01
Add complete product image sets
Weak image coverage reduces trust and makes products harder to evaluate.
+£90/mo·8 products
×Soler Performance LLC
Auditoría en vivo · Jul 17, 20261a3f88-c8.myshopify.com42 products · 42 sampledUnknown
Soler Performance LLC,
estás dejando £2.2K
sobre la mesa cada año.
Analizamos 42 de tus 42 productos. Tu catálogo puntúa 72/100 — las mejores marcas de e-commerce llegan a 96. Esa brecha vale £184/mes en ventas no realizadas.
!
Desde que abriste este informe, se fue a un competidor. $0.00
72/100
Ventas en riesgo
£184/mo
£2.2K/año sin atender
Productos a corregir
10 of 42
24% del catálogo necesita trabajo
Tiempo para corregir
2d → 1m
Manual vs Dondo
82th percentile of 692 audited stores
El veredicto
“This catalog significantly underperforms compared to top e-commerce sites, particularly in fundamental areas like product descriptions and image quantity. Remedial action is required to meet competitive standards and improve customer experience.”
Manual
10.2h/mo
£357/mo
@ £35/hr · 10.2h
vs
Dondo
1 min
Included
Same result, automated
Dónde estás perdiendo
Add complete product image sets£90/mo
Improve catalog SEO fields£38/mo
Rewrite weak product titles£30/mo
Add missing product descriptions£30/mo
Conservative
£63/mo
Moderate
£184/mo
Aggressive
£317/mo
Research-backed conversion impact rates
Descriptions: 10% conversion loss (Salsify 2024: 55% won't buy from poor content)Images: 15% conversion loss (Photoroom/Pixelz 2024: 58-100% sales increase with images)Titles: 5% revenue impact (15% CTR loss × 53% organic traffic share — FeedOps 2025)SEO: 5% organic traffic loss (BrightEdge 2025: 53% of traffic is organic)
Monthly revenue estimated from 42 products, £150 avg price, ~5K monthly visits scaled by catalog size, 2% conversion rate.
Formula: Sampled 42 of 42 products (×1 extrapolation). Losses combined multiplicatively: 1-(1-r₁)(1-r₂)(1-r₃)(1-r₄) to avoid double-counting.
Acto 02 · Audiencia
A quién le hablas, y la brecha entre ustedes.
Antes de ver qué está roto, necesitamos entender quién lee tus páginas de producto y qué buscan.
02 · 01 — Compradora
Conoce a David.
Ella es 70-80% of revenue de tus ingresos — y tus páginas de producto no responden sus preguntas.
Dave is a discerning owner of a high-performance American muscle car, likely a Chevrolet Corvette or Camaro. He's an automotive enthusiast who values a visceral driving experience and seeks to optimize his vehicle's responsiveness and overall feel. He's tech-savvy, uses smartphone apps for car modifications, and is willing to invest in quality aftermarket parts that deliver tangible results and are backed by data, not just hype.
David "Dave" Miller
Ella llega ya pensando:
Concern about potential vehicle malfunctions (e.g., 'no start', 'runaway RPMs') or warranty invalidation after installing aftermarket electronics.
Skepticism regarding the true, measurable performance gains (horsepower vs. 'feel') for certain products like modified throttle bodies.
Doubts about the long-term durability and reliability of electronic aftermarket components in a high-stress automotive environment.
Lo que intenta hacer:
Make my high-performance vehicle feel more 'alive' and responsive, enhancing my driving enjoyment and connection to the car.
Improve the safety and security of my valuable vehicle through advanced features like an anti-theft system.
Optimize my vehicle's performance and driving dynamics for various scenarios, from daily commuting to spirited driving, with reliable, data-backed modifications.
Lo que la impulsa a comprar:
Desire to eliminate perceived throttle lag and achieve immediate, crisper throttle response for a more engaging driving experience.
Availability of customizable drive modes and settings to tailor the vehicle's behavior to specific driving conditions or personal preferences.
Inclusion of practical security features, such as an anti-theft pedal lock, providing added peace of mind.
