Buyer Persona Generado

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    Detalles del Análisis

    Negocio:zapakait
    URL Analizada:https://zapaka.it/
    Idioma:en

    Perfil del Buyer Persona

    zapakait

    The ZAPAKA customer is a woman aged 25-45 who seeks unique, vintage-inspired dresses for special occasions. She values individuality and elegance, often drawing inspiration from past eras like the 1920s or 1950s. While she appreciates quality and a distinct style, she is also price-conscious and looks for affordability in her occasion wear. She is an active online shopper who uses social media for fashion inspiration and is willing to invest in a dress that makes her feel confident and special for an important event.

    Demografía

    Edad:25-45
    Género:Female
    Educación:University degree
    Familia:Varied
    Ingresos:Medio
    Ubicación:International (primarily US, Europe, Australia)

    Profesión

    Rol:Young Professional
    Industria:Varied
    Responsabilidades:
    • Managing professional career growth
    • Maintaining social connections
    • Planning personal events and celebrations

    Psicografía

    Metas y Objetivos

    • Find a beautiful, unique, and affordable outfit for a specific event
    • Feel confident and special at events
    • Stand out and receive compliments on her style

    Valores

    • Individuality and unique style
    • Nostalgia and elegance of past eras
    • Affordability for special occasion wear
    • Visual aesthetics and glamour

    Frustraciones

    • Risks of online shopping (fit, quality, timely delivery)
    • Slow shipping and delivery times
    • Receiving items that don't match descriptions
    • Difficult return processes and unhelpful customer service
    • Concerns about product quality for the price

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest
    • TikTok

    Fuentes de Información

    • Pinterest for fashion inspiration
    • Instagram for fashion inspiration and influencer content
    • Vintage/retro style influencers
    • Product reviews and user photos

    Hábitos de Compra

    • Active and visually-oriented online shopper
    • Researches styles and is influenced by visual content and reviews
    • Searches for event-specific attire well in advance (planning)
    • Drawn by attractive designs and prices
    • Wary of scams and poor quality, despite being attracted by deals

    Cómo Ayuda la Marca

    Descripción:

    ZAPAKA offers this persona a wide range of unique, vintage-inspired dresses for special occasions, allowing her to express her individuality and stand out. It aims to help her find distinctive, elegant styles for important events at an affordable price point.

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