01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+CA$18/mo·9 products
×2a5c0f-2.myshopify.com
Auditoría en vivo · May 24, 20262a5c0f-2.myshopify.com26 products · 26 sampledUnknown
2a5c0f-2.myshopify.com,
estás dejando CA$492
sobre la mesa cada año.
Analizamos 26 de tus 26 productos. Tu catálogo puntúa 64/100 — las mejores marcas de e-commerce llegan a 94. Esa brecha vale CA$41/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
64/100
Ventas en riesgo
CA$41/mo
CA$492/año sin atender
Productos a corregir
18 of 26
69% del catálogo necesita trabajo
Tiempo para corregir
2d → 1m
Manual vs Dondo
69th percentile of 129 audited stores
El veredicto
“Your catalog suffers from basic structural inconsistencies and poor data hygiene that top performers resolved years ago. This level of technical debt is actively suppressing your conversion potential.”
Manual
11.3h/mo
CA$475/mo
@ CA$42/hr · 11.3h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image setsCA$18/mo
Improve catalog SEO fieldsCA$12/mo
Rewrite weak product titlesCA$12/mo
Conservative
CA$17/mo
Moderate
CA$41/mo
Aggressive
CA$65/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 26 products, C$27 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 26 of 26 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a Chronic.
Ella es 65% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
A 45-year-old Canadian professional who spends 8+ hours a day on digital screens and manages chronic dry eye symptoms. She is highly health-conscious and prefers preservative-free, clinical-grade solutions recommended by optometrists, but she is often frustrated by the difficulty of finding specific medical-grade brands online.
Chronic Dry-Eye Sarah
Ella llega ya pensando:
Unprofessional presentation: The use of ALL CAPS in product titles and messy HTML descriptions makes the site look less like a medical clinic and more like an unverified reseller.
Lack of visual confirmation: With only one image per product, it is difficult to verify the packaging against the version recommended by my doctor.
Search difficulty: It is hard to quickly filter for 'Preservative-Free' vs. 'Ointment' because the titles are inconsistent and metadata is not standardized.
Lo que intenta hacer:
Secure a reliable, repeat source for preservative-free lubricants that do not cause secondary irritation.
Find a comprehensive 'eye-safe' skincare and makeup routine that won't aggravate chronic dry eye conditions.
Educate myself on the difference between standard retail drops and medical-grade Omega-3 supplements.
Lo que la impulsa a comprar:
Post-appointment search for specific clinical brands like Hyabak, Hylo, or PRN.
Severe flare-up of symptoms (burning, redness, or itching) requiring immediate relief.
Transitioning to a 'clean beauty' routine specifically for ocular health (Blepharitis or Rosacea management).
Clinical Trust vs. Data Hygiene Gap
While the persona seeks 'Clinically proven solutions,' the catalog's technical debt—such as ALL CAPS titles and obsolete description code—undermines the brand's medical authority. Sarah needs to see multi-angle packaging shots to ensure she is buying the correct medical SKU, and the lack of high-intent keywords like 'Preservative-Free' in all relevant titles makes her search process unnecessarily difficult.
02 · 02 — Voz
Tu voz de marca, evaluada.
Clinical AuthorityFocusing on medically-backed, preservative-free solutions and clinically proven results for complex ocular conditions.
Educational EmpowermentProviding customers with comprehensive guides, nutrition courses, and diagnostic quizzes to facilitate informed health decisions.
Symptom-Specific PrecisionCategorizing treatments by symptom severity—from mild to severe—to ensure targeted and effective relief.
Holistic IntegrationBridging the gap between vision care, skincare, and nutrition for a total-body approach to wellness.
Lo mejor de tu marca
Clinically proven solutions for eye and skin wellness. Discover proven results.
Homepage Hero Section
Tus páginas de producto
The core brand identity is highly educational and clinical, evidenced by the inclusion of 'Vision Care Guides' and symptom-severity tiers
Technical Consistency and Visual Hierarchy
The core brand identity is highly educational and clinical, evidenced by the inclusion of 'Vision Care Guides' and symptom-severity tiers. However, the catalog copy occasionally fluctuates between highly technical manufacturer details (e.g., '0.30% viscoadaptive HA') and shorter, less descriptive snippets. While the use of color-coded symptom tags (Mild/Moderate/Severe) in some descriptions aligns with the 'CARE Clinic' persona, this taxonomy is not applied uniformly across all product titles and descriptions, creating a slight disconnect between the expert-led homepage and the individual product pages.
02 · 03 — Prueba
Mismo producto, reescrito para Chronic.
