY2024
Ingresos
~155
Equipo
~430,000 total across platforms
Presencia social
Over 2 million customers across 35+ countries, including elite athletes and urban fitness enthusiasts.
Clientes
Diferenciadores clave
Informed-Choice and Informed-Sport certified productsPioneer of effervescent (fizz) nutrition technology in IndiaStrong endorsement from elite Indian athletes and professional football clubsWide range of 100+ SKUs including plant-based and vegan nutrition
Valores
Swiss Effervescent TechnologyTransparency and Clean LabelsAthlete-First FormulationsOmnichannel Accessibility
Stack tecnológico
ShopifyGoogle AnalyticsMailchimpWhatsApp Business APICrazy EggUnbxd Search
/5
Trustpilot ()
4.1/5
Google (~2,500+ across various retail and corporate listings)
Lo que aman los clientes
- High quality electrolyte tablets (Reload)
- Convenient portable packaging
- Good taste compared to traditional protein powders
Quejas comunes
- Premium pricing compared to local alternatives
- Shipping delays during peak sales
- Mixed reviews on the solubility of certain plant protein flavors
Presencia social
~10.5k
twitter
~52k
youtube
~156k
facebook
~48k
linkedin
~$460k USD
Gasto en ads/mes
Meta Ads, Google Search/Shopping, Influencer Marketing, Sports Sponsorships
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Rohan.
Pre Workout - Orange Flavour - 30 Servings
Hoy
Pre Workout - Orange Flavour - 30 Servings
Explosive Muscle Pumps Feel the strength from the 1st set with Beta-Alanine, Creatine & Arginine for visible and next-level muscle pumps. Long-Lasting Clean Energy Powered by EnXtra® (Alpinia galanga), Caffeine & Taurine for sustained energy that helps you power through intense training—without crash. Laser-Sharp Focus A nootropic blend of L-Theanine & N-Acetyl L-Tyrosine (NALT) for enhanced mental focus, faster reaction time and no jitters. Clinically dosed to fuel your movement Formulated with 16 performance-tested ingredients, perfected to upgrade strength, endurance and focus—every single workout.
Después · Dondo
Pre-Workout Supplement Fast&Up Orange | Beta-Alanine & EnXtra Energy | 30 Servings
Shatter your marathon PRs with explosive energy that outlasts your longest morning runs. • EnXtra® Alpinia galanga: Sustained energy boost for 5 hours without the post-training caffeine crash. • Beta-Alanine & Arginine: Buffers lactic acid buildup to power through your final sets. • Nootropic Focus: L-Theanine sharpens mental clarity for intense training and office focus. Informed-Sport certified for elite athletic integrity and pure performance.
Fast&Up Charge
Hoy
Fast&Up Charge
Fast&Up Charge is a Vitamin C tablet with 1000mg natural amla extract and 10mg Zinc that helps boost your immunity, supports a robust immune response and increases your resistance to viruses and other diseases.
Después · Dondo
Vitamin C & Zinc Fast&Up Charge Effervescent Tablets | 1000mg Natural Amla
Maintain your professional pace and athletic edge with high-bioavailability immune support. • 1000mg Natural Amla Extract: Rich source of Vitamin C for robust defense against seasonal fatigue. • 10mg Zinc: Essential mineral to strengthen your body's immune response during heavy training. • Effervescent Swiss Tech: Faster absorption than traditional pills with zero 'gritty' residue. Trusted by India's elite athletes for portable performance and active transparency.
Gas Gone | Rapid Relief from Acidity - Jaljeera
Hoy
Gas Gone | Rapid Relief from Acidity - Jaljeera
Do you often feel acidity, gas, or indigestion? These symptoms can be caused by indulging in spicy or fatty foods, skipping meals, consuming alcohol or smoking, dealing with stress and anxiety, and much more! But don’t worry, get instant relief with Fast&Up Gas Gone. Fast-Acting Relief: Fast&Up Gas Gone provides quick relief from discomfort caused by gas, acidity and indigestion. Its effective formula helps soothe your stomach and restore balance, providing fast and lasting relief from digestive issues. 5-in-1 Natural Formula: Fast&Up Gas Gone is packed with a powerful blend of herbs and digestive enzymes that work together to tackle your digestive issues. Dandelion Leaf Extract helps relieve gas and flatulence. Pudina Leaf Extract gives a minty fresh relief that helps reduce acidity and heartburn. Aloe Vera Extract helps soothe your stomach with its cooling effect, calming down stomach acidity. Ginger Extract helps alleviate stomach pain and indigestion. Added Papain + Alpha Amylase Digestive Enzymes help relieve indigestion. Refreshing Jal Jeera Flavor : With its unique Jal Jeera flavor, Fast&Up Gas Gone offers a refreshing twist to your digestive health routine. This flavorful solution makes it a pleasant experience to take whenever you need relief. Convenient and Effective : This product comes in a convenient form, making it easy to carry and consume on the go. Whether you're at home, work or traveling, it ensures that you can access quick relief for your digestive discomfort whenever needed.