Fundamental Product Category Mismatch for Performance Car Enthusiast
The persona, 'David Miller,' is a performance car enthusiast seeking specialized aftermarket parts like throttle controllers and modified throttle bodies for high-performance vehicles. The provided catalog, however, consists entirely of smart home devices, heating solutions, and general electrical components (e.g., smart thermostats, sirens, heating films, EV chargers). This creates a complete and irreconcilable mismatch between the persona's needs and the available product offerings. The current catalog provides absolutely no products relevant to this persona, rendering the general catalog issues (missing descriptions, poor formatting) secondary to this fundamental misalignment. For this persona, the catalog is entirely irrelevant.
02 · 02 — Voz
Tu voz de marca, evaluada.
Engineering-Driven ClarityThe voice consistently emphasizes technical accuracy, facts, and quantifiable data over marketing hype, ensuring all claims are grounded in the product's superior engineering and rigorous testing.
Unwavering TransparencyCommunications are direct, honest, and straightforward, avoiding ambiguity or vague promises. The voice builds trust by openly discussing product capabilities, benefits, and support.
Performance-Focused AuthorityThe voice demonstrates deep expertise in automotive performance, speaking with confidence about enhancing driving dynamics, throttle response, and overall vehicle enjoyment. It positions Soler Performance as a trusted specialist.
Customer-Centric ReliabilityWhile technical, the voice remains accessible and reassuring, prioritizing customer satisfaction through clear support, warranty information, and a commitment to dependable products and service. It addresses concerns proactively.
Lo mejor de tu marca
Our latest throttle controller isn't about 'feel-good' claims; it’s about quantifiable performance. Engineered with precision to eliminate 100% of OEM throttle lag, it delivers instant response and customizable power delivery you can measure. We provide the data, you experience the undeniable difference.
Fictional product description for a new throttle controller
Tus páginas de producto
Product descriptions may sometimes default to generic marketing language, failing to consistently provide the specific facts, numbers, and engineering insights that underpin Soler Performance's mission
Inconsistent Data-Driven Messaging
Product descriptions may sometimes default to generic marketing language, failing to consistently provide the specific facts, numbers, and engineering insights that underpin Soler Performance's mission. This can dilute the brand's unique selling proposition of 'quantifiable data rather than gimmicks or hype,' potentially making offerings seem less distinct or credible compared to competitors who may make similar general claims. Additionally, insufficient upfront detail on common installation queries or potential issues (like 'no start' conditions) could miss an opportunity to demonstrate the brand's 'customer-centric reliability' through transparency.
To under promise and over deliver, providing numbers and facts rather than gimmicks or hype, and delivering real, quantifiable data for their premium aftermarket auto parts.
~10
Equipo
~5.9K (across Instagram, Facebook, YouTube, X)
Presencia social
Owners of high-performance vehicles (primarily Chevrolet Corvette, Camaro, Cadillac, with products for some Lamborghini, McLaren, BMW, and Toyota models) who are automotive enthusiasts interested in improving driving experience, eliminating throttle lag, and enhancing vehicle responsiveness.
Clientes
Diferenciadores clave
Eliminates throttle lag and enhances pedal sensitivity for a more responsive driving experience.Customizable drive modes with 10 modes and up to 64 settings, adaptable to various driving styles (e.g., Comfort, Sport, Ludicrous, Economy, Drag Race).Smartphone app integration via Bluetooth for convenient control and adjustments.Durable aluminum construction and plug-and-play installation (typically 15-30 minutes) that is warranty-safe and fully reversible.Includes an anti-theft feature (pedal lock) to disable the accelerator, recognized by NCM Insurance for potential discounts.Offers a 30-day money-back guarantee and a 1-year standard warranty (with optional extended 3-year coverage).American-based company manufacturing products in the USA, supported by a team of experienced engineers.Also specializes in modified/ported throttle bodies designed for increased airflow and low-to-mid-range power gains.
Valores
ConsistencyProfessional IntegritySuperior PerformanceDurabilityQualityValueCustomer ServiceExtensive ResearchDedicationHonestyStraightforwardness
Stack tecnológico
Shopify (e-commerce platform)
/5
Trustpilot ()
4.6/5
Google (17 (Google Play Store reviews for 'Soler Prf' app))
Lo que aman los clientes
- Completely transforms vehicle responsiveness and driving enjoyment, making cars feel 'alive' and 'much more fun to drive'.
