Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Twisted Craft Cocktails
The Social Hostess is a woman aged 30-50 who enjoys entertaining friends and family. She values convenience, quality, and aesthetics in her lifestyle and products. She aims to create memorable experiences for her guests without feeling overwhelmed by complex preparations, seeking sophisticated shortcuts. She also prioritizes supporting small, authentic businesses.
Demografía
Profesión
- •Managing career responsibilities
- •Handling family duties
- •Organizing social gatherings and events
- •Seeking efficient solutions for home and entertainment
Psicografía
Metas y Objetivos
- •To be a gracious and impressive host without stress or extensive effort
- •To serve unique, high-quality drinks with minimal preparation
- •To give thoughtful, unique gifts that are genuinely enjoyed
- •To reflect her personal style and values in her home entertaining
Valores
- •Convenience and efficiency
- •Quality and aesthetics in products
- •All-natural and thoughtfully crafted goods
- •Supporting small, women-owned businesses and authentic brand stories
- •Creating memorable experiences for friends and family
Frustraciones
- •Making impressive cocktails from scratch is intimidating, time-consuming, and expensive
- •Buying numerous specialty ingredients that may only be used once
- •Being short on time due to work, family, and social commitments
- •Finding unique and universally appealing gifts for various occasions
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Social media for lifestyle and entertaining inspiration
- •Blogs and online articles on home decor, food, and entertaining
- •Customer reviews and testimonials
- •Brand 'About Us' pages to understand company values and story
Hábitos de Compra
- •Purchases products for both personal use (entertaining) and gifting
- •Prioritizes quality, convenience, and unique value over the lowest price
- •Willing to pay more for products that align with her values (e.g., small, women-owned)
- •Values products that simplify tasks and elevate experiences
- •Influenced by positive reviews and social proof
Cómo Ayuda la Marca
Twisted Craft Cocktails directly addresses her challenges by providing a convenient cocktail kit solution that simplifies entertaining, elevates her hostess status with minimal effort, offers a perfect thoughtful gifting solution, and aligns with her values as a handcrafted product from a women-owned small business.
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