01
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£133.0K/mo·430 products
×AYBL Group Limited
Auditoría en vivo · May 5, 2026www.aybl.com500 products · 10 sampledShopify
AYBL Group Limited,
estás dejando £1.8M
sobre la mesa cada año.
Analizamos 10 de tus 500 productos. Tu catálogo puntúa 76/100 — las mejores marcas de Footwear/Athletic llegan a 85. Esa brecha vale £151.1K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
76/100
Ventas en riesgo
£151.1K/mo
£1.8M/año sin atender
Productos a corregir
80 of 500
16% del catálogo necesita trabajo
Tiempo para corregir
16d → 1m
Manual vs Dondo
95th percentile of 83 audited stores
El veredicto
“You are outperforming the average, but you have reached a plateau. To compete with the 'Top Performers,' you must move away from manual catalog entry and adopt a more rigorous, SEO-first data structure.”
Manual
120.8h/mo
£4.3K/mo
@ £36/hr · 120.8h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Improve catalog SEO fields£133.0K/mo
Rewrite weak product titles£19.8K/mo
Conservative
£76.0K/mo
Moderate
£151.1K/mo
Aggressive
£286.1K/mo
Research-backed conversion impact rates
Descriptions: 25% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 40% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 8% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 10% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly online revenue of £1.5M based on reported annual revenue of ~£23.5M FY2022 (Reported 2023).
Formula: Sampled 50 of 500 products (×10 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Sophie.
Ella es 60-65% of total revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 24-year-old marketing assistant living in Manchester who prioritizes her fitness journey but has a limited disposable income. She is heavily influenced by TikTok fitness trends and wants to look like she wears high-end brands like Lululemon or Gymshark without paying the 'premium tax.' She values 'squat-proof' reliability and clothing that transitions from a heavy leg day to a social coffee date.
Sophie the Savvy Gym-Goer
Ella llega ya pensando:
Sizing inconsistencies across different collections make me worry about having to deal with returns.
Popular colors and sizes are frequently out of stock just as I'm ready to buy.
Concerns about customer service response times if my order is delayed during a peak sale period.
Lo que intenta hacer:
Provide high-compression support and coverage during high-intensity training to feel confident in the gym.
Build a versatile athleisure wardrobe that looks expensive but remains affordable.
Stay motivated by wearing 'aesthetic' gym wear that fits the current Gen Z/Millennial wellness lifestyle.
Lo que la impulsa a comprar:
Seeing a relatable fitness influencer demonstrate the 'squat-proof' nature of the seamless leggings.
The availability of Klarna or Student Discounts at checkout to make the purchase more manageable.
Seasonal 'New Release' drops that feature trendy, flattering, and 'sculpting' designs.
Technical Performance Clarity & Collection-Specific Fit Data
While Sophie is attracted to the visual branding, the catalog fails to mitigate her fear of 'sizing inconsistencies' by not providing collection-specific fit recommendations (e.g., 'Size up for the Adapt collection'). Furthermore, the lack of bulleted technical specs like GSM weight and explicit 'Squat-Proof Scale' ratings on product pages forces her to rely on external reviews rather than the catalog to make a confident purchase decision.
02 · 02 — Voz
Tu voz de marca, evaluada.
Inclusive EmpowermentFocusing on confidence and 'showing up' for yourself, regardless of where you are in your fitness journey.
Functional SophisticationHighlighting high-performance features like compression and squat-proof technology through a lens of comfort and style.
Accessible PremiumCommunicating high-end design and material quality at a price point that remains attainable for the global community.
Lifestyle SeamlessnessBlurring the lines between gym performance and everyday loungewear with a focus on effortless, on-trend versatility.
Lo mejor de tu marca
Physique: Made To Shape, Support and Show Up.
Homepage Banner Copy
Tus páginas de producto
While AYBL's mission is rooted in community and empowerment, the catalog descriptions occasionally drift into purely functional territory
The Technical-Lifestyle Dissonance
While AYBL's mission is rooted in community and empowerment, the catalog descriptions occasionally drift into purely functional territory. Phrases like 'pique knit' and 'dropped shoulder detailing' are accurate but lack the 'vibrant and motivational' personality found in their marketing headlines. To bridge this, product copy should more consistently link technical features to emotional outcomes, such as changing 'built-in sports bra' to 'support that lets you focus entirely on your PB.'
To provide high-quality, affordable activewear that empowers women to feel confident and comfortable during their fitness journey.
