01
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+R$165/mo·39 products
×avenzashop
Auditoría en vivo · Jul 17, 2026avenzashop.com.br71 products · 71 sampledUnknown
avenzashop,
estás dejando R$3.9K
sobre la mesa cada año.
Analizamos 71 de tus 71 productos. Tu catálogo puntúa 65/100 — las mejores marcas de e-commerce llegan a 92. Esa brecha vale R$325/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
65/100
Ventas en riesgo
R$325/mo
R$3.9K/año sin atender
Productos a corregir
39 of 71
55% del catálogo necesita trabajo
Tiempo para corregir
3d → 1m
Manual vs Dondo
64th percentile of 1,137 audited stores
El veredicto
“This catalog currently performs significantly below industry leaders. Its product content, particularly images and titles, requires immediate attention to meet the standards set by top e-commerce sites.”
Manual
16.3h/mo
R$750/mo
@ R$46/hr · 16.3h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Improve catalog SEO fieldsR$165/mo
Rewrite weak product titlesR$165/mo
Conservative
R$164/mo
Moderate
R$325/mo
Aggressive
R$555/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 71 products, R$169 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 71 of 71 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Ana.
Ella es 40-50% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Ana Clara is a 32-year-old marketing professional living in São Paulo. She values self-expression, quality, and convenience in her purchases. She enjoys finding unique items that reflect her personal style, whether for her home, personal care, or to simplify her daily routine. As an avid online shopper, she appreciates brands that offer a smooth experience, transparent information, and reliable delivery. She's willing to pay a fair price for products that genuinely add value and beauty to her life.
Ana Clara Silva
Ella llega ya pensando:
Uncertainty about product quality and how it matches online images/descriptions.
Concerns about slow or unreliable delivery, especially after a bad past experience with other online stores.
Skepticism about the uniqueness or 'exclusive touch' when buying from a general e-commerce site.
Lo que intenta hacer:
To find stylish and functional items for home improvement and personal well-being that reflect my taste.
To simplify daily tasks and routines with practical, modern gadgets.
To express my individuality through unique and purposeful products without hassle.
Lo que la impulsa a comprar:
High-quality product images and detailed descriptions that accurately portray the item.
Clear communication about shipping times and tracking information.
Evidence of uniqueness or a specific lifestyle fit, aligned with her personal style and values.
Lack of visual confidence and detailed product understanding due to catalog issues
Ana Clara, who values quality and an 'exclusive touch,' is directly impacted by the catalog's insufficient product image quantity and generic titles. She needs to visualize how products fit into her life and understand their specific features to overcome her objection about product quality matching descriptions. The inconsistent description detail further complicates her ability to make informed decisions, especially for items intended for her home or personal care, where aesthetics and functionality are key. This prevents her from confidently asserting that a product reflects her unique style or fulfills her need for purposeful items, making her hesitant to convert.
02 · 02 — Voz
Tu voz de marca, evaluada.
Authentic ExpressionEmphasizing individuality and unique style, inviting customers to express themselves freely through their choices.
Purposeful QualityHighlighting products that serve a meaningful function and are crafted with attention to detail and lasting value.
Customer EmpowermentFostering a shopping experience that prioritizes customer satisfaction and empowers them to make conscious decisions.
Modern PracticalityOffering solutions that bring convenience, freedom, and an improved daily experience to the customer's world.
Lo mejor de tu marca
Transforme sua Rotina com Saúde e Praticidade
Product Description Headline (Mini Liquidificador Portátil USB 380ml)
Tus páginas de producto
While some product headlines like 'Transforme seu Lar' or 'Praticidade no seu Dia' effectively link to Avenza's mission of expression and freedom, many product descriptions primarily focus on features and functional benefits (e
Inconsistent Emotional Connection in Product Descriptions
While some product headlines like 'Transforme seu Lar' or 'Praticidade no seu Dia' effectively link to Avenza's mission of expression and freedom, many product descriptions primarily focus on features and functional benefits (e.g., 'Nutritivo, fácil de aplicar' for lipstick, 'revestimento cerâmico de titânio' for a frying pan). The core brand values of 'authenticity,' 'identity,' and 'consciousness' are often not woven into the body copy. This creates a gap where the inspiring mission of 'living your world with freedom, attitude and consciousness' is present in the overarching brand message but frequently lost in the detailed product explanations, which tend to be more generic and less emotionally resonant or tied to personal transformation.
