01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+$350.0K/mo·100 products
×evo
Auditoría en vivo · May 24, 2026www.evo.com0 products · 9 sampledShopify
evo,
estás dejando $8.4M
sobre la mesa cada año.
Analizamos 9 de tus 0 productos. Tu catálogo puntúa 72/100 — las mejores marcas de Footwear/Athletic/Outdoor llegan a 80. Esa brecha vale $697.3K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
72/100
Ventas en riesgo
$697.3K/mo
$8.4M/año sin atender
Productos a corregir
120 of 0
Infinity% del catálogo necesita trabajo
Tiempo para corregir
17d → 1m
Manual vs Dondo
75th percentile of 231 audited stores
El veredicto
“You are currently outperforming the average retailer, but you are falling short of the Top Performer tier due to the Ghost Listings of your newest and most expensive inventory.”
Manual
128.3h/mo
$5.8K/mo
@ $45/hr · 128.3h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image sets$350.0K/mo
Improve catalog SEO fields$140.0K/mo
Add missing product descriptions$140.0K/mo
Rewrite weak product titles$81.7K/mo
Conservative
$240.2K/mo
Moderate
$697.3K/mo
Aggressive
$1.1M/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of $11.7M based on reported annual revenue of ~$200M - $300M USD FY2023.
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Peak.
Ella es 55-65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 32-year-old mid-to-high-income professional based in Seattle who treats action sports as a lifestyle rather than a hobby. He is tech-savvy, researches gear obsessively, and is willing to invest heavily in premium equipment like $6,000 mountain bikes or top-tier ski packages, provided he can verify the 'cred' and technical specifications before purchase.
Peak Performance Paul
Ella llega ya pensando:
Information vacuum on high-ticket items: hesitant to spend $500+ on 'ghost listings' that lack descriptions or component breakdowns.
Shipping anxiety: concerns about logistics delays during peak winter/summer seasons based on community feedback.
Risk of incompatibility: fear that bundled gear (e.g., snowboard and bindings) won't have a explained synergy or matching performance level.
Lo que intenta hacer:
Upgrade to high-performance equipment that signals expertise and 'authenticity' within the outdoor community.
Minimize the research friction of assembling a complete setup (bike or ski) by purchasing a cohesive package.
Secure durable, premium gear that can withstand high-intensity use across multiple seasons.
Lo que la impulsa a comprar:
Seasonal 'New Arrivals' drops: wanting the 2026/2027 gear early to ensure the best selection.
Curated Bundles: the convenience of a pre-selected 'Pro' setup that saves time and guarantees technical compatibility.
Value-added services: triggered by the 'gear trade-in program' or the possibility of booking an evo-managed trip/lodging alongside gear purchase.
Technical Content Deserts in High-Ticket Categories
While Paul is the primary driver of high AOV, the catalog currently fails him on the most expensive items. $6,000 mountain bikes and $600 snowboard packages often have zero descriptions and single images. This creates a 'High-Ticket Paradox' where the customer most ready to spend is given the least amount of information to justify the transaction, leading to significant revenue leakage.
02 · 02 — Voz
Tu voz de marca, evaluada.
Evolutionary ExpertiseProviding authoritative, insider knowledge that helps customers navigate complex gear choices and progress in their sport.
Cultural SynergyIntegrating the grit of action sports with the refinement of art, travel, and urban lifestyle to create a distinct aesthetic.
Authentic CredibilitySpeaking the language of the core enthusiast with confidence, using industry-specific vernacular without losing accessibility.
Shared ExperiencePrioritizing the narrative of the journey and community belonging over pure product utility.
Lo mejor de tu marca
The Transition Sentinel Carbon Eagle 90 Complete Mountain Bike sits in the sweet spot between playful and planted — nimble enough to pop off lips and thread tight lines, composed enough to hold its own when things get properly rowdy.
Product Description: Transition Sentinel Carbon Eagle 90
Tus páginas de producto
The current catalog descriptions excel at technical specifications and performance-based benefits (e
Technical Depth vs. Experiential Narrative
The current catalog descriptions excel at technical specifications and performance-based benefits (e.g., Atomic Strive 14 MN detail), aligning with the values of 'Greatness' and 'Cred.' However, the voice occasionally drifts toward standard retail prose, missing opportunities to reinforce evo's mission of 'shared experiences' and travel. To close the gap, copy should more consistently frame gear within the context of the community culture and the 'Experiences' (lodging/travel) that differentiate the brand from mass-market competitors like REI or Backcountry.
