01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£5.6K/mo·108 products
×72e93f-2
Auditoría en vivo · Jul 17, 202672e93f-2.myshopify.com770 products · 100 sampledUnknown
72e93f-2,
estás dejando £73.1K
sobre la mesa cada año.
Analizamos 100 de tus 770 productos. Tu catálogo puntúa 53/100 — las mejores marcas de e-commerce llegan a 95. Esa brecha vale £6.1K/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
53/100
Ventas en riesgo
£6.1K/mo
£73.1K/año sin atender
Productos a corregir
15 of 770
2% del catálogo necesita trabajo
Tiempo para corregir
7d → 1m
Manual vs Dondo
34th percentile of 605 audited stores
El veredicto
“Compared to the top 100 e-commerce sites in this category, this catalog currently lags significantly. While an average catalog scores around 68.5, top performers achieve 95. Your current ranking places this catalog in the lower percentile, indicating substantial room for improvement in content quality and presentation to meet industry best practices.”
Manual
51.3h/mo
£1.2K/mo
@ £23/hr · 51.3h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image sets£5.6K/mo
Improve catalog SEO fields£258/mo
Rewrite weak product titles£258/mo
Conservative
£2.0K/mo
Moderate
£6.1K/mo
Aggressive
£10.5K/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 770 products, £689 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 100 of 770 products (×7.7 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Chloe,.
Ella es 70-80% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Chloe is a millennial professional, environmentally conscious and values ethical sourcing. She seeks high-quality, elegant jewelry for significant life events or special gifts, prioritizing modern aesthetics and value. She's tech-savvy and accustomed to researching online before making substantial purchases.
Chloe, The Conscious Gifter
Ella llega ya pensando:
Is this lab-grown diamond truly high quality as described? The inconsistent product information and unpolished descriptions make me question the overall legitimacy and attention to detail.
Can I really trust the online representation of such an important purchase when there are so few images and unclear details? I need to visualize it clearly.
Am I getting the best value for an ethical, lab-grown diamond compared to other reputable online retailers? The lack of professional presentation makes comparison difficult.
Lo que intenta hacer:
I want to find a beautiful, high-quality engagement ring or fine jewelry gift that aligns with my ethical values without compromising on aesthetic appeal or perceived value.
I need to purchase a meaningful and elegant piece of jewelry as a gift that will be cherished and reflects a modern, responsible mindset.
I want to feel completely confident and assured in my online jewelry purchase, knowing I'm getting exactly what's described and seeing it clearly from all angles.
Lo que la impulsa a comprar:
Searching for an engagement ring or significant milestone gift that aligns with ethical and sustainable values.
Desire to own or gift a modern, elegant piece of jewelry with transparent sourcing (lab-grown diamonds).
A special occasion (anniversary, birthday, graduation) that calls for a meaningful, high-quality, and potentially personalized gift.
Lack of Visual Trust & Professionalism Undermines Ethical Value Proposition
The current catalog severely fails Chloe by presenting high-value, ethically positioned products (lab-grown diamonds) with critical issues such as raw HTML tags in descriptions, insufficient images, and inconsistent terminology. Chloe, a conscious consumer, expects transparency and professionalism, especially when purchasing jewelry online. The catalog's shortcomings directly erode trust, prevent her from adequately visualizing the product's quality, and make it difficult to ascertain true value, despite the 'ethical luxury' messaging. This disconnect forces her to doubt the brand's credibility and the actual quality of the products.
02 · 02 — Voz
Tu voz de marca, evaluada.
PrecisionEvery word choice is deliberate, aiming for exact meaning without ambiguity. This reflects a technical, coded identity where exactness is paramount.
EfficiencyCommunication is streamlined, delivering information concisely and directly. The voice values impact over elaborate description, mirroring a system's optimized performance.
ObjectivityThe voice maintains a neutral, unbiased stance, presenting facts and features without subjective embellishment. It mirrors a systematic, impartial approach to information.
UnderstatedThe brand avoids hyperbole or overt enthusiasm, allowing product function and technical merit to speak for themselves. This aligns with a non-descriptive, numerical identifier.
Lo mejor de tu marca
Model 72e93f-2 integrates advanced algorithmic processing for optimal operational efficiency. System integrity is verified via checksum protocol, ensuring data fidelity across all transactions.
