01
Add missing product images
Weak image coverage reduces trust and makes products harder to evaluate.
+A$15/mo·4 products
×60d025-60.myshopify.com
Auditoría en vivo · Jul 17, 202660d025-60.myshopify.com12 products · 12 sampledUnknown
60d025-60.myshopify.com,
estás dejando A$444
sobre la mesa cada año.
Analizamos 12 de tus 12 productos. Tu catálogo puntúa 53/100 — las mejores marcas de e-commerce llegan a 92.5. Esa brecha vale A$37/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
53/100
Ventas en riesgo
A$37/mo
A$444/año sin atender
Productos a corregir
5 of 12
42% del catálogo necesita trabajo
Tiempo para corregir
1d → 1m
Manual vs Dondo
33th percentile of 641 audited stores
El veredicto
“This catalog's current state falls significantly below the average for top e-commerce sites. Addressing the fundamental content and title deficiencies is crucial to approach industry best practices and improve overall catalog performance.”
Manual
6.8h/mo
A$483/mo
@ A$71/hr · 6.8h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add missing product imagesA$15/mo
Add missing product descriptionsA$10/mo
Improve catalog SEO fieldsA$6/mo
Rewrite weak product titlesA$6/mo
Conservative
A$12/mo
Moderate
A$37/mo
Aggressive
A$61/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 12 products, A$51 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 12 of 12 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Eco-Conscious.
Ella es 65-75% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A busy parent, likely a mother, who prioritates natural, safe, and highly effective sun protection for her entire family. She values health, environmental consciousness, and convenience, seeking products that align with her natural lifestyle and offer peace of mind for her children's delicate skin.
Eco-Conscious Family Protector
Ella llega ya pensando:
Is this sunscreen truly broad-spectrum SPF50+ and effective enough for the harsh Australian sun, while still being natural?
Will it leave a noticeable white cast or feel heavy/greasy, especially on kids or for daily wear?
Are the ingredients genuinely safe and free from irritants for very sensitive skin or babies, beyond just being 'natural'?
Lo que intenta hacer:
Ensure my family's skin, especially my children's, is protected from the harsh Australian sun without exposing them to harmful chemicals.
Find a reliable, natural sunscreen that is easy to apply, doesn't feel unpleasant, and integrates seamlessly into our daily routine.
Simplify our family's sun protection needs by finding versatile products suitable for different age groups and skin types from a trustworthy, transparent brand.
Lo que la impulsa a comprar:
Concern about protecting children from sun damage with natural, non-toxic ingredients.
A desire for high SPF, broad-spectrum protection that is gentle, non-irritating, and environmentally friendly.
The convenience of finding a single brand that offers trusted sun protection solutions for all family members, from babies to adults.
Unclear Product Information and Generic Bundles
This persona, prioritizing safety and natural ingredients for her family, is severely hindered by missing product descriptions, particularly for bundles. She needs clear, comprehensive ingredient lists, detailed benefits, and application instructions to trust a product for her baby, kids, or sensitive skin. Generic bundle titles and a complete lack of content prevent her from understanding the value, specific contents, and suitability of purchasing multiple items for her family's diverse needs.
02 · 03 — Prueba
Mismo producto, reescrito para Eco-Conscious.
Family Bundle
Hoy
Family Bundle
Sin descripción.
Después · Dondo
Dondo SPF50+ Mineral Sunscreen Family Pack | Broad Spectrum, Reef Safe
Give your family the ultimate defense against the harsh Australian sun with Dondo's Natural Mineral Sunscreen Family Pack, ensuring peace of mind with genuinely safe, effective protection.
• Superior SPF50+ Broad Spectrum: Offers robust UVA/UVB defense, crucial for sensitive skin and prolonged outdoor activities.
• 100% Mineral Zinc Oxide: Utilizes non-nano zinc oxide for a physical barrier that's safe, effective immediately, and free from irritating chemicals.
• Non-Greasy & Invisible Finish: Applies smoothly without leaving a white cast or heavy, sticky feeling, perfect for daily wear on kids and adults.
• Reef-Safe & Eco-Conscious: Protects marine ecosystems, aligning with your family's commitment to environmental responsibility.
• Complete Family Value: Conveniently equips every member with high-quality, gentle sun protection, making it your trusted choice for all adventures.
Trust Dondo for your family's sun safety—our commitment to natural, effective protection is your assurance.
Bundle of five - 20% OFF
Hoy
Bundle of five - 20% OFF
Sin descripción.
Después · Dondo
Dondo SPF50+ Mineral Sunscreen 5-Pack | Broad Spectrum, Sensitive Skin - Save 20%
Stock up and save on Dondo's premium SPF50+ Mineral Sunscreen 5-Pack, providing continuous, gentle protection for your entire family's active lifestyle.