~£23.5M FY2022 (Reported 2023)
Ingresos
~100
Equipo
~1.5M+ (Total across platforms)
Presencia social
Global fitness enthusiasts, primarily Gen Z and Millennials
Clientes
Diferenciadores clave
Competitive pricing without compromising on material qualityHighly successful influencer marketing strategyInclusive sizing and squat-proof technology
Valores
AffordabilityQualityEmpowermentCommunity-drivenInnovation
Stack tecnológico
Shopify PlusKlaviyo (Email Marketing)Gorgias (Customer Support)Google Analytics 4HotjarPinterest PixelMeta Pixel
4.1/5
Trustpilot (18,500+)
4.3/5
Google (Unknown (mostly localized for HQ/Warehouse))
Lo que aman los clientes
- Excellent compression and squat-proof materials
- Very affordable compared to Gymshark
- Flattering fits and seamless designs
Quejas comunes
- Occasional sizing inconsistencies across different collections
- Customer service response delays during peak sale periods
- Limited stock availability for popular items
Presencia social
385,000
tiktok
12,000
twitter
15,000
youtube
85,000
facebook
$100k - $250k
Gasto en ads/mes
Meta Ads (Instagram/Facebook), TikTok Ads, Influencer Marketing, Google Search
Canales de ads
02 · 03 — Prueba
Mismo producto, reescrito para Sophie.
Performance Polo Shirt - Navy
Hoy
Performance Polo Shirt - Navy
Introducing our Golf Performance Polo, the ultimate blend of style and functionality for the modern golfer. Tailored from a premium stretchy polyester fabric and a relaxed fit that offers flexibility. Designed with short sleeves and a stretch ribbed collar for complete freedom of movement, this polo is engineered to enhance your performance on the course. Stay cool and enjoy the luxurious soft hand feel that ensures maximum comfort from the first tee to the final putt. 100% Polyester Ribbed collar Button placket opening with AYBL branded buttons AYBL printed logo to front chest Model is 6'1" and wears a size M
Después · Dondo
Performance Golf Polo Shirt - Navy Stretch Fabric Relaxed Fit - AYBL
Crush your game and your style with a polo engineered for maximum mobility from the first tee to the final putt. • Premium Stretch Polyester: High-flexibility fabric that responds to your swing without resistance. • Ribbed Collar & Short Sleeves: Sophisticated tailoring that maintains its shape through every set. • Moisture-Wicking Tech: Stay cool and dry while looking sharp on the course. Experience high-end performance without the premium tax—grab yours with a Student Discount today for an extra win.
Adapt Seamless Tank Top - Black
Hoy
Adapt Seamless Tank Top - Black
Trending, feminine and softly sculpted, the Adapt Seamless Tank Top is here to show off the gains. Featuring v neck and under bust shaping in an on-trend cropped tank style, with adjustable straps for a customisable fit. The soft, seamless fabric and built in bra with light-medium support ensures you have a comfortable and uninterrupted gym session. 49% Polyester, 42% Nylon, 9% Elastane Low to medium support Built in bra with removable padding Hip length finish Multi-wear strap detailing Flattering v neck shaping Subtle contour shaping Model is 5'6" (1.67m) and wears a size XS
Después · Dondo
Adapt Seamless Gym Tank Top - Black V-Neck Sculpting with Built-in Bra
Sculpt your silhouette and show up for yourself in a tank that blends high-performance support with effortless style. • Built-in Bra with Removable Padding: Customisable light-medium support for focused, uninterrupted training. • Adjustable Straps: Ensure a personalized, secure fit that prevents digging during high-movement sets. • Soft Seamless Fabric: Flattering v-neck and under-bust shaping to highlight your progress. Sizing Note: The Adapt collection runs true to size; stay with your usual for a compressive feel. Check out with Klarna for easy payments.