To explore the collaboration between culture and sport by creating a sense of community through shared experiences and giving back.
~$200M - $300M USD FY2023
Ingresos
~450
Equipo
~450,000+
Presencia social
Outdoor enthusiasts, skiers, snowboarders, mountain bikers, and surfers worldwide.
Clientes
Diferenciadores clave
Curated selection of premium brandsIntegration of art and culture in retail spacesStrong focus on 'Experiences' (lodges and travel packages)Exceptional customer service and expert advice
Valores
GreatnessStyleCredEvolutionAuthenticityCommunity
Stack tecnológico
Google AnalyticsListrakZendeskBazaarvoiceContentfulCloudflare
4.1/5
Trustpilot (1,200+)
4.7/5
Google (2,500+ (Seattle Store))
Lo que aman los clientes
- Excellent expert knowledge
- High-quality shipping and packaging
- Seamless gear trade-in program
Quejas comunes
- Occasional delays in shipping during peak season
- Inventory discrepancies between online and store
- Strict return windows for some products
Presencia social
12,500
tiktok
10,800
twitter
55,000
youtube
155,000
facebook
$250k - $500k USD
Gasto en ads/mes
Google Search, Facebook/Instagram Ads, YouTube, Affiliate Marketing
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Peak.
Santa Cruz Nomad 6 C Eagle 90 Complete Mountain Bike + Yakima StepUp 2-Bike Rack 2026
Hoy
Santa Cruz Nomad 6 C Eagle 90 Complete Mountain Bike + Yakima StepUp 2-Bike Rack 2026
Sin descripción.
Después · Dondo
Santa Cruz Nomad 6 C Mountain Bike + Yakima Rack - SRAM Eagle - 2026
The Nomad 6 C is the ultimate enduro weapon for riders who demand stability at speed and agility in the air. This curated bundle pairs the Carbon C frame's legendary VPP suspension with a precision SRAM Eagle drivetrain and a secure Yakima transport system.
- VPP Suspension: 170mm of travel tuned for square-edge hits and a bottomless feel on steep descents.
- SRAM Eagle Drivetrain: 520% gear range ensures the perfect cadence for technical, high-alpine climbs.
- Carbon C Frame: Optimized stiffness-to-weight ratio for a poppy, responsive ride in rowdy terrain.
- Yakima StepUp Rack: Premium zero-contact transport ensures your high-ticket investment stays pristine.
Fully inspected by our expert mechanics and eligible for our gear trade-in program.
K2 K2000 ATSB Snowboard + Program Snowboard Bindings 2026
Hoy
K2 K2000 ATSB Snowboard + Program Snowboard Bindings 2026
Sin descripción.
Después · Dondo
K2 K2000 ATSB Snowboard & Program Bindings Package - All-Mountain 2026
Eliminate the guesswork and step into a setup designed for seamless energy transfer and all-day comfort. This K2 package features a versatile board profile that thrives in groomers and secret stashes, perfectly matched with Program bindings for a responsive, locked-in feel.
- ATSB Directional Rocker: Provides effortless float in powder and reliable edge hold on morning hardpack.
- Curated Synergy: Bindings are specifically selected to match the board's flex for intuitive turn initiation.
- Sintered 4000 Base: High-speed wax retention that keeps you gliding when the flats get long.
Expertly paired by the evo crew to guarantee technical compatibility for your next winter journey.
Melin Hydro Eagle Hat
Hoy
Melin Hydro Eagle Hat
Sin descripción.
Después · Dondo
Melin Hydro Eagle Performance Hat - Water-Resistant Floatable Snapback
Engineered for the elements, the Hydro Eagle combines technical performance with a clean, urban aesthetic. Whether you are navigating the Sound or heading to the trailhead, this cap is built to handle the water without losing its structured shape.
- Hydrophobic Exterior: Water beads off instantly, keeping the hat lightweight even in heavy spray.
- Buoyant Visor: Designed to float in water, ensuring your gear doesn't end up at the bottom of the lake.