At Avenza, we believe style is expression. Every piece we create carries purpose, authenticity and identity — because your style is unique like you. We are more than a fashion brand: we are an invitation for you to live your world with freedom, attitude and consciousness.
Online shoppers in Brazil, interested in a variety of general consumer goods.
Clientes
Diferenciadores clave
Product quality and exclusivityFast deliveryImpeccable customer serviceAttention to detailFree shipping for orders above R$130
Valores
ExpressionPurposeAuthenticityIdentityFreedomAttitudeConsciousness
/5
Trustpilot ()
/5
Google ()
Lo que aman los clientes
- Simplesmente apaixonada pela experiência de compra na Avenza! Atendimento rápido, produtos incríveis e com um toque de exclusividade que faz toda a diferença. Já virou minha loja favorita!
- Amei minha experiência na Avenza! Produtos lindos, entrega rápida e atendimento impecável. Dá pra sentir o cuidado em cada detalhe. Com certeza voltarei a comprar!
- Comprei duas panelas para minha casa nova, e chegou super bem, voltei a comprar mais na loja.
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Ana.
Frigideira Omelet
Hoy
Frigideira Omelet
<p data-start="2458" data-end="2661">A <strong data-start="2477" data-end="2498">Frigideira Omelet</strong> é perfeita para quem valoriza praticidade e alimentação saudável. Seu revestimento cerâmico de titânio é 100% livre de PFOA, garantindo segurança e fácil limpeza.</p>
<p data-start="2663" data-end="2763">A tampa de vidro permite acompanhar o preparo sem perder calor, tornando o cozimento mais eficiente.</p>
<p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;"> </p>
<p data-start="2765" data-end="3013"><strong data-start="2765" data-end="2785">Características:</strong><br data-start="2785" data-end="2788" />• Material: Liga de alumínio<br data-start="2816" data-end="2819" />• Revestimento: Cerâmica com titânio<br data-start="2855" data-end="2858" />• Antiaderente e resistente a riscos<br data-start="2894" data-end="2897" />• Tampa: Vidro temperado<br data-start="2921" data-end="2924" />• Compatível com gás e indução<br data-start="2954" data-end="2957" />• Alça ergonômica em aço inox<br data-start="2986" data-end="2989" />• Livre de PFOA e PTFE</p>
Después · Dondo
Omelet Frying Pan - Ceramic Titanium Non-Stick, PFOA-Free | Free Shipping
Elevate your daily cooking routine with health and effortless practicality. Our Omelet Frying Pan combines superior design with conscious material choices, empowering you to create delicious, healthy meals with ease. • Ceramic Titanium Coating: Superior non-stick for healthier cooking with minimal oil and effortless cleanup. • 100% PFOA-Free Material: Ensures your food is prepared safely, providing peace of mind. • Transparent Glass Lid: Monitor cooking without heat loss, promoting efficient results. • Robust Construction: Built for longevity, guaranteeing consistent high performance. Invest in purposeful quality for your kitchen, backed by Avenza's commitment to impeccable service and free shipping on orders over R$130, ensuring your satisfaction.
