01
Expand product image sets (currently 1 per product, need 3+)
Weak image coverage reduces trust and makes products harder to evaluate.
+€614.3K/mo·7705 products
×Ekoplaza (part of Udea BV)
Auditoría en vivo · May 24, 2026www.ekoplaza.nl32 products · 32 sampledE-commerce
Ekoplaza (part of Udea BV),
estás dejando €4.9M
sobre la mesa cada año.
Analizamos 32 de tus 32 productos. Tu catálogo puntúa 40/100 — las mejores marcas de Food & Beverage llegan a 70. Esa brecha vale €409.5K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
40/100
Ventas en riesgo
€409.5K/mo
€4.9M/año sin atender
Productos a corregir
7705 of 32
24078% del catálogo necesita trabajo
Tiempo para corregir
1164d → 1m
Manual vs Dondo
17th percentile of 421 audited stores
El veredicto
“Ekoplaza is currently performing below the industry average. While inventory is digitized, the 'Digital Shelf' presentation resembles a warehouse log more than a premium grocery experience.”
Manual
9310.6h/mo
€335.2K/mo
@ €36/hr · 9310.6h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Expand product image sets (currently 1 per product, need 3+)€614.3K/mo
Add missing product descriptions€204.8K/mo
Improve catalog SEO fields€204.8K/mo
Rewrite weak product titles€204.8K/mo
Conservative
€307.1K/mo
Moderate
€409.5K/mo
Aggressive
€614.3K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of €4.1M based on reported annual revenue of ~$540M USD FY2023 (Udea BV group revenue).
Formula: Sampled 32 of 7705 products (×240.8 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Sophie.
Ella es 60-65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 38-year-old health-conscious professional and mother living in Utrecht. Sophie is a 'conscious consumer' who views her grocery budget as an investment in her family’s long-term wellness and environmental ethics. She is willing to pay a premium for organic certification and plastic-free packaging but expects a high-quality shopping experience that reflects the brand's boutique positioning.
Sophie van der Linde
Ella llega ya pensando:
The price point is significantly higher than traditional supermarkets like Albert Heijn without clear digital justification of the value add.
Lack of transparency on the website regarding ingredients and nutritional values due to thin product descriptions and single images.
Concerns about the freshness and shelf-life of produce when ordered online compared to hand-picking items in-store.
Lo que intenta hacer:
Provide a safe, toxin-free diet for her children by ensuring all ingredients are 100% certified organic.
Minimize her household's environmental impact by supporting local farmers and circular packaging solutions.
Efficiently source specific dietary products (lactose-free, vegan, or gluten-free) without scanning multiple aisles or websites.
Lo que la impulsa a comprar:
Active promotion of plastic-free packaging or 'zero-waste' initiatives for specific items.
Discovery of specialty items (e.g., Kourellas Feta or Bimi) that are not easily found in mainstream grocery stores.
Personalized offers through the Ekoplaza-punten loyalty program that reward recurring organic purchases.
Transparency and Value Justification Gap
The current catalog fails to address Sophie's need for health transparency and value justification. With only one image per product and generic titles like 'Feta' or 'Broccoli,' the website does not communicate the premium artisan story or the 'why' behind the 2.51 - 9.89 EUR price range. For a persona that values local sourcing and specific certifications, the lack of back-of-pack images (nutrition/ingredients) and benefit-driven copy creates friction, often leading her to finish the purchase in-store where she can physically inspect the labels.
02 · 02 — Voz
Tu voz de marca, evaluada.
Absolute TransparencyProviding clear, honest information about product origins and 100% organic certifications to build trust with health-conscious consumers.
Ecological ActivismUsing language that emphasizes environmental impact, from plastic-free initiatives to CO2-neutral operations.
Nutritional GuidanceActing as a knowledgeable partner by educating customers on the heritage, texture, and health benefits of fresh produce.
Inclusive SustainabilityFraming conscious consumption as an accessible, everyday choice for families rather than an exclusive luxury.
Lo mejor de tu marca
Samen maken we verschil voor een betere wereld.
Homepage Headline
Tus páginas de producto
The catalog shows high inconsistency; while produce items like Broccoli and Paksoi feature rich, educational narratives, dairy items often default to functional descriptions or generic filler
Educational Variance and Missed Green Signals
The catalog shows high inconsistency; while produce items like Broccoli and Paksoi feature rich, educational narratives, dairy items often default to functional descriptions or generic filler. Crucially, the brand's industry-leading sustainability differentiators, such as plastic-free packaging or local farmer partnerships, are rarely highlighted in the specific product descriptions, missing a key opportunity to justify the premium price point to the target demographic.