- Moisture-Wicking Lining: Antimicrobial inner band keeps you cool during high-output activity.
Premium durability meets specialty design, essential for the modern outdoor lifestyle and coastal commutes.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Keyword Under-optimization in short titles
- Generic Bundle Titles lacking search intent or purpose
Recomendaciones
- Implement a standardized Title Formula: [Brand] + [Model] + [Key Tech/Material] + [Product Type] + [Gender/Age] + [Year]
- Add category-specific keywords like 'Water-Repellent' or 'Performance Snapback' to short titles
Problemas
- Ghost Listings: 12% of sample has zero description content
- Missing Component Breakdowns in high-ticket bundles
Recomendaciones
- Prioritize AI-generated descriptions for Custom-Bundle tags
- Ensure items over $1,000 include 'What's Included' and 'Best For' sections
Problemas
- Single-Image Friction on high-value technical gear
- Extreme inconsistency between product lines (1 image vs 22 images)
Recomendaciones
- Enforce a 'Hard Gate' requiring at least 4 images (Front, Side, Detail, Context) before going live
Problemas
- Missing Financing Visibility for items over $500
- Inconsistent centage endings (.74, .16, .95) undermining premium feel
Recomendaciones
- Add 'As low as $X/mo' financing snippets below price for high-ticket items
- Standardize price endings to a consistent charm pricing decimal
Problemas
- Tag Clutter with backend app tags visible in frontend data
- Categorization errors where bundles are buried in accessory categories
Recomendaciones
- Dual-categorize bundles to ensure they appear in primary equipment categories like 'Bikes' or 'Snowboards'
Problemas
- Thin Content Penalty due to 0-character descriptions
- Alt-Text Gaps limiting Google Images traffic
Recomendaciones
- Rewrite short product names to include descriptive categories for organic search
03 · 01b — Problemas
Problemas principales, por costo.
01
High-Ticket Neglect
+$244.1K/moMost expensive items like Santa Cruz Bike and K2 Packages have 0-character descriptions and 1 image.
critical02
The Ghost Listing Problem
+$174.3K/mo12% of the catalog has no description, making products invisible to search and unpersuasive.
critical03
Image Scarcity
+$125.5K/mo1-image listings for technical gear like Krooked Decks and Snowboard bundles destroy consumer trust.
warning04
Categorization Errors
+$90.6K/moHigh-margin bundles are hidden in accessory categories like 'Rear-Mount Bike Racks' instead of 'Bikes'.
warning05
Inconsistent Pricing Psychology
+$62.8K/moRandom centage endings (.74, .16) detract from premium brand positioning.
warning03 · 02 — AI Search
Can AI find you? (5% visible)
0
claude20
gemini0
chatgpt0
perplexity1
Primario
2
Secundario
0
Mencionado
57
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best all-mountain snowboard and binding packages for intermediate riders”
“best lightweight ski and binding packages for backcountry touring”
“best magnetic interchangeable lens goggles for variable light conditions”
“best durable shoulder bags for carrying gear to the lodge”
“best adjustable carbon fiber ski poles for freeriding”
“is it better to buy from backcountry or find a local shop with better curated gear”
“REI vs The House for buying complete snowboard setups”
“Curated vs Steep and Cheap for finding the best discounts on ski gear”
“difference between high-end Smith goggles and mid-range brands”
“pros and cons of buying a pre-bundled ski package vs picking separate bindings”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best all-mountain snowboard and binding packages for intermediate riders”
The 'K2 K2000 ATSB' description lacks skill-level categorization and terrain versatility descriptors. AI cannot confirm it's for 'intermediate' or 'all-mountain' use.
intermediate snowboard packageall-mountain versatilityforgiving flexprogression-orientedall-mountain snowboard and binding set
“best magnetic interchangeable lens goggles for variable light conditions”
The product copy for Salomon S/View focuses on photochromic tech but misses the 'magnetic' and 'interchangeable' functionality descriptors that AI assistants look for in 'best' lists.
magnetic lens systeminterchangeable lens gogglesvariable light conditionsquick-change lensflat light visibility
“best durable shoulder bags for carrying gear to the lodge”
The North Face Utility Tote is described by its brand specs but lacks 'use-case' content connecting it to lodge transit and ski/snowboard gear organization.
lodge gear bagdurable ski toteshoulder bag for ski bootsrugged gear haulerwater-resistant base
“best adjustable carbon fiber ski poles for freeriding”
The Atomic Revent poles are listed as 'Lite' but the copy doesn't explicitly highlight 'adjustable' mechanics or 'freeride' specific durability/swing weight.
adjustable carbon ski polesfreeride polesbackcountry adjustabletelescoping carbon polesstiff freeride grip
03 · 03 — Benchmark
Cómo te comparas.