Bolsa Sol & Mar
Hoy
Bolsa Sol & Mar
<p data-start="1201" data-end="1375">A <strong data-start="1220" data-end="1239">Bolsa Sol e Mar</strong> combina leveza, praticidade e um visual moderno para o dia a dia. Ideal para quem busca um acessório funcional sem abrir mão do estilo.</p>
<p data-start="1377" data-end="1515">Confeccionada em poliéster resistente, possui fechamento por cobertura, bolso interno e detalhes decorativos sutis que valorizam o design.</p>
<p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;"> </p>
<p data-start="1517" data-end="1732"><strong data-start="1517" data-end="1537">Características:<br /></strong><br data-start="1537" data-end="1540" />• Material principal: Poliéster<br data-start="1571" data-end="1574" />• Forro: Poliéster<br data-start="1592" data-end="1595" />• Fechamento: Cobertura<br data-start="1618" data-end="1621" />• Interior: Bolso interno<br data-start="1646" data-end="1649" />• Estilo: Moda casual<br data-start="1670" data-end="1673" />• Dureza: Moderada<br data-start="1691" data-end="1694" />• Gênero: Feminino<br data-start="1712" data-end="1715" />• Uso: Versátil</p>
Después · Dondo
Women's Fashion Tote Bag Sol & Mar - Lightweight, Modern Polyester for Daily & Beach Style | Free Shipping
Express your unique style with the Sol & Mar Fashion Tote Bag, blending modern design with effortless practicality for every adventure. It's the perfect companion for your freedom and attitude. • Durable Polyester Fabric: Resists daily wear, ensuring lasting quality and style. • Lightweight & Versatile Design: Offers comfort for all-day wear, adapting effortlessly to any occasion. • Secure Top Closure: Keeps your essentials safe and organized while you're on the go. • Subtle Decorative Details: Adds an exclusive touch, elevating your look with authentic expression. Discover purposeful quality and authentic expression with Avenza's commitment to swift delivery and satisfaction, making every journey stylish.
Cortina blecaute
Hoy
Cortina blecaute
<h1 style="margin-bottom: 0.5rem; margin-top: 0px; font-size: 2.5rem; box-sizing: border-box; font-family: inherit; font-weight: 500; line-height: 1.2; color: inherit;">Cortina 100% Blackout - A Escolha Perfeita para o Seu Ambiente</h1><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">Transforme o seu espaço em um oásis de tranquilidade e conforto com a nossa cortina 100% Blackout, disponível em uma variedade de tamanhos e cores para atender às suas necessidades específicas. 🌟 Seja para a sala de estar, quarto ou escritório, esta cortina é a solução ideal para bloquear completamente a luz externa e garantir privacidade total. Com um acabamento impecável e durabilidade excepcional, você não precisa mais se preocupar com interrupções indesejadas durante o descanso ou trabalho.</p><h2 style="margin-bottom: 0.5rem; margin-top: 0px; font-size: 2rem; box-sizing: border-box; font-family: inherit; font-weight: 500; line-height: 1.2; color: inherit;">Conforto e Estilo em um Único Produto</h2><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">A cortina 100% Blackout é a combinação perfeita entre funcionalidade e design elegante. Disponível na cor Cáqui, Rosa, Cinza e Preto, você pode escolher a opção que melhor se harmoniza com a decoração do seu ambiente, adicionando um toque de sofisticação e personalidade. O tecido de alta qualidade proporciona um toque suave e agradável, criando uma atmosfera acolhedora e aconchegante em qualquer cômodo. Seja para criar um ambiente de cinema na sua sala ou um refúgio de paz no quarto, esta cortina é a escolha certa.</p><h2 style="margin-bottom: 0.5rem; margin-top: 0px; font-size: 2rem; box-sizing: border-box; font-family: inherit; font-weight: 500; line-height: 1.2; color: inherit;">Tamanhos Variados para Atender Suas Necessidades</h2><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">Com diferentes opções de tamanho, incluindo 100X130CM, 100X200CM, 132X213CM, 132X241CM e 132X160CM, nossa cortina 100% Blackout se adapta perfeitamente a janelas de diversos tamanhos, proporcionando cobertura total e eficaz contra a entrada de luz. Independente do tamanho do seu cômodo, você encontrará a solução ideal para garantir um ambiente escuro e tranquilo sempre que precisar. Além disso, o modelo Rod Pocket facilita a instalação, permitindo que você desfrute dos benefícios da cortina rapidamente e sem complicações.</p><h2 style="margin-bottom: 0.5rem; margin-top: 0px; font-size: 2rem; box-sizing: border-box; font-family: inherit; font-weight: 500; line-height: 1.2; color: inherit;">Qualidade e Durabilidade Garantidas</h2><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">Produzida com materiais de alta qualidade e acabamento impecável, a cortina 100% Blackout é projetada para durar por muitos anos, mantendo a sua eficácia e beleza ao longo do tempo. O tecido resistente garante que a cortina mantenha a sua função de bloquear a luz externa de forma eficiente, promovendo um ambiente agradável para descanso, trabalho ou entretenimento. Invista em qualidade e garanta um ambiente mais confortável e acolhedor para você e sua família.