Después · Dondo
Antacid & Digestive Relief Fast&Up Gas Gone Jaljeera | Rapid Relief Effervescent
Don't let mid-day acidity or post-race indigestion slow your Mumbai hustle. • Pro-Enzyme Blend: Rapidly breaks down heavy meals to eliminate bloating and discomfort in minutes. • Natural Jaljeera Formula: Soothes the gut lining with active botanicals like Cumin and Black Salt. • Portable Fizz: Convenient tablets that fit in your laptop bag for on-the-go relief at the office. Active science backed by our 100% clean-label guarantee for a healthier you.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Brand inconsistency where some titles omit the brand name
- Under-optimized length leading to wasted keyword real estate
- Duplicate or confusing titles for product variants with different price points
Recomendaciones
- Implement a standardized naming convention: [Brand] + [Product Line] + [Primary Benefit/Category] + [Flavor] + [Size/Pack]
- Rename short titles like Fast&Up Charge to keyword-rich versions including benefits like Natural Vitamin C & Zinc Immunity Booster
Problemas
- HTML Entity Errors resulting in & instead of &
- Template dependency causing duplicate content issues across flavor variants
- Heavy focus on ingredients rather than benefits for performance products
Recomendaciones
- Clean the HTML database to remove & entities
- Create unique Use-Case sentences for different flavor variants to differentiate the Reload series
- Transition descriptions from feature-heavy to benefit-driven copy
Problemas
- Minor inconsistency in image count between flagship series and secondary lines like Daily Magnesium
Recomendaciones
- Ensure the Terra plant-based line maintains the same 9+ image standard as the Reload series
Problemas
- Messy decimal pricing (e.g., 1273.5 INR) which looks like calculated wholesale prices
Recomendaciones
- Test Charm Pricing by rounding to .99 or .00 endings to improve retail-ready perception
Problemas
- 56% of products are uncategorized and not assigned to backend collections
- Broken navigation preventing users from filtering by category
- Internal logic tags like AnBWMS are visible or cluttering backend logic
Recomendaciones
- Conduct a full catalog re-mapping to ensure every SKU is assigned to a primary category
- Remove internal tags and replace with customer-facing filters
Problemas
- URL and Title mismatch with a lack of high-volume keywords
- Meta-data pulling HTML encoding errors into search snippets
Recomendaciones
- Audit all meta-titles to ensure inclusion of category-level keywords
- Fix description encoding to ensure clean search engine snippets
03 · 01b — Problemas
Problemas principales, por costo.
01
56% Uncategorized Products
+₹18.1K/moProducts like Pre Workout - Orange and Reload Zero are not mapped to collections, breaking site navigation.
critical02
HTML Encoding Errors
+₹12.9K/moThe string & appears in descriptions like Reload - Low Sugar - Orange, signaling a broken site to users.
critical03
Under-optimized Titles
+₹9.3K/moTitles like Fast&Up Charge (14 chars) fail to capture search traffic for terms like Vitamin C or Immunity.
warning04
Duplicate Descriptions
+₹6.7K/moThe Reload series uses identical copy blocks, leading to Google indexing only one flavor and hiding others.
warning05
Messy Decimal Pricing
+₹4.7K/moPricing like 1273.5 INR reduces premium brand perception compared to clean retail pricing.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best effervescent electrolyte tablets for daily hydration”
“best high-quality whey protein isolate for muscle recovery”
“best pre-workout supplements for high-intensity interval training”
“best plant-based protein powders that actually taste good”
“best multi-vitamin gummies for busy urban professionals”
“MuscleBlaze vs Myprotein which one is better for beginner athletes”
“Optimum Nutrition Gold Standard alternatives for lean muscle gain”
“is Plix better than traditional tablet supplements for skin health”
“HealthKart versus Myprotein for affordable gym supplements”
“how does Fast&Up compare to international hydration brands”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best effervescent electrolyte tablets for daily hydration”
The brand is missing because product titles emphasize 'Instant Hydration Drink' over the physical format 'Effervescent Tablets'. Content lacks 'daily use' lifestyle integration, focusing too heavily on sports performance.