- Effectively eliminates throttle lag and provides instant, crisper throttle response.
- Praised for excellent customer service and responsive support, often citing 'Mike' as particularly helpful.
Quejas comunes
- Some initial installation issues reported, such as 'no start' conditions or the engine failing to respond at full throttle, which were typically resolved by product replacement or re-installation.
- A few isolated reports of unexpected high RPMs or 'runaway rpm' conditions, addressed by the company with replacement units.
- Minor complaint about the adhesion of the 3M tape for mounting the physical controller unit.
Presencia social
182
twitter
381
youtube
2.3K
facebook
0
linkedin
02 · 03 — Prueba
Mismo producto, reescrito para David.
Electrical cable 1.5mm blue / per 1m
Hoy
Electrical cable 1.5mm blue / per 1m
Sin descripción.
Después · Dondo
Soler Performance Automotive Electrical Wire 1.5mm (16 AWG) Blue – High-Temp
Optimal vehicle performance starts with precise electrical integrity. Soler Performance's 1.5mm Blue Automotive Wire reliably powers your critical components, ensuring your modifications function as engineered. Trust our engineering for certainty.
- Precision 1.5mm (approx. 16 AWG): Engineered for consistent current flow, vital for sensitive automotive electronics.
- High-Purity Copper Conductor: Maximizes conductivity and efficiency, reliably powering demanding performance modifications.
- Durable 105°C PVC Insulation: Resists automotive fluids, abrasion, and extreme under-hood temperatures, ensuring long-term reliability.
Soler Performance engineers certainty into every component. Trust our quality to ensure your high-performance vehicle's electrical system operates flawlessly, safeguarding your investment in performance.
Electrical cable 1.5mm brown / per 1m
Hoy
Electrical cable 1.5mm brown / per 1m
Sin descripción.
Después · Dondo
Soler Performance Automotive Electrical Wire 1.5mm (16 AWG) Brown – High-Temp
Optimal vehicle performance starts with precise electrical integrity. Soler Performance's 1.5mm Brown Automotive Wire reliably powers your critical components, ensuring your modifications function as engineered. Trust our engineering for certainty.
- Precision 1.5mm (approx. 16 AWG): Engineered for consistent current flow, vital for sensitive automotive electronics.
- High-Purity Copper Conductor: Maximizes conductivity and efficiency, reliably powering demanding performance modifications.
- Durable 105°C PVC Insulation: Resists automotive fluids, abrasion, and extreme under-hood temperatures, ensuring long-term reliability.
Soler Performance engineers certainty into every component. Trust our quality to ensure your high-performance vehicle's electrical system operates flawlessly, safeguarding your investment in performance.
Blue Butt Crimp 2.5mm
Hoy
Blue Butt Crimp 2.5mm
Sin descripción.
Después · Dondo
Soler Performance Blue Butt Crimp Connector 2.5mm (14-16 AWG) – Automotive Grade
In high-performance automotive systems, every connection is critical. Our Blue Butt Crimp Connectors ensure robust, enduring electrical integrity, vital for reliable power delivery.
- Precision Compatibility: Designed for 1.5-2.5mm² (14-16 AWG) wires, ensuring secure, low-resistance connections for optimal current flow.
- High-Conductivity Tinned Copper: Maximizes electrical efficiency and resists corrosion, preventing signal degradation in vehicle environments.
- Durable Vinyl Insulation: Provides robust protection against abrasion and contaminants, maintaining long-term connection integrity.
Soler Performance engineers certainty into every component. Trust our quality to ensure your high-performance vehicle's electrical system operates flawlessly, safeguarding your investment.
Acto 03 · Diagnóstico
Dónde sangra, ordenado.
Problemas ordenados por costo. Expande cualquier fila para ver la evidencia.
03 · 01 — Dimensiones
Seis dimensiones, puntuadas.
03 · 01b — Problemas
Problemas principales, por costo.