Hypothetical Product Feature Description
Tus páginas de producto
Product descriptions commonly found in e-commerce often rely on subjective adjectives (e
Overly Emotive Product Descriptions
Product descriptions commonly found in e-commerce often rely on subjective adjectives (e.g., 'stunning,' 'revolutionary') and emotive language to engage customers. This approach would directly conflict with '72e93f-2's' inferred brand voice, which prioritizes precision, objectivity, and an understated, technical communication style. An inconsistent voice could dilute the brand's perception as a reliable, data-driven, and systematically designed entity, leading to a disconnect with consumer expectations established by its core identity.
Stack tecnológico
Shopify
/5
Trustpilot ()
/5
Google ()
Presencia social
02 · 03 — Prueba
Mismo producto, reescrito para Chloe,.
0.16ct Pink Sapphire Diamond Yellow Gold Earrings
Hoy
0.16ct Pink Sapphire Diamond Yellow Gold Earrings
The earrings feature 0.16 carats of high-quality diamonds and 1.15 carats of pink sapphires set in 9k yellow gold. The design of the earrings creates a hoop-like effect from the front due to the luxurious arrangement of diamonds and pink sapphires, while the studded back ensures comfort for daily wear. The romantic pink hues of the sapphires make them a great gift for special occasions like anniversaries. The earrings are designed for long-term wear and the addition of colored sapphires makes them a unique piece in any jewelry collection.<br><br>Here are the product specifications:<br>- Total Diamond Weight: 0.16 carats<br>- Dimensions: W3 x 15mm<br>- Main Stone: Pink Sapphire<br>- Other Stones: 1.15 carats of Pink Sapphires<br>- Main Stone Shape: Round<br>- Metal: 9K Yellow Gold<br>- Diamond Quality: Premium Quality<br>- Setting: Claw<br><br><br>Please note that the weights, gem colors, and sizes mentioned are approximate and may vary slightly.
Después · Dondo
9K Yellow Gold Diamond & Pink Sapphire Earrings | 0.16ct Diamond, 1.15ct Sapphire
These earrings feature a meticulously engineered arrangement of natural diamonds and pink sapphires, designed for sustained aesthetic and functional integrity.<ul><li>Material Composition: 9K Yellow Gold chassis, Mined Diamonds, Natural Pink Sapphires.</li><li>Gemstone Specifications: 0.16 carat total weight (CTW) of diamonds, 1.15 carat total weight (CTW) of pink sapphires.</li><li>Design Architecture: Frontal hoop-effect geometry, secured with a studded back for positional stability and wearer comfort.</li><li>Durability Profile: Engineered for extended wear cycles, maintaining structural and material consistency.</li></ul>Material authenticity and structural integrity are guaranteed, ensuring a consistent product experience.
IGI Lab-Grown D-VVS Princess Cut Diamond Infinity Twist Solitaire Engagement Ring.
Hoy
IGI Lab-Grown D-VVS Princess Cut Diamond Infinity Twist Solitaire Engagement Ring.
<p>Celebrate love with the <strong>Lab-Grown Diamond Solitaire Engagement Ring</strong>, featuring a stunning princess diamond with four prong setting in <strong>D color and VVS clarity</strong>. Available in <strong>0.20Ct to 2.00Ct</strong> and crafted in <strong>9K or 18K white, yellow, rose gold, or platinum</strong>, it’s timeless, elegant, and sustainable.</p>
<p><strong>Note: "Please ensure to mention your ring size when placing your order."</strong></p>
<h4>Key Features:</h4>
<ul>
<li>
<strong>Metal Options</strong>: Choose from premium 9K or 18K gold in white, yellow, or rose hues, or opt for timeless platinum for unmatched durability and elegance.</li>
<li>
<strong>Carat Weight Choices</strong>: Available in various carat weights from 0.20Ct to 2.00Ct, allowing you to select the perfect size for your style and budget.</li>
<li>
<strong>Diamond Quality</strong>: Features a D color, VVS clarity lab-grown princess diamond, offering unparalleled brilliance, fire, and a sustainable alternative to natural diamonds.</li>
<li>
<strong>Solitaire Setting</strong>: The classic and secure solitaire setting enhances the diamond’s sparkle, making it the centerpiece of this elegant design.</li>
<li>
<strong>Lifetime Warranty</strong>: Comes with a lifetime warranty, ensuring confidence and peace of mind with every purchase.<br>
<ul>
<li>
<h2 style="font-size: 20px; margin-top: 20px;">Engagement Ring Specifications</h2>
</li>
</ul>
</li>
</ul>
<style>
table {
width: 100%;
border-collapse: collapse;
margin-bottom: 20px;