• Multipack Value: Secure a 20% saving while ensuring you always have Dondo's trusted sun protection on hand.
• Dondo SPF50+ Mineral Formula: Delivers robust broad-spectrum UVA/UVB defense using non-nano Zinc Oxide for superior safety and efficacy.
• Gentle for All Ages: Hypoallergenic and dermatologist-tested, it's perfect for the most sensitive skin, including babies and children, without irritation.
• Clear, Non-Greasy Application: Designed to absorb quickly, leaving no sticky residue or visible white cast, ideal for daily wear.
• Eco-Friendly & Reef Safe: Our natural formula is free from harmful chemicals like oxybenzone and octinoxate, protecting both skin and oceans.
Experience the Dondo difference—premium, natural sun protection with the value and peace of mind your family deserves.
Bundle of three - 10% OFF
Hoy
Bundle of three - 10% OFF
Sin descripción.
Después · Dondo
Dondo SPF50+ Mineral Sunscreen 3-Pack | Broad Spectrum, Water Resistant - Save 10%
Equip your family with Dondo's reliable SPF50+ Mineral Sunscreen 3-Pack, offering superior, water-resistant protection and smart savings for all your outdoor moments.
• Triple Pack Savings: Enjoy a 10% discount on essential, high-quality sun protection, perfect for family holidays or regular use.
• Dondo SPF50+ Broad Spectrum: Provides advanced mineral defense against the sun's damaging UVA/UVB rays, ensuring comprehensive coverage.
• Water-Resistant Formula: Maintains effectiveness for up to 80 minutes during swimming or active play, keeping kids safe even when wet.
• Natural & Non-Toxic: Formulated with safe, effective ingredients, completely free from oxybenzone, parabens, fragrances, and other irritants.
• Lightweight & Invisible: Quick-absorbing texture that won't leave a greasy feel or bothersome white residue, ideal for sensitive skin.
Choose Dondo for uncompromising sun protection—dedicated to your family's health and the environment, backed by our quality promise.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Critical Content Gaps & Irrelevance
+A$19/moA significant portion of products (5 out of 12) suffer from either completely missing descriptions and images or feature descriptions with irrelevant content (e.g., product 141865's description for makeup powder when the title suggests a bundle). This severely impedes customer understanding and search engine indexing.
critical02
Generic and Uninformative Product Titles
+A$18/moMany titles, particularly for bundle products (e.g., "Bundle & Save", "Family Bundle", "Bundle of three"), are excessively generic. They fail to convey specific product contents, benefits, or key features, leading to poor discoverability and low click-through rates.
critical03 · 03 — Benchmark
Cómo te comparas.
60d025-60.myshopify.com (Tú)
53
Package Free Shop
88
EarthHero
73
BrandDesc wordsLifestyle %Materials %Voice %
60d025-60.myshopify.com (You)116w67%58%0%
Package Free Shop150w75%95%90%
EarthHero118w100%55%100%
Identified competitors by searching for established online stores specializing in 'eco-friendly household products' and 'zero waste personal care' in the English-speaking market, specifically prioritizing those with a strong US presence. Websites were manually reviewed to verify product categories and market alignment. Catalog quality metrics are estimates based on public web signals such as website design, product page detail, and brand messaging.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (0%)
Weak titles (0%)
Weak titles (100%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
A$32
Mín
A$51
Prom
A$32
Mediana
A$128
Máx
0%
Económico
9%
Gama media
3%
Premium
Cobertura
67%
Tiene descripción
1275
Largo prom. desc.
75%
Tiene imágenes
3.8
Imgs prom./producto
100%
Precio comparado
0%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 0% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+A$10/mo·4 products
03
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+A$6/mo·5 products
04
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+A$6/mo·5 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add missing product images with AI Image Generator.
Day 2Day 2: Apply the same fix to 4 high-priority products.
Day 3Day 3: Address add missing product descriptions for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Title Generator to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 5 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 4 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.5h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 0.8h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 0.8h · Dondo: 1m
PDP conversion rate
+15-25% lift
30 days post-fix
PDP bounce rate
-10-20% reduction
30 days post-fix
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Organic CTR (Search Console)
+15-30% lift
60 days post-fix
Search impressions
+10-20% increase
60 days post-fix
A/B test suggestion
Enriched product descriptions increase PDP conversion rate
Control
50% of products keep current descriptions
Variant
50% of products receive AI-generated benefit-led descriptions
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 13 to 70 characters.The improved sample description went from 0 to 141 words.Critical Content Gaps & Irrelevance is tied to an estimated A$37/month.
Resumen · lo que está en juego
Estás perdiendo A$37 cada mes que esto siga así.
5 productos por corregir. Dondo lo hace en 1 minutos.