01
Missing product descriptions
+£68/moSeveral products lack descriptions entirely, severely hindering SEO and customer engagement.
critical02
Product description formatting errors
+£61/moDescriptions contain raw HTML or placeholders, leading to poor presentation and readability.
critical03
Insufficient product imagery
+£55/moMany products feature only 1-2 images, failing to provide adequate visual context or engagement.
warningPoor SEO signals (71%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Weak titles (100%)
Distribución por categoría
Análisis de precios
£0.1
Mín
£154
Prom
£34.2
Mediana
£1,370
Máx
11%
Económico
13%
Gama media
17%
Premium
Cobertura
90%
Tiene descripción
2421
Largo prom. desc.
100%
Tiene imágenes
4.7
Imgs prom./producto
100%
Precio comparado
12%
Psicológico
0%
Descuento prom.
✕
Cuotas
✓
Bundles
Problemas
- Only 12% use psychological pricing patterns (.99, .95)
- No installment/financing information visible in product descriptions
Recomendaciones
- Apply charm pricing (.99 endings) to high-traffic products for 1-3% conversion lift
- Add payment plan visibility to high-ticket product descriptions to reduce sticker shock
Acto 04 · Plan
Qué hacemos al respecto.
Un roadmap ordenado, tres vistas. La fase 1 sola recupera la mayoría en 2 semanas.
04 · 01 — Hoja de ruta
El plan de acción, de tres formas.
high
02
Improve catalog SEO fields
Incomplete SEO fields limit how much organic traffic your existing catalog can capture.
+£38/mo·10 products
03
Add missing product descriptions
Thin or missing descriptions force shoppers to guess why the product is worth buying.
+£30/mo·4 products
04
Rewrite weak product titles
Weak titles hurt search visibility and make products harder to understand at a glance.
+£30/mo·8 products
Tu plan de 7 días
Day 1Day 1: Fix the first batch of add complete product image sets with AI Image Generator.
Day 2Day 2: Apply the same fix to 8 high-priority products.
Day 3Day 3: Address improve catalog seo fields for products with the most visible conversion gaps.
Day 4Day 4: Review Dondo-generated copy for brand voice and customer objections.
Day 5Day 5: Use AI Description Writer to clean up the next catalog issue.
Day 6Day 6: Publish improvements and check the highest-impact PDPs.
Day 7Day 7: Monitor performance and continue with the next product batch.
Victorias rápidas — haz esto el lunes
- Rewrite 8 worst product titles (10 min each, or instant with Dondo)
- Add descriptions to 4 products missing them entirely
Week 1Title optimizationSEO Specialist
Clearer product names that are easier to scan, search, and compare.
Manual: 0.7h · Dondo: 1m
Week 2Description enrichmentContent Writer
More complete PDPs that explain value, answer objections, and support conversion.
Manual: 1.5h · Dondo: 1m
Week 3Image coverage expansionVisual Content / Photographer
Richer PDPs with stronger visual confidence and fewer abandoned product views.
Manual: 1.7h · Dondo: 1m
Week 4SEO & metadata cleanupSEO Specialist
A more discoverable catalog with cleaner metadata and stronger search intent.
Manual: 1.3h · Dondo: 1m
Revenue per session
+10-15% lift
60 days post-fix
A/B test suggestion
Adding 3+ images per product increases add-to-cart rate
Control
50% of products keep current image count
Variant
50% of products receive additional lifestyle/detail images
Keep 20% of products unchanged as a control group. Compare conversion rate, bounce rate, and revenue per session between optimized and control products after 30 days.
Herramientas recomendadas
Google Analytics 4Google Search ConsolePlatform analytics (VTEX/Shopify)Heatmap tool (Hotjar/Microsoft Clarity)
Dondo-style rewrite improved the sample title from 36 to 76 characters.The improved sample description went from 0 to 99 words.Missing product descriptions is tied to an estimated £184/month.Inconsistent Data-Driven Messaging
Resumen · lo que está en juego
Estás perdiendo £184 cada mes que esto siga así.
10 productos por corregir. Dondo lo hace en 1 minutos.