font-size: 16px;
}
th, td {
padding: 12px;
text-align: left;
border: 1px solid #ddd;
}
th {
background-color: #f4f4f4;
font-weight: bold;
}
@media screen and (max-width: 600px) {
table {
width: 100%;
display: table;
}
thead {
display: table-header-group;
}
tr {
display: table-row;
}
td, th {
display: table-cell;
text-align: left;
padding: 10px;
}
}
</style>
<ul>
<li>
<ul>
<li>
<table>
<thead>
<tr>
<th>Specification</th>
<th>Details</th>
</tr>
</thead>
<tbody>
<tr>
<td>Diamond Weight</td>
<td>0.20Ct - 2.00Ct</td>
</tr>
<tr>
<td>Main Stone Type</td>
<td>Lab-Grown Diamond (D Color, VVS Clarity)</td>
</tr>
<tr>
<td>Main Stone Shape</td>
<td>Princess </td>
</tr>
<tr>
<td>Manufacture</td>
<td>Made in the United Kingdom</td>
</tr>
<tr>
<td>Metal Options</td>
<td>9K & 18K Gold (White, Yellow, Rose), 950 Platinum</td>
</tr>
<tr>
<td>Sustainability</td>
<td>Lab-Grown Diamond (Conflict-Free & Eco-Friendly)</td>
</tr>
<tr>
<td>Lifetime Warranty</td>
<td>Yes</td>
</tr>
<tr>
<td>Return Policy</td>
<td>30-Day No Question Easy Return</td>
</tr>
<tr>
<td>Handcrafted </td>
<td>Yes</td>
</tr>
</tbody>
</table>
</li>
</ul>
<br>
</li>
</ul>
<h4>Why Choose This Engagement Ring?</h4>
<p>This lab-grown diamond solitaire engagement ring combines the beauty of superior craftsmanship with the sustainability of lab-grown diamonds. Its customizable options in metal type, carat weight, and timeless design make it the ideal choice for a proposal, anniversary, or any special occasion.</p>
<p><strong>Please note that weights, gem colors, and sizes are approximate and may vary slightly.</strong></p>
Después · Dondo
IGI Lab-Grown Diamond Engagement Ring | D-VVS Princess Cut Solitaire
This engagement ring features an IGI-certified lab-grown diamond, providing transparent quality validation and an ethically sourced core component.<ul><li>Diamond Certification: Independent Gemological Institute (IGI) certified for precise grading parameters.</li><li>Gemstone Specifications: Lab-Grown D color, VVS clarity Princess Cut diamond, available from 0.20 to 2.00 carats.</li><li>Metal Composition: Configurable in 9K or 18K White, Yellow, Rose Gold, or Platinum for material compatibility.</li><li>Setting Design: Infinity Twist Solitaire architecture, engineered for secure diamond display.</li></ul>IGI certification ensures objective quality metrics and material traceability. Ring sizing required for order processing.
0.25ct Lab Diamond Drop Pendant In Gold
Hoy
0.25ct Lab Diamond Drop Pendant In Gold
<p data-mce-fragment="1"><strong data-mce-fragment="1">Sustainable Lab Diamond Necklace in 9K White Gold with Silver Chain</strong></p>
<p data-mce-fragment="1">Discover the elegance of ethical luxury with our handcrafted necklace, meticulously designed to highlight a stunning sustainable lab diamond. Set in radiant 9K white gold and accompanied by a versatile silver chain, this exquisite piece seamlessly combines timeless sophistication with responsible sourcing.</p>
<p data-mce-fragment="1"><strong data-mce-fragment="1">Product Specifications:</strong></p>
<ul data-mce-fragment="1">
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Total Diamond Weight:</strong> 0.25 carats</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Dimensions:</strong> 12 x 3mm</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Main Stone:</strong> Sustainable Lab Diamond</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Metal:</strong> 9K White Gold</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Diamond Quality:</strong> H/SI</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Setting:</strong> Claw</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Chain:</strong> Silver chain included, with variable length</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">UK Hallmarked:</strong> Yes</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">UK Handcrafted:</strong> Yes</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Conflict-Free Diamonds:</strong> Yes</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Nickel-Free:</strong> Yes</li>
</ul>
<p data-mce-fragment="1"><strong data-mce-fragment="1">Additional Information:</strong></p>
<ul data-mce-fragment="1">
<li data-mce-fragment="1">
<p data-mce-fragment="1"><strong data-mce-fragment="1">Versatile Silver Chain:</strong> The necklace is accompanied by a silver chain that can be adjusted in length, offering versatility and a perfect fit for any neckline.</p>
</li>
<li data-mce-fragment="1">