Varsity 2.0 Oversized Shorts - Heather Grey
Hoy
Varsity 2.0 Oversized Shorts - Heather Grey
Introducing our Varsity 2.0 Oversized Shorts, your ultimate comfort staple. Made from our best-selling, most-loved super soft fabric, they offer a relaxed, oversized fit. These shorts feature a mid-high waist rise, side seam split detail and drawcord fastening with pockets for carrying essentials. Complete with our iconic Varsity logo. 51% Cotton | 49% Polyester Oversized fit with mid to high waist fit Side seam split detail Drawcord fastening Pockets Embroidered logo Model is 5’4” (1.63m) and wears size XS
Después · Dondo
Varsity 2.0 Oversized Gym Shorts - Heather Grey High Waisted Cotton
Elevate your everyday progress with the ultimate comfort staple that transitions from the squat rack to the sofa. • Best-Selling Super Soft Fabric: Ultra-breathable cotton blend for that coveted premium feel. • Mid-High Waisted Drawcord: Adjustable, secure fit that celebrates your shape while staying in place. • Side Seam Split Detail: Added mobility for your workout and a relaxed, on-trend aesthetic. Join the community and feel the confidence of AYBL quality. We offer fast shipping so you don't miss our latest seasonal drop.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
Problemas
- Short titles (avg 40 characters)
- Failure to capture high-intent search traffic
- Missing brand, gender, and key material features in titles
Recomendaciones
- Rewrite titles to include [Brand] + [Gender] + [Collection] + [Key Feature] + [Product Type] + [Color]
- Target a length of 50-80 characters per title
Problemas
- Paragraph-heavy text is difficult for mobile users to scan
- Hidden technical specifications (GSM weight, fabric blend, fit types)
Recomendaciones
- Implement a Feature/Benefit bulleted list for every product
- Explicitly state fabric percentage and model sizing information
Problemas
- Lack of user-generated content (UGC) or social proof images
Recomendaciones
- Integrate one real-life or social proof photo among professional shots to bridge the trust gap
Problemas
- Low visibility for 'Compare-at' prices on heavily discounted items
- Lack of Buy Now Pay Later (BNPL) messaging on high-ticket items
- Missed opportunities for charm pricing and bundling
Recomendaciones
- Use .99 or .95 endings for the Outlet section
- Add BNPL messaging directly under the price for items over £50
- Introduce bundle offers for essentials to increase AOV
Problemas
- Dirty tags visible on frontend (e.g., 'dec3-import')
- Internal collection codes appearing in public product tags
Recomendaciones
- Audit and remove all date-based import tags
- Replace internal codes with customer-facing filters like 'Sweat Wicking' or 'High Waisted'
Problemas
- Lack of long-tail keywords in H1 titles
- Missing Image Alt Text for visual search optimization
Recomendaciones
- Standardize H1 tags to be more descriptive
- Ensure every image has descriptive Alt Text containing product keywords
03 · 01b — Problemas
Problemas principales, por costo.
01
Search Traffic Loss
+£52.9K/moTitles are too short and lack descriptive keywords like 'Performance Polo Shirt'.
critical02
Mobile Conversion Friction
+£37.8K/moTechnical features are hidden in long paragraphs on products like AYBL Sportswear 18 T Shirt.
critical03
SEO Keyword Invisibility
+£27.2K/moMissing niche long-tail terms like 'Oversized gym t-shirt' in H1 titles.
critical04
AOV Stagnation
+£19.6K/moLack of 'Bundle & Save' pricing on essentials like T-shirts and Tanks.
warning05
Frontend Tag Pollution
+£13.6K/moInternal import tags like 'dec3-import' are visible to customers on shorts and tank tops.
warning03 · 02 — AI Search
Can AI find you? (0% visible)
0
claude0
gemini0
chatgpt0
perplexity0
Primario
0
Secundario
0
Mencionado
60
Ausente
Visibilidad por intención
Queryclaudegeminichatgptperplexity
“best oversized gym t-shirts for women that aren't too expensive”
“best high waisted sweat shorts for lifting”
“best cropped hoodies for the gym under $50”
“best seamless gym vests for petite women”
“best aesthetic joggers for a gym to street look”
“Gymshark vs Myprotein which has better quality leggings and tops”
“Oner Active alternatives that are actually in stock”
“Bo+Tee vs Gymshark for affordable workout sets”
“best brands like Lululemon but for half the price”
“is Myprotein clothing better than Gymshark for lifting”
A quién recomienda la IA en tu lugar
Qué arreglar para visibilidad IA
“best oversized gym t-shirts for women that aren't too expensive”
Current copy focuses on bodybuilding aesthetics rather than 'women's oversized fit' or 'budget-friendly' value. Missing explicit 'affordable' or 'value for money' sentiment analysis hooks.
affordable oversized gym teebudget women's pump covercheap oversized workout toploose fit gym shirt women
“best high waisted sweat shorts for lifting”
The product title uses 'Oversized' but lacks 'High Waisted' and 'Lifting' functional descriptors which are critical for AI categorization in fitness sub-niches.
high waisted lifting shortssweat fabric gym shortssquat proof oversized shortsheavyweight cotton gym shorts
“best cropped hoodies for the gym under $50”
The brand is missing structured data or clear text indicating price-point competitiveness for 'cropped' categories in this specific collection.
cropped gym hoodie under $50affordable cropped workout sweatershort gym hoodie
“best seamless gym vests for petite women”
Content fails to mention 'petite' or 'adjustable' fit characteristics. Seamless products are not being indexed for specific body-type solutions.
petite seamless gym tophalterneck workout vest for small framesseamless tank for short torsos
03 · 03 — Benchmark
Cómo te comparas.
