Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
Analizamos 9 de tus 9 productos. Tu catálogo puntúa 66/100 — las mejores marcas de e-commerce llegan a 96. Esa brecha vale €45/mes en ventas no realizadas.
“This catalog's performance places it notably below industry leaders, especially in foundational aspects of product content quality. Significant strategic revisions are necessary to approach the benchmarks set by top e-commerce performers.”
Monthly revenue estimated from 9 products, €82 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 9 of 9 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
Ella es 60-70% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Is this an overreaction? I don't want to panic, but I also want to be responsible.
Are the components of the kit high-quality and truly effective for Lithuanian conditions/recommendations?
The cost seems significant. Is this a one-time purchase, or will I need frequent replacements/upgrades?
Feel secure and prepared for a range of unexpected events, minimizing potential chaos.
Equip my family with essential tools and supplies to survive for at least 72 hours without external help.
Educate myself and my family on emergency procedures and practical survival skills.
Heightened awareness due to current events (e.g., geopolitical tensions, natural disaster warnings).
A desire to ensure family safety and well-being, particularly for children, during unforeseen crises.
Seeking peace of mind and confidence in their ability to handle unexpected situations independently.
The current catalog's issues—insufficient images, generic product titles, and messy descriptions with embedded HTML—directly hinder Lina's ability to assess product quality, completeness, and suitability for her family's needs. Without clear visual and detailed textual information, she struggles to feel confident in the reliability and effectiveness of the kits, failing to address her core jobs-to-be-done of feeling secure and adequately equipped. The unprofessional presentation contradicts the brand's mission to provide reassurance and reliable solutions.
Several critical product descriptions, particularly for the flagship '72h Survival Backpack' variations (PRO, Family, Basic), predominantly feature customer testimonials instead of the brand's voice. This misses an opportunity to reinforce the brand's mission of proactive preparedness and reassurance by explaining *how* each kit embodies reliability, practicality, and government recommendations, moving beyond just customer satisfaction. While testimonials are valuable, the core messaging defining the brand's commitment to safety and control should originate from 72h.lt itself for these foundational products.
To help people be prepared, not to panic, but to responsibly take care of themselves and their loved ones during unexpected events. To provide practical, reliable, and field-tested equipment for natural disasters, global conflicts, and remote adventures.






Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
Many products feature only 1-2 images, severely limiting customer visualization and confidence.
criticalProduct titles lack essential keywords and specific details, hindering search visibility and clear communication of product attributes.
criticalProduct descriptions contain raw HTML and embedded customer reviews, making them difficult to read and unprofessional.
criticalIdentified direct competitors by verifying their product categories (Survival & Emergency Preparedness Equipment, Outdoor Gear) and market (Lithuania) through public web searches. Estimated catalog quality metrics based on website content, product descriptions, imagery, and brand messaging.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (14%)
Weak titles (0%)
Weak titles (100%)
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
Weak image coverage reduces trust and makes products harder to evaluate.
Weak titles hurt search visibility and make products harder to understand at a glance.
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
Clearer product names that are easier to scan, search, and compare.
Richer PDPs with stronger visual confidence and fewer abandoned product views.
A more discoverable catalog with cleaner metadata and stronger search intent.
Adding 3+ images per product increases add-to-cart rate
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
7 productos por corregir. Dondo lo hace en 1 minutos.