HYABAK
Hoy
HYABAK
<h3><strong>Description</strong></h3>
<p><strong><span style="color: #ffffff;"><span style="background-color: #e6d380;"> MILD / MODERATE SYMPTOMS </span></span></strong></p>
<p>Hyabak® is a preservative-free <span data-mce-fragment="1">drop provide long lasting relief from eye discomfort and dryness. The viscosity is chosen to also match natural tears so there is no stickiness or blurriness after applying the drops.</span></p>
<p><meta charset="utf-8"><strong>Contact Lens Compatible:</strong><span> Yes</span></p>
<h3>Current Stock Expiry Date: March 2025</h3>
<h2>Benefits</h2>
<ul>
<li>Preservative Free, Phosphate Free</li>
<li>High tolerance</li>
<li>Easy to use bottle, easy to administer drops</li>
<li>Handy size, no wastage, economical – can be used until the very last drop</li>
<li>Suitable for regular use Hypotonic solution – to restore the natural osmotic balance of the tear film</li>
<li>Suitable for use with contact lenses</li>
<li>300 drops per bottle</li>
<li>Every drop provides a precise and sufficient dose</li>
</ul>
<h3>More Details</h3>
<p>Hyabak® multi-dose eye drops contain 0.15% sodium hyaluronate for long lasting relief from eye discomfort and dry eyes. Sodium hyaluronate offers optimal water retention because it acts like a sponge, retaining water and releasing it progressively. These drops flow when you blink and retain a clear surface when your eye is still.</p>
<p><strong>Product Size:</strong><span> 10ml (300 drops per bottle)</span></p>
<p><meta charset="utf-8"><strong>Product Duration:</strong><span> <meta charset="utf-8">Officially approved by the manufacturer for safe use up to<strong data-mce-fragment="1"> 6 months </strong>after opening.</span></p>
<h3>Ingredients</h3>
<p style="font-weight: 400;">0.15% sodium hyaluronate, Sodium chloride, Actiquinol, Trometamol, Hydrochloric acid, Water for injections</p>
<p> </p>
Después · Dondo
Hyabak Preservative-Free Lubricating Eye Drops - 0.15% Sodium Hyaluronate
Restore comfort to fatigued eyes with a clinical-grade formula that mimics your natural tears for immediate, non-blurring relief from digital eye strain.
• ABAK® Delivery System: Patented bottle design keeps every drop 100% preservative-free and sterile for up to 3 months.
• 0.15% Sodium Hyaluronate: High-performance hydration targeting mild to moderate symptoms without the sticky residue or cloudy vision.
• Contact Lens Compatible: Formulated to be safe with all types of lenses, providing essential moisture during long professional workdays.
Clinically proven wellness for digital professionals. Recommended by Canadian optometrists for preservative-free care.
LUMIFY®
Hoy
LUMIFY®
<meta charset="utf-8">
<h1 data-mce-fragment="1">Introducing Lumify Redness Relief Eye Drops – your ultimate solution for bright, radiant eyes.</h1>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;">Lumify eye drops are uniquely formulated to target redness without the harsh chemicals, ensuring a gentle yet effective solution for your eyes. Whether you're preparing for a big meeting or hosting a patio event at your restaurant, Lumify ensures that your eyes look their best, offering a refreshed and vibrant appearance that boosts your confidence.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-size: 0.875rem;" data-mce-style="font-size: 0.875rem;"><strong data-mce-fragment="1"><span data-mce-fragment="1" style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;">Contact Lens Compatibility: Yes</span></strong></span></p>
<h3 data-mce-fragment="1">Lumify Eye Drops Benefits</h3>
<ul data-mce-fragment="1">
<li data-mce-fragment="1">
<strong data-mce-fragment="1" style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;">Instant Redness Relief:<span data-mce-fragment="1"> </span></strong>Experience the magic as Lumify works to reduce redness in just 60 seconds.</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Significantly reduce redness</strong>: Help eyes look whiter and brighter </li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Long-Lasting Comfort:</strong><span data-mce-fragment="1"> </span>Enjoy up to 8 hours of soothing relief, perfect for long days or nights out.</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Safe and Gentle:</strong><span data-mce-fragment="1"> </span>Formulated by eye care professionals, ensuring safety and gentleness for regular use.</li>
<li data-mce-fragment="1">
<strong data-mce-fragment="1">Clinically Proven</strong>: Stabilizes tear film and reduces inflammatory markers.</li>
<li data-mce-fragment="1">
<meta charset="utf-8">
<h4 data-mce-fragment="1" class="flex-fill paragraph1">#1 Eye doctor recommended redness reliever eye drop</h4>
</li>
</ul>
<h3 data-mce-fragment="1">Lumify Eye Drops Usage</h3>
<ul data-mce-fragment="1">
<li data-mce-fragment="1">Recommended for<strong data-mce-fragment="1"><span data-mce-fragment="1"> </span>red eyes, pinky eyes, itchy eyes due to minor eye irritations</strong>.</li>
<li data-mce-fragment="1">Suitable for<span data-mce-fragment="1"> </span>Adults and children 5 years of age and over:<br data-mce-fragment="1">