To make organic food accessible to everyone and to promote a healthy lifestyle through high-quality, sustainable products.
~$540M USD FY2023 (Udea BV group revenue)
Ingresos
~1,500 (group level)
Equipo
~115,000
Presencia social
Health-conscious consumers, organic food enthusiasts, and sustainability-focused households in the Netherlands and Belgium.
Clientes
Diferenciadores clave
Plastic-free aisles and initiatives100% organic certification for all productsStrong local farmer partnershipsComprehensive loyalty program (Ekoplaza-punten)
Valores
SustainabilityOrganic certificationFair tradeZero wasteTransparency
Stack tecnológico
Google AnalyticsHotjarSentryCloudflareAdyen (Payments)Salesforce Marketing Cloud
3.4/5
Trustpilot (450)
4.3/5
Google (12,000 (aggregated across locations))
Lo que aman los clientes
- High quality of fresh produce
- Wide range of gluten-free and vegan options
- Knowledgeable and friendly staff in-store
Quejas comunes
- Higher price point compared to traditional supermarkets
- Occasional issues with website navigation and checkout
- Stock availability in smaller local branches
Presencia social
1,200
tiktok
2,800
twitter
1,050
youtube
62,000
facebook
$40,000 - $60,000
Gasto en ads/mes
Google Search Ads, Meta Ads, Local Print/Circulars, Content Marketing
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Sophie.
Feta
Hoy
Feta
Deze feta is gemaakt van biologische schapenmelk wat zorgt voor de verse, authentieke smaak van Griekse feta. Heerlijk in mediterrane gerechten en salades. Voor de échte kenner!
Después · Dondo
Organic Kourellas Greek Feta Cheese - 150g Traditional Bio Sheep Milk
Elevate your Mediterranean dishes with the complex, tangy richness of authentic Greek feta crafted from 100% organic sheep's milk.
• Organic Sheep Milk: Naturally richer in A2 proteins and nutrients, offering a Creamier texture than standard cow milk alternatives.
• Traditional Brine Aging: Ensures the authentic sharp tang and crumbly profile that discerning health-conscious families expect.
• 100% Bio-Certified: No synthetic pesticides or hidden additives, providing the absolute transparency your kitchen deserves.
Earn Ekoplaza-punten on this specialty import and enjoy a true taste of Greece delivered fresh to your door.
Mozzarella 45Source
Hoy
Mozzarella 45Source
Züger - 100 Gram
Después · Dondo
Züger Organic Swiss Mozzarella 45+ - 100g Fresh Bio Cow Milk Cheese
Experience the delicate, milky melt of Swiss Alpine pastures with this 100% organic mozzarella, crafted with a deep respect for animal welfare.
• Swiss Alpine Quality: Sourced from cows raised on pesticide-free pastures for a superior, clean flavor profile.
• High Nutritional Value: Packed with bio-available calcium and protein, making it a conscious investment in your family’s wellness.
• CO2-Neutral Production: Support ecological activism with Züger’s commitment to sustainable, planet-friendly dairy farming.
Join our mission for a better world with this plastic-free aisle favorite, perfect for your next nutrient-dense caprese salad.
Broccoli
Hoy
Broccoli
Broccoli is een veredelde bloemkoolsoort, die in witte, groene en purperen variant bestaat. Wij kennen hem vooral als groene groente. Zijn naam ontleent hij aan het Italiaans: broccoli is de meervoudsvorm van broccolo dat koolkrop betekent. Net als de bloemkool is broccoli lekker in combinatie met een kaassaus of bearnaisesaus.
Después · Dondo
Fresh Organic Broccoli - Locally Grown Bio Vegetable for Healthy Meals
Bring the crisp, nutrient-dense power of the Dutch fields to your table with organic broccoli harvested at peak ripeness for maximum Vitamin C.
• Local Farmer Partnerships: Sourced directly from Dutch organic growers to ensure a short supply chain and guaranteed freshness.
• Zero-Waste Promise: Delivered without unnecessary plastic wrapping, directly supporting your family's plastic-free lifestyle goals.
• Nutritional Powerhouse: High in fiber and sulforaphane to support long-term health and digestive wellness.