</p><h2 style="margin-bottom: 0.5rem; margin-top: 0px; font-size: 2rem; box-sizing: border-box; font-family: inherit; font-weight: 500; line-height: 1.2; color: inherit;">Adquira Agora a Sua Cortina 100% Blackout e Transforme o Seu Espaço</h2><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">Não perca mais tempo lidando com a luminosidade excessiva e a falta de privacidade no seu ambiente. Adquira agora a sua cortina 100% Blackout e experimente a diferença que um produto de qualidade pode fazer. Com um simples toque de sofisticação e funcionalidade, você poderá desfrutar de um ambiente mais aconchegante, tranquilo e elegante. Aproveite a praticidade e beleza da cortina 100% Blackout - a escolha perfeita para transformar o seu espaço com conforto e estilo incomparáveis.</p><p style="margin-bottom: 1rem; margin-top: 0px; box-sizing: border-box;">Transforme a sua rotina com a cortina 100% Blackout e desfrute de momentos únicos de tranquilidade e conforto. Garanta já a sua e deixe a sua casa mais bonita e funcional. 🏡✨</p>
Después · Dondo
100% Blackout Curtain - Thermal Insulating, Sound Reducing for Sleep & Privacy | Free Shipping
Transform your space into a serene sanctuary with our 100% Blackout Curtain, designed for ultimate comfort, privacy, and conscious living. Experience unparalleled tranquility. • 100% Light Blocking Fabric: Ensures complete darkness for restful sleep, ideal for bedrooms and media rooms. • Thermal Insulation: Helps regulate room temperature, contributing to energy savings and year-round comfort. • Noise Reduction: Creates a quieter environment, enhancing focus and relaxation in any setting. • Wide Range of Sizes & Colors: Empowering you to find the perfect fit and aesthetic for your unique space. Choose purposeful quality for your home with Avenza, offering fast delivery and dedicated customer support, because your comfort is our priority.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Insufficient product image quantity
+R$120/moA significant number of products have 3-5 images, which is generally inadequate for providing comprehensive visual information.
critical02
Generic and unoptimized product titles
+R$108/moMany titles are too short, vague, or lack crucial descriptive keywords and unique selling propositions, negatively impacting search engine visibility and click-through rates.
critical03
Inconsistent description detail and formatting
+R$96/moWhile many descriptions are lengthy, some are significantly short and the presence of raw HTML in snippets suggests potential formatting issues or heavy reliance on templated content that may not always be optimized for readability across all platforms.
critical03 · 03 — Benchmark
Cómo te comparas.
Avenza Shop (Tú)
65
Magazine Luiza
88
Americanas
85
BrandDesc wordsLifestyle %Materials %Voice %
Avenza Shop (You)390w100%61%100%
Magazine Luiza150w65%70%75%
Americanas140w60%65%70%
Competitors were identified by filtering known competitors by market (Brazil) and product category overlap (general consumer goods, beauty, home, kitchen). Marketplaces were excluded unless the competitor operates as a significant direct retailer, which is the case for Magazine Luiza and Americanas due to their integrated retail and e-commerce models. Catalog quality metrics are estimates based on general observation of their public web signals and reputation as large e-commerce platforms.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (37%)
Weak titles (50%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
R$41.99
Mín
R$169
Prom
R$129.99
Mediana
R$562.99
Máx
3%
Económico
49%
Gama media
19%
Premium
Cobertura
100%
Tiene descripción
4310
Largo prom. desc.
100%
Tiene imágenes
15.1
Imgs prom./producto
100%
Precio comparado
17%
Psicológico
0%
Descuento prom.
✓
Cuotas
✓
Bundles
Problemas
- Only 17% use psychological pricing patterns (.99, .95)
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
low
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+R$165/mo·39 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of rewrite weak product titles with AI Title Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Optimize SEO fields and catalog metadata.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 3.3h · Dondo: 3m
Week 2SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 5h · Dondo: 3m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 17 to 73 characters.The improved sample description went from 113 to 105 words.Insufficient product image quantity is tied to an estimated R$325/month.Inconsistent Emotional Connection in Product Descriptions
Resumen · lo que está en juego
Estás perdiendo R$325 cada mes que esto siga así.
39 productos por corregir. Dondo lo hace en 1 minutos.