<p data-mce-fragment="1"><strong data-mce-fragment="1">Conflict-Free Diamonds:</strong> We are committed to ethical sourcing. The diamonds used in this necklace are conflict-free, ensuring you can wear your jeweler with peace of mind.</p>
</li>
<li data-mce-fragment="1">
<p data-mce-fragment="1"><strong data-mce-fragment="1">Nickel-Free:</strong> Crafted with your comfort in mind, our necklace is nickel-free, making it suitable for sensitive skin.</p>
</li>
<li data-mce-fragment="1">
<p data-mce-fragment="1"><strong data-mce-fragment="1">Note:</strong> Please be aware that the weights, gem colors, and sizes are approximate and may vary slightly.</p>
</li>
</ul>
Después · Dondo
0.25ct Lab Diamond Drop Pendant Necklace | 9K Gold & Silver Chain
This pendant features a precisely synthesized lab diamond, offering a dimensionally consistent and ethically produced gemstone component.<ul><li>Gemstone Type: Lab-Grown Diamond, verified origin for material composition.</li><li>Carat Weight: 0.25 carat total weight (CTW) for calibrated visual presence.</li><li>Material Composition: 9K Gold pendant chassis, paired with a silver chain for functional integration.</li><li>Design Profile: Drop pendant architecture, engineered for vertical suspension and balanced presentation.</li></ul>Each lab-grown diamond undergoes rigorous synthesis and inspection, ensuring adherence to specified material and structural parameters.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Product descriptions contain raw HTML tags and rich-text editor artifacts, severely impacting readability and presentation.
+£1.5K/moExtensive presence of raw HTML tags (e.g., 'data-mce-fragment', 'react-scroll-to-bottom--css') and generic introductory phrases in descriptions, hindering user experience and search engine indexing.
critical02
Critical Shortage of Product Images.
+£1.4K/moA significant number of products (up to 68%) have only 1-3 images, which is critically insufficient for showcasing intricate items like jewelry and watches, severely hindering customer decision-making.
critical03
Widespread Duplicate and Missing Description Content.
+£1.2K/moA substantial portion of the catalog, especially all Lexibook, Casio, and Timex watch products, utilizes identical, generic, or completely empty descriptions. This severely degrades user experience, leads to duplicate content penalties, and wastes optimization opportunities.
critical04
Inconsistent Terminology and Formatting in Titles and Descriptions.
+£1.1K/moFrequent use of inconsistent terms (e.g., 'Ct' vs 'Carat', 'Lab Grown' vs 'Lab Diamond'), ambiguous phrasing, and formatting errors (e.g., 'Solitarie') leading to a fragmented user experience, missed SEO opportunities, and potential customer confusion.
critical05
Critical Image Asset Gaps.
+£913/moOne product (ID 78257) has 0 images, rendering it unsellable, while others list an excessive 50 images, indicating potential data inefficiencies or errors.
criticalWeak titles (0%)
Insufficient images (38%)
Insufficient images (67%)
Insufficient images (79%)
Insufficient images (80%)
Insufficient images (88%)
Insufficient images (93%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
£1.49
Mín
£689
Prom
£249
Mediana
£11,979
Máx
22%
Económico
40%
Gama media
38%
Premium
Cobertura
100%
Tiene descripción
1587
Largo prom. desc.
100%
Tiene imágenes
5.3
Imgs prom./producto
100%
Precio comparado
56%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- No installment/financing information visible in product descriptions
Recomendaciones
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£258/mo·15 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£258/mo·15 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 25 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.3h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 22.5h · Dondo: 7m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic traffic
+10-25% lift
90 days post-fix
Indexed pages in Google
100% of catalog indexed
30 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 49 to 81 characters.The improved sample description went from 142 to 83 words.Product descriptions contain raw HTML tags and rich-text editor artifacts, severely impacting readability and presentation. is tied to an estimated £6.1K/month.Overly Emotive Product Descriptions
Resumen · lo que está en juego
Estás perdiendo £6.1K cada mes que esto siga así.
15 productos por corregir. Dondo lo hace en 1 minutos.