Freshness you can see and taste—our 100% organic certification means no chemical residues, just pure nature in every floret.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Titles are critically short (avg. 15 characters)
- Generic titles like 'Feta', 'Broccoli', and 'Paksoi' provide zero brand differentiation
Recomendaciones
- Rewrite titles to include brand and weight (e.g., 'Kourellas Biologische Griekse Feta - 150g')
- Follow the formula: Brand + Product + Key Attribute
Problemas
- Massive inconsistency across products
- Descriptions for spreads like 'Erwtenspread munt' simply repeat brand and weight
- Lack of benefit-driven copy
Recomendaciones
- Highlight the benefits of organic (e.g., 'No pesticides', 'Locally sourced')
- Move from technical specifications to persuasive sales copy
Problemas
- 100% of products contain only one image
- Customers cannot see texture, packaging details, or product usage
Recomendaciones
- Implement at least 3 images per product
- Include Hero (white background), Detail (nutrition/ingredients), and Lifestyle (recipe/serving) images
Problemas
- Static pricing with no evidence of price anchoring or compare-at prices
- No bundle incentives for high-frequency items
Recomendaciones
- Introduce 'Multi-buy' discounts for shelf-stable or fridge-staple items
- Highlight loyalty value (Ekoplaza-punten) next to the price
Problemas
- Lacks a rich tagging system
- Variants like 'Lactosevrije mozzarella 45%' exist as isolated listings instead of connected variants
Recomendaciones
- Implement 'Shop the Look' or 'Complete the Recipe' cross-sells
- Group related product variants together to improve SEO authority
Problemas
- 'Keyword Starved' titles (e.g., 'Broccoli') cannot rank for long-tail traffic
- Missing high-intent keywords like 'Biologische' or 'Verse'
Recomendaciones
- Enrich titles and Alt-text with high-intent keywords
- Target long-tail searches like 'Biologische broccoli kopen'
03 · 01b — Problemas
Problemas principales, por costo.
01
Single Image Barrier
+€143.3K/mo100% of products like 'Grill & eat cheese' have only one image, hindering conversion.
critical02
Generic Title Ghosting
+€102.4K/moTitles like 'Feta' function as categories rather than product titles, making them invisible in search.
critical03
'Data Dump' Descriptions
+€73.7K/moItems like 'Spread tarama' lack persuasive copy to justify premium organic pricing.
critical04
Lack of Variant Grouping
+€53.2K/moDisconnected listings for mozzarella variants dilute SEO authority and confuse users.
warning05
Missing Organic Identity
+€36.9K/moKey terms like 'Biologisch' are absent from primary titles like 'Paksoi'.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“What is the best organic goat cheese available at specialty health food stores?”
“Best high-quality soy sauce brands without added sugar or MSG”
“Which grocery delivery has the best selection of fresh organic brassica vegetables like kale and romanesco?”
“Best tasting vegan spreads and dips for a healthy charcuterie board”
“What are the best seasonal organic vegetable boxes I can order right now?”
“How does the organic produce quality at Marqt compare to Odin?”
“Crisp vs specialty organic supermarkets for fresh local vegetables”
“Is the Albert Heijn Terra line actually as sustainable as dedicated organic grocers?”
“What are the main differences between artisanal soy sauce and supermarket brands like Kikkoman?”
“Odin vs Marqt for the best selection of fresh biological cheeses”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“What is the best organic goat cheese available at specialty health food stores?”
The brand is missing because product descriptions lack specific 'specialty' descriptors and comparisons to traditional feta. Content should emphasize the artisanal goat milk source and the 'specialty health food' positioning of the Feta range.
organic goat cheese specialty storeartisanal goat milk fetatraditional Greek goat cheesespecialized organic dairy
“Best high-quality soy sauce brands without added sugar or MSG”
Ekoplaza is likely excluded because it is being indexed as a retailer rather than a curator of specific condiment standards. Need to create a 'Clean Label' or 'Zero Additive' collection page that explicitly mentions the absence of MSG and sugar in stocked brands.
sugar-free organic soy sauceMSG-free tamarinatural fermentation soy sauceclean label organic condiments
“Which grocery delivery has the best selection of fresh organic brassica vegetables like kale and romanesco?”