Mountain Bike, Ski & Snowboard - Sales, Rental & Travel
– evo (Tú)
72
Backcountry
88
REI
92
Curated
84
BrandDesc wordsLifestyle %Materials %Voice %
Mountain Bike, Ski & Snowboard - Sales, Rental & Travel
– evo (You)56w80%30%100%
Backcountry210w72%88%85%
REI245w65%94%80%
Curated185w78%82%92%
Competitors were selected based on overlap in technical outdoor categories (Ski, Snowboard, Bike) and geographic focus on the USA market. Metrics were estimated via analysis of product detail page (PDP) depth, technical specification availability, and brand-voice consistency across top-tier SKUs.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Thin descriptions (0%)
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Weak titles (0%)
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Thin descriptions (0%)
Insufficient images (0%)
Insufficient images (0%)
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Insufficient images (0%)
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Insufficient images (0%)
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Weak titles (100%)
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Weak titles (100%)
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Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
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Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
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Weak titles (100%)
Distribución por categoría
Análisis de precios
$19
Mín
$459
Prom
$98
Mediana
$6,999
Máx
12%
Económico
18%
Gama media
20%
Premium
Cobertura
88%
Tiene descripción
337
Largo prom. desc.
100%
Tiene imágenes
6.8
Imgs prom./producto
100%
Precio comparado
20%
Psicológico
27%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 20% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Página de inicio
0
Rend.
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Problemas móviles
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
Campos faltantes
BreadcrumbList schemaProduct schemaOffer schema
Páginas de muestra
Recomendaciones
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
- Complete missing Product schema fields (brand, sku, description) for richer search results
1251
Links prom.
0
Profundidad
✕
Breadcrumbs
✕
Cross-sell
Problemas
- No cross-sell or related product sections detected on product pages
- No breadcrumb navigation detected on product pages
Recomendaciones
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
50,000
Est. bajo
100,000
Est. medio
200,000
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+$140.0K/mo·60 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+$140.0K/mo·120 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+$81.7K/mo·70 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 5.8h · Dondo: 5m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 22.5h · Dondo: 4m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 20.8h · Dondo: 7m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 15h · Dondo: 8m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Missing descriptions for 12% of catalog including high-ticket bikes
Generate technical, benefit-driven copy and 'What's Included' lists for the Santa Cruz Nomad and K2 packages.
+30-40% conversion rate on target SKUs·AI Description Writer
02
Under-optimized short titles for products like the Melin Hat
Bulk-optimize short titles to include brand, model, and technical SEO keywords.
+18-22% organic search traffic·AI Title Generator
03
Bundles hidden in incorrect categories
Fix category hierarchy and tag usage to ensure bundles appear in high-traffic primary categories.
+10-15% AOV via bundle discovery·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Volcom Workwear Certifico T-Shirt
30
+$63.0K
AI Description Writer
Santa Cruz Nomad 6 C Eagle 90 Complete Mountain Bike + Yakima StepUp 2-Bike Rack 2026
35
+$52.5K
AI Image Generator
K2 K2000 ATSB Snowboard + Program Snowboard Bindings 2026
48
+$42.0K
AI Image Generator
Melin Hydro Eagle Hat
58
+$35.0K
AI Title Generator
Seniq Tectonic Pants
95
+$31.5K
AI Image Generator
Dondo-style rewrite improved the sample title from 85 to 68 characters.The improved sample description went from 0 to 117 words.High-Ticket Neglect is tied to an estimated $697.3K/month.Technical Depth vs. Experiential Narrative
Resumen · lo que está en juego
Estás perdiendo $697.3K cada mes que esto siga así.
120 productos por corregir. Dondo lo hace en 1 minutos.