best effervescent electrolyte tabletsdaily hydration tabletsfizzing electrolyte drinklow sugar hydration for daily usewater soluble hydration tablets
“best high-quality whey protein isolate for muscle recovery”
Critical product gap. The brand's current catalog lacks a direct 'Whey Protein Isolate' offering, focusing instead on L-Carnitine and Hydration. If the brand has protein, it is not indexed under these specific SKU names.
whey protein isolate alternativepost-workout recovery stackmuscle repair supplementshigh bioavailability protein
“best pre-workout supplements for high-intensity interval training”
The 'Pre Workout - Orange Flavour' page lacks specificity regarding HIIT. AI needs to see connections between the product ingredients and anaerobic performance/explosive energy required for HIIT.
best pre-workout for HIITexplosive energy supplementfocus and endurance for interval trainingpre-workout for crossfitbeta-alanine and caffeine for HIIT
“best plant-based protein powders that actually taste good”
Missing due to lack of 'Plant-Based' or 'Vegan' descriptors in the current product list. AI cannot associate 'Reload' or 'L-Carnitine' with plant protein without explicit dietary labeling and flavor-first reviews.
tasty vegan proteinplant-based protein supplementnatural pea proteinclean plant nutrition
03 · 03 — Benchmark
Cómo te comparas.
FastandUp - India's Authentic Vitamins & Supplement Store Online (Tú)
73
Wellbeing Nutrition
88
Plix
84
MuscleBlaze
91
BrandDesc wordsLifestyle %Materials %Voice %
FastandUp - India's Authentic Vitamins & Supplement Store Online (You)107w100%16%100%
Wellbeing Nutrition185w85%80%90%
Plix140w75%70%85%
MuscleBlaze240w60%95%70%
Competitive analysis based on market share in India, overlap in product delivery formats (effervescent tablets), and target audience alignment within the sports nutrition and clean-label supplement sectors.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Poor SEO signals (36%)
Weak titles (67%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
₹57.6
Mín
₹682
Prom
₹530
Mediana
₹4,308.65
Máx
19%
Económico
14%
Gama media
17%
Premium
Cobertura
100%
Tiene descripción
712
Largo prom. desc.
100%
Tiene imágenes
9.2
Imgs prom./producto
100%
Precio comparado
30%
Psicológico
35%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- No installment/financing information visible in product descriptions
Recomendaciones
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
0
Rend.
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Página de producto
42
Rend.
88
A11y
85
SEO
7.6 s
LCP
Problemas móviles
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
- Product page mobile performance is 42/100 — shoppers abandon slow PDPs
Campos faltantes
Product schemaBreadcrumbList schemaOffer schema
Páginas de muestra
Recomendaciones
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
63
Links prom.
0
Profundidad
✕
Breadcrumbs
✓
Cross-sell
Problemas
- No breadcrumb navigation detected on product pages
- 56% of products lack category assignment — potential orphan pages
Recomendaciones
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
- Assign all products to at least one category to ensure they are discoverable via navigation
16,100
Est. bajo
32,200
Est. medio
64,400
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+₹13.7K/mo·29 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 2.5h · Dondo: 2m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 10.3h · Dondo: 5m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Complete SEO metadata increases organic traffic to product pages
Control
50% of products keep current metadata
Variant
50% of products receive full meta titles, descriptions, and alt text
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
56% Uncategorized Products
Auto-map products to logical hierarchies and categories to restore site navigation functionality.
+30-40% revenue·Listing Optimizer
02
HTML Encoding Errors (&)
Bulk rewrite and clean descriptions to remove code artifacts and restore professional brand trust.
+8-12% conversion rate·AI Description Writer
03
Under-optimized Titles
Generate SEO-rich titles that include Brand, Product Line, and Primary Benefit keywords.
+15-20% CTR·AI Title Generator
04
Duplicate Descriptions
Generate unique benefit-driven copy for flavor variants to solve SEO cannibalization.
Improved search ranking visibility·AI Description Writer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Pre Workout - Orange
40
+₹6.9K
AI Description Writer
Fast&Up Charge
65
+₹5.8K
AI Title Generator
Reload - Low Sugar
72
+₹4.6K
AI Title Generator
Gas Gone
82
+₹3.8K
Listing Optimizer
Daily Magnesium
85
+₹3.5K
AI Image Generator
Dondo-style rewrite improved the sample title from 42 to 82 characters.The improved sample description went from 84 to 64 words.56% Uncategorized Products is tied to an estimated INR51.8K/month.Technical Precision vs. Lifestyle Invigoration
Resumen · lo que está en juego
Estás perdiendo ₹51.8K cada mes que esto siga así.
81 productos por corregir. Dondo lo hace en 1 minutos.