Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
www.zoet.co
The Celebration Planner is a discerning individual, likely a professional or homemaker, residing in affluent areas of Delhi-NCR. They are committed to making special occasions memorable for their family and friends, valuing quality, reliability, and convenience above all else when sourcing premium desserts for celebrations and gifting.
Demografía
Profesión
- •Planning and organizing family events
- •Managing household finances and purchases
- •Ensuring high-quality experiences for family and guests
Psicografía
Metas y Objetivos
- •Make special occasions memorable and effortless
- •Impress guests and treat loved ones with best quality products
- •Ensure celebratory food items cater to dietary needs
Valores
- •Quality and reliability
- •Brand reputation and trust
- •Tradition and celebrating milestones
- •Convenience and ease of planning
- •Dietary considerations (especially eggless options)
Frustraciones
- •Finding high-quality, trustworthy, and hygienic dessert options
- •Ensuring specific dietary needs are met (e.g., eggless)
- •Fear of disappointment from poor quality or unreliable service for important events
Comportamiento Online
Redes Sociales
- •Local food delivery and review platforms (e.g., Swiggy, Justdial)
Fuentes de Información
- •Customer reviews on food delivery platforms
- •Recommendations from friends and family
- •Brand websites and social media presence
Hábitos de Compra
- •Plans purchases in advance for events
- •Willing to pay a premium for a guaranteed positive experience
- •Uses online platforms for ordering (e.g., Swiggy, Justdial)
- •Loyal to brands that consistently meet high standards
Cómo Ayuda la Marca
Zoet Custard & Co. provides 'The Celebration Planner' with a trusted, high-quality, and convenient solution for premium desserts. Its reliable delivery, extensive eggless options, and long-standing reputation remove the stress from event planning, guaranteeing an impressive and memorable experience for all occasions.
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