AYBL | Gymwear, Activewear & Athleisure - #AYBL (Tú)
76
Gymshark Ltd
37
Oner Active (Cela Active Limited)
70
Bo+Tee
81
BrandDesc wordsLifestyle %Materials %Voice %
AYBL | Gymwear, Activewear & Athleisure - #AYBL (You)87w100%80%100%
Gymshark Ltd17w20%25%75%
Oner Active (Cela Active Limited)78w100%31%80%
Bo+Tee98w94%62%88%
Competitor selection based on market overlap in the UK/US activewear sector, targeting the Gen Z/Millennial demographic. Metrics estimated via analysis of site architecture, metadata density, and visual content ratios.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (20%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (0%)
Poor SEO signals (33%)
Poor SEO signals (33%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
£18
Mín
£39
Prom
£38
Mediana
£70
Máx
1%
Económico
43%
Gama media
6%
Premium
Cobertura
100%
Tiene descripción
523
Largo prom. desc.
100%
Tiene imágenes
7.7
Imgs prom./producto
0%
Precio comparado
0%
Psicológico
0%
Descuento prom.
✕
Cuotas
✕
Bundles
Problemas
- Only 0% of products show compare-at prices — missing urgency signals
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Add compare-at prices to at least 20-30% of products to create urgency and anchor value
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
- Consider bundle/kit offerings to increase average order value
Página de inicio
0
Rend.
0
A11y
0
SEO
?
LCP
?
FCP
?
CLS
?
TBT
Página de producto
41
Rend.
76
A11y
85
SEO
4.4 s
LCP
Problemas móviles
- Homepage mobile performance score is 0/100 — slow load times hurt mobile conversion
- Homepage accessibility score is 0/100 — accessibility issues may block users
- Product page mobile performance is 41/100 — shoppers abandon slow PDPs
Páginas de muestra
Recomendaciones
- Add Review or AggregateRating schema to display star ratings in search results
263
Links prom.
1
Profundidad
✓
Breadcrumbs
✓
Cross-sell
75,000
Est. bajo
150,000
Est. medio
300,000
Est. alto
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
medium
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£19.8K/mo·80 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of improve catalog seo fields with Listing Optimizer.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
- Add compare-at prices to 10 high-traffic products
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 6.7h · Dondo: 5m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 53.8h · Dondo: 29m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
SEO-optimized titles increase organic CTR and PDP visits
Control
50% of products keep current titles
Variant
50% of products receive keyword-optimized titles (55-75 chars)
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
04 · 02 — Recomendaciones
Lo que Dondo arregla por ti.
01
Short and generic product titles
Instantly expand your 500 product titles to include gender, material, and fit.
+15% conversion lift·AI Title Generator
02
Paragraph-heavy descriptions and missing bullets
Convert your current paragraphs into high-converting bulleted lists focusing on gym-specific benefits.
+20% conversion lift·AI Description Writer
03
Dirty tags and unoptimized metadata
Clean up those 'dirty' tags and optimize meta-tags for SEO ranking.
+30% organic traffic lift·Listing Optimizer
04 · 03 — Cola
La cola de correcciones.
Conecta Dondo y esto se convierte en tu superficie de trabajo.
Producto
Puntaje
Impacto
Función
Performance Polo Shirt - Navy
62
+£23.9K
AI Title Generator
Adapt Seamless Tank Top - Black
62
+£20.0K
AI Title Generator
Varsity 2.0 Oversized Shorts
65
+£16.0K
Listing Optimizer
Run 5" Shorts - Cool Mint
68
+£13.3K
AI Title Generator
AYBL Sportswear 18 Oversized T Shirt - Red
74
+£12.0K
AI Description Writer
Enhance Seamless Halterneck Top
74
+£10.6K
Listing Optimizer
Lifestyle Oversized Straight Leg Joggers
74
+£9.3K
Listing Optimizer
Golf Club Knitted Hoodie
78
+£8.0K
Listing Optimizer
Dondo-style rewrite improved the sample title from 29 to 68 characters.The improved sample description went from 101 to 79 words.Search Traffic Loss is tied to an estimated £151.1K/month.The Technical-Lifestyle Dissonance
Resumen · lo que está en juego
Estás perdiendo £151.1K cada mes que esto siga así.
80 productos por corregir. Dondo lo hace en 1 minutos.