Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
www.koi.fish
A seasoned hobbyist, typically male, aged 45-70 with high disposable income. He sees Koi keeping as a sophisticated art form and a long-term investment. He meticulously researches and seeks out the highest quality, authentic Japanese Koi and advanced equipment to build and maintain a world-class collection, often with competitive aspirations.
Demografía
Edad:45-70
Género:Male (predominantly)
Educación:University Degree or Higher
Familia:Established, possibly with adult children or empty nester
Ingresos:Bajo
Ubicación:Global, suburban/rural homeowners
Profesión
Rol:Established Professional / Business Owner
Industria:Various, established industries
Responsabilidades:
- •Leadership, management, or specialist roles
Psicografía
Metas y Objetivos
- •To build a world-class collection of Koi, potentially for competition
- •To create a perfect, stable aquatic ecosystem
Valores
- •Quality, authenticity, and lineage in their Koi
- •Views Koi keeping as a form of living art and a long-term investment
- •The pursuit of perfection and the prestige of owning high-grade Japanese Koi
- •Deep, therapeutic relaxation from watching the fish
Frustraciones
- •Finding truly high-quality, healthy Koi from trustworthy sources
- •Diagnosing and treating complex fish diseases
- •The high cost and complexity of advanced filtration and water management systems
Comportamiento Online
Redes Sociales
- •Koiphen.com (Specialized forums)
- •YouTube (for detailed guides, new arrivals)
- •Facebook (specialized Koi groups/forums)
Fuentes de Información
- •Specialized Koi and pond forums (e.g., Koiphen.com, Garden Pond Forums)
- •Established Koi dealers and breeders (personal relationships)
- •Books, articles, and expert resources on Koi health and pond management
Hábitos de Compra
- •Meticulous researcher, spends hours on forums
- •Trusts dealers with established reputations and personal relationships with Japanese breeders
- •Willing to pay a premium for quality
- •Will often wait for specific fish to become available from buying trips to Japan
- •Purchases advanced and complex equipment
Cómo Ayuda la Marca
Descripción:
The brand provides "The Connoisseur" with access to rigorously sourced, high-grade Japanese Koi, supported by transparent lineage details and expert-level advice, thus fulfilling his demand for quality, authenticity, and partnership in his sophisticated hobby.
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