</li>
</ul>
<h3 data-mce-fragment="1">Ingredients:</h3>
<ul data-mce-fragment="1">
<li data-mce-fragment="1">
<meta charset="utf-8"> <span data-mce-fragment="1" class="font-bold">Active ingredient:</span><span data-mce-fragment="1"> Brimonidine tartrate (0.025%) - redness reliever</span>
</li>
<li data-mce-fragment="1">
<span data-mce-fragment="1" style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;"><meta charset="utf-8"> <span data-mce-fragment="1" class="font-bold">Inactive ingredients:</span><span data-mce-fragment="1"> Benzalkonium chloride, boric acid, calcium chloride dihydrate, glycerin, potassium chloride, sodium borate decahydrate, sodium chloride, water for injection. Hydrochloric acid and/or sodium hydroxide may be used to adjust pH.</span></span><br data-mce-fragment="1">
</li>
<li data-mce-fragment="1"><span data-mce-fragment="1" style="font-size: 0.875rem;" data-mce-style="font-size: 0.875rem;"><a data-mce-fragment="1" href="https://www.lumifyeyes.com/siteassets/pdf/lumify-drug-facts.pdf" target="_blank" data-mce-href="https://www.lumifyeyes.com/siteassets/pdf/lumify-drug-facts.pdf"><span data-mce-fragment="1" style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;">Drug Facts</span></a></span></li>
</ul>
Después · Dondo
Lumify Redness Relief Eye Drops - Low-Dose Brimonidine Tartrate, 7.5ml
Achieve noticeably whiter and more radiant eyes in just 60 seconds with the first FDA-approved low-dose brimonidine formula.
• Selective Redness Relief: Specifically targets redness while significantly reducing the risk of rebound congestion common in older formulas.
• Rapid Action: Delivers clinical results within 1 minute, with a single drop lasting up to 8 hours for all-day professional performance.
• Bausch & Lomb Innovation: Developed by ocular experts to maintain natural oxygen flow to the eye, ensuring safe and effective occasional use.
Professional-grade ocular aesthetics. Experience the gold standard in redness relief for a refreshed, clinical appearance.
CALMO® EYE SPRAY
Hoy
CALMO® EYE SPRAY
<h3>Description</h3><p><strong><span style="color: #ffffff;"><br><span style="background-color: #e6d380;"> MILD / MODERATE SYMPTOMS </span></span></strong></p><p>CALMO® Eye Spray provides the benefits of a drop, in a spray bottle!</p><p>Used in environment-related disorders such as dry eyes, strained eyelids, foreign body sensation, and a burning and itching sensation in the eyes. The liposomes and pro-vitamin B5 (dexpanthenol) in CALMO® Eye Spray moisturize the eye area and provide preventative protection for the skin.</p><h3>Current Stock Expiry Date: August 2025</h3><h3>Benefits</h3><ul>
<li>Stabilizes the lipid layer of the tear film</li>
<li>Regulates and improves the humidification of the eye surface and the eyelids</li>
<li>Moisturizes the eye area and provides preventative protection for the skin</li>
<li>1-2 sprays will work for approximately 4 hours</li>
</ul><h3>More Details</h3><p>CALMO® Eye Spray stabilizes the lipid layer of the tear film, while improving the humidification of the eye surface and the eyelids. It should be used in environment-related disorders such as dry eyes, strained eyelids, foreign body sensation, and a burning and itching sensation in the eyes. The liposomes and pro-vitamin B5 (dexpanthenol) in CALMO® Eye Spray moisturize the eye area and provide preventative protection for the skin.</p><p>The liposomes in CALMO® Eye Spray consist of lipids very similar to those which occur in your own tear film. The lipid layer of the tear film is what preventsthe tears from evaporating. Once sprayed on closed eyes, the lipids contained in CALMO® Eye Spray mix with lipids produced by the Meibomian glands at the lid margin. Upon opening the eye, this optimized lipid mix gets spread onto the tear film. With every blink, the tear film on the eye surface will be supplied with the liposomes contained in CALMO® Eye Spray. The effect of 1-2 sprays will work for approximately 4 hours.</p><h3>How To Use</h3><meta charset="utf-8"><p><span>Close your eyes Spray on CLOSED lids Open your eyes and let it work its magic That’s it!<br><br></span></p><h4>
<strong></strong><br>
</h4><p><strong>CAUTION</strong></p><ul>
<li>Do NOT use if you have a Soy allergy.</li>
<li>When using eye makeup, CALMO® Eye Spray should be used before applying makeup and after makeup removal. CALMO® Eye Spray can also be used with previously applied eye makeup. In this case, only one spray should be applied and the distance between the dispenser and the eye should be slightly greater (about 20 cm).</li>
</ul><h3>Medical Ingredients</h3><p>Contains dexpanthenol (also known as pro vitamin B5), vitamin A - palmitate, vitamin E, soy lecithin, sodium chloride, ethanol and purified water.</p><ul></ul><ul></ul><ul></ul>
Después · Dondo
Calmo Liposomal Eye Spray - Pro-Vitamin B5 for Dry Eye & Eyelid Relief
Stabilize your tear film and soothe irritated eyelids with a convenient spray application designed for on-the-go clinical relief from environmental stressors.