Product pages for brassicas use generic terms. They lack the botanical classification 'brassica' and fail to highlight the 'farm-to-door' delivery speed/quality compared to general supermarkets.
organic brassica deliveryfresh kale and romanescoseasonal brassica selectionorganic Bimi delivery
“Best tasting vegan spreads and dips for a healthy charcuterie board”
The brand’s fresh cheeses (Mozzarella) aren't linked to 'charcuterie' or 'grazing board' use cases in metadata. Also missing 'vegan' alternative cross-linking within the cheese category.
healthy charcuterie boardorganic cheese plattermini mozzarella appetizersplant-based dips Ekoplaza
03 · 03 — Benchmark
Cómo te comparas.
Ekoplaza | Dé biologische supermarkt voor duurzaam eten (Tú)
40
Odin
76
Crisp
89
Hofweb
72
BrandDesc wordsLifestyle %Materials %Voice %
Ekoplaza | Dé biologische supermarkt voor duurzaam eten (You)27w0%0%87%
Odin115w45%95%88%
Crisp140w85%75%92%
Hofweb95w35%90%82%
Competitors were selected based on their primary focus on the Dutch organic and premium food market. Metrics were estimated by analyzing product detail page (PDP) structures, metadata density, and visual assets on their respective web platforms.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Weak titles (0%)
Distribución por categoría
Análisis de precios
€1.79
Mín
€4
Prom
€3.59
Mediana
€9.89
Máx
3%
Económico
26%
Gama media
3%
Premium
Cobertura
100%
Tiene descripción
173
Largo prom. desc.
100%
Tiene imágenes
1
Imgs prom./producto
0%
Precio comparado
0%
Psicológico
0%
Descuento prom.
✕
Cuotas
✕
Bundles
Problemas
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Página de inicio
49
Rend.
90
A11y
100
SEO
9.9 s
LCP
7.7 s
FCP
0
CLS
350 ms
TBT
Página de producto
36
Rend.
88
A11y
92
SEO
12.5 s
LCP
Problemas móviles
- Homepage mobile performance score is 49/100 — slow load times hurt mobile conversion
- Product page mobile performance is 36/100 — shoppers abandon slow PDPs
Campos faltantes
BreadcrumbList schema
Páginas de muestra
Recomendaciones
- Add BreadcrumbList schema to improve site hierarchy signals and search appearance
- Add Review or AggregateRating schema to display star ratings in search results
58
Links prom.
0
Profundidad
✕
Breadcrumbs
✕
Cross-sell
Problemas
- No cross-sell or related product sections detected on product pages
- No breadcrumb navigation detected on product pages
Recomendaciones
- Add "Related Products" or "You May Also Like" sections to increase session depth and AOV
- Add breadcrumb navigation for better UX and SEO (supports BreadcrumbList schema)
2,720
Est. bajo
5,440
Est. medio
10,880
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+€204.8K/mo·3853 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+€204.8K/mo·7705 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+€204.8K/mo·7705 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of expand product image sets (currently 1 per product, need 3+) with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 5 products missing them entirely
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 642.2h · Dondo: 514m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1445.3h · Dondo: 257m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 1605.4h · Dondo: 514m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 963.3h · Dondo: 514m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Generic product titles
Transforms generic names into SEO-optimized strings with brand and weight attributes.
+20% CTR·AI Title Generator
02
Inconsistent or thin descriptions
Generates culinary-focused descriptions highlighting organic benefits and serving suggestions.
+15-25% conversion rate·AI Description Writer
03
Lack of visual variety
Creates lifestyle backgrounds and serving suggestions to enhance produce engagement.
2x engagement rate·AI Image Generator
04
Low organic search visibility
Automatically injects dietary keywords (Organic, Gluten-free) into metadata.
+40% Organic Traffic·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Feta
30
+€110.6K
AI Title Generator
Mozzarella 45Source
30
+€92.1K
AI Image Generator
Broccoli
35
+€73.7K
Listing Optimizer
Paksoi
35
+€61.4K
Listing Optimizer
Grill & eat cheese
35
+€55.3K
AI Image Generator
Erwtenspread munt
40
+€49.1K
AI Description Writer
Dondo-style rewrite improved the sample title from 4 to 69 characters.The improved sample description went from 27 to 90 words.Single Image Barrier is tied to an estimated €409.5K/month.Educational Variance and Missed Green Signals
Resumen · lo que está en juego
Estás perdiendo €409.5K cada mes que esto siga así.
7705 productos por corregir. Dondo lo hace en 1 minutos.