Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
www.esensbuy.com
The Practical Trendsetter is a budget-conscious individual, typically between 20 and 45 years old, who values both style and functionality in their accessories. They seek products that simplify their busy daily life and complement their personal look without requiring a significant financial investment. This persona is an active online shopper who researches carefully but is also influenced by social media trends.
Demografía
Profesión
- •Managing daily tasks and personal organization
- •Studying or working to achieve career goals
- •Handling family responsibilities (if applicable)
Psicografía
Metas y Objetivos
- •To stay organized in their busy daily lives
- •To find stylish accessories that complement their look without overspending
- •To find unique bags that match their specific hobbies or needs (e.g., travel, sports, tech)
Valores
- •Practicality and functionality
- •Style and trendiness
- •Good value for money
- •Responsiveness and good customer service
Frustraciones
- •Finding bags that are both stylish and affordable
- •Worrying about the legitimacy of online stores and potential scams
- •Dealing with long shipping times and the possibility of receiving a defective product from an international seller
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Social media fashion and lifestyle trends
- •Customer reviews on e-commerce sites and third-party platforms (e.g., Trustpilot)
- •Google searches for brand legitimacy and product comparisons
- •Forums and community discussions
Hábitos de Compra
- •Reads customer reviews and compares products before purchasing
- •Influenced by social media trends and makes impulse buys for trendy items at good prices
- •Highly responsive to sales, coupon codes, and free shipping thresholds
- •Comfortable with international online shopping
Cómo Ayuda la Marca
Esensbuy helps The Practical Trendsetter by offering a vast, affordable, and trend-aligned catalog of bags that merge fashion with function. It directly addresses their goal of finding stylish, practical bags for every occasion without a high price tag, while also building trust through responsive customer service to manage potential shipping or quality issues.
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