• Liposomal Delivery: Repairs the essential lipid layer of the tear film to prevent evaporation and immediately stop burning sensations.
• Pro-Vitamin B5 (Dexpanthenol): Deeply moisturizes the eyelid skin to reduce inflammation, itching, and the sensation of foreign bodies.
• Application Versatility: Unique formula can be applied over makeup and with contact lenses, ideal for immediate relief during a busy workday.
Holistic ocular skin integration. Certified clinical relief for moderate symptom management and daily environmental protection.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Non-standard Title Casing
+CA$10/moThe widespread use of ALL CAPS in product titles significantly hinders readability and projects a lack of brand professionalism compared to market leaders.
warning02
Deficient Visual Asset Volume
+CA$9/moMultiple product listings contain only a single primary image, failing to meet the industry standard of 3-5 multi-angle shots for consumer confidence.
critical03
Obsolete Description Code
+CA$8/moDescription fields are cluttered with redundant HTML meta tags and inline styles that negatively impact page load speeds and SEO rankings.
critical04
Inconsistent Keyword Optimization
+CA$7/moProduct titles lack essential high-intent keywords such as 'Eye Drops', reducing visibility in both internal and external search results.
warning05
Fragmented Metadata Structure
+CA$6/moThe lack of standardized attribute formatting across the catalog creates a disjointed user experience and complicates faceted navigation.
critical03 · 03 — Benchmark
Cómo te comparas.
Eye Drops Plus (Tú)
64
Eye Drop Shop
84
Dr. Dry Eye
79
BrandDesc wordsLifestyle %Materials %Voice %
Eye Drops Plus (You)248w65%96%100%
Eye Drop Shop185w65%85%90%
Dr. Dry Eye140w55%75%82%
Competitors were identified by filtering for Canadian-based e-commerce stores specializing in the 'Dry Eye' and 'Ocular Hygiene' niche with overlapping inventory (Hylo, PRN, and I-MED Pharma). Metrics were estimated by analyzing product detail pages, metadata structures, and visual asset ratios across top-selling categories.
Competitor metrics are estimates from public web signals, not scraped catalog counts.
Weak titles (42%)
Weak titles (0%)
Weak titles (0%)
Distribución por categoría
Análisis de precios
CA$7.15
Mín
CA$27
Prom
CA$22.95
Mediana
CA$56.95
Máx
4%
Económico
15%
Gama media
7%
Premium
Cobertura
100%
Tiene descripción
2303
Largo prom. desc.
100%
Tiene imágenes
2.3
Imgs prom./producto
100%
Precio comparado
12%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 12% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+CA$12/mo·18 products
03
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+CA$12/mo·18 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 9 high-priority products.
Day 3Day 3: Address rewrite weak product titles for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use Listing Optimizer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 10 worst product titles (10 min each, or instant with Dondo)
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 1.5h · Dondo: 1m
Week 2Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 2.1h · Dondo: 1m
Week 3SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 2.3h · Dondo: 1m
Add-to-cart rate
+20-40% lift
30 days post-fix
Product return rate
-5-10% reduction
90 days post-fix
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 6 to 73 characters.The improved sample description went from 220 to 92 words.Non-standard Title Casing is tied to an estimated C$41/month.Technical Consistency and Visual Hierarchy
Resumen · lo que está en juego
Estás perdiendo CA$41 cada mes que esto siga así.
18 productos por corregir. Dondo lo hace en 1 minutos.